SafeTechnologyUniversalMedicalPartner(STUMP)

DescriptionofProduct/Service
SponsoredbyMattZwinge

CEODougDang
VicePresidentYuiShimokobe
DirectorofResearchandDevelopmentHaleySaffarinia
ChiefFinancialOfficerJackieChang
DirectorofRecordsandMarketingAmandaTran

LeadingProtectionofCommunitiesAbroad(LPCA)
May23,2016

ExecutiveSummary
TheSafeTechnologyUniversalMedicalPartner(STUMP)isdesignedtoallowpeopleto
monitortheirhealthinanaccessible,affordable,andreliablemanner.ThegoaloftheSTUMPis
toallowchildren,adults,andfamiliestotaketheirbloodpressure,heartrate,bodytemperature,
weight,anddiet.TheSTUMPisanallinonecontraptionthatwillprovideallthecomponentsto
accomplishthesetasksinonemechanism.Additionally,theSTUMPwillrecorddatafromeach
useandmonitorincreased,decreased,orstagnantchangesofnutritionandhealth.Ifthereare
irregularities,theSTUMPwillgeneratealistofpossiblediagnosesthatcorrelatewithrespective
concernsandoutputalistofpossibleremedies.TheSTUMPwillallowpeopletobehealth
conscience,joiningthecurrentnationalmovementinthisfieldmoreover,theSTUMPwillsave
consumersmoneybyallowingthemtodiagnosetheirownbenignillnesseswithoutgoingtothe
doctor'soffice.

DescriptionofBusiness
LeadingProtectionofCommunitiesAbroad,LPCA,isanorganizationgearedtowards
helpingindividualsandfamiliesbuildanetworkofmedicalandhealthknowledgetobettercare
foreachotherandthemselves.Bycreatingourproduct,weaimtoinfluencethehealthscene
fromhomeandimpactfamiliesacrossthenationandtheworld.Asalimitedliabilitycompany,
LLC,weareenabledtomakebusinesswithothercorporations,suchasdepartmentstoresand
hospitalswhilemaintainingabalancebetweenpersonalandbusinessorientedinvolvement.Our
teamconsistsoffivemembers:DougDang,ChiefExecutiveOfficer,YuiShimokobe,Vice
President,HaleySaffarinia,DirectorofresearchandDevelopment,AmandaTran,Directorof
RecordsandMarketing,andJackieChang,ChiefFinancialOfficer.
DougDangbrings
responsibilityandleadershiptoourteam.Hisexperienceindelegatingaplethoraofclubsand
communicatingwiththemembersofhisteamattributetothesuccessofourcompany.
ThedutiesoftheChiefExecutiveOfficerareasfollows:
Responsibleforthedirectionandharmonyofthecompanyandemployees
Responsibleforoverallorganizationandmanagementofcompany
Ultimatelyresponsibleforthesuccessorfailureofthecompany
Publicfaceandleadershipofcompany
Hiringofemployees
Finalsayonmostcorporatedecisions
Mediatorforcompanydisputes
AnswerstoChairmanoftheBoard

YuiShimokobehasanadvanced,criticalintellectthathashelpedtremendouslyintheleadership
anddevelopmentbehindthecompany.Herexperienceincoordinatingeventswithinclubswill
aidinbolsteringthesuccessofourcompany.
TheDutiesoftheVicePresidentareasfollows:
IftheCEOisunavailable,takesonduties
Communicateswithdirectors
PassesconceptsforwardtoPresidentforfinalapproval
Delegatestasksandresponsibility
Taskmaster
responsiblefordevelopingoverallcalendar/deadlines

HaleySaffariniacanbecharacterizedbyherattentiontodetailandhereffectivecreativitylend
tothedevelopmentofasuccessfulproduct.Herexudingfriendlyambiancewillcreateawork
atmospherethatwillfostergrowthandproductivityalongwithpositivity.
DutiesoftheDirectorofResearchandDevelopmentareasfollows:

Researchonprojectcomponents
Determinesfeasibilityofprojectgiventime,materialconstraints
ProductdesignBlueprints
Constructionofprototypes,finalproduct(delegationofresponsibility)
AmandaTranisneatandorganizedandhasbeenaforcefulassetindevelopingtheimageof
ourcompany.Shehasusedherartistic,creativemindsetandupliftingimagetocreatea
marketingplantomakeourproductonethatwouldbefamilyfriendlyandsuitableforhomes.
DutiesoftheDirectorofRecordsandMarketingareasfollows:
LeadsdevelopmentofBusinessPlan

