Tips to help
increase your
APPAREL SALES
Racquet Tech
DIRECTIONAL
STRINGING
for cross strings
Tennis Research
U.S. tennis
PARTICIPATION
increases
Construction
Excellence!
Award-winning
private courts
Local Heroes
Dedicated
volunteers
are growing
the game at the
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TA
SP
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TennisIndustry
www.tennisindustrymag.com
JUNE 2016
DEPARTMENTS
p.24
Our Serve
Industry News
14 TIA News
17 Court Construction
18 Racquet Tech
20 Retailing Tip
36 String Playtest: Pacific Poly Force
38 Ask the Experts
40 Your Serve, by Holly Chomyn
INDUSTRY NEWS
7
FEATURES
p.22
22 Clothes Calls
24 Residential Development
Three award-winning private courts are great
examples of tennis facility construction.
10 Short Sets
10 USTA takes part in White
House Easter Egg Roll
28 Local Heroes
12 Peoplewatch
PLUS
p.41
42 CEOs Message
44 Vice Presidents Message
48
Start Making
Plans for the
USPTA World
Conference
50
Mental
Toughness
52
The Tiebreaker
Plan
54
USPTA Joins
PHIT America
46 Endorsee News
48 USPTA World Conference
50 Master Pro Corner
52 Inside Coaching
54 USPTA News
58 Career Development
06_TI_FOB_TOC_(r1).indd 2
June 2016
60 Member News
www.tennisindustrymag.com
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Our Serve
PUBLISHER
JEFF WILLIAMS
EDITORIAL DIRECTOR
PETER FRANCESCONI
MANAGING EDITOR
SCOTT GRAMLING
CREATIVE DIRECTOR
IAN KNOWLES
Re-Evaluating
What We Do
AMONG THE HIGHLIGHTS AT THIS
4 TennisIndustry
06_TI_FOB_Our_Serve.indd 4
June 2016
Peter Francesconi
Editorial Director
Peter@TennisIndustryMag.com
SENIOR EDITOR
ED MCGROGAN
ART DIRECTOR
CRHISTIAN RODRIGUEZ
SPECIAL PROJECTS MANAGER
BOB PATTERSON
CONTRIBUTING EDITORS
ROBIN BATEMAN, CYNTHIA CANTRELL,
PEG CONNOR, KENT OSWALD, CYNTHIA
SHERMAN, MARY HELEN SPRECHER
CONTRIBUTING PHOTOGRAPHERS
BOB KENAS, DAVID KENAS
WEBMASTER
GREG RAVEN
ASSOCIATE EDITOR
TIM MCARTHUR
EDITORIAL DIRECTION
10TEN MEDIA
TENNIS INDUSTRY
770-650-1102, x.125
hanna@knowatlanta.com
APPAREL ADVERTISING
CYNTHIA SHERMAN
203-558-5911
cstennisindustry@gmail.com
Tennis Industry is published 10 times per year:
monthly January through August and combined issues
in September/October and November/ December by
Tennis Industry and USRSA, 48 W 21st St., New York,
NY 10010. Periodcal postage paid at Duluth, GA and
at additional mailing offices (USPS #004-354). June
2016, Volume 44, Number 6 2016 by USRSA and
Tennis Industry. All rights reserved. Tennis Industry,
TI and logo are trademarks of USRSA. Printed in
the U.S.A. Phone advertising: 770-650-1102 x 125.
Phone circulation and editorial: 646-783-1450.
Yearly subscriptions $25 in the U.S., $40 elsewhere.
POSTMASTER: Send address changes to Tennis
Industry, 48 W 21st St., New York, NY 10010. TI is the
official magazine of the USRSA, TIA,and ASBA.
Looking for back issues of Tennis Industry/Racquet
Sports Industry? Visit the archives at our website
at TennisIndustryMag.com for free digital versions
back to 2004.
www.tennisindustrymag.com
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Introducing California Sports Surfaces, the worlds largest manufacturer of acrylic sports surfacing systems and surface preparation
products by DecoTurf, Plexipave, Rebound Ace, Plexitrac, Guardian Crack Repair, Premier Court & Premier Sports Coatings.
To learn more please visit www.californiasportssurfaces.com or call 1.978.623.9980.
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IndustryNews
Information tohelpyou run your business
PHOTO SHUTTERSTOCK
he number of people
playing tennis in the
U.S. and the number
of tennis play occasions
increased in 2015, according
to the latest figures released by
the TIA and USTA, which were
part of the Physical Activity
Council (PAC) Annual Participation Study.
In addition, the PAC study
shows tennis is the only
traditional participation sport
to see an increase in overall
participation over the last
eight yearsup 6 percent since
2007. All other traditional
participation sportssoccer,
basketball, baseball, football,
volleyball, golf, fishing and racquetballsaw declines in that
time period. The PAC study is
the largest single-source independent sports participation survey in the U.S., measuring
participation in more than 120 sports and activities.
For 2015, total tennis players numbered 17.96 million, which is a .3 percent increase
from 2014, according to the PAC study. Core tennis playersthose who play 10 or
more times a yearincreased .5 percent to 9.96 million. The number of tennis play occasions also increased in 2015, both overall and for core players. Overall play occasions
were up .8 percent to 446.4 million; core players accounted for 418.3 million of those
play occasions.
Last year, there were 2.07 million new tennis players, which is a 3.8 percent increase
compared to 2014. Another 2.2 million players returned to the game in 2015, which is
a 14.8 percent increase. The total for combined new and returning players in 2015 is a
9.2 percent increase from 2014. In addition, 14.75 million Americans who are non-players are interested in playing tennis, and another 12.8 million who may not have played
in the past year consider themselves tennis players.
