COMPANY
HISTORY
Reliance Capital Limited announced the launch of its life insurance business on
February 1, 2006. This was after obtaining the required regulatory approvals from
the Registrar Of Companies and the Insurance Regulatory and Development
Authority.
It was in August 2005 that the ball was set rolling when Reliance Capital Limited,
the financial arm of Reliance Anil DhirubhaiAmbaniGroup
(ADAG)
many of the initial investors in the Reliance stock,and creating one of the worlds
largest shareholderfamilies.
FOUNDER
Few men in history have made as dramatic a contributionto their countrys
economic fortunes as did the founder ofReliance, Sh. Dhirubhai H Ambani. Fewer
still have leftbehind a legacy that is more enduring and timeless.
As with all great pioneers, there is more than oneunique way of describing the
true genius of Dhirubhai:The corporate visionary, the unmatched strategist, the
proud patriot, the leader of men, the architect of Indias capital markets, the
champion of shareholder interest.
But the role Dhirubhai cherished most was perhaps thatof Indias greatest wealth
creator. In one lifetime, hebuilt, starting from the proverbial scratch, Indias
largestprivate sector enterprise.
When Dhirubhai embarked on his first business venture,he had a seed capital of
barely US$ 300 (around Rs14,000). Over the next three and a half decades,
heconverted this fledgling enterprise into aRs 60,000crore colossusan
achievement which earned Reliancea place on the global Fortune 500 list, the first
everIndian private company to do so.
Dhirubhai is widely regarded as the father of Indias capital markets. In 1977,
when Reliance Textile Industries Limited first went public, the Indian stockmarket
was a place patronised by a small club of elite investors which dabbled in a handful
of stocks.
Reliance Life Insurance Company Limited is a part of Reliance Capital Ltd. of the
Reliance - Anil DhirubhaiAmbani Group.
Reliance Capital is one of Indias leading private sector financial services
companies, and ranks among the top 3 private sector financial services and banking
companies, in terms of net worth. Reliance Capital has interests in asset
management and mutual funds, stock broking, life and general insurance,
proprietary investments, private equity and other activities in financial services.
Reliance Capital Limited (RCL) is a Non-Banking Financial Company (NBFC)
registered with the Reserve Bank of India under section 45-IA of the Reserve Bank
of India Act, 1934.
Reliance Capital sees immense potential in the rapidly growing financial services
sector in India and aims to become a dominant player in this industry and offer
fully integrated financial services.
Reliance Life Insurance is another steps forward for Reliance Capital Limited to
offer need based Life Insurance solutions to individuals and Corporate.
1) World Class Data Centre: They plan to establish a Primary Data Centre at Navi Mumbai(DhirubhaiAmbani
Knowledge City) which will cater to their companyneeds across India, with failover capability to their Chennai Data Centrewithin the same business day in
occurance if an incident or Disasterhappens.
2) Inter Office Connectivity: All their Branch / Area and Regional offices will beinterconnected to their Data
Centre with a 24x7 access to CoreApplications like Lotus Mail, Life-Asia and
Internet Applications. Thiswill enable their associates to work faster and better
with high-speedInternet connectivity and also ensure faster Turn Around Time for
theircustomers.
2) Customer Care Centre: They will host a centralized Customer Care Centre atDhirubhaiAmbani Knowledge
City at Navi Mumbai, which caterservices to internal and external queries and
complications. A customer
Relationship Management Tool (CRM) and Lead Management System(LMS) are
in progress.
3) Web Portal: This portal will be an interface between both internal employeesand their external
users. Some of the functions included in their portal arePolicy Tracking Systems,
Corporate News, Quality Checking System,
5) R World: Reliance Mobile R-World will provide online information abouttheir Company,
Products, and Policy Services to their existing customers,Agents/Advisors and
Lead Generators.
6) SMS Alerts: SMS Alerts will be provided to their Sales Managers about thelatest happenings
like Contests and Campaigns, Employee Alerts willinclude Company News and
Welcome/Birthday/Anniversary
messageetc.
Customer Alerts
will
include
7) Life and Group Asia: Single Life and Group Life details will be captured and managedby Life and Group
Asia. A common middleware between theseapplications will enable Group Life
Customers to view their individualSingle Life Insurance Plan details taken with
Reliance Life Insurance andvice versa.
8) Advisor Lounge: It is a dedicated area for Reliance Life InsuranceAgents/Advisors in all the
branches across India. This Lounge will beequipped with desktops and printers
with Internet connectivity, where
their Advisors can bring in the prospects and can have discussions acrossthe table
and they can create and print quotes. The Agents/Advisors canuse this area to
service their existing customers.
