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ISSN-0729-1485
Copyright 2016 University of Tasmania
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Abstract
This article explores how four Australian courts are using Twitter to disclose
information about decisions as well as to advise about court appointments, media
reports and administrative matters. It examines the categories of information being
tweeted, the effectiveness or otherwise of the Twitter accounts and identifies the risks
and challenges associated with this use.
From interviews with court officers, media officers and managers, it was found that the
Twitter accounts were working well and had developed a new channel of
communication, albeit a one-way channel, with a new audience for higher level courts
at least. The interviews also found that the risks associated with courts using a social
media tool like Twitter were few, despite the concerns of some academics and lawyers.
As with any organisation, there needs to be support for the use of the tool by senior
management to ensure that the information being communicated remains relevant and
of interest to recipients and does not become a miniature version of its website.
Introduction
Social media tools such as Twitter are being adopted by government
organisations, non-profit bodies, schools, businesses, police and court systems
as a means of providing information to the public, professionals and
stakeholders.1 Many police forces in Australia, for instance, use social media
both in investigations and for general communication to the public and have
found it to be effective for both.2 Social media has been used effectively for
Corresponding author Emeritus Professor Margaret Jackson, LLB (Melb), PhD (Melb),
MBus (RMIT), Grad Dip Cont Ed (UNE). Dr Marita Shelly, BBus (RMIT), PhD
(RMIT), Grad Dip Info Man (RMIT). The authors acknowledge the funding provided
by the AuDA Foundation for this project and support from the CRC Smart Services.
Twitter is a micro-blogging service that limits users to 140 characters. It is easy to
use, location free and can be used via a mobile phone. Currently it is used by 17 per
cent of social media users in Australia and 23 per cent of social media users in the
United States. See, eg, Sensis, Sensis Social Media Report 2015 (2015)
<https://www.sensis.com.au/assets/PDFdirectory/Sensis_Social_Media_Report_20
15.pdf>;
Pew Research Centre, Social Networking Fact Sheet (2014)
<http://www.pewinternet.org/fact-sheets/social-networking-fact-sheet/>.
emergencies, such as during the Queensland floods of 2010/11 and the 2014
and 2015 Victorian bushfires. As well, public political figures such as the Prime
Minister of Australia, Malcolm Turnbull, who has 426,000 followers,3 and
former Prime Minister of Australia, Kevin Rudd, who has 1.4 million followers,
are finding Twitter to be an influential communication tool.
Courts have begun to realise the value in using social media, particularly
Twitter, to communicate directly with the media and public about the work of
the courts. In August 2011, the Chief Justice of Victoria, The Honourable
Marilyn Warren, stated that the courts should take advantage of social media
such as Twitter and Facebook to better explain themselves to the public.4
However, the immediacy and accessibility of social media as a tool for
broadcasting court proceedings has led to concerns that it will challenge the
fairness of court processes and lead to ill-informed commentary and
misinformation.5
This article focuses on four Australian courts,6 which, at the start of this project
in early 2013, were the only courts in Australia using a social media tool. As the
tool being used was Twitter, this project concentrated on the use of this social
media tool by courts. Interviews were conducted with court officers, media
officers and managers involved in the use of social media to determine why
they started to use Twitter, how they have assessed the effectiveness of their
Twitter accounts, whether they have experienced any difficulties or problems
since starting to tweet, and whether they intended to expand their use of social
media beyond Twitter. We also monitored for a two-year period the Twitter
feeds of the courts and analysed the content and frequency of tweets, number of
re-tweets, and categories of followers.
The article starts by briefly examining the use of Twitter by overseas courts,
Marilyn Warren, Open Justice in the Technological Age (2014) 40 Monash University
Law Review 45, 53; Marilyn Warren, Courts must use Facebook, Twitter to Counter
Skewing of Information, The Sydney Morning Herald (online), 1 September 2011
<http://www.smh.com.au/technology/technology-news/courts-must-usefacebook-twitter-to-counter-skewing-of-information-chief-justice-201109011jmr1.html>.
EAP 2
commencing with the United States, the United Kingdom and Canadian courts,
to provide some context for this Australian study.
1.
The court system is a very traditional and conservative environment, and the
use of social media in such an environment is both innovative and challenging.