Youth participation saw slight declines for ages 6 to 12, with participation at 2.11 million, a 1.1 percent drop from 2014, and for ages 13 to 17, which fell 5.5 percent, also to 2.11
million players, while overall "core" youth participation rose in 2015 by 5 percent.
Of particular note is the Cardio Tennis program, which in 2015 alone grew 12.6
percent in participation, to 1.82 million players. Cardio Tennis, which was developed in
2005, was first measured by the PAC study in 2008 and has grown 119 percent in participation in the past seven years.
Also noteworthy is increasing tennis participation among Hispanics in the U.S., which
has been a priority for the USTA. In 2015, Hispanic tennis players jumped 12.2 percent,
to 1.79 million players. Participation among Asians in the U.S. increased 5.6 percent in
2015 to 1.98 million. However, African-American players declined by 1.7 percent to 1.9
million, and Caucasian participation dropped .8 percent to 11.89 million.
June 2016
06_TI_FOB_Industry_News.indd 7
TennisIndustry 7
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IndustryNews
Reyes, Fish to Work With
USTA Player Development
Gil Reyes, Andre Agassis longtime
strength and conditioning trainer, will begin
working with USTA Player Development as a
master strength and conditioning coach,
while former world No. 7 Mardy Fish will
continue his work with Player Development
as an expert consultant for Mens Tennis,
coaching and advising men in the Top 100.
Reyes will host select groups of American
junior, collegiate and professional mens and
womens players for strength and conditioning training camps at his Las Vegas facility.
Widely known for training Agassi throughout
his career, Reyes has also worked with Caro-
8 TennisIndustry
June 2016
06_TI_FOB_Industry_News.indd 8
PowerShares Series
Kicks Off 10th Year
The PowerShares Series, a tennis circuit for
champion players over the age of 30, kicked
off its 10th anniversary season on April 8 in
Chicago. Each event features two one-set
semifinal matches and a one-set championship match. For the second straight year,
players will make their own line calls, with
the assistance of electronic line-calling.
Players for 2016 include Andre Agassi,
James Blake, Jim Courier, Mardy Fish, John
McEnroe and 2015 champion Andy Roddick.
Upcoming stops are: July 17Newport, R.I.;
Aug. 21Winston-Salem, N.C.; Aug. 25,
26New Haven, Conn.; Nov. 4Portland,
Ore.; Nov. 5Denver; Dec. 1Orlando, Fla.;
and Dec. 3, New York City. For tickets and
information, visit PowerSharesSeries.com.
www.tennisindustrymag.com
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IndustryNews
Short
Sets
The U.S. Fed Cup team
beat Australia, 4-0, in Brisbane, Australia, in a World
Group Playoff in April. The
win puts the U.S. back
into the World Group for
the 2017 competition.
The Fed Cup is the largest
annual international team
competition in womens
sports, with 102 nations
taking part in 2016. The
U.S. leads all nations with
17 Fed Cup titles, the last
in 2000.
at no additional cost,
one-half of 1 percent of
your purchase to PHIT
America. PHIT America
will then use these funds
and other donations it
receives to put physical education back in
schools by expanding the
PHIT America GO! Grants
programs. Founded in
2013, PHIT America is a
non-profit campaign focused on three strategic
approacheseducation,
supporting school-based
activity programs, and
advocatingto get
Americans, especially
youth, more active, fit
and healthy. The TIA
is a partner with PHIT
America.
The University of
Auburn came back to
win its first-ever USTA
Tennis on Campus
resident Obama took to the tennis court on March 28 for the annual White
House Easter Egg Roll on the South Lawn. It was the seventh straight year
that the USTA and the USTA Foundation have been involved in the event.
The USTA offered families and kids of all ages and skill levels the opportunity to try
tennis in support of the First Ladys Lets Move initiative.
10 TennisIndustry
June 2016
06_TI_FOB_Industry_News.indd 10
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IndustryNews
People
Watch
Media industry veteran
Randy Master has joined the
Connecticut Open in its corporate partnerships department. He most recently was
vice president and director of
East Coast ad sales for Tennis
Channel, working closely with
major consumer brands.
06_TI_FOB_Industry_News.indd 12
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USRSA Announces
New CSs and MRTs
Certified Stringers
Drew CliftonDallas
Lee RollinsBirmingham, Ala.
Master Racquet Technicians
Mike BaughFort Myers, Fla.
Geoff BrowneFranklin, Tenn.
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TAKEAWAYS
More than 250 people took part in the third annual Tennis Owners & Managers (T.O.M.) Conference in March in Miami, presented
by the TIA. The conference brought together leading experts in facility management, programming,
personnel and other key areas, who provided dozens of best practices, tips and other vital
information to grow tennis businesses and bring in more tennis players. Here are some of the key
takeaways from the 2016 T.O.M. Conference. For many more takeaways, visit TennisIndustry.org.
The four roles of management are to: Produce
Results (short-term effectiveness, driving/
goal-oriented), Administer (short-term
efficiency, organized/systematic), Entrepreneur
(future-oriented
and adaptive,
creative/risktaking), and
Integrate (create
a team, have a
common vision/
mission).Dr.
Gerry Faust,
President, Faust
Management Co.