9) Document Management System: DMS will enable both policy issuance and contract servicingthrough an automated
workflow, which yields a faster Turn around Timeto both internal and external
users. This application will enable them tohave a paperless office and thus mitigate
the risk of losing vital
records/papers.
10) Wireless Data Access: This will enable identified Top Sales Managers and Top Advisorsto access real
time data for both LMS and CRM on the fly through HandheldPDA device.
COMPANY STRUCTURE
HEAD OFFICE
Registered Office:
H Block, 1st Floor,
DhirubhaiAmbani Knowledge City,
Navi Mumbai, Maharashtra - 400710
Corporate Office:
9th floor/10th floor, Building No. 2,
R-Tech Park, Nirlon Compound,
Next to Hub Mall, Behind I- Flex building,
Goregaon, (East),
Mumbai-400 063.
Fax No: 022- 30002222
BRANCHES
They have so many branches and substations in the India. They have around 1247
branches with over 1,95,000 agents in the India. And they have planned to open
more branches across the country in the coming months.
BRANCH
BRANCH
BRANCH
REGIONAL
REGIONAL
REGIONAL
CHANNEL
HEAD
C EO
Explanations of the diagram:The communication is flow between Branch to Branch.Within a branch, it flows
between
Branch
Manager
to
Sales
Managers
andSales
Managers
to
DEPARTMENT
They are providing following areas or departments:
1) Retail Sales
2) Under Writing
3) Actuarial
4) Insurance Operations
5) Customer Service
6) Quality and Processes
7) Human Resources
8) Finance
DISTRIBUTION CHANNEL
Reliance Life Insurance Company Limited is using five types of distribution
channel, which are as follows:
1) Agency: Independent insurance agents represent a number of companies and can research
these companies products to find the right combination for their clients.
Independent agents & insurance producer groups are growing in prevalence.
Although producer groups are in their infancy, their emergence may potentially be
realignment in the distribution of financial services. Independent shops realized
that by pooling production and funding a central support office, they had increased
buying power.
The one type of distribution channel, which Reliance Life Insurance Co. Ltd is
using, is an agency. This channel works as follows:
2) Bank Assurance: While a lot of bank relationships with insurance companies have been established,
life insurance sales have been slower than one would expect he primary bank
insurance activities have been the distribution of annuities, credit life, and direct
marketing insurance.
Banks are failing to incorporate successful sales tactics used to sell other financial
services like investments.
Another type of distribution channel is bank assurance. This channel is tie up with
banks. In this channel the advisors using or targeting the bank customers to make a
business with them i.e., to sell the policy of the company.
4) Corporate:-
5) Rural Benefits:Brokerage firms have gained much of the institutional and personal trust business
lost by the banks. These firms have steadily captured assets, primarily at the
expense of the banks. The number of non-bank trust companies has increased in
recent years as independent trust companies have emerged and more broker/dealers
are integrated services. Insurance companies view full-service brokers as a
potentially new distribution channel as well.
Another type of distribution channel is rural benefits. This channel works as a
dealership. In this channel, the dealers will sell the policy to the target customers.
5) Web World:-
Direct sales of life insurance are growing rapidly, but many of the traditional fullserve players seem to be letting it go. Across all financial services, consumers are
expressing a willingness to deal with a variety of providers on the web. Web sites
are starting to pop up offering consumer insurance products especially designed for
distribution over the web.
Another type of distribution channel is web world. This channel is tie up with
customer database. In this channel, the advisors will sell the policy to the target
customers, which are taken from the customer database, are listed in the website
PRODUCT RANGE
TRADITIONAL PLAN:Life insurance products are designed to suit the requirements of customers.
Fundamentally the product provide for:
Risk cover
Investment
Health cover
In every product, to a certain degree, risk cover is imperative for it to fall under the
category of insurance. Based on the coverage of the product, the premiums are
calculated and the customer pays accordingly. In order to suggest the right product,
it is essential for an agent to understand
the requirements of the customer well.
Reliance Life Insurance Company Limited has offered 9 traditional plans to the
customers, which are listed as follows:
1) Reliance Term Plan
2) Reliance Whole Life Plan
3) Reliance Child Plan
4) Reliance Endowment Plan
5) Reliance Special Endowment Plan
6) Reliance Cash Flow Plan
7) Reliance Credit Guardian Plan
8) Reliance Special Credit Guardian Plan
Each of the above traditional plans is discussed as follows:
1) Reliance Term plan: This insurance policy is designed for those who only want life cover for the
protection of their family, and do not wish to save for themselves. It can also be
useful to business firms that wish to provide financial security to their business
against the sudden loss of partners or valuable manpower. Since there is no saving
element or bonus provision, the premium is very low.
Hence, this is a high-risk plan with a low premium.
