Mikaela Porazzo

5380 Little Meadow Ct. Parker, CO 80134 303.886.2406

Mikaelaporazzo@gmail.com
RELEVANT EXPERIENCE
Marketing and Onboarding Manager Readz, Woodland Hills, CA
May 2015-May 2016
Implemented new client onboarding strategy resulting in increased conversion and retention rates
Wrote weekly blog posts, copy for company website, and engaging content for resource guides
Took initiative to revise company positioning and overall marketing strategy
Developed expansive cold outreach email campaigns to generate more leads
Customer Success Associate Readz, Woodland Hills, CA

Sept. 2014-May 2015

Planned and managed the production of all digital marketing projects for clients
Served as the main point of contact for clients, offering exceptional customer service
Promoted to build and lead a team of customer success associates and web builders
Qualified inbound leads and gave product demos

Marketing Intern Belkin International Inc. Woodland Hills, CA

Mar 2014-Aug. 2014

Demonstrated leadership skills in managing a project to redesign the packaging of over 400 products
Assisted Brand Manager with estimating the costs for the project to be reported to senior executives
Gained firm understanding of company brand guidelines and ensured all products followed them

Business Developer LMU Entrepreneurship Incubator Program, Los Angeles, CA

Jan 2014-May. 2014

Selected as one of the top entrepreneurship students to work on a startup in a business accelerator
Worked alongside serial entrepreneurs to market an augmented reality app
Conducted extensive market research and created branding strategy for the startup

Marketing Intern South Bay Entrepreneurial Center, Torrance, CA

Sept. 2013-Jan. 2014

Organized and hosted events for clients and entrepreneurs of the South Bay community
Developed sales and communication skills by contacting potential clients to join the center
Managed the centers social media accounts and created email campaigns using MailChimp

Resource Energy Systems, Woodland Hills, CA Marketing Intern

May 2013-Aug. 2013

Revised a marketing plan for a growing energy management company

Created a 12-page brochure to demonstrate the companys differentiated value proposition
Collaborated with company CEO and COO to rewrite companys website content

TECHNICAL SKILLS
Google Adwords, Google Analytics, Adobe Creative Suite, MS Office, Google Docs, MailChimp, Salesforce, WordPress,
Squarespace, SEO, Join.me, basic HTML and CSS

EDUCATION
Loyola Marymount University, Los Angeles, CA

May 2014

Bachelor of Business Administration Entrepreneurship

GPA 3.65

Study Abroad: Oxford University, England

July 2012-Aug. 2012

ACTIVITIES
Blogger mirabellablue.com
Started a fitness and lifestyle blog, create original content and promote on social media
Implemented SEO strategy and track results using Google Search Console and Google Analytics

Oct. 2015- Present

Member Rotary Club of Westchester

Participate in service projects and philanthropy events to better the community

Oct. 2014- Present