All organizations
go through
stages of growth and aging. Along the
way, they may or may not deal well with
their challenges; if they dont handle them
well, they can begin to slow down and age
prematurely.Dr. Gerry Faust
14 TennisIndustry
TIA pages.indd 14
Owners
and
managers
should
ask staff
if theyve
completed
their professional development requirements,
or better yet, tie continuing education into
compensation or job security.John Embree,
CEO, USPTA
We need to reach kids in high
school about a career in tennis. We
need more internships and PTM
programs.Scott Schultz, Managing
Director, USTA University
Teachers and coaches must
be R.E.A.L.I.S.T.I.C: Respectful,
Engaging, Attentive,
Lively, Inspirational,
Social, Timely, Involved,
Compassionate and
have to also know how
to teach tennis!Gigi
Fernandez, Hall of
Famer, Coach
Compensation dictates
Gigi Fernandez
behavior. Recognize
and reward those who
make improvements in whatever they are
doing. Doug Cash, Owner, CashFlow Tennis
For organizing events, follow the five Ps: Proper
planning prevents poor performance.
Fernando Velasco, Owner/Manager,
Grey Rocks Tennis Club
Nearly 83 million Americans, or 28% of the
population, are totally
inactive. Each year, more
Americans die from
inactivity (5.3 million) than
smoking (5 million).Jim
Baugh, Founder, PHIT
America
48% of schools have no
physical education, and
Jim Baugh
June 2016
5/2/16 9:54 AM
Gary Stewart
You need
dedicated
sellers. Also,
follow or
establish a
specific sales
processit
will help
pinpoint
Casey Conrad
where you
may be losing
sales. Manage by the numbers. Goal-setting
is critical. Casey Conrad, President,
Communication Consultants WBS Inc.
The customer must be engaged at least once
per week with some sort of intervention or
phone call if they dont show up. Personal
interaction must be a part of the process.
Casey Conrad
Partnerships are
crucial. Work
with the business
community, chamber
of commerce,
schools, etc.Virgil
Christian, Senior
Director, Market/
Facility Development,
USTA
FORUM
Jeff Williams
Opportunities for
health insurance reimbursement
programs include senior
reimbursement programs,
National Independent Health
Club Association (NIHCA.org),
independent health insurance
companies.Reid Hans, Athletic
Club Financial Consultant
As of 2015, 65% of U.S. adults used social
networking sites, including 35% of adults age
65+. Over 90% of adults
under age 35 used social
media regularly. Many will
not go to a local business if
they cant verify information
about that business
online.Bill Konstand,
President & CEO, TAG
The top four member
complaints are: 1) I want
my kid in the next (higher)
class. 2) Pros contradict each other. 3) Classes
have no purpose. 4) There are no fun
special events.Jorge Capestany,
Manager, DeWitt Tennis Center
Jorge Capestany
John Suchenski
At the new USTA National Campus in Orlando, We want to create a learning lab for
anyone who delivers tennis and foster innovation in our delivery system.Kurt Kamperman, Chief Executive, Community Tennis and
USTA National Campus, USTA
We are going to
put a concerted effort toward a shortcourt version of tennis
called POP Tennis.
Kurt Kamperman
The tennis industry
needs to do a better job
Kurt Kamperman
of telling its own story
about ease of play and
the benefits of an active lifestyle. We need to
do a better job of marketing health benefits
data to decision-makers outside of this industry.Dr. Jack Groppel
June 2016
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TennisIndustry 15
5/2/16 9:54 AM
Industry Endorses
NPAP and CEO Pledge
The tennis industry became the first sports industry to endorse
the new National Physical Activity Plan (NPAP) and the CEO
Pledge for Physical Activity.
The NPAP was unveiled on April 20 in a
press conference at the National Press
Club in Washington, D.C., followed by a
Congressional briefing at the U.S. Capitol.
At the announcement, the sport of tennis
was cited by Dr. Jack Groppel as the first of
hopefully many entire sports to endorse this
pledge and this plan.
The NPAP is a roadmap for actions
supporting and encouraging physical
activity for all Americans. The Tennis
Industry Association (TIA) Board of Directors
represents all sectors of the tennis industry,
and in our efforts to support the NPAP and
bring more activity to all Americans, we are
TIA pages.indd 16
FORUM
June 2016
5/2/16 9:54 AM
Court Construction
www.tennisindustrymag.com
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Racquet Tech
Following Directions
18 TennisIndustry
06_TI_FOB_Racquet_Tech.indd 18
Look Carefully
Some frames are clearly marked, with
labels indicating Short-Side and/
or Start Knot. But not all are, and
some markings are very subtle, with
labels so small that it is hard to see even
when you are looking for them. Some
are marked on both the frame and the
grommet strip, which makes it easier.
If you replace the grommet strip, be
sure you have the grommet oriented
correctly, otherwise the frame labels
will now be incorrect. Some racquets
are only marked on the grommet strip,
so you can install them normally as the
strip dictates direction, but they may
be harder to find in the first place.
or most of our readers, directional requirements for installing cross strings may be a new
concept, but it actually goes back to
the days of wooden frames. Most wood
racquets had a telltale zigzag at the top
edge that was an indicator of what side
the short side should be on, or where
your crosses should start if doing a
two-piece job. At least now, most of
the manufacturers place graphics on
the frames indicating the short side
and placement of the starting knot,
although some are very subtle and
require a search to find them.
If you use the USRSA Stringers
Digest for instructions, we try to point
out when directional stringing is
required and provide specific directions
for each model, so look at all the notes
before starting. They will help you get
the most out of your string and racquet.
June 2016
4/29/16 12:21 AM
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Retailing Tip
20 TennisIndustry
06_TI_FOB_Retail.indd 20
Increasing the value of each transaction is all about upgrading and add-on
PHOTO SHUTTERSTOCK
is a challenge all retailers are struggling with. Relatively flat sales have
been compounded by steadily declining
shoppers at brick-and-mortar stores
over the past six years, all while online
purchases have steadily increased.
In response, the retail world has
overwhelmingly incorporated some
form of omni-channel retailing
meaning commerce-enabled websites
and social media providers being
integrated with brick-and-mortar store
brand and operations. One of the most
common forms of omni-channel retailing is ordering online and picking up in
the store. The objectives are increasing
the number of customersthat is, shoppers who are converted and closedand
developing a long-term relationship.
