ALISM CARAVAN

Batu 3 , Klebang, 75250 Melaka

Telephone number: 06-5454600
Fax number: 06-5454605

Our ref: CNC/2016/05/02

Your ref: CNC/2016/05/09

Date: 2 MAY 2016

General Manager
CIMB bank group
Level 19, Menara Bumiputra Commerce
11 Jalan Raja Laut
50350 KualLumpur

Dear Sir,

BUSINESS LOAN APPLICATION

I, Dato Muhammad Fakhrul Imran Bin Mohd Rahim, as the General Manager of ALISM
Caravan would like to draw your attention to the matter mentioned above.

For your information, we are planning to establish a business venture that provides a
caravan services in the state of Malacca.

Recently, our business is located at Klebang, Malacca. We believe this business had the
potential to gain profit and expand to another country. However, we do not have
sufficient amount of capital to run the business. Our business needs a capital to run the
business. Our business needs a capital of RM 1 198 661. Unfortunately, our business
only have an amount of RM 1 098 661. Thus, we would like to apply from CIMB Bank
Berhad a loan amounting RM 100 000.

We would like to thank you for your time and cooperation to consider our application.
We look forward to a chance to further talk about our application. I can be contacted
at 06 5454600 and iemranrahim0210@gmail.com. We are ready to furnish you with
additional materials with regards to this matter.

Thank you.

Youre faithfully,

(Dato Muhammad Fakhrul Imran Bin Mohd Rahim)

General Manager of
ALISM Caravan Ltd

BUSINESS PLAN

ALISM CARAVAN
Batu 3 , Klebang, 75250 Melaka
Telephone number : 06-5454600
Fax number : 06-5454605

Email: alismcaravan@gmail.com
Instagram : @alismcaravan
Blogger: www.alismcaravan@blogspot.com

ALISM CARAVAN
Dato Muhammad Fakhrul Imran Bin Mohd Rahim
General Manager of Alism Caravan
Address : Batu 3 , Klebang, 75250 Melaka
Name of partner :
Nur Amalina Nadiah Binti Omar
Nur amirah binti Azaman
Wan Norazlin binti Wan Ismail
Syaza Nabila binti Nazran

Telephone number : 06-5454600

Fax number

: 06-5454605

Email: alismcaravan@gmail.com

EXECUTIVE SUMMARY
ALISM Caravan is a caravan provider. Our main objective is to give the best service to
our customer and ensure that the demand and expectation of customer are met. And we
also want to offer affordable price for customer to fulfill the mission. And lastly, we want
to give the comfortable caravan for experience adventure to customer. There have been
potential in Malaysia especially for family. There have demand of this kind of services.
Our company offers to public that they just have to pay RM1000 to rent the caravan for
two days one night.

Our company will be one of Malaysia leading provider of caravan. Our business will
serve the Malaysian people and also to tourist, we plan to expand our business by
researching the resident in Malaysia.

Alism Caravan will operate seven days under experienced management, headed by our
general manager Datuk Muhammad Fakhrul Imran bin Mohd Rahim. The company uses
and organizational structure based on function in the organization. The firm will have a
finance executive, and operational executive, an administrative executive and a
marketing executive. This structure suits ALISM Caravan Ltd as this organization
emphasizes functional specialties to perform tasks.

This document will demonstrate the need of business of the caliber in Klebang and have
a chance for success. Anticipated financing is RM 1, 098, 661 for the total start-up cost
of RM 1, 198, 661, with RM 364, 420 to be used as operating funds in the first month.
The financing will help to ensure a timely start to the business in order to take advantage
of the upcoming school holiday. Repayment of financing will be through cash flow of the
business on a schedule basis.

Anticipated sale during the first year of operation is RM825,600,000. One of the primary
goals of this business is to provide value to the customers by providing fun and
excitement. Hence, pricing will be set based on the objectives to get reasonable profit
and to ensure customers continue to enjoy our Caravan services in the future.

1.0 Introduction
1.1 Name of the company
ALISM Caravan Ltd
1.2 Nature of business
ALISM Caravan is the private company that focuses on the providing a new
fashion of bus concept house for family enjoyment. We bring a new concept
for family recreation. We also are providing high quality services that will bring
new sensation to Malaysian.
1.3 Industry profile
Many would agree that Malaysia has many appealing attractions, ranging
from our food to our natural wonders. Beyond all that, companies are also
looking at turning Malaysia into an amusement and theme park destination,
adding to the leisure offerings of the country.
In recent years, Malaysia has seen a number of new theme parks added to
the local landscape including the likes of leisure Park@i-City in Shah Alam
and Legoland in Johor and a few more major parks are expected to open
their doors in two to three years time once construction is completed.
The main idea for developing this business is to promote Malaysia as number
one tourist choice for holiday destination. Malacca is well known as world
heritage. Many tourists around the world come to Malacca to get new
experience and knowledge. This will give us opportunities to introduce the
world about our business. Also, it gives us opportunities in the business world
to spread our wing up to the international level.
1.4 Location of business
ALISM Caravan Ltd is located at Batu 3 , Klebang, 75250 Malacca. We
choose this location because it is a strategic location that provides all facilities
such as telecommunications systems and roadways. Other than that, this
location also has high distribution of residents. It will be easier for customer to
come.