 LeadsAdvertisingcampaign
Keepsrecordsforcompany:Plans,Sketches,Blueprints,Checklist,ECRs,ECOs
JackieChangislogicalandresponsibleandhascreatedafeasibleandeffectivebusinessplanto
launchourproduct.Hisexperienceasthetreasurerandofficerinavarietyofclubswilloffer
diligenceandworthwhileadvicetoourteamintermsoffinance.
DutiesoftheChiefFinancialOfficerareasfollows:
Leadsdevelopmentofworkablebudget
Maintainsfinancialrecords
Responsibleformaterialsprocurement
Fundraising
Handlesfinances(intheformofdonations)

OurteamformedLPCAinOctoberof2015andhavemadenotableprogressindevelopingour
producttoday.WehavecreatedacomputerprogramentitledLPCATrackerandafunctioning
prototypeofourSafeTechnologyUniversalMedicalPartner,STUMP.

DescriptionofYourProduct/Service
Ourproduct,theSafeTechnologyUniversalMedicalPartner(STUMP),isamechanism
thatwillbeusedtotrackthephysical,numerical,andintakehealthofanindividualorfamily.
ThereisnoproductinthemarketthatcomparestothecomprehensivefunctionalityofSTUMP
norisoneascompactandinclusiveintermsofphysicalspaceandtakingintoaccountallaspect
ofoneshealth.ThespecificpersonalizationthatconsumerswillreceivefromtheSTUMPwill
allowpeopletotracktheirhealthonaregularbasiswhilebeingabletoaccessamedicaldatabase
andtoinputdailydietsorestimatedcaloricandnutritionalintakes.
TheSTUMPisaproductthatisaimedtobeastapleineverymiddleclassfamily.Itis
notanecessity,butisnotablyhelpfultofamilieswhomaybeunknowledgableaboutmedical
needsorconditions.Itisalsodesignedtoimprovethehealthconsciousnessofthepublic
nationally,thehealthconsciousmovementisgrowingandthisproductwilljointhecurrenttrend.
Thisproductstandsaloneintermsofqualityaswell.Despiteimmaculateplanningofthe
physicalmachine,program,anddatabase,theSTUMPwillbethemosteffectivebynaturedueto
itspersonalization.EverypersonshealthnormisdifferentanotionthattheSTUMPsupports
bycomparinghealthrecordstoapersononaregularbasistopastrecordingsratherthannational
averagesthataccountfornationalaveragesthatdonotnecessarilycorrelatewiththe
healthfulnessofaperson.
ThedesignoftheSTUMPhasbeenrecentlyalteredfromafullsizeSTUMPtoa
miniature,compact,andportabledevice.Resourceshavebeenallocatedtopursuethisproject
andhelpwiththeprogrammingaspectoftheapplicationhasbeensecured.

DetailsAboutYourProductsLifeCycle
Atthemoment,STUMPisintheprocessofbeingredesignedduetoitspreviouslarge,
inconvenientsize.Inadditiontothis,theblueprintsarecurrentlybeingredrawntoconformto
thesmallerformsmeasurementsthisincludesmeasurementsandtypeofmaterialstoconstruct
itoutof.Becauseoftheresizing,ourmaterialcostswillbealteredandlowereddrastically
becausewewillnotneedthesamequantityofmaterialssuchassprayfoam,andwewillnot
needtopurchasesomeitemsentirely.Inthenextweek,weplantobeginpurchasingthegoods
weneedinordertoconstructourproduct.TheselocationsincludeWalMart,Target,Home
Depot,andLowes.
Inthefuture,wemayneedtoredesignifwefeelthatourproductisnotuptoparwithour
personalandcreativestandards.ThiscouldincludereducingtheamountofspaceSTUMP
occupies,Programmingtheapplicationandenteringasubstantialdatabaseofpersonalized
normalvaluesofhealthwilltaketimetocodeandperfect.
TheprocessofconstructingSTUMPphysicallyandtechnologicallyshouldnotbestunted
orsloweddownunlesswefindthatrenovationisnecessaryfortheproduct.