In the last decade, there has been increasing focus on courts not only facilitating
the medias access to court documents and information, but in also increasing
accessibility for the community.7 Social media provides opportunities to
facilitate both the media and community access to courts.
One of the perceived strengths of social media is its ability to improve
communication between an organisation and its stakeholders through
exchanges of information and ideas. However, as will be discussed, the use of
social media tools by organisations such as courts remains largely onedirectional, although some courts have now opened Facebook accounts. Twitter
in particular is limited in its ability to build relationships.8
Judges and courts have long been concerned that their work is misunderstood
by the broader community and that this weakens the communitys confidence
in the way justice is administered.9 They have struggled to find a way to
effectively educate the community about their work, while remaining within
the bounds of the rules of judicial proceedings. Also, the reporting of court
decisions by the media can often focus on particular cases and sentences
without providing the context or background that is needed to fully appreciate
how justice is served.10 The various social media tools may have the potential to
provide courts with a new flexible, cost-effective and varied approach to media
liaison and public education in addition to the traditional web pages updated
with announcements.11 Social media also offers channels not totally dominated
by the media.
Judith Gibson, Judges, Cyberspace and Social Media (2015) 12 Judicial Review:
Selected Conference Papers: Journal of the Judicial Commission of New South Wales 237,
252-254; Alysia Blackham and George Williams, 'Australian Courts and Social Media'
(2013) 38 Alternative Law Journal 170, 171-173; Jane Johnston, Courts' New Visibility
2.0 in Patrick Keyzer, Jane Johnston and Mark Pearson (eds), The Courts and the
Media: Challenges in the Era of Digital and Social Media (Halstead, 2012) 41-54.
10
Anne Wallace and Jane Johnston Tweeting from Court: New Guidelines for Modern
Media (2015) 20 Media and Arts Law Review 15, 15-32; Chief Justice Paul de Jersey AC,
The Courts and the Media in the Digital Era (Speech Delivered at Bond University,
Western Australia, 12 February 2011).
11
EAP 3
<http://ncsc.contentdm.oclc.org/cgibin/showfile.exe?CISOROOT=/ctmedia&CISOPTR=28>.
12
See, eg, the Court Security Act 2005 (NSW), amended in 2013 to introduce s 9A, which
prohibits the unauthorised transmission of court proceedings from courtrooms.
13
Beverley McLachlin, The Relationship Between the Courts and the News Media in
Patrick Keyzer, Jane Johnston and Mark Pearson (eds), The Courts and the Media:
Challenges in the Era of Digital and Social Media (Halstead Press, 2012) 24; Patrick
Keyzer et al, The Courts and Social Media: What Do Judges and Court Workers
Think? (2013) 25 Judicial Officers Bulletin 47, 48.
14
David Banks, 'Tweeting in Court: Why Reporters Must be Given Guidelines, The
Guardian (online), 15 December 2010
<http://www.theguardian.com/law/2010/dec/15/tweeting-court-reporters-julianassange>;
Lambert, above n 5, 33; Wallace and Johnston, above n 10, 15-32.
15
Using Wordpress.
16
17
Conference of Court Public Information Officers, 2014 CCPIO New Media Survey (6
August 2014) 4
<http://ccpio.org/wp-content/uploads/2014/08/CCPIO-New-Media-surveyreport_2014.pdf>.
18
Ibid, 4.
EAP 4
the public, to advise about court appointments and to advertise job vacancies.19
YouTube is used primarily for how-to videos and frequently asked questions.20
Courts in other jurisdictions are also using Twitter. In the United Kingdom,
some courts have allowed the use of Twitter for reporting, such as during the
bail hearing in the Magistrates Court for Julian Assange in 2011.21 At the time,
it was not clear whether other higher courts would accept Twitter, but in
February 2011, the Supreme Court approved the use of Twitter (with some
exceptions), with Lord Phillips stating:
The rapid development of communications technology brings with it both
opportunities and challenges for the justice system. An undoubted benefit is
that regular updates can be shared with many people outside the court, in real
time, which can enhance public interest in the progress of a case and keep those
who are interested better informed.22
19
Ibid, 5.
20
Ibid, 12.