1.5 Date of commencement

Our company will commence operations on 27 December 2016

1.6 Factors in selecting the proposed venture

Because of the opportunities that provide in the market, we take opportunities
to open caravan for family joins, fun and excitement which can make the feel
what should be there feel and it can reduce rate of social problem such as
family breakdown. The main purpose of while we choose this business to
introduce in Malaysia because there is no services of caravan provide in
Malaysia. For example Klebang, Malacca, Langkawi,Kedah have the
potential to this service. Malacca as a Centre of tourism spot is one of the
major factors that make us choose this location.
1.7 Future prospect of the business
Our future plan for this business is to open new branches in other country.
Besides that, we also hope that we will receive full support from government
and non-government associations to foster tourism industry.

2.0 PURPOSE OF PREPARING A BUSINESS PLAN

This business plan is prepared by ALISM Caravan for the purpose of obtaining sum of
capital to get loan from CIMB Bank Berhad at amount RM 100, 000. 00. This business
plan also prepared as a guidelines for managing the proposed ventures.

Besides that, it is useful for us to attract the interest of potential investors to invest in our
business and also to inform customer about the nature of our business that will provide
the product and service to customer.

For the services, we provide a new version of van being a caravan that are fully
furnished that the others did not establish yet by providing the site visiting of the caravan
while enjoy travelling. Our business plan also can be as a good guideline for any
caravan business that would like to open a same business like us in the future.

ACKNOWLEDGEMENT
Alhamdulillah and gratitude to the Allah for giving us the strength
and patience to complete this assignment.
We would to express our gratitude to everyone that involve rather
directly or indirectly in helping us to complete this assignment.
Firstly, we really appreciate all the helps, advisors and information
which given by lecturer, Miss Norashikin binti Zainuddin Tan. Without
her support, we may not able to solve problem during the process
until we finish the assignment successfully
In addition, we would like to take this opportunity to thanks to. Those
of our friend who helped us and giving some guide to complete this
assignment. This assignment cannot be completed without the effort
and co-operation from our group members. Group members Amalina,
Wan Norazlin, Amirah, Syaza and Imran. Without the cooperation and
tolerance between group members, we could not finish this
assignment.
Finally, thanks again to anyone who helped us and guided us in
order to finish this assignment.

NAME
Rahim

: Muhammad Fakhrul Imran Bin Mohd

IDENTITY CARD NUMBER

: 911002-04-5207

PERMANENT ADDRESS

: No 10, Jalan Meranti 2, Taman Sayang

Selasih, Klebang
Besar Melaka

TELEPHONE NUMBER
E-MAIL ADDRESS

: 017-6474537
: iemranrahim0210@gmail.com

DATE OF BIRTH

: 02/10/1991

AGE

: 25

MARITAL STATUS

: Single

ACADEMIC QUALIFICATION

: 1) Master in Business Management

2) Bachelor in Management

COURSES ATTENDED
2009

: 1) Seminar on Business Studies,

2) Seminar on how to manage

company, 2011
SKILLS
accounting skills

: a) Business management and

b) Speak and write well in English
c) Excellent in Microsoft skills

EXPERIENCE

: 3 year as Human Resources Manager in

Selangor
Corporation

PRESENT OCCUPATION

: General Manager

CAPITAL CONTRIBUTION

NAME

: Nur Amalina Nadiah Binti Omar

IDENTITY CARD NUMBER

: 910807-10-6850

PERMANENT ADDRESS

: No 37 Jalan Tanjung Syawal 6,

Off Jalan Goh Hock Huat,
41400 Klang, Selangor.