IntellectualProperty
TheSTUMPwillincorporateexisting,nonpatenteddesignsforsimplemedicalmeasurement
tools,includingascale,heartratemonitor,andbloodpressurecuff.Additionally,theSTUMP
applicationwillbeinsimilarterritoryashealthtrackingapps.Therearenodeterrentsintermsof
patentingbecausethemodelofmedicalresourcesweintendtoutilizearenotpatented.
Moreover,thecombinationofthesemedicaldeviceswillbeeclecticenoughtodepictavivid
imageofoneshealthwithoutviolatingexistingagreementsandpatents.

ResearchandDevelopment(R&D)Activities
Currently,alongwiththecreationoftheSTUMPitself,LPCAplanstodevelopanappin
whichoneisabletoseethestatisticsfromhis/herhealthresultsanddistinguishpatternsand
potentialabnormalitiesintheirgeneralhealthstatistics.Throughthisapp,thestatisticsgained
fromtheSTUMPwillbeabletovisualizedandorganizedinawaythatanindividualwouldbe
abletounderstandandmakepotentialchangesthatwouldallowforahealthierlife.Resultsfrom
thecreationofacorrespondingapptoSTUMPwouldmostlikelyallowforanincreaseinsales
duetothemoreorganizedandvisualwayofunderstandingstatisticsthatcanotherwisebeen
quiteconfusing.Itcanalsobeexpectedthatitwillbedifficulttofindthewayofdisplayingdata
thatismostorganizedandeasytointerpret.OthersinthesameindustryasLPCA(health
monitoringdevices)willalsomostlikelytrytofindwaysinwhichhealthdataiseasyto
understandandinterpretbytheuser.

PositioningStrategy
TheSafeTechnologyUniversalMedicalPartner(STUMP)isonethatisapplicableand
marketabletopeoplederivingfromaplethoraofsocioeconomicbackgroundswithastrictfocus
onfamilies.Specifically,underthefamilycategory,weaimforfamilieswithyoungchildren,
rangingfromfourtotwelveyearsold.Itisunequivocalthatourproductwillhaveaninterface
thatisfriendlytopeopleofalltechnologyfamiliaritylevels.Weaimtopenetratethismarketby
creatingaproductthatisabletobedistributedeasilythroughdepartmentstoresasanassetto
homemedicallifeaswellaspitchingourproducttohospitalsandmedicalcarefacilities,
hopefullylandingreferralsandrecommendationstopatientsaimingtomonitortheirownhealth
betweendoctorsofficevisits.
BymakingtheSTUMPavailableonbothcasualandprofessionallevelswhilebeing
recommendedandwellreceivedontheseplatforms,theSTUMPwillreignasthecomprehensive
medicalmonitorthatwillmeasureallaspectstooneshealth.ThefeasibilityoftheSTUMPin
termsofpeoplesmindsisnotfarfetchedtheconceptofamechanismthatwouldbeusedto
tracktheprogressionofoneshealthisfamiliar.Henceforth,theconceptisnotonethatneedsto
beexplainedorsoldtoapotentialconsumer.Moreover,thequalityandwellroundedaspectto
theproductisuncomparableandwillattractconsumerswhoplanontakingtheinitiativetocare
fortheirhealth.

PricingStrategy
WithrespecttothesomewhatreadilyavailablefeaturesofSTUMP,suchasablood
pressuremeasuringdeviceandthermometer,itisimportanttoconsiderthedegreetowhich

STUMPwillbemarkedupinpricecomparatively.Althoughnotaccumulativelythesameprice
asthedifferentcomponentsofSTUMPputtogether,theproductwillremainrelativelycloseto
thatprice.Thiswillensurethattheirwillbecustomersinvestinginthisproductratherthan
severalproductsinitsreplacementthatarelesspracticalandtechnologicallyadvanced.
AlongwiththeconsiderationofalternativestoSTUMPasfaraspurchasingseparate
componentsoftheproduct,itisalsoimportanttoconsiderthealternativeofindividuals
purchasingothersimilarhealthmonitoringdevicessuchasJawbone,FitBit,etc.Althoughthese
itemsdonotachievetheexactsametasksasSTUMPtheirfunctionsaresimilarenoughthatthe
pricingofeachshouldberelativelysimilar.
Initially,thepriceofSTUMPwillbesuchthewillnotprovideforgreatincomeper
productsold.However,aftersometime,oftheproductbeinginthemarket,thepricingof
STUMPwillbegagedanditwillbebetterunderstoodifLPCAwillbeableincreasetheprice
basedoffofthepopularityandsalesofSTUMP.

