on our area of expertise which is North area of
Bucharest, using exceptional, professional and
consistent marketing for all our listings,
especially for those like your property is the
cornerstone of our business, Here are my nine
steps for an unbeatable “holistic” marketing
strategy for Solzilor Residence.
You need a marketing plan and some new
innovative ideas for promoting and selling
Your property?... Well, that’s what we're here for.
‘To be succesful in selling big properties
(specifically on north Bucharest) there is no “one
size fits all” solution or a “magic program” to sell
faster or better. You must look at the whole
picture and understand that “marketing” is not
a single act or strategy in and of itself but rather
acomplementary force to sales efforts anda key
addition that both builds upon and enhances
the core of our sales team.
We conceptualize, carries out and services both
business developmentand property marketing
strategies in order to assist with growing
business unit.
Based on 9 years experience and asa top Realtor
DAN LUCIAN
SeResor
Imcbir erst Owner
Ph. 0732010000
mal: ined ersten
saoeinotlre hers
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cg MOBIUARE HerASTrALWe possess and develop core abilities - In an era of unprecedented lack of trust in financial in
and financial services, it is important that a salesperson possess certain core abilities as a prerequisite to
doing business in that they understand not just the products and services they are selling, but the
environment in which they are conducting business, as well as the needs and wants of their customers.
We have the financial wherewithal, and understanding of the legal landscape in order to handle a variety of
faceted, complex, and multi-party interactions with a large variety of clients both efficiently and
effectively.
We promote the perception of ability - According to our experience, there are no shortcuts to
establishing a good reputation. In addition to working hard and establishing a solid reputation, we leverage
our perception through public relations efforts, whether it be speaking at an industry event, writing a column
for a local business journal, or sharing a case study that is relevant to the community's economic
development efforts.
We are consistent - Whether it be a monthly newsletter, a quarterly report, a reoccurring event in our
market, we always returning calls within a certain amount of time, establishing consistency in our approach
to business to build trust over time: this is the foundation for solid relationships.
We create 5.M.A.R.T. goals (specific, measurable, attainable, relevant, timely) - This surely holds true for real
estate professionals. By formulating goals that are specific, measurable, attainable, relevant to the business,
and timely, S.M.A.R-T. goals are more fastidiously realized and achieved.
We cultivate the right relationships - Whether our goal as a real estate professional is to sell more
properties, represent more buyers, gain additional market share or be a resource to the community at
lange - we are spending time formulating the types of relationships that lend themselves to accomplishing,
such objectives.
We focus on being productive, not busy - There are brokers who talk about doing things and then there
are brokers WHO GET THINGS DONE. We spend our time accomplishing goals and objectives, resolving issues,
and being proactive,
We find the perfect ways to efficiently match buyers and sellers - These days there are countless
technologies, both proprietary and subscription-based, that strive to quickly and efficiently match buyers
with sales opportunities. While purchasing mailing lists and email lists is generally frowned upon, there are
still certain individuals who will subscribe to such marketing practices; fortunately this type of “annoying
marketing” is not sustainable.
In fact, itis quickly dying because consumers are fast becoming immune to this type of messaging.
Abetter (and more authentic) strategy focuses on communication, nurturing leads, and being a present,
integrated force in our local market who is well-versed in the needs of our buyers and sellers,
We promote your property on our platforms - By continuously monitoring the effectiveness of our
platforms, we adjust the usage of each service to meet the level that most effectively matches your
business goals.
We create an inbound marketing plan - For brokers who rely on cold calling, direct mail, and newspaper
advertising, the audience for such messaging is quickly dwindling, Much more effective than an outbound
marketing strategy is an inbound marketing plan where business flows in to you based on the information
and resources you put out to the world so that people can find you, whether it be through establishing a blog
or facebook account, joining a specific Linkedin group, or formulating a social media strategy in general. We
can show you a number of blogs and marketing plans created by us to understand our inbound marketing.
In short, to sell your property there are no shortcuts. Building a successful strategy requires taking a look at
the whole picture; building a strong business requires hard work, critical thinking, and strong execution
skills. We don't have only the know-how, the strategic approach, and the appropriate team in place to
actualize goals, but we have also the alignment of sales and marketing efforts in order for a succesful sellOUR SUGGESTION FOR LISTING PRICES
TYPE I Apartments (Groundfloor, Floor 1 & 2) with 3 bedrooms
Usable surface = 72.05 sqm
Terrace = 55.20 sqm
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TERRACE
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Usable surface = 50.25 sqm
Terrace = 23.45 sqm
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EU UESTYPE III Apartments (Floor 3) with 2 bedrooms
Usable surface = 58.85 sqm
Terrace = 95.60 sqm
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PHAUUU die)TYPE IV Apartments (Floor 3) with 1 bedrooms
Usable surface = 58.85 sqm
Terrace = 95.60 sqm
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One parking place = 15000 euro +VAT
30 parking places = 450000 euro + VATLET’S KICK START YOUR MARKETING CAMPAIGN
We generate hot leads using professional softwares
Arecent study from the National Association of Realtors
revealed that 92% of buyers use the internet to house
hunt. This strongly indicates a need forall real estate
business to have an established online presence, and
Imobiliare Herastrau is the first place you should start.
Listing that Sell
It’s important to create descr
the page and grab the buyer.
A good tactic is to appeal to the buyer's emotions,
We use keywords that painta picture.
It's not just about telling facts, but also about sellin;
stories.
tions that will jump off
Viral Video
Viral videos are still all the rage. We can capture
someone's attention with a insightful clip, reaching a
wider audience through the power of social shares.
Everyone loves sharing entertaining videos.
E-mail Newsletter
‘Targeting precise clients we create Killer email
newsletters
Video Tours: More Than Point-and-Shoot
These days, pretty photos don’t tell the whole story,
You need a video to set you apart and keep clients on
the hook. We create video tours of your properties.
We invest in high quality tools to create a polished look.
Open House
Open Houses are an amazing way to market your
property, House hunters love to check out what's inside,
without the pressure of making appointments.
Postcards, brochures, flyers, etc.
Sending out our marketing postcards on regular
intervals will inspire interest in your property, and
raise brand awareness as well.
We advertise with Google
Advertising with the best will improve our search
for potential clients.
We create great slogan
teach our clients what to tl
k about your property.
any many other professional tricks
i
&
we
IMOBILIARE
HERASTRAU
TRUSTED REAL ESTATE ADVISOR
0732 010 000
Thank You