TELEPHONE NUMBER
E-MAIL ADDRESS

: 017-3927063
: aku.nuramalina@yahoo.com

DATE OF BIRTH

: 07/08/1991

AGE

: 25

MARITAL STATUS

: Married

ACADEMIC QUALIFICATION

: 1) Bachelor in Business Management

2) Diploma In Management

COURSES ATTENDED
company, 2011

: a) Seminar on how to manage

b) Seminar of entrepreneurship, 2013

SKILLS
and writing skills

: a) Excellent in English communicate

b) Good in handling a business

EXPERIENCE

: 3 years as Administrative Executive in

Lexus Hotel Malaysia

PRESENT OCCUPATION
Executive

: Operational

CAPITAL CONTRIBUTION

NAME

: Nur Amirah Binti Azaman

IDENTITY CARD NUMBER

: 892712-14-5516

PERMANENT ADDRESS

: No c31, Jalan Pulau Angsa U10/33A,

Seksyen U10, Bandar NusaRhu,
40170 Shah Alam, Selangor

TELEPHONE NUMBER
E-MAIL ADDRESS

: 013-6096197
: namirah1313@yahoo.com.my

DATE OF BIRTH

: 27/12/89

AGE

: 27

MARITAL STATUS

: Married

ACADEMIC QUALIFICATION
Finance

: 1) Degree Of Islamic Banking and

2) Diploma Of Islamic Banking and Finance

COURSES ATTENDED
2013

: a) Seminar on Management Account,

b) Forum of Entrepreneurship, 2011
c) Seminar on Financial Management, 2010

SKILLS
write well in English and

: a) Speak and
Arabic
b) Expert in accounting

skills
EXPERIENCE
Accounting in Berjaya

: 3 years as
company Sdn. Bhd.

PRESENT OCCUPATION
Executive

: Financial

CAPITAL CONTRIBUTION

NAME

: Syaza Nabila Binti Nazran

IDENTITY CARD NUMBER

: 900414-06-5760

PERMANENT ADDRESS
Teluk Emas,

: No 62 Jalan Seri Emas 54, Taman

75460 Melaka.

TELEPHONE NUMBER
E-MAIL ADDRESS

: 017-3268007
: syazanazran@gmail.com

DATE OF BIRTH

: 14/04/1990

AGE

: 26

MARITAL STATUS

: Single and Available

ACADEMIC QUALIFICATION

: 1) Degree in Business Studies

2) Diploma in Business Studies

COURSES ATTENDED
management, 2011

: a) Seminar on business

b) Forum on entrepreneurship, 2013

SKILLS

: a) Speak and write well in English

b) Expert in handling workers

EXPERIENCE
in Aeon Sdn. Bhd.

: 4 years as Administrative Executive

PRESENT OCCUPATION

: Administrative Executive

CAPITAL CONTRIBUTION

NAME

: Wan Norazlin Binti Wan Ismail

IDENTITY CARD NUMBER

: 900611-03-5463

PERMANENT ADDRESS

: No 169, Kampung Kutan Hilir,

16250 Wakaf Bharu, Kelantan

TELEPHONE NUMBER

: 017-7787131

E-MAIL ADDRESS

: azlinlily94@gmail.com

DATE OF BIRTH

: 11/06/1990

AGE

: 26

MARITAL STATUS

: Married

ACADEMIC QUALIFICATION

: 1) Degree In Business Marketing

2) Diploma In Business Studies

COURSES ATTENDED

: a) Seminar on how to market own product, 2011

b) Forum on computer skills, 2014

SKILLS

: a) Excellent in English Communicate and writing

b) Excellent in Handling Microsoft skills

EXPERIENCE

: 4 years as Assistant Marketing Executive in Qu

Puteh Sdn. Bhd.

PRESENT OCCUPATION

: Marketing Executive

CAPITAL CONTRIBUTION

ACKNOWLEDGEMENT

In the name of Allah, the most kindly merciful, praise to Allah for the blessings and
loveliness that gave us the opportunity to accomplish our tasks delegated to us. This
business plan is the most emotionally challenging work that we have ever done. For all
the struggling and depression we have through, we all grateful that we are able to finish
this business plan on time.
Big thank we address to our lecturer, Miss Norashikin Binti Zainuddin Tan for the
patient guidance, useful critiques and enthusiastic encouragement on how to make a
good business plan. Without her guide, our business plan cant be done properly.
And also, thank to our group members that were always stick together and work
hard to produce a good business plan with all afford. Hope that all afford will give a lot of
benefits to us and also to our group assignment.
And also, millions thank we wish to our entire classmate for their helping hand and
encouragement on our assignment so that we can improve our project in many ways.
Thank you.

3.0 BUSINESS / COMPANY BACKGROUND

Name of the company

: Alism Caravan

Address (business and correspondence)

: Batu 3 , Klebang, 75250

Melaka

Telephone number

: 06-5454600

Fax number

: 06-5454605

E-mail address

: alismcaravan@gmail.com

Form of business

: Private Limited Company

Main business activities

: Service of Caravan

Date of commencement
Date of registration
Registration number
Name of bank

: Maybank Islamic

Account number

: 16269240604

4.2 PARTNERSHIP AGREEMENT

4.2.1 Name of the business

ALISM CARAVAN

4.2.2 Form of business

Private Limited Company

4.2.3 Location of business

Batu 3 3/4, Klebang, 75250 Melaka

4.2.4 Equity contribution

The capital of our business is RM 1, 400, 000.00 and the equity contributions are
as follows:
Muhammad Fakhrul Imran bin Mohd Rahim
Nur Amalina Nadiah binti Omar
Nur Amirah binti Azaman
Syaza Nabila binti Nazran
Wan Norazlin binti Wan Ismail
4.2.5 Financial Matters
Profit and loss of the company is distributed among the shareholders according
to the percentage of their capital equity. If one of the shareholders is declared
bankrupt or has many liabilities or has been proved cheating, all the other
shareholders have the right to remove the guilty shareholder.
If a shareholder does not want to continue his or her involvement in the company,
his or her capital will be given back after the profit and loss of the company has
been taken into consideration.
The financial manager keeps all the accounts and all shareholders are
allowed to view the account.

