What is rhetoric?
[Rhetoric is] the faculty of discovering in
the particular case what are the
available means of persuasion.
Aristotle
Rhetoric = Persuasionhow writers
persuade readers
Rhetorical Situation
Writer
Purpose
Audience
Topic
(content)
Context
Writer
your personal
characteristics
and interests
affect what you
write about and
how you write
about it
voice
Your foremost
purpose in writing
will always be to
PERSUADE
Topic
whatever it is that
you have selected to
write about
may be broadened
or narrowed,
depending upon the
length of the article
and your level of
interest
Context
the situation which
generates the need
for writing
affected by time
period
location
current events
cultural significance
Rhetorical Situation
Writer
Purpose
Audience
Topic
Context
Rhetorical Appeals
All
= Logic
Over
Pathos
= Emotion
Lets
Intrinsic=
An example
As your doctor, I have to tell you that
if you don't stop smoking,
you're going to die.
What