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Wilson & House

04 May 2016



I. Summary

II. Introduction

III. Needs/Problems

IV. Goals/Objectives

V. Procedures/Scope of Work

VI. Timetable

VII. Budget

VIII. Key Personnel

IX. Evaluation


X. Endorsements


XI. Next Steps


XII. Appendix



Wilson & House started in 1990 and in the 26 years, it became the leading consulting
firm in the country. The company aims to help companies as well as individuals in their financial
endeavors by providing services for taxation processes, budget management, and consultations.
Aside from these services, financial literacy is highly valued by the company. Thus, Wilson &
House expanded to offering investment analysis and conducting seminars and classes on
FinEd is one of these projects tackling financial literacy. Unlike past projects done by
Wilson & House which had been for barangays, FinEd targets students of the University of the
Philippines - Diliman. This project will be composed of financial literacy classes held weekly
and a simulation contest wherein students can apply what they have learned in the classes. The
topics of the classes will depend on the initial survey regarding preferences and interest.
Meanwhile, the simulation will be a mock stock market coupled with case analyses.
This project aims to increase financial literacy among students and to encourage them to
open accounts to start investing and properly manage their money both for present and future


Wilson & House is the leading financial consulting firm in the Philippines. Established in

1990, the company has ventured from simple financial management consultations for businesses
to tackling individual financial literacy. In detail, from offering services for taxation processes,
budget management, and strategy consultations, Wilson & House now offers investment analysis
for small and medium enterprises (SME) and students. It also conducts seminars and classes on

investing. It is now recognized internationally and has recently been ranked 3rd in the worlds
"Most Admired Knowledge Enterprises" in the 2015 Global MAKE study.
Wilson & House values growth in intellectual capital and financial literacy, especially in
the Philippines where only 25% of Filipinos are financially literate. We believe that not only the
well-educated and wealthy can invest, but anyone regardless of educational attainment and
income. In addition, technical skills are not required to invest. With these in mind, we do our
best to create projects that aim to teach the basics in order for people to be able to begin
investing. For example, we have executed seminars in Barangay 159 Zone 17 Malibay, Pasay
City. Malibay is a large community whose population is composed primarily of wet market
vendors, students, contractuals (working in the Mall of Asia). After a two day seminar, 57 out of
the 80 attendees opened an account, 45 of whom still continue to invest.
We also hold seminars for our employees and even hold contests to further encourage
them in their investments and ventures.


Needs/ Problems
As mentioned earlier, only 25% of Filipinos are financially literate. The government has

recognized this problem but no direct solution has been executed to tackle it. The government
pushed for accessibility of bank accounts and financial services (Caraballo, 2015). However,
even with the increased accessibility, people are still, generally, financially illiterate and these
services turned out to be of no use to them. Also, President Benigno Aquino III signed on August
27, 2015 RA 10679 or the Youth Entrepreneurship Act which was supposedly for financial
literacy, but it focused more on teaching entrepreneurship (Bacani, 2015).

In addition, Asian Development Bank (ADB) conducted a study and concluded that the
Philippines does not have a national strategy for financial education. The school system in the
country does not teach students to handle their money (Mendez, 2015). This poses a problem
people deal with money all their life but are not taught to handle them may it be from money
saving tips, debt management, money handling, or investing money for the future.
To assess and specify the study on financial literacy among UP Diliman students, Wilson
& House conducted a survey among 100 students from different colleges excluding the School of
Economics and the Virata School of Business. 12 of the respondents have enough confidence to
say that they are financially literate. Meaning, they have knowledge on stocks and other financial
options. Out of the 12, 8 (0.08% of the respondents) said that they have already started investing.
61 of the respondents said that they do have minimal knowledge (aside from knowing the term
per se) about financial options open to individuals. The remaining 27 respondents said that they
admit to know only the names of these financial options. From this survey, we have found the
need to really push through with our project to promote financial literacy among those with, full
or partial, or without knowledge on their financial options as students.


Goals/ Objectives
FinEd aims to:

Increase the financial literacy of students to improve decision-making related to

finances, i.e. budget management.

Provide an avenue for students to test their skills and learnings through

Encourage students to open an account for their investments.

Inform students how being financially literate can make the country grow and
create an impact on its economy


Procedures/ Scope of Work

1. Financial literacy classes
Weekly financial literacy classes will be held on campus. These will be organized
with the help of the student organization, Investment Club (IC). For the initial planning
stage, online survey forms will be distributed to the students asking them what topics
they would be interested in having for the classes and also the timeslot for the classes
they would be most willing to accommodate. We, along with our partner organization,
will liaise with the student council members of the different colleges to be able to
properly disseminate the survey forms.
After the salient topics are decided, the classes will be scheduled according to the
data gathered in the forms. These classes will likely be held in the Virata School of
Business P&G room (Room 308).
The speakers for these classes will be key individuals from the field of finance
both locally and internationally.
2. Simulation competition
Running during the same period as the classes, the company will hold an
investment simulation contest where the participants will be able to apply the concepts
learned from the classes in real life scenarios. These will include mock stock market
programs and case analyses.