This will generate positive word-ofmouth and increase the number of
customersboth physical and cyber.
June 2016
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Apparel Retailing
Clothes Calls
22 TennisIndustry
June 2016
06_TI_FEAT_ApparelRetail.indd 22
Mitchell says are popular among Longboats wealthy, welltraveled clientele. How its displayed and looks when customers enter the store is important, Mitchell says. It has to
hit their eye immediately.
When ordering, Mitchell gets almost everything in a particular group and showcases it in front of the store with
matching accessories like bags, shoes and socks. Showing
skirts with different tops and always rotating displays gives
customers options and encourages multiple purchases.
With a knowledgeable staff and two dressing rooms, the
shop provides an open, easy traffic pattern and comfortable
environment. Members receive a 20 percent discount on
apparel and shoes, and USTA groups also receive a discount.
Holiday promotions help boost sales.
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June 2015
TennisIndustry 23
4/29/16 12:16 AM
Residential
Development
These facility winners at private homes are great
examples of tennis-court construction.
n 2015, a panel of judges for the Tennis Industry/American Sports Builders Association picked
out four residential courts as winners in the Distinguished Facility-of-the-Year Awards. One, a
private court on a hillside in Los Angeles, was singled out for Outstanding honors. That new,
cushioned acrylic courtwith a glass guardrail on the downhill side, resulting in an infinity
court with no visual barriers to block a stunning view of the citywas honored with the other
Outstanding award-winners in our February issue. The other three Distinguished award
winners for 2015 include Silver and Bronze honors.
Nelson Residence
Wisconsin Dells, Wis.
(Nominated by Munson Inc.)
Architect/Engineer:
Fred Kolkmann
General Contractor:
Munson Inc.
Surface: Plexipave
Lights: Har-Tru Sports
Windscreen: J.A. Cissel
Backboard: Bollettieri
Backboards by Bakko
ASBA Certified Builder:
Fred Kolkmann
24 TennisIndustry
06_TI_FEAT_Res_Courts.indd 24
June 2016
www.tennisindustrymag.com
4/29/16 12:19 AM
Dirt Oasis
A new, private red-clay
court located on a semiprivate island in Miami
Beach won the ASBA's
Bronze Award.
www.tennisindustrymag.com
06_TI_FEAT_Res_Courts.indd 25
June 2015
TennisIndustry 35
4/29/16 12:19 AM
For details on the 2016 Outstanding Facility-of-the-Year Awards, contact the ASBA at 866-501-ASBA
or info@sportsbuilders.org, or visit www.sportsbuilders.org.
26 TennisIndustry
06_TI_FEAT_Res_Courts.indd 26
June 2016
4/29/16 12:19 AM
PLAYSIGHT IS THE
ULTIMATE PLAYER
DEVELOPMENT TOOL
Paul Annacone
playsight.com
PS Tennis Industry-ANNACONE-JAN2016.indd 1
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2016-02-05 11:10 AM
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LOCAL
HEROES
Community Tennis
www.tennisindustrymag.com
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Serving the
Underserved
HAWAII PACIFIC
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06_TI_FEAT_Local_Heroes.indd 29
Hernndez says he
"has a great passion
for helping others."
CARIBBEAN
Creating a
Special Tennis
Legacy
Adrin Hernndez has been contributing to and promoting tennis in Puerto Rico for 35 years, involved in developing players at all skill levelsbeginner, college, league and
advanced. He even works with instructors. While he has a
great passion for the sport and what it can bring to people of
all ages and abilities, his greatest pride comes from being a
mentor on ethics, discipline, perseverance and respect.
One of Hernndezs remarkable efforts is leading adaptive
tennis. As an instructor at the Parque Central tennis facility
in San Juan, Hernndez has impacted the lives of more than
7,000 children, juniors and adults with special needs each
year with his lessons from Tuesday to Saturday. Since 2007,
as a coach of multiple Special Olympics teams, he has led
his players to more than 40 medals at international events,
including 13 gold medals.
Through tennis, Ive had the chance to share my knowledge about the sport and serve my country with pride,
Hernndez says. Tennis is a lifestyle for me, because when I
am not teaching, I am giving support to my wife and daughter, who are also players. And, as a plus, through tennis I
have built an extended family.Section staff
June 2016
TennisIndustry 29
4/29/16 12:07 AM
Community Tennis
EASTERN
M I D D L E S TAT E S
In a League of
His Own
30 TennisIndustry
06_TI_FEAT_Local_Heroes.indd 30
June 2016
Tennis for a
Change
F LO R I DA
www.tennisindustrymag.com
4/29/16 12:07 AM
MIDWEST
MISSOURI VALLEY
Sharing Tennis
and Fun
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Building From
the Ground Up
I N T E R M O U N TA I N
Tennis in Boulder
is Gonzo!
Gonzalo Garcia, better known as Gonzo, runs a
year-round playroom for the Parks & Recreation
Department in Boulder, Colo. It may consist of
drills that teach hand/eye coordination and how
to live an active, healthy lifestyleskills kids need
to play tennisbut it feels more like a party.
Tennis isnt fun unless you play it with Gonzo,
says 4-year-old Finn Muller.
When I first started Gonzo Tennis in 2007,
we had maybe 10 kids in the tennis program, says
Garcia, a USPTA pro from Argentina. But I had
a vision. Im passionate about coaching. Ive been
doing it for more than 30 years and I wanted to
develop a program that had a strong identity and
consistency, similar to the one my brother and I
developed in Argentina called 690because tennis is a sport you can play from age 6 to 90.
