Transportation Marketing Brochure Design Brief

Landmark Engineering Inc.

Project Overview: Logistics and Goals.

May 2016

Project title: Marketing Brochure

Description: Bi-Fold Brochure highlighting capabilities of our team

What are the objectives of this project? For use in showing that our team is a good fit for Florida
Department of Transportation (FDOT) and other Client projects

What do you want it to do? Convey competency, professionalism, expertise

How does this project fit into your organizations long-term goals? Assists us with winning
projects to provide company revenue

What form do you want this project to take? A 12 x 18 layout that will be trimmed to 11 x 17
with full bleed. Final document will be printed in full color on both sides with a center fold that will
result in four 8.5 x 11 panels. CMYK Format with 300 DPI resolution for High Res Printing.

What are the deliverables? (size, software application file format, print or electronic, etc.)
Designer to provide fully editable files in Adobe PhotoShop or InDesign and print-ready pdf.

What budget has been allocated to this project? $250

Has a budget been approved? Yes

What date does this project need to be completed by? Print-ready by 5/19/2016

Mandatory items:

What are the corporate identity requirements? (Logos, logo standards, corporate Pantone
colours, symbols, trademarks, signature motifs, or other graphic elements) Logos will be
provided in Photoshop with Pantone colors. Landmark Logo has transparent elements which can
be placed over other colors as needed/appropriate.

What must be included? Attractive graphic cover, Company Overview, By the Numbers Graphic
and Information, Key Staff Information, Contact Information

Items to Avoid: Purple, Pink, feminine colors and motifs, Whimsical themes, script fonts, clutter,
big blocks of color

Audience:

Audience Overview: Engineers, Project Managers, Construction Managers

Audience Characteristics: Practical, Government workers, Budget-Conscious, Like Familiar team

members, Do not like adversarial relationships

Audience Values: Quality Design and Construction, Strong ethics, Team Players, Willing to
cooperate, Strong Expertise, Adequate resources, responsive service, problem-solving skills,
strong Performance Ratings, Long History

Response:

Which of our audiences beliefs, ideas, behaviours or attitudes do we want to influence? We

want to emphasize our professionalism and extensive knowledge of Transportation Design as well
as our background and experienced staff.

What do we want them to think and feel about our brand? We bring QUALITY and VALUE to
every project we are involved with

What do we want our audience to do? Select us for the project provide a good score when
evaluating our team. Put us in the top 3 spots when ranking against the other competitors

How will our audiences use this item? Keep it accessible with their other project materials, so
when they are reviewing our Letter of Interest, if they have any other questions about our team,
they will be able to reference this brochure

Message:

What is our message? Clients should select us because they can have confidence that we will
provide them a quality product that they can be proud of. We are familiar with Transportation
Design and FDOT requirements.

Tone: What tone will should we set to influence the audiences perception of the company or our product.

Adjectives which convey our intended tone: Professional, High Quality, Friendly / Likeable,
Value-Minded, Current but not trendy, Serious but not stodgy

What tone and imagery will engage the audience? Professional layout with organized, easy to
read text. Traditional colors with a graphic, magazine feel will allow audience to easily follow our
message. Clean imagery, not cluttered.

Examples of our existing communications materials: Attached

o

Attachment A Provided for additional company information to selected designer ONLY.

This is not a sample or go-by of our final product needs.

Existing SOQ

Existing Brochure

Other samples that capture the tone that resonate with our goals. Not what final product
needs to be, but we like the general feel and professionalism of these pieces.
o

Attachment B

Peters & Yaffee Brochure

Meskel & Associates Brochure

Graphic River Example

Content: Status and Procedures:

Copy: General copy will be provided for staff bios, projects, and team overview. Depending upon
capabilities of designer, please indicate whether your firm is able to enhance copy to align with our
intended message

Imagery: Photos and logos will be provided to designer. Designer to develop graphical layouts and
motif for the document to align with available images and intended message.

Does any additional content need to be created by designer? (copy-writing, photography,

illustration, graphs, Flash animations) It is not anticipated that additional image content is
needed at this time.