PromotionStrategy
Forafamilyfriendlyapproach,wecanpartnerwithLetsMoveandhaveMichelle
Obamaandotherwidelyknownfacesandnamestoadvocateforourproduct.Havingcelebrities
whohavefamiliesoftheirownwhiletheyrepresentthemovementtowardshealthful,mindful
livingendorseuswillpromoteourproductandpopularizeit.Tobuildcredibilitytogainthe
respectandacknowledgmentofcelebrities,weaimtobuildaprofessionalreliancefirstwewant
topitchourproducttohospitals.Oncedoctorsarefamiliarandsupportiveofthehomemedical
device,wecanmovetolocalshowingsatboothsinfestivalsandfairs.Oncemorepeople

becomeinterestedintheproduct,wecanmovetodepartmentstores,andeventuallycelebrity
endorsements,Internetadvertising,andtelevisioncommercials.Withtheglobalhealth
movementrisingandbodyhealthbeingputinprimeimportance,havingareliablemedical
partnerisafeasibleideatopitchtobusinesspeopletosupport.
Astimeprogresses,welookforwardtogrowinternallyandvertically.Through
innovationandfurtherresearchanddevelopment,weaimtocreateproductsthataremore
complexandadvancedbyaddingmorecomponentstooneshealth.Oncewegetourstartasa
business,wewillbeabletoobtainfurtherlicensingtostartbuildingmachinesusedtodoblood
workinadomesticsetting.Whenapersonneedsresultsfromabloodtest,itmaytakeuptotwo
weekstoreceivecompletedresultsduetothehighcapacityofsamplesandthelengthinessofthe
process.Bydevelopingmachinerythatwilldoonesbloodworkfromhomeisconvenient,time
saving,andmoreefficientthanhavingtogotothedoctorsofficeandsendsamplesperiodically.
Therearesignificantobstaclesforhavingasystemathometodobloodwork.Licensingand
legalityissuesarisefromthepotentialdangersofplansgoingawrywhiledoingbloodwork.
Thesefactorsprohibitcurrentexecutionofthebloodworkproduct.
Internally,asatechnologicalbusiness,weaimtoupholdafriendly,helpful,andeffective
customerhotlinetoaidinbothsimpleandcomplexerrorsinourSTUMP,especiallyinitsearly
stagestotroubleshootmassdistributionerrorsaswellasbuildingagoodreputationandpositive
imageforourcompanyinteractingwiththepublic.

DistributionStrategy
BecauseSTUMPisanewproductinneedofanameinthemedicaldeviceindustry,we
plantohaveawebsiteonwhichweselltheproductourselvesandfindretailerstodistributeour
productstoawiderconsumerpopulation.Havingaphysicalandvirtualplatformfordistributing
theproductwidenstheaudiencethatisabletoviewourproductandourmission.However,in
ordertomanufacturetheproduct,wewillmakeourowncomponentsandpurchasepremade
partsfromanotherentitywhenitischeaper.Usingtwomethodstofinalizeourproductwill
allowforcheaperproductioncostsandwewillbeabletomanufactureSTUMPonourownifthe
outsidemanufacturingcompanybecomestooexpensiveorunabletocreatethepartsweneed.
Then,STUMPwillbeassembledintheUnitedStates.Forouroriginaldesigns,wewillcreate
moldsandtemplatesonourownwewouldthenhavetheoptionofcompletingtheindividual
partwithourequipmentorsendingthetemplatetoacompanythatcanmakethecomponent
easily.
Fortheelectronicaspectofourproduct,wewilluseoriginalcodetosetupthedatabase,
calibratethesystem,andstoreinformation.TheGooglePlayStoreandtheAppleiTunes
ApplicationStorearetwoprofoundlyimportantplatformsbecausetheywillbeusedtodistribute
ourapplicationtotheirconsumers,allowingalargeraudiencetohaveachancetobeexposedto
ourproduct.WewillbeginwithApplesplatformbecausetherearecurrentlymoreApple
customersthanAndroiduserstherehasalsobeenasteadyuphilltrendintheadditionofApple
convertswhohadpreviouslyusedanAndroidproduct.

