FACULTY OF ACCOUNTANCY, FINANCE & BUSINESS

ACADEMIC YEAR 2014/2015

DIPLOMA IN BUSINESS STUDIES (E-COMMERCE & MARKETING)

ABDM3233 MARKETING STRATEGIRS FOR E-COMMERCE

GROUP ASSIGNMENT

Programme: Diploma in E-Commerce & Marketing

Tutorial class: DEM Group 1
Lecturer/Tutor: Mr. Goh Teck Chee
Submission Date: 17 March 2015

Name

Students ID

CHEONG WEE HONG

DAVID GAN JUN HOE
CHOO WAN NING
IDA HII SIAW HUI

13WBD05518
13WBD00238
13WBD01021
13WBD01468

JACQUELINE ONG

13WBD05658

ASSESSMENT CRITERIA0 OF WRITTEN ASSIGNMENT ABDT3233 MSEC

Allocate
d
Marks

I Group Written Assignment

Introduction
Situational Analysis including SWOT, Ethical &
Legal issues, etc
Segmentation & Targeting
Differentiation & Positioning Strategies
Product (Referring to Web Content)
Pricing Online
E-Communications & Promotions
Conclusion & Referencing

3%
15 %
6%
6%
10 %
5%
10 %
5%

Subtotal

60 %

II Presentation

1 Content of Visual Aids

2. Clarity of expression
3. language fluency & Level of Confidence
4. Attire

6%
5%
6%
3%

Subtotal
III Individual Assignment

20 %
20 %

TOTAL

100 %

Name of Students
A ...................................................................

D .............................................................

B....................................................................

E..............................................................

C....................................................................

F................................................................

REMARKS

PLAGIARISM STATEMENT

All students works submitted for assessment must be attached with the Coursework
Declaration in the form and contents as follows:
Semester:_____________ Course Code & Title: _____________________________
Declaration
I/We confirm that I/we have read and shall comply with all the terms
and condition of TAR Colleges plagiarism policy.
I/We declare that this assignment is free from all forms of plagiarism
and for all intents and purposes is my/our own properly derived work.
I/We further confirm that the same work, where appropriate, has been
verified by antiplagiarism software SafeAssign.
Name (Block Capitals)

Registration No.

Signature

1..

2..

3..

4..

5..

Tutorial Class
Date

TABLE OF CONTENT

NO.

TITLE

PAGES

1.0

Introduction

2.0

Situational Analysis

2-4

3.0

Segmentation & Targeting

4-6

4.0

Differentiation & Positioning Strategies

6-8

5.0

Product

9 - 12

6.0

Pricing Online

7.0

E-communication & Promotion

13 - 15

8.0

Conclusion

15 - 16

9.0

References

17 - 18

10.0

Appendix

19 - 20

13