Nama : Raras Faliaresti

NIM : 08754023
Kelas : 2 MA
Tugas Manajemen Strategi

PT. COCA COLA COMPANY

External Factor Analysis Summary (EFAS) :
External Strategic Factors Weight Rating Weighted Score Comments
(1 (2 (3 (4 (5
Opportunities

1. The changes in the nature of business as non-alcoholic beverages.

This will continue to affect the non-alcoholic carbonate beverage Because since many are reaching an older age in life they are becoming more concerned with increasing their longevity. This will continue to affect the non-alcoholic carbonate
0.04 3 0.12
industry by increasing the demand overall and in the healthier beverage industry by increasing the demand overall and in the healthier beverages.
beverages.

2. The political conditions, especially in internal markets and other

0.07 4 0.28
governmental. Changes that affects their ability to penetrate the developing and emerging markets that involves the political and economic conditions.
undering the economic factors that progress increasingly, the make for adding some penetration in the market into international markets.

3. New product potential, creating new competition. 0.08 5 0.4 Lead innovation, and get the huge market global.

4. Changes in consumer lifestyles and preferences 0.08 4 0.32 Get the break moment for a new tastes, new strategies marketing for consumers.

Threats
1. The demand for carbonated drinks decreases and this pulled down
0.03 3 0.09 Because the Coca is today’s one of the biggest corporation that offers different refreshment in form of a soft-drink.
the revenues of Coca Cola

Increasing public awareness about these issues and negative publicity resulting from actual or threatened legal actions may reduce demand for our non-diet carbonated
0.08 4 0.32
2. Obesity concerns may reduce demand for some of our products. beverages, which could affect our profitability.

It is also a limited resource in many parts of the world, facing unprecedented challenges from overexploitation, increasing pollution and poor management. As demand for water
3. Water scarcity and poor quality could negatively impact the Coca- 0.06 3 0.18 continues to increase around the world and as the quality of available water deteriorates, our system may incur increasing production costs or face capacity constraints which
Cola system’s production costs and capacity. could adversely affect our profitability in the long run.

4. Changes in the nonalcoholic beverages business environment In addition, the industry is being affected by the trend toward consolidation in the retail channel, particularly in Europe and the United States. If we are unable to successfully
0.07 5 0.35
could impact our financial results. adapt to this rapidly changing environment, our net income, share of sales and volume growth could be negatively affected.

0.04
5. If we are unable to enter or expand our operations in developing
and emerging markets, our growth rate could be negatively affected.
Our success depends in part on our ability to penetrate developing and emerging markets, which in turn depends on economic and political conditions in these markets and on
our ability to acquire or form strategic business alliances with local bottlers and to make necessary infrastructure enhancements to production facilities, distribution networks,
4 0.16 sales equipment and technology. Moreover, the supply of our products in developing and emerging markets must match customers’ demand for those products.

An increase in the price of fuel and other energy sources would increase our and the Coca-Cola system’s operating costs and, therefore could negatively impact our profitability.
0.06 4 0.24
6. Increase in the cost of energy could affect our profitability.

The prices for these raw materials fluctuate depending on market conditions. An increase in the cost or a sustained interruption in the supply or shortage of some of these raw
7. Increase in cost, disruption of supply or shortage of raw materials 0.30 3 0.9 materials that may be caused by a deterioration of our relationship with suppliers or by events such as natural disaster, power outages, labor striker or the like, could negatively
could harm our business. impact our net revenues and profits.

The sales of our products are influenced to some extent by some weather conditions in the markets in which we operate. Unusually cold weather during the summer months may
8. Adverse weather conditions could reduce the demand for our 0.05 2 0.1 have a temporary effect on the demand for our products and contribute to lower sales, which could have an adverse effect on our results of operations for those periods.
products.

Including civil 15 unrest and govermental changes could undermine consumer confidence and reduce the consumer's purchasing power, thereby reducing demand for our
9. Unfavorable economic and political conditions in international 0.04 1 0.04 products. The current unstable economic and political conditions and civil unrest and political activism in the Middle East, India or Philippines, the unstable conditions in Iraq, or
markets could hurt our business. the continuation or escalation of terrorist activities could adversely impact our international business.
1.00
Total 1.00 3.50
Nama : Raras Faliaresti
NIM : 08754023
Kelas : 2 MA
Tugas Manajemen Strategi

PT COCA COLA COMPANY

Internal Strategic Factors Weight Rating Weighted Score Comments

(1 (2 (3 (4 (5
Strengths

Coca cola has strong brand recognition across the globe. Over the years, the company has made large
1. World's leading brand 0.17 5 0.85 investments in brand promotions. The company's strong brand value facilitates customer recall and allows Coca
Cola to penetrate new markets and consolidate exiting ones.

Coca Cola own and operates 32 principal beverage concentrates and/or syrup manufacturing plants located
2. Large scale of operations 0.15 3 0.45 through out the world. It owns or has interest in 37 operations with 95 principal beverage bottling and canning
plants located outside the US.

These 3 segments are Latin America, East, South Asia, and Pacific Rim and Bottling investement. Robust
3. Robust revenue growth in 3 segment 0.14 3 0.42
revenues growth rates in these segments contributed to topline growth for Coca Cola during 2006.

Weaknesses

The company was accused by the center for Science and Environmental (CSE) of selling products containing
1. Negative publicity 0.23 4 0.92 pesticide residues. These pesticides included chemicals which could cause concerns, damage the nervous and
reproductive systems and reduce bone mineral density.

Reduces availability of funds for the company's investing and financing activities which in turn increases the
2. Decline in cash from operating activities 0.15 4 0.60
company's exposure to debt markets and fluctuating interest rates.

One of the most important tools essential to this type of organization is good communication between all levels,
3. Poor communication 0.16 5 0.80 and some Coke employees are saying that it could and should be better. Some workers describe the
communication as disorganized, saying how difficult it is to exchange information with superiors and convey
ideas about fixing problems that may occur on the “street level” of day to day operations.

Total 1.00 4.04