Other key items relating to content: Provide more if appropriate

Page Breakdown:
o

Cover Title Page, Logo, Areas of Service

Page 2 (Inside Left) Company Overview, By the Numbers Infographic

Page 3 (Inside Right) Key Projects, photos and information

Back Cover Staff and Contact Information

Constructive Solutions

8936 Western Way, Suite 12

Jacksonville, Florida 32256

MAE

E v e ry

pro je ct ... accurat e , o n - t ime , an d o n - bud g e t .

Meskel & Associates

ENGINEERING,PLLC

GEOTECHNICAL CONSTRUCTION MATERIALS TESTING

MAE

Meskel & Associates

ENGINEERING,PLLC

GEOTECHNICAL CONSTRUCTION MATERIALS TESTING

mesk elen g in eer in g. co m n

904.519.6990 n

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fax

Geotechnical Engineering Consulting

Construction Testing and Inspection

Subsurface Investigation

MAE

Meskel & Associates

ENGINEERING,PLLC

GEOTECHNICAL CONSTRUCTION MATERIALS TESTING

n Certified Jacksonville Small Emerging Business (JSEB)

n DBE/MBE Certified Firm

Experience
you can Trust
n geotechnical engineering consulting
Appropriate geotechnical recommendations are vital to the success of every project.
Preparing geotechnical engineering solutions requires a comprehensive understanding

At Meskel Engineering, our team of

experts has the experience to help you
reach your project goals and deadlines.

of site-specific soil and groundwater conditions, and the impact these conditions will have

AfirmFoundation
We are proud of the
quality of our services
and our responsiveness
to our clients schedules.
These commitments are
the foundation of our
business and long-lasting
client relationships.

Meskel & Associates Engineering provides geotechnical engineering consulting,

on a completed project. MAE can provide the engineering expertise needed to assess
construction and long-term performance risks associated with subsurface conditions,

Environmental

and develop innovative, practical and cost effective foundation recommendations for your

n Shallow Monitor Well Construction

project design team.

n Well Abandonment
n Soil & Groundwater Sampling

n subsurface investigations

subsurface investigations, and testing and inspection services in Florida and

A thorough subsurface investigation is a critical element to completing

a cost effective, safe structural design.

Southeast Georgia. Our clients include Geotechnical, Civil and Environmental

MAEs professional engineering staff has extensive experience with Florida geology. We

n SPT Borings

Engineers, Contractors, Architects, Planners and Developers. We work on

have access to a large fleet of drilling equipment which gives us the flexibility to respond

n Auger Borings

quickly to our clients needs. We can prepare a program to explore and characterize

n Barge Drilling

soil, rock and groundwater conditions at your site, and provide a geotechnical engineering

n Muck Probing

analysis which will enable your project team to prepare a cost effective, safe structural

n Rock Coring

design for your project.

n Shelby Tube Sampling

projects that include all aspects of public and private design and construction,
including roadways and bridges, high-rise and low-rise structures, belowgrade utilities, and site development. Our services are required from the time

Geotechnical

n Double Ring Infiltrometer Testing

a site is being considered for development, through engineering design and

n construction testing & inspection services

preparation of construction documents, to completion of construction.

Construction testing and inspection provides a project owner with

quality control assurance.

n Field Permeability Testing

Verifying contractor means and methods for selection and placement of construction
materials is an essential component to every successful project. MAE manages this
vital program for our clients, ensuring that they get what they pay for: highly skilled field
technicians supported by accredited testing laboratories, testing in accordance with
project plans and specifications.

Our Mission
Meskel & Associates Engineering is committed to providing innovative, cost effective geotechnical engineering
consulting, subsurface investigation, and construction testing and inspection solutions for our clients.
Accuracy, competitive pricing and on-time reporting are our commitments to our clients on every project.