21
22
Ibid; Supreme Court of the United Kingdom, Press Notice: Guidance Issued for
Tweeting the Twists and Turns of Supreme Court Cases (Press Notice 2, 3 February
2011)
<http://www.supremecourt.uk/docs/pr_1102.pdf>.
23
24
See The Supreme Court, Twitter Policy for The UK Supreme Court (February 2012)
<https://www.supremecourt.uk/twitter-policy.html>.
25
EAP 5
Australia and South Australia, live tweeting is permitted from the Supreme
Courts.26 The Supreme Court and County Court in Victoria allow live reporting
by accredited journalists in some circumstances, subject to such individuals
proving their knowledge of court procedures and restrictions.27 The Magistrates
Court of Victoria prohibits the use of social media including Twitter and live
blogging in the courtroom.28 A fundamental element of media reporting of
court proceedings is respect for rules regarding what is allowed to be disclosed,
such as bans on identifying particular offenders, jury deliberations and other
particular details of court proceedings.29 Generally, in Australia at present, it is
up to individual judges to decide whether to permit use of electronic
communication devices in their courtrooms. Recent cases such as Roadshow
Films Pty Ltd v iiNet Ltd [No 2] (2012) 248 CLR 42 illustrate that judges see the
practice as a valid means of informing the public.30 The practice of tweeting by
reporters from the courtroom could be widespread, but is difficult to measure
given that many of them will not seek permission.31
The use of social media by judges and lawyers has created some problems,
particularly in the United States, when their comments or behaviour has
challenged the code of ethics and rules relating to professional conduct.32
Judges, for instance, must avoid impropriety and the appearance of
impropriety in all activities, uphold the integrity and independence of the
judiciary, perform the duties of the office fairly, impartially and diligently, and
only engage in extrajudicial activities that are consistent with the obligations of
judicial office.33 However, activities such as friending barristers on Facebook
Media Innovation or Degradation? The Future and Challenge of Change for Courts'
(2012) 22 Journal of Judicial Administration 29, 35.
26
27
Timebase, How and Why the Law Uses Twitter, Facebook and Social Media (2014)
<http://www.timebase.com.au/news/2014/AT144-article.html>.
See, eg, County Court Victoria, Guidelines for the Media (March 2015)
<https://www.countycourt.vic.gov.au/sites/default/files/County%20Court%20Gu
idelines%20for%20the%20Media%20%2810%20March%202015%29_FINAL_0.pdf>.
28
Magistrates Court of Victoria, Use of Electronic Devices Policy for the Magistrates Court
of Victoria (30 April 2012)
<http://www.magistratescourt.vic.gov.au/publication/use-electronic-devicespolicy>.
29
30
Findlay, above n 5; Brian F Fitzgerald, Cheryl Foong and Megan Tucker, Web 2.0
Social Networking and the Courts (2012) 35 Australian Bar Review 281, 295-297.
31
Kerry OShea, Social Media - Its Impact and Challenges on Court Reports, Juries and
Witnesses (9 September 2011) 2-6
<http://www.aija.org.au/Criminal%20Justice%202011/Papers/O'Shea.pdf>.
32
33
See, eg, United State Courts, Code of Conduct for United States Judges (20 March
2014)
<http://www.uscourts.gov/judges-judgeships/code-conduct-united-statesjudges#c>; American Bar Association, Formal Opinion 462: Judges Use of Electronic
Social Networking Media (21 February 2013)
EAP 6
who may appear before them, commenting on cases on their blogs or providing
links to media articles may create impressions of bias.34
There are no studies yet which measure the value of using Twitter by courts.
Assessment of the influence of Twitter accounts, for example, has largely
focussed on numbers of followers, repetition of tweet (re-tweeting) and
mentions of the tweet in media. A 2010 study by Cha and others found that
influence is a combination of these measures and that influence is gained
through concerted effort.35 In the absence of empirical research, Lambert called
for further research, data collection and evaluation of court use of Twitter and
other forms of social media.36 A number of studies have considered how to
measure the impact of government agencies use of social media tools in
general including Twitter and found that social media can be effective when
used with an appropriate implementation strategy.37 A common thread is the
need to establish a pilot project with defined, measurable outcomes and
evaluate results in order to inform further action.38 A qualitative approach
using focus groups of key stakeholders is one possible approach.
