Individual

Problem Identification Assignment

Management of Technology
School of Business and Management
Institut Teknologi Bandung

Student Name : Saskia Asyari
Student ID : 19014105

Identify the customer pain/problems (delights) and the customers most likely to have such
pain/problem.
1. Customer pain/problem
: People want to get fit but cant afford gym
Potential customers
: Students, college students
2. Customer pain/problem
: Women hesitated to breastfeed her hungry baby
in public because some manner issues
Potential customers
: Breastfeeding mom
3. Customer pain/problem
: People want to eat healthy foods in order to have
a better lifestyle but dont like the taste of majority of healthy foods
Potential customers
: Young adult
4. Customer pain/problem
: People want to take calls or reply message while
driving but its too dangerous
Potential customers
: Gadget users who drives
5. Customer pain/problem
: People want to keep hydrated during their travel
to extreme places with shortage of water supply
Potential customers
: Travellers
6. Customer pain/problem
: People want to peel fruits or vegetables but are
afraid of cutting their fingers off while peeling the fruits or vegetables
Potential customers
: Housewives, boarding residents
7. Customer pain/problem
: People want to eat cheese, yogurts, and milks but
are allergic to dairy products
Potential customers
: Lactose intolerant sufferer
8. Customer pain/problem
: People want to wash their car but are too busy /
have no time to wash it
Potential customers
: Business men
9. Customer pain/problem
: People want to wear clothes without wetness on
their armpits but they sweat a lot and cause them smell stink
Potential customers
: People who have body odor problems
10. Customer pain/problem
: People often forget whether they have locked the
door or not
Potential customers
: On-the-go worker or students
11. Customer pain/problem
: People want to buy something from minimarket
but theyre in a rush therefore its such a hassle if they have to step out of the car,
park the car, and buy something from the store
Potential customers
: On-the-go car drivers
12. Customer pain/problem
: People want to wake up early but they easily
snooze the alarm for nearly everyday therefore they often wake up late
Potential customers
: Students, workers