A typical summer program has 500 to 600 participants on court in two-and-a-half months and
can be found at two Boulder Rec Centers.
I credit a lot of our success to our unique and
important partnership with the city, Garcia adds.
Its a win-winthe city gets programs run by
professionals that get people excited about playing tennis and out on the 53 courts in Boulder.
And I get the exposure and opportunity to promote my baby.Wendy Anderson
In the winter, Garcia
takes his program
indoors to elementary
schools and PE classes.
June 2016
TennisIndustry 31
4/29/16 12:07 AM
Community Tennis
"Sharing something I
feel passionate about
is quite fulfilling,"
says Cutone.
NEW ENGLAND
NORTHERN
Maine
Contributor
32 TennisIndustry
06_TI_FEAT_Local_Heroes.indd 32
Family Tennis
Affair in Milbank
M I D -AT L A N T I C
Coaching Overtime
Enoch Thompson, known as Coach Enoch, has
taught tennis for 25 years. He started coaching
USTA Junior Team Tennis 10 years ago and has
managed the Young Masters program in Washington, D.C., for the past five years.
Of the many benefits of tennis, the one that
resonates most with Thompson is how lessons
learned inside the lines of a tennis court can be
applied to life outside as well.
Junior Team Tennis teaches kids how to win
and what to do when they dont win, Thompson
says. I dont like to use the word lose. Being part
of a team helps develop real life skills they can
take off the courtlike how to support others and
overcome hardships.
One of the hardships a player of his had to overcome was the death of a parent. Ajani Bell, age 10,
was a player in Thompsons program when his
mother passed away in 2015. Thompson encouraged Bell to stick with tennis, keeping him in a
supportive and safe environment. Coach Enoch
serves as a mentor to Bell and has made him a fixture of the Trinity Washington University tennis
team, where Thompson serves as head coach.
Thompson epitomizes what tennis offers: activity, fun, life lessons, support, teamwork, friendships and memories.Chris Miller
"Coach Enoch" is a
fixture in Washington,
D.C. for his support of
tennis-playing children
and their families.
June 2016
4/29/16 12:07 AM
NORTHERN CALIFORNIA
06_TI_FEAT_Local_Heroes.indd 33
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Kester's persistence
and acumen has kept
Piedmont Park's tennis
center humming.
SOUTHERN
Teamwork Boosts
Atlanta Tennis
SOUTHERN CALIFORNIA
A Tennis Mentor
Changes Lives
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4/29/16 1:17 PM
PACIFIC NORTHWEST
TEXAS
Finding His
Tennis Calling
www.tennisindustrymag.com
06_TI_FEAT_Local_Heroes.indd 35
Making It Happen
in San Antonio
SOUTHWEST
June 2016
TennisIndustry 35
4/29/16 12:08 AM
String Playtest
On the Court
36 TennisIndustry
June 2016
06_TI_BOB_String_Playtest.indd 36
In the Lab
We tested the 1.20-mm (18-gauge) Poly
Force Black Series. The coil measured 40
feet, 3 inches. The diameter measured
1.20 mm prior to stringing and 1.18 mm
after stringing. We recorded a string-bed
stiffness of 70 RDC units immediately after
stringing at 60 pounds in a Wilson Pro Staff
6.1 95 (16 x 18 pattern) on a constant-pull
machine.
Conclusion
With ratings such as these and three
gauges from which to choose, Poly Force
Black Series seems to be a solid offering,
no matter what its made of.
In particular, Poly Force Black Series
results in the Spin Potential category
speak for themselves, and when you factor
in the ease of working with the string (it
has a cylindrical shape, unlike the many
geometrically shaped strings that also rate
www.tennisindustrymag.com
4/29/16 12:18 AM
Playtester Ratings:
highly in Spin Potential), you can offer your
customers a spin-friendly string that you
wont hate to install.Greg Raven
Playtester Comments
I was impressed with the playability and
feel of this string, especially since I normally use what I believe to be a much thinner gauge poly string. 4.0 male all-court
player using Head Prestige PWR strung at
50 pounds CP (Gamma iO 18)
This string felt a little stiff when I initially
hit with it. Over time it broke in and felt
really good. Its more suited for the power
player who hits out and hits with heavy
topspin. I would definitely purchase this
string. 5.5 male all-court player using
Babolat Pure Drive strung at 54 pounds CP
(Babolat VS 16)
Ease of Stringing
(compared to other strings)
Much easier: 2
Somewhat easier: 3
About as easy: 19
Not quite as easy: 9
Not nearly as easy: 0
Overall Playability
Much better: 1
Somewhat better: 8
About as playable: 5
Not quite as playable: 15
Not nearly as playable: 3
Overall Durability
(compared to other strings of similar gauge)
Much better: 2
Somewhat better: 10
About as durable: 18
Not quite as durable: 3
Not nearly as durable: 0
Rating Averages
From 1 to 5 (best)
Playability: 3.5
Durability: 3.9
www.tennisbookings.com
06_TI_BOB_String_Playtest.indd 37
Power: 3.3
Control: 3.6
Comfort: 3.1
Touch/Feel: 3
Spin Potential: 3.6
Holding Tension: 3.2
Resistance to Movement: 3.8
info@tennisbookings.com
860-536-2477
4/29/16 1:12 PM
Ask theExperts
Your Equipment Hotline
Badminton grommets
06_TI_BOB_Ask_Experts.indd 38
grams
grams
FRAME WEIGHT
grams
RACQUET WEIGHT
grams
OVERALL INSTALLED
13.00 15.00 18.00
STRING WEIGHT
BALANCE
SWING WEIGHT
grams
cm
kg*cm2
4/29/16 1:15 PM
Racquets Network
you, but for the USRSA to allow doublepulling in one instance would lead to
people double-pulling whenever it
seemed convenient (or faster). From a
standards point of view, its easier to say
no double-pulling, and leave it at that.