Methods for analysing the effectiveness of social media tools, and Twitter in
particular, can utilise a range of new technologies that analyse key metrics such
as followers and re-tweets. Google Analytics, TweetStats and BackType are
examples of these tools. However, the value of these measurements is
questioned by some and researchers need to identify their own clear measures
<http://www.americanbar.org/dam/aba/administrative/professional_responsibili
ty/formal_opinion_462.authcheckdam.pdf>;
The Australasian Institute of Judicial Administration Incorporated, Guide to Judicial
Conduct (2007)
<http://www.supremecourt.wa.gov.au/_files/GuidetoJudicialConduct(2ndEd).pdf
>.
34
Judith
Gibson,
Should
Judges
Use
Social
Media?
(2013),
11-13
<http://www.districtcourt.justice.nsw.gov.au/Documents/Should%20Judges%20us
e%20social%20media.pdf>.
35
Meeyoung Cha et al, Measuring User Influence in Twitter: The Million Follower
Fallacy (Paper presented at the 4th International AAAI Conference on Weblogs and
Social Media, Washington, May 2010) 8.
36
Lambert, above n 5.
37
Andrea Kavanaugh et al, 'Social Media Use by Government: From the Routine to the
Critical' (2012) 29 Government Information Quarterly 480, 482-283; Sergio zo-Vela, Isis
Gutirrez-Martnez and Luis F Luna-Reyes, 'Understanding Risks, Benefits, and
Strategic Alternatives of Social Media Applications in the Public Sector (2012) 29
Government Information Quarterly 504, 505-506.
38
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39
40
41
Which has its administration offices based in Victoria. The Supreme Court of NSW
commenced a Twitter account on 10 December 2013. The Children's Court of
Victoria, the Supreme Court of ACT and the Magistrates Court of ACT provide
information via an RSS feed.
42
The Supreme Court of Victoria also commenced a Facebook page in October 2013.
43
The tweets that were categorised as media articles were also sub-categorised into
news articles and opinion articles.
EAP 8
The Magistrates Court of Victorias (MCV) use of Twitter has changed since it
commenced in July 2012. Originally, its tweets had been a mixture of links to
court media stories, stories about the Chief Magistrate and other senior officers,
court decisions and some administrative content. Since the beginning of 2013,
its tweets comprised primarily administrative information about the operation
of the courts. The majority of the tweeting activity (68 per cent) occurred
between July 2012 and November 2012, with only 32 per cent occurring
between December 2012 and the end of August 2013. This change in focus is
due in part to the fact that the former Chief Magistrate of Victoria, who was an
instigator and champion of the original Twitter trial, left to take up a new role
at the end of 2012.
During our research, 199 tweets sent by the MCV were examined. Of these 199
tweets, 110 (55 per cent) were re-tweeted 298 times.45 Of the 199 tweets
examined, the majority (37 per cent) were classified as pertaining to public
relations activities which included launching of programs, court open days,
speeches, events, and promotion of community and court based events (such as
the hosting of international delegates or visits by students groups). The former
Chief Magistrate of Victoria was active in the use of Twitter and promoting the
activities of the Court, and most of the public relation tweets occurred in the
first six months of the Twitter account. The MVC Twitter account was also
mainly being used to provide general information, with 35 per cent of the
tweets providing information around court opening hours, fax machines not
working, closing dates for public holidays, changes in fee structures and the
release of relevant reports. The next most popular tweet category was links to
media articles (17 per cent or 34 tweets), with 29 tweets categorised as news
reports relating to a case or a sentence and five categorised as opinion pieces.
The remaining tweets related to information around judgments (6 per cent) that
came directly from the Court, or to announce a new appointment (6 per cent).
At the end of this stage of the research, the MCV Twitter account had 1228
44
It is necessary to note that it was not always possible to classify the type of the
Twitter account based on the information provided in the Twitter profile. Unless it
was obvious as to the type of the Twitter account, the account was classified into the
individual category.
45
Between September 2013 and 1 December 2015, there has been an additional original
298 tweets. Of these 298 tweets, 160 tweets have been re-tweeted 565 times.
EAP 9
followers and it was following 148 other Twitter accounts.46 Of the six key
groups into which followers were allocated, the majority of followers are:
organisations such as law groups and law firms, lawyers and individuals.
