the rules in
healthcare
10 inputs
Rule # 1
The older you get, the
less beautiful and
intelligent you are
Redefining rule # 1
Source: http://www.youtube.com/watch?v=q1zh49J5rsg
Rule # 3
Treatment is the main
revenue generator
Prevention = Main revenue generator
C D
The healthy patient Reinventing pharma
No Perso-
Perso- nalized
nalized medicine
medicine
A B
Business as usual My.medicine
Source: Osterwalder, Alexander & Pigneur, Yves: Business Model Generation, p. 187.
The result of this toxic combination of unhealthy
lifestyles and focus on acute treatment is an
explosion in the number of chronic patients who
require regular medical care for the rest of their lives.
Source
Speech by Mr. Gerard Kleisterlee, CEO of Philips, at FT Event in Brussels on November 12, 2009
http://www.newscenter.philips.com/main/standard/news/speeches/20091113_kleisterlee_ft_brussels.wpd
”What we have now is a disease industry, an illness
industry. We spend almost 20% of GDP on sickness,
less than 2% on prevention.”
Source:
http://fora.tv/2009/12/08/Next_Medicine_Saving_US_Healthcare#fullprogram
Redefining rule # 3
Source: http://www.ted.com/talks/lang/eng/jamie_oliver.html
Sport in a park in Beijing, China
Source: http://www.nzz.ch/hintergrund/reportagen/sport_in_pekings_park_1.785960.html
Sources
http://www.youtube.com/watch?v=pGiZsv2fENg
http://casesblog.blogspot.com/2010/02/3-elements-of-good-health-exercise.html
Rule # 4
People communicate
with doctors at the
doctor’s office
Redefining rule # 4
Glucose
sensor
Ultrasound Calories
intake
Sleep
Source: http://www.ted.com/talks/eric_topol_the_wireless_future_of_medicine.html
Rule # 7
People are involved little in
managing and keeping
track of information about
their health
Redefining rule # 7
Source: http://www.theatlantic.com/doc/200910u/patient-empowerment-healthcare
Example
Rule # 8
Health professionals
wear white uniforms
Redefining rule # 8
Source
Danish Medical Association.
http://www.berlingske.dk/i-laegens-haender/laeger-brug-pengene-paa-laegevagten-og-ambulancer
Rule # 10
Insurance companies,
pharmaeutical companies,
and physicians have
contrasting goals
Redefining rule # 10