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  • Apps4Bens Case Study

    Diunggah oleh

    Robert G.L. Newkirk III
    204 tayangan8 halaman
    APPS4BENS Case Study

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    APPS4BENS Case Study

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    204 tayangan8 halaman

    Apps4Bens Case Study

    Diunggah oleh

    Robert G.L. Newkirk III
    APPS4BENS Case Study

    Hak Cipta:

    Attribution Non-Commercial (BY-NC)
    Unduh sebagai PDF, TXT atau baca online dari Scribd
    Tandai sebagai konten tidak pantas
    dari 8

    [app]-licist

    STAND OUT

    Case Study:
    Bens Chili Bowl
    Apps4Bens
    iPhone App Contest

    Wednesday, June 16, 2010


    Phase 1: Define Brand
    Bens Chili Bowl:
    Historical Washington DC landmark
    known for excellence in service, food Brand Strength:
    quality, and community outreach. HALF SMOKED , Bens Chili , Ali Family,
    President Obama, 50 years of Service ,
    NextDoor Restaurant-Bar, DC Cultural Tourism Center

    Wednesday, June 16, 2010


    Phase [2]: TABS SURVEY

    Owner was asked to take TABS


    (Technology Assessment Baseline
    Survey). From the data collected,
    Applicist was able to design a virtual
    campaign based on how Bens
    utilized their brand within virtual
    markets (websites, Facebook, etc).

    Wednesday, June 16, 2010


    Phase [3]: Increase Brand Equity
    Establish Twitter and Youtube Presence

    25 Videos 171 Followers 1,021 Followers

    Wednesday, June 16, 2010


    Bens Chili Bowl + Twitter = Brand Amplified
    1 WEEK on Twitter = 1192 Followers

    Wednesday, June 16, 2010


    Phase [4]: Create Virtual Good
    Enter Virtual Goods Market:
    iPhone App
    Virtual Goods are defined as
    intangible goods and/or services
    purchased for use on a consumer
    electronic. An example of a virtual
    good is an iPhone App.

    Applicist designed the contest


    After increasing the virtual brand
    Apps4Bens as a method to
    of Bens Chili Bowl, our goal was to
    increase consumer participation
    increase the equity of the brand by
    and brand visibility with the design
    designing an iPhone App.
    of an iPhone App.

    Wednesday, June 16, 2010


    Phase [5]:
    Establish Strategic Partners

    Strategic Partners Fact:


    Applicist acquired the partnerships of Apps4Bens was inspired by a
    iStrategy Labs and Disruptathon for the project designed by iStrategy Labs:
    Apps4Bens contest. Both partnerships Apps for Democracy. Statistics: (DC
    were key for community outreach and Govt / Apps Designed / Return on
    iPhone App development. Investment).

    Wednesday, June 16, 2010


    Phase [6]:
    Media Blitz
    By entering the Virtual Goods Market
    (iPhone App), Bens Chili Bowl received
    additional media coverage. Applicist
    enabled both viral media (Twitter) and
    conventional media outlets to increase
    community outreach.

    NBC News Washington Post

    Wednesday, June 16, 2010

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