Relatively few academics, students and journalists appeared to be following the
MCV. The Twitter accounts that the MCV are following vary from unidentified
individual accounts with no or limited tweet activity, government departments,
other courts including international courts such as the United Kingdom
Supreme Court, media reporters, media outlets, lawyers and law organisations.
2.2.2
County Court
The County Court started tweeting in December 2011. During this stage of the
research, 129 tweets sent by the County Court were examined.47 The County
Court Twitter account did not send any tweets between February 2012 and
September 2012 or between January 2013 and February 2013. The majority of
tweeting activity occurred in May 2013.
Of the 129 tweets examined, 46 tweets (or 36 per cent) were categorised as
relating to general information. Public relations also accounted for 42 tweets or
32 per cent of the tweets examined, with a large number of these referring to the
Koori Court and the Courts open days. The other tweets related to judgments
(11), new appointments (22) and links to media articles (8). Fifty-one of the 129
tweets examined were re-tweeted, with a fairly even spread between the
categories of tweets being re-tweeted. Except for the tweets relating to general
information, with only 26 per cent of these being re-tweeted, each tweet is retweeted almost half of the time. The low number of re-tweets is reflective on the
number of followers and the overall low level of activity related to this site.
Over 50 per cent of the public relations tweets relating to the Courts open day
and Koori Court were re-tweeted.
At the end of this stage of the research the County Court Twitter account had
476 followers and it was following 114 other Twitter accounts.48 The low
number of followers is likely to be related to the low level of activity, with the
increase seen during the last few months as activity on the site increased. The
followers are mostly law-related organisations and law firms, with some
lawyers, individuals and journalists. Very few academics or students are
following the County Court. The County Court cases could be considered more
news worthy; hence journalists and media outlets follow this court. The
County Court is also following a number of law-related organisations, law
firms and lawyers.
Excluding the month of May 2013, this site has seen very little activity relative
to the other sites. This is reflected in the low number of followers and re-tweets
46
As of 1 December 2015 this has increased by 2220 followers and 64 following since
September 2013.
47
Between September 2013 and 1 December 2015, there has been an additional original
183 tweets.
48
As of 1 December 2015 this has increased by 1548 followers and 9 following since
September 2013.
EAP 10
in relation to the other sites. The increase in activity on the Twitter account
since May 2013 indicates a renewed interest in the use of Twitter and new court
staff appointments responsible for the County Courts Twitter account.
2.2.3
The Supreme Court of Victorias (SCV) Twitter account was the most active
during this research project,49 with a total of 372 tweets between March 2011
and the end of August 2013.50
Of the 299 original tweets examined as part of this research, 205 (68 per cent)
were re-tweeted a total of 709 times. The majority (52 per cent) of the tweets
sent pertained to judgments and included information such as a link to a
judgment summary, live viewing of the judgment (the SCV was the first to
introduce this in Victoria), or indicate that a verdict has been reached and will
be delivered shortly.51 The judgment tweets also included information around
the outcome of appeals. The SCV Twitter account, similar to the MCVs Twitter
account, is primarily being used to provide general information, with 58 (or 19
per cent) of the tweets providing information relating to the release dates of law
reform reports, trial start dates, adjournment of trials and comments from
judges that are not related to sentencing. The other large portion of tweets (45
or 15 per cent) related to public relations and referred to events such as open
court days, award ceremonies or achievement awards. The remaining tweets
related to links to media articles (24 tweets) and new appointments (14
tweets). The links to media articles were a mixture of news reports and
opinion articles. The judgment tweets released by SCV were re-tweeted a total
of 353 times, which accounts for 50 per cent of the total number of re-tweets.