Contact us today for further information

about our capabilities and services, or to
arrange to speak with one of our experts.
904.519.6990

info@meskelengineering.com

Clay County, Florida

CR 224A Pedestrian Bridge ; FDOT District 2, FPID: 428307-1-52-01

Estimated
Construction Cost

This project included construction of a sidewalk and pedestrian bridge along

Doctors Lake Drive in Clay County, Florida The bridge was designed to be

$500,000
Design
Completion Date
2011

supported at each end bent on 12-inch diameter closed-end, driven pipe piles
designed for a maximum factored design load of 15 tons per pile.

MAEs tasks for the project included exploring the subsurface conditions
within the proposed bridge construction area, presenting the results of the field
exploration, and presenting recommendations to guide design of the proposed

Client

structure foundation system. We accomplished these tasks by advancing Standard

Penetration Test (SPT) borings, obtaining soil samples, and measuring groundwater

Landmark
Engineering

levels within the proposed bridge area. Static pile capacities were estimated for
the chosen deep foundation system following FDOT procedures utilizing SPT
N-values. The computer program FB-Deep (version 2.02) was used for these

Contact
Mr. Steve Starnes, P.E.

calculations. Pile tip elevations versus Davisson pile capacities (Nominal Bearing
Resistance, Rn) and estimated minimum pile tip elevations for the 12-inch diameter
closed-end, driven pipe piles were presented.

Tel 9 0 4 . 5 1 9 .6 9 9 0

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meskelengineering.com

COMPANY
PROFILE
Peters and Yaffee, Inc.
is a professional services
consulting firm providing
comprehensive professional
engineering design in the fields
of traffic and transportation
engineering. Our clients
consist of state, city and county
municipalities, developers,
attorneys, architects and
other engineering firms.

The Firm provides design services for

projects of varying sizes and scopes,
including arterial highways, local streets,
shopping centers, regional/retail centers,
hospitals, office complexes, housing
complexes, municipal facilities, parks,
educational facilities, religious institutions,
as well as privately owned facilities.
The Firm's staff has extensive work
experience in both the public and private
sector. This enables us to understand our
clients needs from a shared point of view.
We also have extensive experience on
multi-disciplined project teams.
The firm was established in 2008 by
Dow Peters, P.E. and Russell Yaffee, P.E.,
PTOE, who together have over 27 years
of engineering experience, and is
headquartered in Jacksonville, Florida.
Peters and Yaffee, Inc. is a minority
owned business.

MISSION
S TAT E M E N T
The mission of Peters & Yaffee
is to provide the highest quality
traffic and transportation
engineering services to our
clients with the utmost honesty,
integrity, and professionalism.
We intend to build a reputation
among state and local government
agencies and engineering
professionals by providing the
highest level of expertise and
engineering solutions. Our goal
is 100% customer satisfaction
and that our services provide
our clients real value for their
financial commitment.

BUILDING A REPUTATION

providing comprehensive professional engineering design

in the fields of traffic and transportation.

O: 904-265-0751
F: 904-265-4740
1225 West Beaver Street, Suite 117
Jacksonville, FL 32204
www.petersandyaffee.com
dpeters@petersandyaffee.com
ryaffee@petersandyaffee.com

SERVICES

TRAFFIC ENGINEERING SERVICES

Traffic Studies

Transportation Engineering

Traffic Study services include the preparation of traffic

impact analysis and studies for a wide variety of public
and private projects. The preparation of studies includes
an analysis of project impacts on the roadway system,
the identification of appropriate mitigation measures, and
a summary of recommendations. The layout and design
of conceptual improvements needed to mitigate these
impacts are also services offered by Peters and Yaffee.

To supplement the traffic engineering design

services, Peters and Yaffee also offers related
transportation engineering design services.
These services include the design of related
intersection improvements, such as ADA
pedestrian access ramps; curb & gutter,
sidewalk, turn lane channelization, roadway
widening and drainage. Design services for
roadway design, roadway improvements
and reconstruction and parking facilities
are also offered by Peters and Yaffee.
Other services offered include
stormwater permitting, roadway
drainage, maintenance and
protection of traffic design, utility
coordination, construction scheduling,
estimating and specifications.