2) Reliance Whole Life Plan: This insurance policy is designed for people who do not wish to avail of any
benefits themselves but wish to create an immediate estate to protect their family
by availing of insurance cover on their life at a very low cost.
3) Reliance Child Plan: This insurance policy is designed for people who wish to save money for a future
time when there will be a recurring need for substantial amounts of money. This is
especially true when it comes to paying large sums of money for higher education
as and when your son or daughter is studying to become an Engineer, a Doctor or
specialize in some other field, or is perhaps planning to go abroad.
This money is payable in equal installments over the last 4 years of the policy
term.
Features: I. Minimum entry age is 20 year and maximum 60 year
a) Minimum sum assured is Rs. 25,000.
b) Minimum premium paying term is 5 year and maximum
20 year
c) Tax benefit is available
d) Maturity amount = Four equal installment of sum insured
in last four year plus vested bonus in the last year
e) Loan facility is available
4) Reliance Endowment Plan: Reliance Life Insurances Reliance Endowment Plan is the key to all your financial
needs. It is an inexpensive and easy way to protect you, your family or your
business. In a nutshell this plan will keep you financially prepared for all the
special occasions in your life - your daughters wedding, your childs university
education or even a new office for your business - by eliminating the burden
that a shortage of money creates.
In the event of your untimely death, Reliance Endowment Plan will also assist your
loved ones through this difficult time by the financial support that it provides.
Reliance Endowment Plan also gives you the additional benefit of participating in
the companys profits, which you will receive at the end of the policy period.
Features: a) Entry age minimum is 5 year and maximum 65 year
b) Maturity age minimum is 18 year and maximum 75 year
c) Minimum premium paying term is 5 year and maximum 35 year in case of
regular and in case of single 15 year
d) Minimum sum assured is Rs. 25,000 or as determined by the minimum premium
e) Maximum sum assured is Rs. 5,00,000 (entry age below 18 years and no limit
for entry age 18 and above)
f) Premium mode annual, half yearly, quarterly and monthly (by salary deduction
only)
g) Loan up to 90% of the surrender value of the policy
h) Maturity amount = Guaranteed sum assured + Reversionary bonus
5) Reliance Special Endowment Plan: This insurance policy is designed for people who wish to combine savings with
extended security. The unique feature of this policy is that life protection continues
for five years after you have stopped the payment of premium. Payment of sum
assured at the end of premium paying term and
extension of life cover thereafter for the full sum assured for a period of 5 years,
are characteristics of the policy.
This plan also participates in the profits.
6) Reliance Cash Flow Plan: This insurance policy is designed for those who have a recurring need for
reinvestment in business or look for short-term investment channels. The
advantage of the policy is that they need not part with a sizable amount of money
at any one time, but create, through regular premium payments, a
periodic return of lump sums which become available for reinvestment at higher
returns, while providing simultaneously, substantial life cover.
Alternatively, it can be used to meet any immediate financial crisis in the family
like your son's college admission, your daughter's engagement, and renovation of
your home or perhaps, a holiday abroad.
The money is payable in installments. The first installment is paid at the end of the
4th year and thereafter at the end of every 3rd year.
Features:a) Plan with profits
b) Minimum entry age is 15 year and maximum is 63 year
c) Maximum premium paying term is 34 year
d) Loan facility is not available
e) In case of death full sum assured + accrued bonuses up to
the date of death is payable immediately
f) In case of survival up to maturity date all premium paid
g) Rider accident death and critical illness
h) Mode of payment is available
7) Reliance Credit Guardian Plan: This insurance policy is designed for those who not only safeguards individuals but
also families and businesses from the financial hardship that could arise from
unfortunate and unexpected death.
Features: a) Loan protection against home, home improvement, two wheelers and four
wheelers
b) In case of death remaining loan amount paid immediately
c) In case of survival no benefit is available
8) Reliance Special Credit Guardian Plan: This insurance policy is designed for those who not only safeguards
individuals but also families and businesses from the financial hardship that
could arise from unfortunate and unexpected death, disability or critical
illnesses.
Features: a) Loan protection against home, home improvement, two wheelers and four
wheelers
b) In case of death remaining loan amount paid immediately
c) In case of survival no benefit is available
d) Premium payment option for regular and single is available
e) Premium payment term is 2/3 of loan period and remaining period paid by the
company
f) Maturity amount = All the premium paid amount
g) Tax benefit is available
A unit-linked policy is a life assurance policy in which the benefits depend on the
performance of a portfolio of shares.
Each premium paid by the insured person is split: a part is used to provide life
assurance cover, while the balance (after the deduction of costs,expenses, etc.) is
used to buy units in a unit trust.