4.2.6 Management and position

Muhammad Fakhrul Imran bin Mohd Rahim

General Manager

Nur Amalina Nadiah binti Omar

Operational Executive

Nur Amirah binti Azman

Financial Executive

Syaza Nabila binti Nazran

Administrative Executive

Wan Norazlin binti Wan Ismail

Marketing Executive

4.2.7 Death and dissolvement

Dissolvement depends on the agreement of all shareholders in matters
concerning death or loss of sanity. However, the shareholder should get the profit
or capital until the shareholder quits.

4.2.8 Labour right

All shareholders should acknowledge the rights of staff according to the law.

4.2.9 Other matter

Dismissed notice should be given by the shareholder who wishes to quit
from the business within 30 days from dismissed date and agreed by other
shareholders. The contribution by the shareholder can be claimed whether
the company gains profit or loss depending on the ratio of contribution.
This dismissed will be enforced within 24 hours of notice.

4.2.10 Signatures of shareholders

Muhammad Fakhrul Imran bin Mohd Rahim

Nur Amalina Nadiah binti Omar

Nur Amirah binti Azaman

.

Syaza Nabila binti Nazran

Wan Norazlin binti Wan Ismail

5.0 BACKGROUND OF PROPOSED PROJECT

ALISM Caravan has choosen Klebang, Malacca as the location for providing services.
The following section will explain the details of the choosen location.

5.1 Physical location

Our company is located along the main road which is undergoing development. The area
has been designated by the state as an education Zone, thus offering us benefits and
incentives to set up our company. Many commercial buildings are being constructed
along this road. Our van is a second hand van. But we make a renovation to our van and
that what we call as Caravan. It is still in good condition and is well maintained.

5.2 Price of Caravan

The 5 units second hand van has been sold to General Manager with the price
of RM 154, 500.

5.3 Distance from raw materials

We get the raw materials from suppliers around the Malacca and Kuala Lumpur area.
We chose proximity suppliers to ensure raw material is made available to us within a
relatively short distance and at minimal cost.

5.4 Availability of manpower

Since this business requires skilled workers, the search for available manpower needs to
be expanded to other areas. We plan to maintain the number of workers in the first year
and search for more staff from local training institutes in Malacca.

5.5 Transportation facilities

Public transportation such as buses and taxis are easily accessed from Malacca central.
Panorama Bus Sdn. Bhd. Has had been providing their services as public transportation
for the past 8 years to Malacca.

5.6 Distance from customers

Our business is located near to building and housing areas, which make it very easy to
frequent. If they are from Malacca central, it will take less than half an hour to our
company.

5.7 Basic amenities

Our Caravan is completed with furnished, water and electricity, high speedy internet
connection and telephone lines. These basic amenities are provided in order for all
experts to perform their job more efficiently and our business can operate properly and
smoothly. Buses and taxis transportation are also available. Other amenities that
available in Klebang are police station, fire station, hospital, school, bank, petrol station,
multipurpose hall, and public transportation.

6.0 ORGANIZATIONS / MANAGEMENT / ADMINISTRATION PLAN

6.1

Organizations Mission, Vision and Objectives

Table BP 1.1 shows the logo used by ALISM CARAVAN LTD Company and
describe the companys vision, mission and objectives.

Logo

Vision

Lets take the next step and work together

Mission

Objective

1) Travel with own peace

2) To expand the business to whole the world
1) To give the best service to our customer and ensure that the
demand and expectation of customer are met
2) To offer affordable price for customer to fulfill the mission
3) Give the comfortable caravan for experience adventure to
customer

Table BP : 1.1 Organization, Mission, Vision and Objectives

6.4

Schedule of task and responsibilities

Table BP 1.3 describes the task and responsibilities of every
position. The following functions and responsibilities have been
identified and will be delegated to the respective individual to ensure
the smooth operational of the business.
Position / task

Responsibilities / job description

General
Manager

To plan and monitor the strategic progress

of the business.
To plan, implement and control the overall
management of the business
To be accountable for the overall
performance of the business.
To monitor all activities carried out by staff.

Financial
Executive

To plan and oversee the accounting

functions and financial resources.
To calculate the budget of the company.
To make forecasts and accounts for the
company.
Achieves financial objective by anticipating
requirements

Operational
executive

To ensure the quality of products and

services meets the established standards.
To optimize customer satisfactions and fulfill
their expectations toward the ability to
provide high quality products and timely
services.
To be responsible for production, inventory,
and quality control.

Marketing
executive

Understanding
current
and
potential
customers.
Developing the marketing strategy and plan.
Researching and reporting on external
opportunities.