The reason we dont recommend
double-pulling is because the strings
180-degree turn around the outside
of the frame makes it impossible for
the full reference tension to propagate
along both lengths of string.
It is also worth noting that your
approach is designed to eliminate the
tension loss on the first cross, but the
Double-pulling
06_TI_BOB_Ask_Experts.indd 39
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Your Serve
40 TennisIndustry
06_TI_BOB_Your_Serve.indd 40
June 2016
PHOTO SHUTTERSTOCK
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CEOs Message
very April, the senior leadership of the USPTA comes together for one of two meetings
per year (the other is held during our World Conference in the fall).
Each division sends its president and
first vice president to join the Board of
Directors and three past national presidents to discuss the affairs of the association, get updated on key issues, provide
committee reports, and develop game
plans for the remainder of the year.
This group of 45 volunteer Elite/Master
Professionals constitutes the USPTA
Executive Committee, which is truly the
governing body of our association.
In addition, the division Executive
Directors/Administrators also participated in a series of meetings so that they
can perform more effectively in their
roles to serve their respective division
membership. Over the course of three
days, these 62 plus people engaged with
our national staff and contributed to a
healthy dialogue about the challenges
that we face and what will be done to
meet those challenges over the coming
months. It is always so energizing to
have everyone together as we plan for
the future.
The reason for the title of this message is because we gathered in Houston
for the very last time. Next April, we will
convene at our new home in Lake Nona,
Fla. What was also different about this
years meeting was that we were not
able to stage it in our office as per usual,
but rather at the nearby Westchase
Marriott where everyone stays when
they come. Why? Because the conference room (where we previously hosted
everyone) is now part of the reconstructed office that the new building
owner and his partner renovated for
one of the companies that they operate.
Thus, it was somewhat bittersweet for
many who have come to enjoy their an-
We will be leaving our old and comfortable house before too long, which has served us
well for a quarter of a century, and establishing our new digs that will be the center
of our universe for the next quarter century and beyond
As for the business at hand, much of
the attention was given to the professional development requirement for all
certified members in good standing under the age of 65 years to attain 6 credits
of continuing education before the
end of December of this year. Make no
mistake; the Board and Executive Committee have fully embraced the mission
of our organization to elevate the standards of tennis-teaching professionals
and coaches. Toward that end, our
leadership recognizes the serious financial consequences at both the national
and division levels if a large percentage
of those eligible do not qualify and are
suspended from our membership roster
come Jan. 1, 2017. It is a bold initiative
that requires a steadfast and unwavering commitment to stay the course
against what could be a significant impact on how we operate in the future.
Thus, a good deal of time was dedicated to action plans that are going to
be implemented throughout the organization between now and year-end to
reach out to those who are in jeopardy
of losing their membership benefits.
All hands are on deck to encourage
those who have not participated in any
educational events, both inside the
USPTA and out, to demonstrate that
they have a genuine desire to be better
as a tennis professional and will make
worth mentioning: a) our financial position remains very strong after another
year with a bottom line surplus; b) the
planned relocation to Lake Nona is on
schedule and so far, on budget; c) the
2017 World Conference will be held in
Orlando/Lake Nona; d) the plans for the
2016 World Conference in Indian Wells,
Calif., are coming together it should
be another outstanding conference; e)
we are working diligently to ensure that
the governance at all divisions is in line
with national; and so forth.
It is incumbent on all of us that we
celebrate the tireless efforts of our volunteers who dedicate massive amounts
of time on behalf of the association.
Lets not forget that almost all have
full-time jobs and families that are obviously their priorities, yet they somehow find the time to give of themselves
to improve the USPTA. I, for one, am
indebted to all and am honored to
serve them.
So, raise a glass and cheer for our last
rodeo in Houston. We will be leaving
our old and comfortable house before
too long, which has served us well for
a quarter of a century, and establishing our new digs that will be the center
of our universe for the next quarter
century and beyond. I am eager for the
journey that lies ahead of us. Onward
and upward h
Still need to earn your 6 continuing education credits this year? There are tons of ways to earn credits:
Visit uspta.com/education for all of the ways to earn education credits and to check the event calendar for upcoming events near you!
42 www.ADDvantageUSPTA.com
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by Jack Michalko
This will help these novice coaches learn from the leading industry
experts on coaching kids and implementing effective tennis instruction
to help students learn and grow both on and off the tennis courts.
is aimed at the novice coach, and TennisResources.com is the perfect pathway.
The cost to the school for this membership is $99 a year per institution, not
per coach. So if a school has more than
one tennis coach, they are all included
for the same price. In addition, 25 percent of dues goes back to the state high
school coaches association.The membership includes the following:
44 www.ADDvantageUSPTA.com
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First-time attendee
Save $75 on full registration
New USPTA member
Save $75 on full registration
Hotel Reservations
l
l
l
l
Certification, Upgrading
Available at Conference
Schedule
Sunday, Sept. 25
9 a.m.-1 p.m.
Specialty Course 1
2 -6 p.m.
Specialty Course 2
Monday, Sept. 26
9 a.m.-noon
Education
1-3:30 p.m.
Education
3:45-4:45 p.m. Manufacturers ad
staff meetings
5-10 p.m.
Buying Show,
Reception and
Silent Auction
Tuesday, Sept. 27
9 a.m.-noon
Education
Noon-2 p.m.
Awards Luncheon
2:30-3:30 p.m. Education
4-5:30 p.m.
USPTA Membership
Meeting/Awards
6:30-9:30 p.m. Division parties
Wednesday, Sept. 28
9 a.m.-noon
Education
1-5 p.m.