Other traffic studies include Signal Warrant Analysis,

evacuation plans, and the preparation of access,
circulation and parking studies. Another important
service provided is the preparation of safety studies.
Safety studies included speed studies, pedestrian
and bicycle safety, high accident location studies
and sight distance analysis.

Traffic Operations & Design

Traffic engineering design services include the design
of pavement markings, signage, traffic signal and traffic
signal interconnect. These services include the
preparation of complete Plans, Specifications and
Estimates (PS&E). Other design services include shared
use path, parking lot layout and traffic calming devices.

Peters and Yaffee offers these professional

services to public agencies, private developers,
architects, attorneys and other engineering firms.
A detailed service description is shown on the
following page.

Peters and Yaffee offers the

following traffic and transportation
engineering services.

Traffic Studies
Site Circulation Studies
Trip Generation Studies
General Plan Circulation Elements
Traffic Mitigation Review
Shuttle Bus Operations
Signal Warrant Analysis
Traffic Signal System Optimization
Evacuation Plans
Contra Flow Plans
Traffic Data Collection

Traffic Operations & Design

Congestion Reduction Plans
Conceptual Striping Plans
Traffic Signal Design
Site Ingress/Egress Analysis
Shared Use Path facilities
Parking Lot Layout
Traffic Calming Design
Computer Simulation
Guide Sign Design
ITS Design

Traffic Impact Analysis

Planned Residential Developments
Industrial Parks
Office Parks
Commercial Centers
Redevelopment Projects
Recreation Oriented Facilities
School/Church Projects

Safety Studies
Pedestrian Studies
Radar Speed Surveys
Sight Distance Analysis
Pedestrian and Bicycle Safety Studies
School Safety Studies
High Accident Location Studies
Speed Zone Studies

K E Y S TA F F
Dow Peters, P.E.

T R A N S P O R TAT I O N E N G I N E E R I N G S E R V I C E S
Transportation Design Services
Roadway Design & Engineering
Roadway Improvements and Reconstruction
Intersection Improvements
Parking Facilities
Traffic Signs & Marking Plans

Channelization
Stormwater Permitting
Roadway Drainage
Maintenance and Protection of Traffic Plans
Construction Specifications
Cost Estimating (Long Range Estimates)
Construction Phase Services

Pavement Design
Utility Coordination
Erosion Control Plans
ADA Compliance
Cost Benefit Analysis
Constructability Review
Construction Scheduling

Mr. Peters is a Roadway Engineer

with over 10 years of progressive and
responsible engineering experience.
He has experience in roadway design,
roadway improvements and reconstruction projects.
Mr. Peters has been involved in all aspects of
roadway design including pavement design,
roadway drainage, stormwater permitting utility
coordination and erosion control. Mr. Peters
has extensive experience with construction
specifications, cost estimating, project scheduling
and cost benefit analysis. Other relevant experience
includes the design and coordination of maintenance
and protection of traffic plans. Mr. Peters is a
registered professional engineer in Florida.

Russell Yaffee, P.E., PTOE

Mr. Yaffee is a Traffic Engineer with over 17 years of engineering experience
in both the public and private sectors, including department management
experience. Mr. Yaffee has experience in the preparation of traffic impact
studies, level of service analysis, pavement marking design and parking lot
layout and design. Extensive sign design experience including construction
detour signs, guide signs, motorist information signs, wayfinding signage
systems and trailblazing signage systems. Experience in traffic signal design
including proposals, development of plans and specifications, intersection design, and geometric design. Additional experience in intelligent transportation systems, including ramp
metering design, variable message sign design and lane use signal design. Other relevant
experience includes project and construction management. Mr. Yaffee is Member of the
National Committee on UniformTraffic Control Devices (NCUTCD) Technical Committee for
Guide and Motorist Information Signs (G/MI).
Mr. Yaffee is a registered professional engineer in the following states:
Florida (# 64513) | Massachusetts (# 40757) | Louisiana (# 29451) | Alabama (# 25282)
Mississippi (# 16093) | New Mexico (# 16365) | Georgia (#032395)
Mr. Yaffee is also a registered Professional Traffic Operations Engineer (PTOE).