Administrative
executive

Accomplishes
staff
results
by
communicating job expectation.
Improves program and services quality by
devising new application.

Illustration the remuneration plan for each employee in ALISM

CARAVAN.
POSITION

NUMBER

REMUNE
RATION
PER
MONTH
(RM)

EPF
CONTRIB
UTION
(11%)
(RM)

SOCSO
(2%)(RM)

TOTAL (RM)

General
manager

5, 000.00

550.00

100.00

4,350.00

Finance
Executive

4, 000.00

440.00

80.00

3,480.00

Operational
Executive

4, 000.00

440.00

80.00

3, 480.00

Administrative
Executive

4, 000.00

440.00

80.00

3, 480.00

Marketing
Executive

4, 000.00

440.00

80.00

3, 480.00

TOTAL

18,270.00

6.6

List of office equipment and supplies

ALISM CARAVAN LTD Company has bought office equipment and furniture
from IKEA as listed in Table 1.4 below. We bought five sets of furniture, a
desk and chair for the reception area, seven units personal computers, and
a fax machine for the company used.
OFFICE EQUIPMENT AND FURNITURE

NO
.

TYPE OF
EQUIPMENT

QUANTIT
Y

PRICE PER
UNIT(RM)

TOTAL
COST (RM)

1.

Personal
computer
Office
furniture
Fax
machine

7 unit

1,000.00

7,000.00

5 set

500.00

2,500.00

1 unit

800.00

800.00

Printer
machine
Inverter air
conditioner

2 unit

700.00

1,400.00

2 unit

1,500.00

3,000.00

6.

Fridge

1 unit

500.00

500.00

7.

Sofa

1 unit

300.00

300.00

8.

Kettle

1 unit

70.00

70.00

9.

Decoration

1 set

150.00

150.00

10.

Coffee table

1 unit

200.00

200.00

2.
3.

4.
5.

Below show an administrative budget.

ADMINISTRATIVE EXPENDITURE
RM
FIXED ASSET :
Building
Personal computer (RM 1,000
7)
Fax machine
Office furniture (RM 5005)
Printer machine
(RM700 2)
Inverter air conditioner
( RM1,500 2
Fridge
Sofa
Kettle
Decoration
Coffee table

RM

1,500.00
7,000.00
800.00
2,500.00
1,400.00
3,000.00
500.00
300.00
70.00
150.00
200.00
17,420.00

WORKING
CAPITAL/
MONTHLY EXPENDITURE :
SALARY
Wi-Fi (internet connection)
Utilities bill ( telephone, electric
and water bills)
EPF payment
SOCSO payment

18,270.00
116.00
1,000.00
2,310.00
420.00
22,116.00

OTHER EXPENDITURES:
Business registration fees and
license
Rental

5,070.00
2,000.00
TOTAL

7,070.00
46,606.00

General Manager
Datuk Muhammad
Imran bin Mohd Rahim

Financial
Executive NUr
Amirah binti
Azaman

Operational
Executive Nur
Amalina Nadiah
binti Omar

Administration
Executive Syaza
Nabila binti
Nazran

Marketing
Executive Wan
Norazlin binti
Wan Ismail

7.0 MARKETING PLAN/ANALYSIS

7.1 Description of Product/Services
ALISM CARAVAN is a providing a service for tourism industry. We provide the services
from the beginning of event until the end of the event. We also provide caravans that are
manufacture by our own company.
We show you a good quality of caravan to fulfill the demand for the tourist from Malaysia
to oversea to complete their vacation easily if they use our service of caravan. We have
made a research on this venture for 2 years to gather all the information about this
industry. We guaranty that our service would be customer option since we are using a
new method and the easy way for customer to go travel with our caravan service.
7.2 Target Market
ALISM CARAVAN LTD Company is a choice of customer to choose our caravan that is
situated in Klebang, Malacca which is also near several building, hotel and housing area.
However, Klebang is the main destination for people who came to Malacca. So we
decide to open our office at Klebang that give attraction to customer to choose our
caravan services. The main nature of this business is to promote our caravan to our
customer. From survey that was conducted at Klebang, ALISM CARAVAN identify it
target market. Student and tourist also family who love to travel want to know the detail
about the process that our company provides to give them travel around the world.
Based on the survey result, we believe that ALISM CARAVAN LTD Company will be able
to stabilize itself by focusing this target market.
7.3 Market Size
There are two major market segments within this target area. The first segments consist
of residential in the Malacca. The second segment will be the tourist in the Malacca area.
The market size is estimated to be 860,000 people from that area according to the
website of the population of people in Malacca and 40% from it is between 4-50 years
old.
860,000 x 20% = 172,000 peoples
We have done a research and from the date above, we target 20% will came to rent our
caravan.
172,000 x 50% = 86,000 peoples
From the peoples in area listed below with rough estimation RM800 per month to rent
our caravan, it will give or rough monthly income RM86,000,000

Segment 1 (residents): 25,800 (30%)