Education
2-6 p.m.
Specialty Course 3
6:30-9 p.m.
Poolside Reception
Thursday, Sept. 29
9 a.m.-noon
Education
1-5 p.m.
Specialty Course 4
48 www.ADDvantageUSPTA.com
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Mental Toughness
By Mike OConnell, USPTA Master Professional
50 www.ADDvantageUSPTA.com
uspta cs6.indd 50
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Tuffy WINDSCREEN
Chroma-Bond IMPRINTING
INCLUDING:
800-247-3907
800-823-7356
www.aerflo.com
uspta cs6.indd 51
Active Sports
800-322-2848
614-488-5004
Athletic Connection
800-527-0871
5/2/16 9:53 AM
Inside Coaching
With league tennis, this is the new reality you really need to know how to play
and win tiebreakers. The fact is, to have a game plan is nice but nearly impossible
considering the many variables.
3. Practice playing tiebreakers. Not
just playing them when the set
reaches 6-6. Complete your practice
session by taking a little time at the
end of play and practice executing a
tiebreaker.
4. Be the steady, no-unforced error
team for the first four points. Get
the ball in play no matter what. This
means first serves in and serve returns in play. By getting that early
lead through steady play, you force
the other team to play catch-up and
often they will abandon their normal style to a more desperate style
of play.
5. Slow down. It would surprise most
players to learn that when they
52 www.ADDvantageUSPTA.com
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4/29/16 12:31 AM
Rod Heckelmans career started in 1966 when he began his five-year role as
a teacher at John Gardiners Tennis Ranch in Carmel Valley, Calif. Later he
opened as the resident pro for Gardiners Tennis Ranch on Camelback in Scottsdale, Ariz. In 1976 he took over as head pro/tennis director at the Mt. Tam Racquet Club in Larkspur, Calif, and added the title and responsibilities of general
manager in 1982. In 2010 he was awarded Manager of the Year for the USPTA
NorCal Division and the Manager of the Year at the USPTA World Conference. He has written several books including, Down Your Alley in 1993, Playing Into the Sunset in 2013 and
most recently, 250 Ways to Play Tennis. He also produced the Facility Managers Manual
and the Business Handbook for Tennis Pros, which is distributed by the TIA.
www.ADDvantageUSPTA.com 53
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USPTA News
at www.phitamerica.org/Academics.
htm.
Just look around any community
in the U.S. You can see the obesity issue is a serious concern in every city
and state, said USPTA CEO John Embree. We need to get America more
active, fit and healthy in order to help
prevent sickness and reduce health
care costs. USPTA is proud to promote
PHIT America and to influence active,
healthy lifestyles.
PHIT America has three major
programs to get America, especially
children, more active, fit and healthy:
54 www.ADDvantageUSPTA.com
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USPTA News
need to be. The rules are simple
play the tiebreaker you most often
will play in competition. If any player misses a serve return or double
faults in the first four points, he
loses the tiebreaker. You can change
this to be the first six, eight whatever works for you.
USPTA News
USPTA
Minnesotas
Minn
La
Minnesotas Larson Defends
Singles Title
Singl
at
Singles Title at 2016 USPTA
Indoo
Indoor Championships Indoor Champ
2. First and First Again, here is
a game with emphasis on cutting
down on errors. Because so many
players want to serve and volley
during a tiebreaker, change the
second
year,
rulesorsothe
that
if theconsecutive
server is able
to
Larson
wonand
theher
mens
makeTony
her first
serve
first
open
division
at the
volley,
shesingles
cant lose
the point.
USPTAreplays
Indoor Championships
She simply
the point if the
in March
at the
Racquet
Club
eventual
outcome
was
notofinMemher
phis
in Memphis, Tenn.
favor.
Larson (Fridley, Minn.) defeated
Thiago
(Salina,
Kan.)
in three
3.
Lob Santos
Pressure
Once
again,
the art
setsof(6-2,
4-6, 6-1)
to win the
winning
tiebreakers
candivision
be the
forability
his sixth
win inyour
the past
seven to
years.
to allow
opponent
Helose
alsoto
won
four
mens
you,
notconsecutive
just trying to
beat
open
singles
between
him.
Withtitles
that in
mind, if2010-2013,
any playanderthe
2016an
championship
gives
him
misses
overhead at any
time
a seventh
singles title
during overall
the tiebreaker,
thatacross
team
all loses
divisions
in additionThis
to hiscreates
eight
the tiebreaker.
doubles
in the
USPTA
Surface
great titles
pressure
and
promotes
the
Championship
series.
lob, a great shot
to use if you want to
Santos
didnt go
home
work
yourself
back
intoempty
a match.
handed. He picked up the mens open
doubles
crownScoring
with partner
and fellow
4.
Volleyball
Holding
Kansan
Carvalho De
Melo
by deserveVictor
is all important;
this
game
will test you. You flip to find who
serves first and only the serving
team can win a point. Here is the
catch, unless you start off serving,
you need to win two consecutive
points to earn the right to serve.
This means that a returning team
could win every other point and
lose at love. You should alternate
servers every two serves and
switch sides in accordance with the
tiebreaker you normally play.
57 www.ADDvantageUSPTA.com
uspta cs6.indd 57
become
a great tiebreaker
MensTo
Open
Doubles
player,
practice
and
Santos/Victor Carvalho
Deplay
Melo
drills
that
will
challenge
(Salina, Kan.) def. Jay Horne your
skills as a tiebreaker
player.
(Memphis)/Michael
Chamberlain
(Memphis), 6-1, 6-3.