When considering who was doing the re-tweeting of the judgment tweets,
there was a fairly even spread amongst journalists (74 or 21 per cent), lawyers
(78 or 22 per cent), individuals (95 or 27 per cent) and organisations (63 or 18
per cent). Thirty-five of the general information tweets were re-tweeted a total
of 125 times. These tweets are mostly being re-tweeted by lawyers (28 or 22 per
cent) and organisations (29 or 23 per cent). This is expected as these tweets are
often related to policy or indicated trial start dates, which are pertinent
information for these two groups. The public relations tweets were re-tweeted
a total of 125 times (18 per cent) mostly by individuals (29 times or 23 per cent)
or organisations (45 times or 36 per cent). This is best described by the publics
interest in visiting the courts through open days and organisations promoting
awards, seminars and events. Eighteen of the links to media articles tweets
were re-tweeted a total of 50 times, mostly by lawyers. The new appointment
tweets highlighted when a new appointment had been made, with 13 of the 17
tweets re-tweeted a total of 58 times. Again, most of these re-tweets were from
lawyers and organisations. Lawyers would no doubt share a keen interest in the
49
The Supreme Court of Victoria Twitter account changed its name from SCVAnne to
SCVSupremeCourt on 15 February 2012.
50
Between September 2013 and 1 December 2015, there have been an additional 578
tweets.
51
The Supreme Court of Victoria was the first court in Victoria to introduce live
viewing of judgments.
EAP 11
The Family Court of Australia started tweeting in October 2012. During this
stage of the research, 140 tweets were examined, with the majority of tweeting
activity occurring between June 2013 and August 2013.53
Similar to the other courts Twitter accounts examined, the Family Courts
Twitter account provided general information, with 60 (40 per cent) tweets
relating to court opening hours, internet or technology issues, changes in fee
structures, or the release of a new program or report. During this research, the
Family Court also sent out a weekly tweet with a link to the courts website and
statement that the judgement page had been updated. Of the 140 tweets
examined, 53 (36 per cent) related to information on judgments. The remaining
27 tweets related to new appointments announcements within the court (11
tweets), public relations (9 tweets) and links to online news articles (7 tweets).
The tweets around public relations referred to items that promoted the family
law conference or advisory group meetings, promotion of the courts activities
or visiting delegates to the court. At the end of this stage of the research, the
Family Court Twitter account had only 621 followers; mostly lawyers,
individuals and law-related organisations.54
Of the 140 tweets, 81 of them were re-tweeted a total of 197 times. The majority
of the re-tweets were done by lawyers (35 per cent), individuals (37 per cent)
and organisations (26 per cent). Very few journalists, academics or students retweeted a Family Court tweet, with only 5 of the 197 re-tweets coming from
these groups. Of the 60 tweets categorised as general information, 28 were retweeted a total of 85 times, mostly by lawyers (30), individuals (35) and
52
As of 1 December 2015 this has increased by 3736 followers and 50 following since
September 2013.
53
Between September 2013 and 1 December 2015, the Family Court has sent an
additional 723 tweets.
54
As of 1 December 2015 this has increased by 1885 followers and the Court is
following 93 Twitter accounts.
EAP 12
Twitter was chosen as the communication tool as it was judged by all officers to
be the easiest and least expensive form of social media to use. Tweets could be
written and sent within a few minutes and could be sent from any location,
sometimes from home or on the way to or from work. No particular type of
technology was required other than access to the internet.
2.3.2
Generally, the decision to start the account was driven by a keen champion
rather than through a formal communication strategy. Some accounts resulted
from a proposal put forward by communications and media staff to the senior
judge. One came up as a proposal at a communication and media committee
meeting; another was driven by the senior judge, and one was an initiative of
the communications manager, who gained the support of the senior judge
before discussing it with the communications committee.
Only one court, once the decision had been made to start the account, set up a
steering committee. There seemed to be a lets just try it and see attitude to
setting up a Twitter account. There was also a perception that tweeting about
court matters were being carried out by journalists and bloggers rather than the
courts and it should be the courts responsibility to have some control over
what was being tweeted about court matters. The senior judges in each court
were all supportive of the Twitter account. Generally, the role of designated
tweeter for each court appears to be the communications manager or a similar
position, with strong links to or a direct reporting role to the senior judge.
55
The question of what types of extra commentary attached to the lists of the cases
would get the public, as opposed to professional (lawyers and other courts)
interested was not pursued in the interviews. The higher court interviewees
commented that they were satisfied with how they were using Twitter and with the
purpose of Twitter, due to its word limitation, to provide factual information
including notification that a court decision had been handed down. They intended to
experiment cautiously with other social media such as Facebook.