Segment 2 (tourists): 60,200 (70%)
Total: 86,000 peoples

A survey shows that the possibility for first segment come to rent our caravan is 30% and
for second segment is 70%. We estimate the potential rent for the year as
RM825,600,000 (RM68,800,000 x 12 months).
All the data obtain by using 3 methods. First, we made an observation of the market size
of business. Secondly, we distribute our questionnaires to resident in the Malacca area.
For our last method, we interview the residential society and tourists to get further
information.
7.4 Competitors
From our research, we found out our opportunities that our business, ALISM Caravan is
the first van concept based on house, we made a renovation from old bus to be like
house. Other than that, our location is in a very strategic location. This is because,
Malacca is well known by people as the world heritage and the main position for
students, tourists and public. Also, ALISM Caravan Ltd has to complete with several
existing competitors.
Table BP shows the strength and weakness among the competitors.
Competitors
Trip Adik-Beradik Caravan

Strength
- Fully managed by
experts
- Have a special
promotion on a certain
day.

Weakness
- Less media
advertisement
- Far from resident of
Malacca.

7.5 Market Share

ALISM Caravan not only just a caravan but also specializes in servicing a high quality of
caravan. Located in Klebang, Malacca, the target for this business is formed mainly by
tourist, family and student. We are not able to identify the actual market share for our
business as the data is ambiguous. However, we have taken our market share as 15%
of the number of population in the age of years old 5-50 who live or work in Malaysia and
the surrounding areas particularly in as shown in Table BP 1.8

Competitio
n

Before Entrance
Percentag
Amount (RM)
e of market
share

Trip AdikBeradik
Caravan
ALISM
Caravan
TOTAL

100%

Month
1
2
3
4
5
6
7
8
9
10
11
12
Total year 1
Total year 2
Total year 3

100%

RM825,600,00
0

Adjusted Market After Entrance

Percentag
Percentag
Amount (RM)
e of loss of e of market
market
share
share
15%
85%
RM701,760,000

RM825,600,00
0

15%

15%

RM123,840,000

100%

RM825,600,000

Sales forecast for 3 consecutive years

Sales (RM)
Trip Adik-Beradik Caravan
ALISM Caravan
1,997,000.00

58,800,000

1,997,000.00

58,800,000

2,997,000.00

68,800,000

2,997,000.00

68,800,000

2,997,000.00

68,800,000

2,997,000.00

68,800,000

2,997,000.00

68,800,000

2,997,000.00

68,800,000

2,997,000.00

68,800,000

2,997,000.00

68,800,000

3,997,000.00

78,800,000

3,997,000.00

78,800,000

35,964,000.00

825,600,000

39,560,400.00

866,880,000

51,428,520.00

953,568,000

7.7 Marketing Strategy

The marketing strategy of ALISM Caravan Ltd is summarized in the table below.
Criteria
Product Strategy

Description
Branding

Quality

After sales services

Pricing Strategy

Distributing (location)
Strategy

Cost plus pricing By

product pricing strategy

As a rental for caravan,

we provide service with
other caravan. This will
create a new and unique
in Malaysia. Other than
that, our materials
brands are from the best
manufacture in
Malaysia.
ALISM Ltd provides good
quality of services to our
customer. The quality is
observed in term of:
Services differentiations
Design of premise
Attractiveness
The management offers
after sales services
whereby the customer
will be given a short
questionnaire in order to
know the weakness that
need to be improved in
the future. This services
is to maintain the
smooth running of ALISM
caravan
The services we offer
are reasonably priced to
ensure that they remain
affordable to customers.
For one caravan we just
state RM1,000 for 6 pax.
The location of our
business is very
strategic because it is
located near several
building, school and
housing areas. The area
also has a few
government and private

agencies where the

most of the residents
work in.

Promotion Strategy
Advertising
Our promotion will be done
using flyers, and business
card. We believe this is cost
effective and convincing in
order to attract new customers.
A marketing manager will be
appointed to

Advertising

Our promotion will be

done using flyers, and
business card. We believe
this is cost effective and
convincing in order to
attract new customers. A
marketing manager will be
appointed to carry out our
promotion strategy
extensively.

7.8 Marketing Budget

The marketing budget of ALISM caravan Ltd includes capital, monthly and
other expenditure as shown in Table BP 1.11
Table BP 1.11 ALISM caravan Ltd marketing expenditure
Particulars

F.Assets

Monthly

Others

Total

Fixed Assets*
Banner

70

70
-

Working Capital
Promotion

800

800

flyers

1,000

1,000

business card

3,000

3,000
-

Other Requirements
Deposit
Registration &
Licences

Insurance & Road Tax

Other Expenses

4,870

Total

70

4,800

8.0 OPERATIONAL PLAN/ PRODUCTION STRATEGY

8.1

Operational/ Innovation process

We have completed our market research and under taking of the

company have been secured at the selected location in Klebang
Malacca. Marketing materials have been drafted. Purchases of
business equipment and furniture also have been pre-negotiated. The
next steps in the operational plan as follows:
8.1.1 Sign sale contract of premise within 30 days.
8.1.2 Sign the renovation of caravan within 30 days.
8.1.3 Sign the business equipment, machinery and furniture
purchaser order.
8.1.4 Renovation of caravan.
8.1.5 Accept delivery of business equipment, machinery and
furniture.
8.1.6 Receive and set up the business equipment, machinery and
furniture.
8.1.7 Caravan manufacturing.
8.1.8 Print marketing material.
8.1.9 Open the business.
8.1.10 Launch advertising and promotional plan.