They will be asked to form teams of one to three students for the competition.
They will be given access to the case materials and the simulation programs and provided
with currency to invest with at will on the given platforms.
There will be a designated member of our team tasked to answer any queries
regarding the competition rules and regulations. A page will be set up in order to
consolidate all queries and view the leaderboard.
At the end of the series of classes, the winner will be decided and prize money of
Php 30,000 will be awarded to the most successful individual or team. The others part of
the top 4 will be awarded Php 5,000.
3. Sustainability
Students will be offered a stock investment option. In this option, a minimum of
Php 2500, lower than the regular option which is Php 5000, is needed to be able to open
an account. Wilson & House will be handling the investment with 0.25% brokerage fee
for every transaction.
For students who cannot reach the minimum amount individually, they can sign
up as a group. They will be asked to sign a contract containing the individual amounts
given by each one and their percentage to the total amount. These percentages will
determine the share each one will receive when there are returns. The letter will also
contain a clause that states consent of all on the team members must be acquired before
money is withdrawn from the account. A withdrawal form with all their signatures must
also be filed. This type of contract only applies for contributions below Php 5000. Once
an individual contribution exceeds this amount, it will be converted to a regular
individual account.


Description of Work

Conducting surveys for information on possible topics to be

Start and End Dates

June 2016 - August 2016

Finding and inviting credible speakers for the classes
Canvassing of materials needed

August 2016 - January


Modifying Philippine Stock Exchange (PSE) program

Advertising the event
Conducting seminars and classes

February 2017-April 2017

Conducting of company tour/s in PSE

March 2017

Conducting the simulation competition

March 2017-April 2017


Description of Work

Financial Literacy Classes

Projected Budget

Venue of the talks

23 950

Tokens for speakers

5 000


20 000

Advertising materials

25 000

Total for Financial Literacy Classes

Description of Work

Creation of the competition website


Modification of PSE website: 60 000

Beta testing: 20 000

Projected Budget
80 000


50 000

Total for Simulation

130 000

Total Projected Budget for FinEd


63 950

193 950

Key Personnel


University of the Philippines - Diliman

Project Manager

Maryclaire Cribe


Bea Ratificar, Christina Guiao, Elaine Caneba, Ceejay Baldo

Partner Organization UP Investment Club (IC)


Success metrics are the following:

Target number of attendees is 175 per talk

Target number of people who will join the simulation competition is 200

Target number of opened accounts is 100

For every talk, an evaluation form will be distributed to the attendees. The form will be
used to rate the relevance of the topic, speaker, venue, time and program. Attendees will also be
asked for suggestions and comments.


The following support FinEd:

Department of Finance

Institute of Financial Consultants, Phils.

Department of Budget and Management

Philippine Stock Exchange

Furthermore, the Philippine Stock Exchange (PSE) has already approved partnership for
the simulation contest. They have agreed to use their data, platform, and website for a beta
version exclusive for the contest. In exchange, they have requested for a time slot in the contest
frame. The time will be used to tour the PSE building and promote fields vital for the company.



Next Steps
Upon approval of this proposal, we ask the UP Administration to endorse this project to

the Student Council to effectively communicate to the students, the immediate beneficiaries, all
relevant information. Through their cooperation, we expect more students to avail of this project.
We ask the Virata School of Business for the reservation of its room for the dates
indicated in the provided timeline. In line with this, we would like to request incentives from the
UP Administration regarding the dues for reservation as we believe this project would greatly
benefit the students, a large part of the UP Community.
Lastly, we ask the Philippine Stock Exchange to provide us with the beta version of their
platform for the contest. Troubleshooting and trial runs will be conducted to prepare for the
simulation. Assessments and revisions will be made to cater the rules of the simulation.



Appendix A - Speakers
Mr. Roel Refran, COO Philippine Stock Exchange
Mr. Edmund Lee, President of Caylum Trading Institutes
Mr. Jonathan Yabut, Winner of Apprentice
Ms. Maria Francesca Tan, CEO and Founder of MFT Group
Mr, Kenneth Abante, Office of the Secretary of Department of Finance
Ms. Maria Rochelle Diaz, CFO of Strategic Landbank Management


Appendix B - Expected Profit

Description of Work

Venue of the talks (Php 2170/hr + Php 450 for projector)


23 950

Financial Literacy


5 000


20 000

Advertising Materials

15 000

Total for Classes

63 950

Description of Work


Creation of the competition website

- Modification of PSE website: 60 000
- Beta testing: 20 000

80 000

- Top 1: 30 000
- Top 2-5: 5 000

50 000


130 000

Financial Literacy Classes

Php 63 950


Php 130 000

Total Projected Budget for FinEd: Php 193 950




Registration fee (assuming 30 individuals (Php 150), 40 pairs (Php 250), 30 groups of three
(Php 300))

23 500

Investments (minimum investment for students is Php 2500; target opened accounts is 90)

Gain from 40 transactions of the first year; assuming 2% gain

225 000

262 067.60

Brokerage fee (0.25%/ transaction)

33 976.12


544 543.72

Total Inflow of Cash

Php 544 543.72

Total Outflow of Cash

Php 193 950


Php 350 593.72

Appendix C - Bibliography
Bacani, L. (2015, September 2). PNoy signs law promoting financial literacy, entrepreneurship
among students. Retrieved from


Caraballo, M.U. (2015, December 2). Only 25% of Filipinos financially literate -- S&P.
Retrieved from
Mendez, C. (2015, November 12). Poor financial literacy hampers Philippine growth. Retrieved
Palomar, M.I. (2016, May 2). Inclusion of financial literacy in school curriculum pushed.
Retrieved from