EAP 13
2.3.3
Objectives
Some of the courts had very broad objectives in setting up the accounts; others
were a little more targeted. A common objective was that the courts wanted to
communicate more directly with the public without the message being
interpreted by others, such as the media. There was a strong feeling that direct
communication could improve a courts public reputation, particularly in areas
of public criticism. Once one court in Victoria started to tweet, the other courts
felt they should also do so. The main objective they shared was to use a new
form of communication technology to circulate information to a new audience,
one that was unlikely to regularly visit a website.
2.3.4 Policies
At the time of the interviews, only one of the four courts had an external policy
on the use of their Twitter account. One had an internal policy, one had a draft
internal policy and the other court had no policy.
2.3.5
Audience
The interviewees all had clear mental images of their intended audiences. First,
the legal profession was a key target. Second, another key group were other
organisations associated with the justice system, including government
departments. Third, all would like to be influencing public perceptions,
although this was also the area where they were not seeing an impact or they
were not able to measure any impact. The final group is the media. The level of
court appears to have the most impact on media interest, as would be expected.
There is a clear objective to try to gain a new audience via Twitter, in addition
to those already visiting the website for information. Another court said that
they are not tweeting anything they would put on their website. The
interviewees had noted that tweets related to the senior judge or to cases
received the most interest and were most often re-tweeted.
A review of Twitter accounts operated by courts in other countries revealed a
similar pattern of content of tweets to the Australian courts. The level of the
court determined to a large extent how much detail about court judgments
could be provided and the number of re-tweets.
2.3.6
Measurement/Evaluation
Two of the courts had conducted an evaluation six months after their Twitter
pilot began and made very few changes as a result. One court sought feedback
from followers as part of their evaluation. Generally the interviewees collected
data on the number of tweets, followers, re-tweets and click throughs. They
recognised that these analytics are only useful up to a certain extent but they
have no intention to collect more data at this stage. There was acceptance by all
interviewees that they needed to promote the Twitter accounts more internally.
None of the interviewees relied on the judicial officers to provide content. Some
external promotion was being considered by one or two courts.
2.3.7
Approvals
EAP 14
As previously noted, all court staff responsible for sending tweets on behalf of
the court have a strong or direct link to the senior judge of their court. Two of
the court tweeters are responsible for what is tweeted, though if they have any
concerns about a tweet, they have clear pathways to obtain advice. The tweeters
in the other two courts are able to tweet administration information and factual
information but need to obtain approval for opinions to be tweeted.
2.3.8
Risks
None of the interviewees had experienced any problems with their tweeting.
They had received very little negative comment. They were careful to avoid
political comment. They considered that human error, maybe spelling a name
wrongly in a tweet, for example, was always possible, but this would only be a
minor matter. Apart from human error, the main risks were around privacy
and confidentiality. The operation of s 4(1A) of the Judicial Proceedings Report
Act 1958 needs to be considered, in particular, in respect of sexual assault cases.
The Family Court needs to comply with s 121 of the Family Law Act 1975 (Cth)
and its restrictions on publication of court proceedings. Complying with
suppression orders was considered to be a major challenge for all interviewees.
2.3.9
Resources
All of the courts started their Twitter accounts within existing resources but in
the last six months of our study period, three courts had increased the staff
appointments in their media and communications areas. One point that two of
the court interviewees made was that involvement with the management of
social media goes beyond an 8-hour working day commitment. It cannot be
turned off, but needs consistent monitoring and updating.
2.3.10 Expansion
While the Supreme Court commenced a Facebook page in October 2013, the
other courts in the study had no immediate plans to use other social media
tools. The need for extra staff resources was a key reason for this. One court
was keen to expand its operations on Twitter, moving to provide more
information on sittings to practitioners and to highlight more high profile
decisions. The Supreme Court has been tweeting audio links already and will
seek to target more high-profile decisions. Since our interviews, more courts
now have Twitter accounts and some have set up Facebook accounts.
56
See for example Blackham and Williams, above n 5, [7]-[17]; Keyzer et al, above n 13,
48-50.
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Human error which can arise due the nature of the tool. Tweets can
be sent at any time of the day, from any location, and are generally
quick to send, due to the limited numbers of characters. It can be easy
to send out a tweet without checking facts, spelling and so on. This has
not been a cause for concern with any of the courts but was recognised
by the interviewees.