In this way, a small investor can benefit from investment in a managed fund
without making a large financial commitment. As they are linked to the value of
shares, unit linked policies can go up or down in value.
Policyholders can surrender the policy at any time and the surrender value is the
selling price of the units purchased by the date of cancellation 9less expense). A
small part of the contribution is used for providing life cover and the balance is
invested in unit. Legal heirs are entitled to the amount of
insurance cover and entitled units in case of death of the insured.
Reliance Life Insurance Company Limited has also offered the two
Unit Linked Plans, which are listed as follows:
1) Reliance Market Return Plan
2) Reliance Golden Years Plan
Amongst the above plans the Reliance Market Return Plan is the
largest selling plan of the Reliance Life Insurance Company Limited.
The above two ULIP plans are discussed as follows:
Reliance Market Return Fund is the unit-linked product that helps you invest in the
financial markets in a combination of investment instruments of your choice. You
can enjoy the returns from the markets without the trouble of monitoring and
managing your own investment portfolio and keeping track of the market
movements. At the same time your investment premiums provide you with
insurance cover. Reliance Market Return Fund unit-linked insurance plan provides
you with a basket of fund options that balances your return and risk exposure while
providing life cover at the same time.
Features: a) Minimum entry age is 30 days and maximum entry age is 65 year
b) Maximum policy term 40 year and minimum policy term 5 year
c) Mode of premium as annual, quarterly, half yearly and monthly Rs. 1000 (for
salary deduction only) and Rs. 2500 (standing order/credit card)
d) Top up premium minimum Rs. 2500
e) Option of investment fund
i. Capital secure 100% fixed interest securities
ii. Balanced minimum 80% fixed interest securities and maximum 20% in equity
iii. Equity 100% equity
iv. Growth minimum 60% fixed interest securities and maximum 40% in equity
f) Loan facility is not available
g) One switches every year free and subsequent switches charged 1% of the
amount switched
h) Partial withdrawals per year under regular and single premium options is 2 times
i) Lock in period till today is 3 year
j) Minimum unit account balance after each withdrawals is Rs. 10,000
2) Reliance Golden Years Plan: Reliance Golden Years Plan.. The Reliance Life Insurance no-worry stay
happyretirementplan. Reliance Golden Years Plan is a flexible package that
provides freedom of choice in choosing the type of investment, life cover, vesting
options such as commuting and annuity options. Contributions
provide Income tax savings as well.
Reliance Golden Years Plan, a flexible pension product is available for all
individuals who are between the ages of 18 and 65.
Features: a) Entry age minimum is 18 year and maximum 65 year
b) Minimum premium amount Rs. 10,000 and maximum is unlimited
c) Mode of premium payment is available
d) Pension plan with risk cover and without risk cover
e) Choice of investment
i. Capital secure fund 80% in equity and 20% in government security
ii. Balanced fund 80% in government and 20% in equity
f) No loan facility is available
g) Tax benefit is available
h) Annuity options
i. Annuity payable for life
ii. Annuity payable for 5/10/15 years certain and thereafter with life
iii. Annuity payable for life with return of capital on death of the annuitant
Currently, Reliance Life's market share is at around 5.5 per cent in the life
insurance space.
Reliance Life Insurance had sold the highest number of policies among 22 private
sector players in 2009-10. During the year, the company sold about 23.2 lakh
policies against 22.1 lakh policies in the previous year.
"We hope to achieve an overall premium of Rs 20,000 crore and more than double
our assets under management to cross over Rs 30,000 crore in the next two fiscal,"
Ghosh said.
In the first two months of the current fiscal, the first year premium collection of
Reliance Life increased by 22.5 per cent to Rs 316 crore.
Ghosh further said that the company expects to achieve break even in the next
fiscal.
He added that Reliance Life would require Rs 250 crore in the current fiscal, out of
which Rs 70 crore has already been infused.
Apart from a healthy mix of unit linked and traditional products, Reliance Life also
plans to focus on evolving health insurance segments in the country.
"We are strengthening our health insurance portfolio with innovative products...we
aim to be among the top three health insurers by 2012," Ghosh added.
Reliance Life Insurance, which operates through strong distribution network of
1,247 branches with over 1,95,000 agents, has an AUM (Asset Under
Management) of Rs 13,677 crore.
Replying to questions on Unit Linked Insurance Products (ULIPs), Ghosh said,
"ULIPs constituted around 90 per cent in the company's product basket in the last
fiscal, which is expected to decline to 60 per cent in the current year."
Life insurance industry grew 25 per cent in terms of first year premium collection
in 2009-10. The 23 life insurers mopped up premium of Rs 1.09 lakh crore in the
last fiscal compared to Rs 87,108 crore in 2008-09.