8.2

Process Flow Chart

Figure BP 1.1 below shows a flow chart that summarize the operational
process.

PROCESS FLOW CHART FOR ALISM CARAVAN LTD

Purchase some old bus from Mudah.my

Receive the old bus

renovate the caravan

Inspector check the quality and quantity of the caravan

Stored the caravan

Place the caravan in Port Dickson

8.5

Machine and equipment requirement

Table below shows a list of machine and equipment that we use in our
daily operation. The costs of all items are indicated in Table BP 1.15

Table BP 1.15 machine and equipment used by ALISM Caravan Ltd.

MACHINE AND EQUIPMENT
NO.

Particulars

Quantity

Supplier

Price per
unit (RM)

Total
amount
(RM)

Old bus

Mudah.my

30,
900.00

154, 500.00

Inverter air
conditioner

Panasonic
Sdn. Bhd.

1, 500.00

3, 000.00

Personal
computer

Dell
Bhd.

Sdn.

1, 000.00

7, 000.00

Fax machine

LG
Bhd.

Sdn.

800.00

800.00

Printer machine

Canon
Sdn.Bhd

700.00

1, 400.00

Total=

166, 700.00

8.9

Operational Budget

Table BP1.17 shows the operational expenditure of ALISM Caravan Ltd.

Particulars
Particulars

F.Assets

Fixed Assets* F.Assets

Monthly

Monthly

Others

Others

Total

Total

Fixed Assets* Old bus (5 units)

Old bus (5 units)
Renovation (bus)
154,500

154,500
25,000

154,500

25,000

Office equipment
Office equipment

15,920

15,920

15,920

15,920
Working Capital
25,000
Working Capital Purchase of Materials
Purchase of Materials
Carriage Inwards & Duties
Carriage Inwards & Duties
Salaries, EPF & SOCSO
eletrical bill, water bill
Salaries, EPF & SOCSO

154,500

Renovation

and wifi
eletrical bill, water bill and
wifi

25,000
-

18,270

18,270

18,270

1,116

18,270

1,116

1,116

1,116

Other Requirements
Other Requirements
Deposit
Deposit
Registration & Licences
Registration & Licences
Insurance & Road Tax
Insurance & Road Tax
Other Expenses
Other Expenses
Total
Total

195,420

195,420
19,386

--

--

- 19,386

--

214,806

214,806

9.0 FINANCIAL PLAN / STRATEGY / ANALYSIS

9.1 project implementation cost schedule

9.2 fixed assets depreciation table

116

WIFI
-

ENDING BALANCE

OPENING BALANCE

EXCESS/(DEFICIT)

TOTAL CASH OUTFLOWS

58,890,963

58,890,963

1,107,698

2,747

Interest

Tax

15,259

Principal

Loan Repayments

Interest

236,410

Principal

Hire-Purchase Repayments

Hire-Purchase Dow n Payment

Purchase of Fixed Assets - Others

Purchase of Fixed Assets - Land & Building

5,000

Insurance & Road Tax

Other Expenses

250

Registration & Licences

1,116

Deposit

eletrical bill, w ater bill and w ifi

18,270

Carriage Inw ards & Duties

Salaries, EPF & SOCSO

797,500

116,824,926

58,890,963

57,933,962

866,038

2,747

15,259

1,116

18,270

797,500

3,000

1,000

800

1,000

116

1,500

420

2,310

21,000

Payment of Accounts Payable

Cash Purchases

Operations Expenses

58,800,000

3,000

58,800,000

1,000

business card

800

flyers

Promotion

Marketing Expenses

Others expanses

1,000

1,500

Rental

Utilities

420

2,310

21,000

59,998,661

SOCSO

Salaries (5 person)

#REF!