Internal lack of support for the use of Twitter this can lead to tweets
becoming predominantly administrative in content and failing to
improve public awareness of activities.
The level of the court influenced the content of tweets and the potential risk.
There is only a low level of risk associated with tweets about court closures and
other administrative details, links to media articles and court appointments.
The risks are higher when the names of parties are being tweeted and links to
court hearings are provided. The public interest in tweets from lower tier courts
is obviously lower than in the tweets around judgments.
Although not identified as a risk at present, digital exclusion is a future risk.
Demographic studies show that use of social media is determined by
educational background, which may mean that increased use of social media
could exclude some people.57 As the use of Twitter and other social media tools
by courts increases, a portion of the community may be disadvantaged. Mobile
phones may be ubiquitous, owned by the young, disadvantaged, elderly and
people in remote locations, but this broad ownership does not mean that all of
57
Pew Research Centre, Global Digital Communication: Texting, Social Networking Popular
Worldwide Usage Differs by Age and Education (2011)
<http://www.pewglobal.org/2011/12/20/global-digital-communication-textingsocial-networking-popular-worldwide/>.
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the community uses their phone for social media. In the United States, while 40
per cent of the adults with a phone use their phone for social networking,
significantly more educated and higher earning adults are using their phone
this way than less-educated and lower-earning adults.58 It is likely that similar
statistics apply in Australia. As stated previously, this study did not examine
juror access to social media and citizen reporting, which remain areas of
considerable risk for courts.
4.
Conclusion
The objective of this study was to explore the use of Twitter in the Australian
court system as a means of disseminating information about decisions as well
as informing the public on administrative matters. At the time of our study,
only four out of the 37 courts in the Australian court hierarchy were using
social media tools, and, the only tool adopted was Twitter. More courts have
started using social media, including Twitter, Facebook and YouTube.59 The
Facebook accounts in particular illustrate some of the issues associated with
using a two-directional social media tool. One of the reasons Victorian courts
were the first to adopt Twitter may have been the existence of a very active
court social media group in Victoria, comprising representatives from the
courts, from the Justice Department and from justice-related bodies such as the
Judicial College of Victoria, the Law Institute and the Victorian Sentencing
Advisory Board. As well, support for the use of Twitter by senior court officials,
the Chief Justice of the Supreme Court, the Chief Judge of the County Court
and the Chief Magistrate has been pivotal.
The four court Twitter accounts we examined worked well, developing a new
channel of communication, albeit a one-way channel. The court officers we
interviewed were confident that they were reaching new audiences who would
not normally visit their websites. The cost of operating the accounts was low,
depending on one, sometimes two people to manage content, usually as part of
their existing duties.
Not all courts had developed written policies when they had commenced their
accounts but generally, they had clear idea of their intended audiences. Regular
reviews of these objectives are needed as internal champions of the use of social
media tools can move to other positions.
This study found that the risks in courts using a social media tool like Twitter
are few.60 Like any organisation, there needs to be support for the use of the tool
by senior management to ensure that the information being communicated
58
59
60
See for example Blackham and Williams, above n 5, [7]-[17]; Keyzer et al, above n 13,
48-50.
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remains relevant and of interest to recipients and does not become a miniature
version of a website. There are certain statutory restrictions placed on courts in
respect of confidentiality and privacy and these have to be complied with.
Finally, the responsible tweeters need to be of a sufficient level of authority to
be empowered with the management of the account. Twitter is a social media
tool that is one-directional and relatively easy to manage. Moving into tools like
Facebook, for instance, which one or two courts were considering or proposing
to do at the time of our interviews, will require more resources.
The public interest in tweets from lower tier courts is obviously lower than in
the tweets around judgments and court proceedings. Whether courts are in a
position to better explain themselves to the public through Twitter accounts as
envisaged by Chief Justice Warren is not immediately obvious when most of
the content of tweets are examined. The Twitter accounts provide a new
channel of communication, but there is little evidence that, for the lower levels
of courts at least, a new audience has been engaged. This study has found that
for courts, Twitter as a social media channel may not be the most appropriate to
engage public interest, but there are likely to be challenges in using other social
media tools such as Facebook.
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