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  • Project Outline

    Diunggah oleh

    Atif Khan
    10 tayangan1 halaman
    The document outlines the components of a strategic marketing plan that students will develop, including market segmentation based on geographic, demographic, psychographic, and behavioral factors. It will also include analyzing the market potential and share, developing marketing strategies around being a market leader or extending product lines, and using mass marketing or targeted approaches. The plan will then include a situational analysis, marketing objectives, and identified marketing strategies related to product, pricing, promotion, distribution, and projections. Students will also study and evaluate a company's tactical marketing programs in a written report.

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    project outline.doc

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    DOC, PDF, TXT atau baca online dari Scribd

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    The document outlines the components of a strategic marketing plan that students will develop, including market segmentation based on geographic, demographic, psychographic, and behavioral factors. It will also include analyzing the market potential and share, developing marketing strategies around being a market leader or extending product lines, and using mass marketing or targeted approaches. The plan will then include a situational analysis, marketing objectives, and identified marketing strategies related to product, pricing, promotion, distribution, and projections. Students will also study and evaluate a company's tactical marketing programs in a written report.

    Hak Cipta:

    © All Rights Reserved
    Unduh sebagai DOC, PDF, TXT atau baca online dari Scribd
    Tandai sebagai konten tidak pantas
    10 tayangan1 halaman

    Project Outline

    Diunggah oleh

    Atif Khan
    The document outlines the components of a strategic marketing plan that students will develop, including market segmentation based on geographic, demographic, psychographic, and behavioral factors. It will also include analyzing the market potential and share, developing marketing strategies around being a market leader or extending product lines, and using mass marketing or targeted approaches. The plan will then include a situational analysis, marketing objectives, and identified marketing strategies related to product, pricing, promotion, distribution, and projections. Students will also study and evaluate a company's tactical marketing programs in a written report.

    Hak Cipta:

    © All Rights Reserved
    Unduh sebagai DOC, PDF, TXT atau baca online dari Scribd
    Tandai sebagai konten tidak pantas
    dari 1

    Strategic Marketing Planning

    While working on strategic marketing planning fair students will develop a document as well as will simulate
    the companys marketing activities. The strategic marketing plan (Document) will be based on following
    components:
    1. Market Segmentation
    Geographic
    Demographic
    Psychographic
    Behavioral
    2. Market Segments Potential
    Market share
    Sales - Potential & Forecasting
    3. Developing a marketing strategy
    Market leader or product line extension
    Mass marketing or targeted marketing
    Direct or indirect sales
    The strategic marketing plan document also includes:
    Situational Analysis (Market Positioning)
    a. Market Characteristics
    b. Key Success Factors
    c. Competition and Product Comparisons
    d. Technology Considerations
    e. Legal Environment
    f. Social Environment
    g. Problems and Opportunities
    Marketing Objectives
    a. Product Profile
    b. Target Market
    c. Target Volume in term of sales
    Marketing Strategies
    a. Product Strategy
    b. Pricing Strategy
    c. Promotion Strategy
    d. Distribution Strategy
    e. Marketing Strategy Projection
    After completing above mentioned requirements, students will study the tactical marketing programs of the
    company and evaluate their findings by writing a report.
    These tactical programs include:

    Product Development Plan


    Marketing Communication Plan
    Sales Development Plan
    Customer Services Plan

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