TOTTAL ASSETS
Reliance Life Insurance Company (RLIC), part of Anil Ambani-led Reliance
Capital, on Monday said it has crossed the milestone figure of Rs. 15,000 crore in
assets under management (AUM) and plans to double this by 2011-12. "RLIC
would be among the fastest private sector life insurance
companies to cross this milestone in a span of less than 5 years," said Malay
Ghosh, president and executive director, Reliance Life Insurance.
According to the company, it's AUM registered a growth of 142 percent per annum
in the last five years to reach Rs. 15,000 crore from Rs. 200 crore in October 2005.
It follows the Rs. 10,000 crore AUM mark recorded in September 2009.
Our wide-ranging fund offerings and sharp focus on growth have helped us
achieve this milestone. Ghosh added.
The company plans to double its AUM to Rs. 30,000 crore by 2011-12. The
company has also issued over 9.5 million policies till date.
"We will continue to focus our investments in companies with strong management,
healthy financial growth performance and dynamic business model," said
RangarajanRajagopalan, chief investment officer, RLIC
INTRODUCTION
TO
TOPIC
EMPLOYEE MOTIVATION
The project work entitled a STUDY ON EMPLOYEE MOTIVATION with special
reference to Hyderabad Industries Ltd; Thrissur is mainly conducted to identify the
factors which will motivate the employees and the organizational functions in
Hyderabad Industries Ltd, Thrissur.
There is no universal theory that can explain the factors influencing motives which
control mans behavior at any particular point of time. In general, the different
motives operate at different times among different people and influence their
behaviors. The process of motivation studies the motives of individuals which
cause different type of behavior.
Definition of Motivation.
According to Edwin B Flippo, Motivation is the process of attempting to
influence others to do their work through the possibility of gain or reward.
Significance of Motivation
Motivation involves getting the members of the group to pull weight effectively, to
give their loyalty to the group, to carry out properly the purpose of the
organization. The following results may be expected if the employees are properly
motivated.
1. The workforce will be better satisfied if the management provides them with
opportunities to fulfill their physiological and psychological needs. The workers
will cooperate voluntarily with the management and will contribute their
maximum towards the goals of the enterprise.
2. Workers will tend to be as efficient as possible by improving upon their skills
and knowledge so that they are able to contribute to the progress of the
organization. This will also result in increased productivity.
3. The rates of labors turnover and absenteeism among the workers will be low.
4. There will be good human relations in the organization as friction among the
workers themselves and between the workers and the management will
decrease.
5. The number of complaints and grievances will come down. Accident will also
be low.
6. There will be increase in the quantity and quality of products. Wastage and
scrap will be less. Better quality of products will also increase the public image
of the business.
Motivation Process.
1. Identification of need
2. Tension
3. Course of action
4. Result Positive/Negative
5. Feed back
THEORIES OF MOTIVATION.
Understanding what motivated employees and how they were motivated was the
focus of many researchers following the publication of the Hawthorne study results
(Terpstra, 1979). Six major approaches that have led to our understanding of
motivation are Mcclellands Achievement Need Theory, Behavior Modification
are fulfilled. A satisfied need is not a motivator. This resembles the standard
economic theory of diminishing returns. The hierarchy of needs at work in the
individual is today a routine tool of personnel trade and when these needs are
active, they act as powerful conditioners of behavior- as Motivators.
Hierarchy of needs; the main needs of men are five. They are physiological needs,
safety needs, social needs, ego needs and self actualization needs, as shown in
order of their importance.
SelfActualizatio
n
Ego Needs
Social Needs
Safety Needs
Physiological Needs
Fig (2.1)
The above five basic needs are regarded as striving needs which make a person do
things. The first model indicates the ranking of different needs. The second is more
helpful in indicating how the satisfaction of the higher needs is based on the
satisfaction of lower needs. It also shows how the number of person who has
experienced the fulfillment of the higher needs gradually tapers off.
e.g.; need for achievement, self confidence, knowledge, competence etc. On the
job, this means praise for a job but more important it means a feeling by employee
that at all times he has the respect of his supervisor as a person and as a contributor
to the organizational goals.
Self realization or Actualization needs: - This upper level need is one which
when satisfied provide insights to support future research regarding strategic
guidance for organization that are both providing and using reward/recognition
programs makes the employee give up the dependence on others or on the
environment. He becomes growth oriented, self oriented, directed, detached and
creative. This need reflects a state defined in terms of the extent to which an
individual attains his personnel goal. This is the need which totally lies within
oneself and there is no demand from any external situation or person.
J.S Adams Equity Theory
Employee compares her/his job inputs outcome ratio with that of reference. If the
employee perceives inequity, she/he will act to correct the inequity: lower
productivity, reduced quality, increased absenteeism, voluntary resignation.