MarketingStrategy
Ouradvertisingwebsite,lpcastump.weebly.comservesasourmaintoolinpromoting
advertisements,displayinginformationtothepublic,andgivingpeopleinsighttoourbusiness.
Additionally,wehaveacompanyTwitteraccountthatalsopromotesthewebsiteandapplicable,
correspondinginformationaboutourcompany.Bystayingcurrentwithnewtechnologyand
updatingsocialmediaplatforms,weareintouchwiththenewgenerationandthetechnologyand
socialmediarevolutionthathasbecomeamainavenueandoutletforadvertisementtobe
noticedandseen.

MarketSize
Currentdemandforhealthtrackingdevicesisincreasingleadingtoasimilarexpansionin
thehealthmarket.Inthepastfewyears,thetrendforbecomingmorehealthconscioushas
increasedleadingtothepredictionthatthistrendwillcontinueforatleastafewyears.

Alongwiththegreatmarketgrowthinhealthmonitoringproducts,customersurveys

indicatethatthesekindsofhealthtrackingdevicessimilartotheSafeTechnologyUniversal
MedicalPartner,otherwiseknownasSTUMP,areveryhelpfulinallowingpeopletobeableto
haveamorecomprehensiveunderstandingoftheirhealth.

MarketGrowthRate
DemographicinformationofsimilarhealthtrackingdevicestoSTUMPindicatethat
thereisagreattrendinthepurchaseoftheseproductswithwomen,especiallyinthe3554age
group(potentialaudiencetomarkettowards).SimilarproductstoSTUMPsuchasJawbone,

(trackspeopleshealth)haveshowntohavegreatpopularity,highsales,andhavebecome
valuabledevicesformany,especiallythosewhoaremorehealthconscious.Thisinformation
thereforeindicatesthatthereisthepotentialabilityforSTUMPtosucceedasaproduct.
MorecommonformsofdeclineinsalesforsimilarproductstoSTUMParecompetition
withothersimilarproducts,andpressuresincostforcustomers.Afterglancingatthetrendsin
salesandsuccessratesofproductssimilartoSTUMP,overall,salesratesofthistypeofproduct
seemstobeincreasing,creatingahigherchancethatSTUMPwillbeabletosucceed.

MarketProfitability
Thebuyerpowerofourintendedmarketisrelativelysmallonthedistributorsend,
whilethepotentialconsumersaremuchgreater.Becauseofthis,weholdmorepowerover
creatingapriceforSTUMP.AsforobtainingthematerialstoassembleSTUMP,thesupplier
powerisinthemediumhighrangeduetoourneedforcertaindevicesratherthansimple,raw
materialsitemssoldinbulkmayhelpreducethecostofthematerialsweneed.Ourcompanys
barriertoentryofthemarketiscurrentlyseenaslow.Thoughtheathomemedicaldevice
sceneisdiverse,thereisnoproductwhichencompassesmorethanonedeviceinitsdesign.
Therearealsonogovernmentalissuesorrestrictionsthatlimitourplans.However,wewillneed
tolookintopoliciesforelectricalpluginsbecausewemayincorporatethattypeofattachment.
Athreattoourproductwouldbeanysingularorconjoinedmedicalandhealthdevicesand
healthtrackermobileapplications.Wehavenotfoundanyothercompanieswhichmarketa
productsuchasours,buttherearemanycompanieswhichofferthesingularmedicaldevices,so

therewillnotbemuchneedtolowerpricesandcompetetooaggressively.Webelievethatour
productwillbeabletobeprofitableinthisenvironment.

IndustryCostStructure
Therewillbebothfixedandvariablecostsconcernedwithourproductintheareasofthe
product,services,productline,andconsumers.Fixedcostsincludeadministrativeoverhead,the
amountofmoneygiventothedirectlaborers,andwarrantyclaims.Variablecostswouldentail
thecostofmaterialsandsupplies,staffwages,bonuses,taxes,costoftheproducttothe
consumer,returns,discountsfromthedistributinglocations,andcredits.