Johan Gedlit
Mens 45 Singles
Mens Open
winner
Mens
Open
57 www.ADDvantageUSPTA.com 53
57 www.ADDvanta
5/2/16 9:53 AM
Career Development
Exams, Upgrades Coach Youth
Division Activities
& PTCA I
Tennis Workshop
(6 credits)
Orlando, Fla.
Kirkland, Wash.
Greenville, R.I.
Paradise Valley, Ariz.
San Antonio
Aurora, Ill.
Carlsbad, Calif.
Minneapolis
Azusa, Calif.
Atlanta
Hilton Head Island, S.C.
Richmond, Va.
Mt. Kisco, N.Y.
Houston*
Raleigh, N.C.
Des Moines, Iowa
Ocala, Fla.
Nichols Hills, Okla.
Jackson, Miss.
Accredited
Professional Coach
Register your Accredited Professional Coach (APC)
and specialty course credits earned with the USPTA
SmartCode Education System. This uses your
smartphone to instantly register your attendance
to all seminars and specialty courses earning APC.
To use the system at a seminar,
general session or specialty
course, you must scan two
QR codes. One QR code is on
your conference badge. The
second QR code will be in your
conference notebook and cannot be scanned until
the end of the session or the beginning of the next
session.
If you do not have a smartphone, you may use
someone elses. Forms are available upon request.
June 1-5
(2 credits)
June 1
Orlando
June 1
Bismarck, N.D.
June 2
Indianapolis
June 2
Billings, Mt.
June 2
Kirkland, Wash.
June 4
Barrington, Ill.
June 4
Bedford, N.H.
June 4
Wayland, Mass.
June 5
Orlando
June 5
Holland, Mich.
June 5
Honolulu
June 5
Edina, Minn.
June 7
Arapahoe, N.C.
June 10
Fairfield, Conn.
June 11
Roseville, Minn.
June 11
Orlando
June 11
Milwaukee
June 15
Glenview, Ill.
June 18
Portland, Maine
June 18
Schenectady, N.Y.
June 21
La Crescent, Minn.
June 25
Philadelphia
June 25
Philadelphia
June 3-4
Webinars
(.5 credits)
June 8
Cardio Tennis
June 11
June 24
Spanish Tennis
Teaching System
(10 credits)
May 30 June 1
June 3-5
Education requirements
All USPTA-certified Professionals must earn 6 education credits in a three-year period
to remain current. Go to USPTA.com/Education for a partial list of eligible activities. Please send verification (email, letter, certificate, receipt, etc.) that shows you
attended the event/activity and submit it along with the date and agenda to education@uspta.org to receive your credit. (International members, Recreational Coaches
and those over the age of 65 are exempt.) Questions? Write to education@uspta.org
or call 800-877-8248, ext. 147.
58 www.ADDvantageUSPTA.com
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Member News
The office of the Rome City Manager appointed
USPTA Immediate Past President Tom Daglis as the
Executive Director of the Rome Tennis Center at
Berry College in Rome, Ga. He will also serve as the
Director of the Professional Tennis Management Program at Berry College starting June 1, 2016. Additionally, USPTA Elite Pro Kevin Brundle was selected
to serve as Director of Tennis at Rome Tennis Center
and Assistant Director of the PTM program. Daglis
Kevin Brundle
will oversee the strategy, operations, staff, finances Tom Daglis
and culture of Rome Tennis Center and Downtown Tennis Center. He is responsible for establishing the organizational culture and operating principals of the center while increasing
the centers visibility to grow the number of competitive tournaments offered. Brundle will
oversee the programming and assist the executive director in all operations. Most recently,
Brundle served as the Director of Tennis at the Village Tennis Club in Houston and previously served as Director of the Tampa Tennis Club, a 41-court facility with one of the top 10
and under junior programs in the state, and was responsible for doubling membership and
increasing program participation.
Congratulations to the Racquet Club of Columbus (Ohio) 18s team who won the World Team Tennis Midwest Section Championships in Fort Wayne, Ind. The team advanced to the WTT National
Championships in San Diego in July 2015. The team defeated Indiana, Illinois, Michigan and
Wisconsin. This is the first time an Ohio
team has gone to Nationals. The WTT
format consists of one court of boys and
girls doubles, two courts of boys and girls
singles, and two courts of mixed doubles.
In WTT, lets are played and players are allowed to be subbed for one another in the
middle of a set. Pictured: USPTA Coach
Bryan Nibert (center) with Racquet Club
of Columbus Squad that includes two of
his stepchildren Alexandra and Robert
Cash.
These lucky ladies got to play some tennis with former world No. 1 Venus Williams, courtesy of
EleVen by Venus. Members of the BallenIsles Club in Palm Beach Gardens, Fla., won a hitting
session with the Grand Slam champion after placing the winning bid at the silent auction during the 2015 USPTA World Conference in New Orleans. The
funds went toward supporting the mission of the USPTA
Foundation to help economically disadvantaged people
learn tennis. From left: USPTA
Florida Division President Trish
Faulkner; BallenIsles club
members Pat Ditri, Marguerite
Gelber and Michelle Reisman;
Venus Williams; and club member Joanne Graceman.
ADDvantage magazine editorial offices
USPTA World Headquarters
3535 Briarpark Drive, Suite 202
Houston, TX 77042
Phone 713-978-7782 / 800-USPTA-4U
Fax 713-358-7794
email magazine@uspta.org
Managing editor
Circulation
Kimberly Forrester
Kathy Buchanan
Chuck Gill
Gary Trost
Vice Presidents
Alan Cutler
Feisal Hassan
Ken McAllister
Jack Michalko
Diane Selke
TM
Past President
CEO
Legal Counsel
Tom McGraw
John Embree
George Parnell
60 www.ADDvantageUSPTA.com
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