TYPES OF MOTIVATION.
Intrinsic motivation occurs when people are internally motivated to do something
because it either brings them pleasure, they think it is important, or they feel that
what they are learning is morally significant.
INCENTIVES
Financial Incentives
Non-financial
incentives
- Wages and Salaries.
- Competition
- Bonus
- Group recognition
- Medical reimbursement
- Job security
- Insurance
- Praise
- Housing facility
Knowledge of
result
- Retirement benefits.
- Workers
participation.
-
Suggestion
system.
- Opportunities for growth
Motivation is the key to performance improvement
There is an old saying you can take a horse to the water but you cannot force it to
drink; it will drink only if it's thirsty - so with people. They will do what they want
to do or otherwise motivated to do. Whether it is to excel on the workshop floor or
in the 'ivory tower' they must be motivated or driven to it, either by themselves or
through external stimulus.
Are they born with the self-motivation or drive? Yes and no. If no, they can be
motivated, for motivation is a skill which can and must be learnt. This is essential
for any business to survive and succeed.
Performance is considered to be a function of ability and motivation, thus:
Job performance =f(ability)(motivation)
Ability in turn depends on education, experience and training and its improvement
is a slow and long process. On the other hand motivation can be improved quickly.
There are many options and an uninitiated manager may not even know where to
start. As a guideline, there are broadly seven strategies for motivation.
There are broadly seven strategies for motivation.
Positive reinforcement / high expectations
Effective discipline and punishment
Treating people fairly
Satisfying employees needs
Setting work related goals
Restructuring jobs
Base rewards on job performance
Essentially, there is a gap between an individuals actual state and some desired
state and the manager tries to reduce this gap. Motivation is, in effect, a means to
reduce and manipulate this gap.
RESEARCH HYPOTHESIS
A hypothesis is a preliminary or tentative explanation or postulate by the
researcher of what the researcher considers the outcome of an investigation will be.
It is an informed/educated guess. It indicates the expectations of the researcher
regarding certain variables. It is the most specific way in which an answer to a
problem can be stated.
Research hypotheses are the specific testable predictions made about the
independent and dependent variables in the study. Hypotheses are couched in terms
of the particular independent and dependent variables that are going to be used in
the study. The research hypothesis of this study is as follows.
Ho: There is no significant relationship between incentives and employees
performance.
Ho: There is no significant relationship between career development opportunities
and the extent of employee motivation
Ho: There is no significant relationship between performance appraisal system and
the extent of motivation.
Ho: There is no significant relationship between interpersonal relationship in the
organization and extent of motivation.
RESEARCH METHODOLOGY.
Research is a systematic method of finding solutions to problems. It is essentially
an investigation, a recording and an analysis of evidence for the purpose of gaining
knowledge. According to Clifford woody, research comprises of defining and
redefining problem, formulating hypothesis or suggested solutions, collecting,
organizing and evaluating data, reaching conclusions, testing conclusions to
determine whether they fit the formulated hypothesis1
Sampling Design.
A sample design is a finite plan for obtaining a sample from a given population.
Simple random sampling is used for this study.
Universe.
The universe chooses for the research study is the employees of Hyderabad
Industries Ltd.
Sample Size.
Number of the sampling units selected from the population is called the size of the
sample. Sample of 50 respondents were obtained from the population.
Sampling Procedure.
The procedure adopted in the present study is probability sampling, which is also
known as chance sampling. Under this sampling design, every item of the frame
has an equal chance of inclusion in the sample.
1 Kothari C R. Research Methodology-Methods & Techniques-2nd revised edition (2007) New
Age International Publishers- New Delhi.
Questionnaire.
A well defined questionnaire that is used effectively can gather information on both
overall performance of the test system as well as information on specific
components of the system. A defeated questionnaire was carefully prepared and
specially numbered. The questions were arranged in proper order, in accordance
with the relevance.
Nature of Questions Asked.
The questionnaire consists of open ended, dichotomous, rating and ranking
questions.
Pre-testing
A pre-testing of questionnaire was conducted with 10 questionnaires, which were
distributed and all of them were collected back as completed questionnaire. On the
basis of doubts raised by the respondents the questionnaire was redialed to its
present form.
Sample
A finite subset of population, selected from it with the objective of investigating its
properties called a sample. A sample is a representative part of the population. A
sample of 50 respondents in total has been randomly selected. The response to
various elements under each questions were totaled for the purpose of various
statistical testing.
Variables of the Study.