Administrative Expenses

CASH PAYMENTS

TOTAL CASH INFLOWS

58,800,000

Cash Sales

Collection of Accounts Receivable

1,098,661

100,000

Bank Loan

Ow ners' Capital (cash)

CASH INFLOWS

MONTH

184,758,888

116,824,926

67,933,962

866,038

2,747

15,259

1,116

18,270

797,500

3,000

1,000

800

1,000

116

1,500

420

2,310

21,000

68,800,000

68,800,000

252,692,850

184,758,888

67,933,962

866,038

2,747

15,259

1,116

18,270

797,500

3,000

1,000

800

1,000

116

1,500

420

2,310

21,000

68,800,000

68,800,000

320,626,812

252,692,850

67,933,962

866,038

2,747

15,259

1,116

18,270

797,500

3,000

1,000

800

1,000

116

1,500

420

2,310

21,000

68,800,000

68,800,000

388,560,774

320,626,812

67,933,962

866,038

2,747

15,259

1,116

18,270

797,500

3,000

1,000

800

1,000

116

1,500

420

2,310

21,000

68,800,000

68,800,000

456,494,736

388,560,774

67,933,962

866,038

2,747

15,259

1,116

18,270

797,500

3,000

1,000

800

1,000

116

1,500

420

2,310

21,000

68,800,000

68,800,000

524,428,699

456,494,736

67,933,962

866,038

2,747

15,259

1,116

18,270

797,500

3,000

1,000

800

1,000

116

1,500

420

2,310

21,000

68,800,000

68,800,000

ALISM CARAVAN
PRO FORMA CASH FLOW STATEMENT

592,362,661

524,428,699

67,933,962

866,038

2,747

15,259

1,116

18,270

797,500

3,000

1,000

800

1,000

116

1,500

420

2,310

21,000

68,800,000

68,800,000

660,296,623

592,362,661

67,933,962

866,038

2,747

15,259

1,116

18,270

797,500

3,000

1,000

800

1,000

116

1,500

420

2,310

21,000

68,800,000

68,800,000

10

738,230,585

660,296,623

77,933,962

866,038

2,747

15,259

1,116

18,270

797,500

3,000

1,000

800

1,000

116

1,500

420

2,310

21,000

78,800,000

78,800,000

11

816,164,547

738,230,585

77,933,962

866,038

2,747

15,259

1,116

18,270

797,500

3,000

1,000

800

1,000

116

1,500

420

2,310

21,000

78,800,000

78,800,000

12

816,164,547

816,164,547

10,634,114

32,960

183,110

236,410

5,000

250

13,392

219,240

9,570,000

36,000

12,000

9,600

12,000

1,392

18,000

5,040

27,720

252,000

826,798,661

825,600,000

1,098,661

100,000

TOTAL

1,672,526,567

816,164,547

856,362,020

10,517,980

27,467

183,110

5,000

14,062

230,202

9,665,700

37,800

12,600

10,080

12,600

1,462

18,900

5,292

29,106

264,600

866,880,000

866,880,000

YEAR 2

21,973

2,615,356,931

1,672,526,567

942,830,364

10,737,636

183,110

5,000

14,765

241,712

9,859,014

39,690

13,230

10,584

13,230

1,535

19,845

5,557

30,561

277,830

953,568,000

953,568,000

YEAR 3

9.4 pro forma profit and loss account / income statement

9.5 pro forma balance sheets

CONCLUSION / SUMMARY AND RECOMMENDATIONS

In conclusion , ALISM Ltd is a private limited company thats want to help Malaysia in tourism
industry. Even, the business is blue ocean, ALISM still can be at the same level as other
competitor. Furthermore ALISM has increased its effort in varying activities in term of creating
new interesting way to travel.
In connection with that, our aim is to offer new travelling experiences to our customers.ALISM
will continuously strive and cooperate closely with various government agencies and private
sectors to be a successful company in Malaysia .Based on the planning and projection of
income and expenses, we are very confirm that this business venture will produce a very
utmost satisfaction return on investment from the second year of operation.

The business will continuously implementing the business strategies, especially on the
marketing aspects to ensure that the business is well known by people and we hope to gain a
loyal customer base on the second year operation. We hope this application of financing will be
given due consideration from CIMB Bank Berhad for us to start the business. We hope our
business venture Is able to become one of the most successful business in Malaysia

APPENDICES

ALISM CARAVAN QUESTIONNAIRE

Dear valued customers,
This questionnaire is produce to conduct a survey on customers regarding
about our business service quality. We appreciate if you could help us by
filling up this questionnaire. We gladly welcome any additional comments
that you think is appropriate to our survey at the end of questionnaire
Instructions: please cross (x) the appropriate boxes.
1. Gender

Male

2. Age
46-above

18-25

Female

26-35

36-45

3. Occupation / Sector
Government sector
Private sector
Students
Unemployed

4. Income (RM)
No income
2,000

Below

2,001 5,000
above

5,000-

5. Between hotel, tent , and caravan which one do you prefer to stay?
Hotel
Caravan

Tent

6. How much are you willing to spend your money to travel?

Below RM 10
RM 10 20

RM 20 30
More than RM 30

REFERENCES
1. Entrepreneurship textbook
2. TRIP ADIK BERADIK COMPANY

15 April 2016, we had made a site visit to TRIP ADIK BERADIK COMPANY
located at Cyberjaya, Selangor. The owner of TRIP ADIKBERADIK COMPANY,
had gave us some useful information on how to running caravan business.
He also drive our spirit to be a successful businessman.