DistributionChannels
TheSTUMPwillbedistributedthroughretailorganizationssuchasWalMart,Target,
andCostcoaswellasLPCAitself.Theproductismarketedtowardsfamilieswithchildren
sellingtheSTUMPinretailanddepartmentstoreswillcreateadirectconnectionbetweenour
companyandourproductandconsumers.Asweprogressintothefuture,oneofourideasfor
expansionisdevelopingabloodtestingmechanismthatgoesalongwiththeSTUMPmarketed
towardsmiddleagedtoolderadults.Lookingforwardwiththisdevelopment,boththeSTUMP
andtheextensioncanbemarketedwithoneanotherandwillexpandourmarkettopeoplewho
areapartofafamilyandpeoplewithspecialconditionssuchasdiabetesorhighcholesteroland
needtomaintaintheirbloodworkstatisticsconstantly.TheSTUMPhasnotablechannelpower
sincetheproductwillbesolddirectlytocustomersorthroughretailventures.Theproductisan

investment,sotheticketpricewillrangefromabout$80to$130dependingonthestoreandthe
progressionofourbusiness.
Anemergingtrendacrossthenationandtheglobeishealthconsciousness.Withthis
movement,theSTUMPwillallowfamiliestoteachtheirchildrenhowtobehealthconsciousas
wellasincreaseawarenessforachildrenshealthearlyintheirlives.Childrenwilltakeaway
valuableskillsinmanagingandmaintainingtheirhealthandusetheknowledgefromthe
STUMPfortheentiretyoftheirlives.Therearepersonalhomehealthmonitoringsystemsin
existence,buttheSTUMPfeaturesanallinone,personalizededge.Thereisnootherproduct
thatwilladjusttoeachconsumerslifestyleandpersonalnormsaswellastheSTUMP.Whena
consumervisitsadoctor,muchoftheinformationcanbeoneormoreyearsoutofdateasan
adultorevenmonthsoutofdateforachild.ThroughtheSTUMPpeoplewillhaveconstant
maintenanceovertheirhealthandrealizeanyirregularitiesthatmayraisehazardousflagssooner
ratherthanlaterandwilljudgeoneshealthbasedoffoftheirownpaststatisticsratherthan
nationalaverages,whichdonotnecessarilydefineeveryperson.Inadditiontothepersonalized
viewonhealth,theSTUMPisholisticandcomprehensive.nootherproductcombinesasmany
healthfactorstoprofileapersonshealthotherthanthedoctorsofficewhichisunrealisticto
visiteveryday.Frombloodpressuretoweighttonutritiontotemperature,theSTUMPisatool
toenhanceadult,child,andfamilylife.

MarketTrends
Therearecurrentlymanytrendsinthemarketthatarerising.Manyfactorsinfluencethe
riseoftrends.Inthepastyearof2015,thestockmarketdropped.TheChinesestockmarkethad

crashedwhichinturnhadalargeeffectoneveryonebecausearound1,400companieshalted
tradinginordertopreventlosses.Inthenewyearof2016,thingsarebackontrackasthestock
markethasregainedstability.Somequicklyrisingmarkettrendsaretheriseofintelligent
automation.Itissaidthattheyear2016istheyearwherewehaveadvancedintelligent
automation,inotherwords,robots.Withtheriseoftherobots,theSTUMPwillfacemany
competitorsbecauseofthefactthatmanyoftheserobotscouldprovidethenecessarytoolsto
providethesamecareforthepeople.

KeySuccessFactors
TheSTUMPisinnatelyuniqueandfaceslimitedchallenges.Theproductiscurrentand
isapplicabletocurrent,healthconscioustimeshenceforth,theproductwillbemarketableanda
newfamilystaple.TheresourcestocreatetheSTUMParenotoutrageouslyexpensivenorhard
tofind,butthevaluebehindtheproductandthegeneralutilityoftheappinadditiontoitis
notableandwillreflectthroughourproductssuccess.Theproductisnotascheapasascaleora
heartratemonitor,butiscompetitiveinaholisticmannerthepriceofeachphysicalcomponent
willtotaloverthepriceoftheSTUMPandwilllackthepersonalizationaspectaswellasthe
applicationtomaintainpersonaldata.Thefinancialedgewillappealtopeopleofanyfamilythe
visitsthedoctorregularlyfromanyincomelevel.Additionally,thetechnologybehindthe
productisrefinedandadvancedaswellasapplicabletoeverydaylife.TheSTUMPwillraise
healthconsciousnessandbecomeausefulhealtheducationandmonitoringtoolforall
consumerswhocarefortheirownandtheirfamilyshealth.