The direct variable of the study is the employee motivation
LITERATURE REVIEW
Rensis Likerthas called motivation as the core of management. Motivation is the
core of management. Motivation is an effective instrument in the hands of the
management in inspiring the work force .It is the major task of every manager to
motivate his subordinate or to create the will to work among the subordinates .It
should also be remembered that the worker may be immensely capable of doing
some work, nothing can be achieved if he is not willing to work .creation of a will
to work is motivation in simple but true sense of term.
Motivation is an important function which very manager performs for actuating the
people to work for accomplishment of objectives of the organization .Issuance of
well conceived instructions and orders does not mean that they will be followed .A
manager has to make appropriate use of motivation to enthuse the employees to
follow them. Effective motivation succeeds not only in having an order accepted
but also in gaining a determination to see that it is executed efficiently and
effectively.
In order to motivate workers to work for the organizational goals, the managers
must determine the motives or needs of the workers and provide an environment in
which appropriate incentives are available for their satisfaction .If the management
is successful in doing so; it will also be successful in increasing the willingness of
the workers to work. This will increase efficiency and effectiveness of the
organization .There will be better utilization of resources and workers abilities and
capacities.
DATA ANALYSIS
AND
INTERPRETATIONS
60
52
50
40
30
30
18
20
10
Monetary incentives
Non-financial incentives
Both
INTERPRETATION:
The table shows that 52% of the respondents are expressing that both
financial and non-financial incentives will equally motivate them, 18% are
expressing non-financial incentives motivates and 30% respondents says we only
motivated through monetary incentives only
2. What factor De-motives you at work place?
a) Job profile
b) Company policy
c) Work environment
45
40
40
35
30
32
28
25
20
15
10
5
0
Job profile
Company policy
Work environment
INTERPRETATION:
The table shows that 40% of the respondents are de-motives with work
environment and 32% with company policy and 28% of the respondents are demotives with job profile. From this it can be concluded that work environment and
company policy are de-motives at work place
3. How far you are satisfied with the incentives provided by the organizations?
a)
b)
c)
d)
e)
Highly satisfied
Satisfied
Neutral
Dissatisfied
Highly dissatisfied
70
60
50
40
30
20
10
0
58
36
6
0
INTERPRETATION:
The table shows that 36% of the respondents are highly satisfied and 58% of the
respondents are satisfied with incentives provided by the organization so we can
conclude most of the employees are satisfied with the incentives provided by the
organization.
a) Yes
b) No
c) Never
70
64
60
50
40
30
20
20
16
10
0
Yes
No
Never
INTERPRETATION:
64% of the respondents are agreed that their job improves their skills and
abilities and 20% of the respondents agreed that their skills and abilities are not
improves. It can be conclude that their job improves their skills and abilities.
performance?
a) Influence
b) Does not influence
c) No opinion
70
64
60
50
40
30
24
20
12
10
0
Influence
No opinion
INTERPRETATION:
The table shows that 64% of the respondents those incentives and other
benefits will influence their performance,24% respondents says they are not
influence their performance and 12% respondents did not say any opinion.
a) Agree
b) Disagree
c) Neutral
)
60
50
40
30
50
20
36
10
0
14
Agree
Disagree
Neutral
INTERPRETATION:
From the above table 50% of the employees are agreed that the management is
really interested in motivating the employees and 36% of the employees are
disagreed and 14% are neutral.So it can be concluded that management is really
interested in motivate the employees in organization.
7. Does the management involve you in the decision making which are connected
to your department?
a) YES
b) No
c) Occasionally
100
90
80
70
60
50
40
30
20
10
0
94
Yes
No
Occasionally
INTERPRETATION:
The table shows 94% of the respondents agree that they the management involves them in
decision making which are connected their department.
PERCENTAGE
Never; 10
Always; 30
Always
Sometimes
Never
Sometimes; 60
INTERPRETATION:
From the above table, we can conclude that 60% of the respondents agreed
that they feel enthusiastic some times in their work.
9. Are you encouraged to come up with new and better ways of doing things?
a) Strongly agree b) agree c) Neutral
d) Disagree
e) Strongly disagree
50
40
30
20
10
0
40
20
24
16
0
INTERPRETATION:
From the above table we can conclude that 40% of the employees agreed that they
are encouraging to come up with new and better ways of doing things.
10. Have you been promoted at work in the last six months?
a ) Yes
b) N
Yes; 36
Yes
No
No; 64
INTERPRETATION:
The table shows that 64% of the employees are not promoted from the last
six months and 36% of the employees are promoted. From this we can conclude
that most of the employees are not promoted.
a)
Agree
b)
Disagree
c)
neutral
60
50
40
30
56
20
10
0
20
Agree
Disagree
24
Neutral
INTERPRETATION:
The figure shows that 56% of the employees agreed that they are recognized
for good work and 20% are disagreed and 24% respondents are neutral.So it can
conclude that most of the employees recognized by their good work.
