Instructional Plan

Chanise Holmes
CUR/516
September 14, 2015
Professor Frances Fulcher

Phase I

Title: Social Communication: Successful

Recruiting and Retention

Audience Current and incoming advisory

staff and admissions staff

Face-to-Face training

Phase I Social Communication Training

Through effective communication

Increase student recruitment

Learn to build rapport and relationships

Increase Student retention

Phase I Goals

Motivate students

Increase student retention

Increase student recruitment

Relatability

Phase II - Objectives

Overcome objections

Unveil professional interest

Recommend appropriate program

Provide Resources

Phase II Type of Learning

Collaborative learning as retrieved
from the business dictionary is defined
as Cooperative arrangement in which
learners of different abilities and
interests work jointly in small groups
to complete a project or solve a
problem.

Phase II - Instructional Strategies

Knowledge-centered approach

Provide understanding of why

social communication is needed
for
better implementation

Staff will be able to learn from

they have used in he past.

Community-centered approach

one another on best practices

Phase II Technology

Phase III - Timeline

One month to develop program and

Begin to deliver it to staff
Training will over for 2 days, 4 hours each day

Phase III Material Preparation

Staff surveys

Recorded interactions with students

Field research

Phase III Formative Assessment

The formative assessment that is most appropriate for this training is Gooler
approach that has eight steps (Brown & Green, 2011.)
1. Purpose
2. Audience
3. Issues
4. Resources
5. Evidence
6. Data-Gathering Techniques
7. Analysis
8. Reporting

Phase IV Evaluation
Brown and Green, 2011 shows the process of an evaluation as

Executive summary An abstract that outlines the major findings, conclusions, and
recommendations.

Evaluation purpose

Evaluation issuesstated as questions

Description of the instruction being evaluated

Methodology used

Participants

Instruments used to gather data

Results

Analysis

Findings

Conclusions and recommendations

Phase IV Evaluation

Observations

Questionnaires

Interviews

Performance matrix

Conclusion
Throughout each phase we will be able to work to develop and comprehensive
and effective training course on social communication. This will improve student
recruitment and retention which will increase the overall success of the
University of You.

References
Brown, A., & Green, T. (2011). The essentials of instructional design: Connecting
fundamental principles with process and practice (2nd ed.). Boston: Prentice Hall.

https://

www.cmu.edu/teaching/solveproblem/strat-lackmotivation/lackmotivation-01.html
0http://www.businessdictionary.com/definition/collaborative-learning.html