Budget
Item

Supplier

Quantity

UnitPrice

Total

SprayFoam

HomeDepot

$3.98

$7.96

Newspaper

SSU

20

$0

$0

CircuitBoard

Vktech

5pieceset

$4.99

$6.98

Thermometer

BeautyFlower

$26.99

$26.99

C++Program

C++Program

$0

$0

CopperWires

HomeDepot

$16.87

$16.87

Scale

CrazyK&A

$19.99

$18.99

BloodPressure

Veridian

$24.99

$24.99

Voice
Recognition
Arduino

Mp3CarStore

$21.74

$21.74

WoodGlue

Gorilla

$5.97

$5.97

SprayPaint

RustOleum

$3.98

$7.96

Total

$138.45

ThistableillustratesthebudgetplanforthemanufacturingoftheSTUMPprototype.

CapitalNecessarytoStartCompany
Initially,startingthecompanyonasmallerscale,expensesnecessaryininitiatingsales
ofSTUMPareslightlylessthanpotentialcapitalneededtosupplyagreateramountofSTUMP
products.Inthecurrentcircumstancesofnotowningafacilityformanufacturingormachinery
forbuildingtheproducts,nothavingemployees,andnotpurchasinglargequantitiesofmaterials
forconstructingSTUMP,themainexpenseswillbepurchasingthecomponentstoSTUMP(at
somewhathigherpricesduetothesmallerquantitiesbywhichtheyarebeingbought,butless
initialcost).Withthisinmind,theinitialcapitalnecessarytointroducesuchaproductinthis

businessworldisapproximately$10,000(saturatedmostlyinthepurchaseofthedifferent
componentsofSTUMP).

WhereCapitalWillComeFrom
Asaproductthatwillbebeneficialtobothfamiliesandmedicalpatientinneedofa
mechanismtheyneedtomonitortheirhealthregularly.Togeneratetheprototype,weare
selffundingtheproject,butweintendtobeginpitchingourideatomanufacturerstopickupour
conceptfortheprojectandmakeanentirelinetoselltohospitalsanddepartmentstores.With
initialfundingfromdonorsandengineeringfacilitieswewanttocreatearefinedformofthe
STUMPtobeabletobringtoamiddlemandistributortocreatetheproductsforus.Oncewe
landpartnershipswithhospitalswhotreatpatientswithdiabetesandotherdiseasesthatrequire
constantattentionandmonitoring,wewanttoexpandouroutlettodepartmentstores,suchas
WalMart,Target,andCostco.Weintendtomoveforwardwiththisformatbymakingthe
STUMPthemostreliantmechanismforhealthmonitoring.

WhatCapitalwillbeUsedFor
Thefundingtobeginourproductlinewillbeusedtocreateandcorrectourprototypeof
theSTUMP.Moreover,wewillsubstantialfundingtoaidinthecreationofspecialized
machinerytomanufactureourproductrapidlyandaffordablywithbulkpricessothatitis
cheaperandeasilydistributed.Oncethetoolsarecreatedtomanufacture,theSTUMPitisupto
ourteamofmarketerstogettheproductonshelvesandintopeopleshomesournextchallenge.

FutureoftheCompany
TheSTUMPisinnatelyuniqueandfaceslimitedchallenges.Theproductiscurrentand
isapplicabletocurrent,healthconscioustimeshenceforth,theproductwillbemarketableanda
newfamilystaple.TheresourcestocreatetheSTUMParenotoutrageouslyexpensivenorhard
tofind,butthevaluebehindtheproductandthegeneralutilityoftheappinadditiontoitis
notableandwillreflectthroughourproductssuccess.Theproductisnotascheapasascaleora
heartratemonitor,butiscompetitiveinaholisticmannerthepriceofeachphysicalcomponent
willtotaloverthepriceoftheSTUMPandwilllackthepersonalizationaspectaswellasthe
applicationtomaintainpersonaldata.Thefinancialedgewillappealtopeopleofanyfamilythe
visitsthedoctorregularlyfromanyincomelevel.Additionally,thetechnologybehindthe
productisrefinedandadvancedaswellasapplicabletoeverydaylife.TheSTUMPwillraise
healthconsciousnessandbecomeausefulhealtheducationandmonitoringtoolforall
consumerswhocarefortheirownandtheirfamilyshealth.