12. Rank the following factors which motivates you the most?
50
40
30
20
10
0
42
30
6
12
10
INTERPRETATION:
The table shows that 42% of the respondents are responding that the increase
in salary will motivate them the most.
13. Have you been nominated for training & development programmes for the last 6 months?
a) Yes
b) No
Particulars
No. of Respondents
Percentage
Yes
30
60
No
20
40
Total
50
100
40
Yes
No
60
INTERPRETATION:
The table shows that 60% of the respondents are expressing that they are
nominated for training and development programme in the organization for the last
6 months.
14. Does the management provide continuous feed back in solving work related
problems?
a) Strongly Agree
b) Agree
c) Neutral
d) Disagree
e) Strongly Disagre
35
30
25
20
15
10
5
0
32
28
18
12
10
INTERPRETATION:
The table shows that 28% of respondents strongly agreed and 32% agree that
they are getting feedback from management and 20% are neutral and 10% are
disagree that they are not getting feedback from the management.
Number of
Respondents
28
22
Percentage
56
44
TOTAL
60
50
100
56
50
44
40
Yes
30
No
20
10
0
Percentage
INTERPRETATION:
The figure shows that 56% of the respondents are satisfied with their job and
only 44% of the respondents agreed that they are not satisfied with their job.It can
be concluded that most of the respondents are satisfied with their job.
SUMMARY
&
CONCLUSIONS
FINDINGS
The findings of the study are follows
The employees are satisfied with the present incentive plan of the company
Most of the workers agreed that the company is eager in recognizing and
acknowledging their work.
The study reveals that there is a good relationship exists among employees.
Majority of the employees agreed that there job security to their present job.
The company is providing good safety measures for ensuring the employees
safety.
From the study it is clear that most of employees agrees to the fact that
performance
The study reveals that increase in the salary will motivates the employees
more.
The incentives and other benefits will influence the performance of the
employees
CONCLUSION
structured questionnaire. The Study helped to findings, which were related with
employee motivational, programs which are provided in the organization.
The performance appraisal activities really play a major role in motivating
the employees of the organization. It is a major factor that makes an employee
feels good in his work and results in his satisfaction too. The organization can still
concentrate on specific areas which are evolved from this study in order to make
the motivational programs more effective. Only if the employees are properly
motivated- they work well and only if they work well the organization is going to
benefit out it. Steps should be taken to improve the motivational programs
procedure in the future. The suggestions of this report may help in this direction.
SUGGESTIONS
The suggestions for the findings from the study are follows
Most of the employees agree that the performance appraisal activities are
helpful to get motivated, so the company should try to improve performance
appraisal system, so that they can improve their performance.
the employees.
improvement
BIBLIOGRAPHY
BOOKS REFFERED
press.
HRM Review July 2010. by Dr.G C NAG Adjunct Professor, IBS Mumbai
WEB REFERENCES:
www.google.com
www.syndicatebank.co.in
www. motivationnaukrihub.com
www. humanresources.about.com
ANNEXURE
QUESTIONNAIRE
Employee Name:
Age:
Sex:
Designation:
Department/Branch:
Marital status:
Salary:
c) Both
2. What factor de-motivates you at work place?
a) Job profile
b) Company policy
c) Work environment
3.How far you are satisfied with the incentives provided by the organisation.?
a) Highly satisfied
b) satisfied
c) neutral
4. Does your job improve your skills and abilities?
a) Yes
b) No
c) Never
5. Do you think that the incentives and other benefits will influence your
performance?
a) Influence
b) Does not influence
c) No opinion
6. Management is really interested in motivating the employees?
a) Agree
b) Disagree
c) Neutral
7. Does the management involve you in the decision making which are connected
to your department?
a) Yes
b) No
c) Occasionally
8. Do you enthusiastic about your work?
a) Always
b) Sometimes
c) Never
9. Are you encouraged to come up with new and better ways of doing
things?
a) Strongly agree
b) Agree
c) Neutral
d) Disagree
e) Strongly disagree
10. Have you been promoted at work in the last six months?
a) Yes
b) No
11. Are you adequately recognized for your good work?
a) Agree
b) Disagree
c) Neutral
12. Rank the following factors which motivates you the most?
(Rank 1, 2, 3, 4 respectively)
No.
1
2
3
4
5
Factors
Salary increase
Promotion
Leave
Motivational talks
`reorganization
Rank
13. Have you been nominated for training & development programmes for the last
6 months?
a) Yes
b) No
14. Does the management provide continuous feed back in solving work
related problems?
a) Strongly Agree
b) Agree
c) Neutral
d) Disagree
e) Strongly Disagree
Thank You
Signature