Taslima Begum-10P 
Coursework-Analysis of ‘Herbal Essences’
The advertisement of the rich texturing
of her layered hair connotes to fire,
passion and the desire to feel good. This
is because she is in a slanted posture
which shows that she is blown away by
this product, which is why the slogan is
“Yes…Yes…Yes…YES!” this shows that she
is enjoying the pleasures of the shampoo.
This is advert is about the shampoo range
called Herbal Essences. For the
background they used her hair and added
flowers over it which may connote to fire
and she is expressing the sensational
experience of using this product.
In Maslow’s theory of needs, this advert
includes ‘the explorer’ because the target
audience is driven by a need for discovery.
It is also an ‘Aspirer’ which is for
materialistic, acquisitive people, who are
driven by others’ perceptions of them
rather than by their own Values. Also it is
the mainstream because ‘A daily routine is
fundamental to the way they live their
Lives’ this shows that it is an importance
for this product to be in their lives as it
could appeal to them in many ways.
This print ad uses magic ingredients
because the suggestion that some almost
miraculous discovery makes the product
exceptionally effective this refers to the
product having a delicacy which recreates
the effect made by the advert. Another
advertising technique used is Simple
Solutions because it avoids complexities,
and attack many problems to one solutions
for example it shows tells you that it
would make you feel better about yourself.
Taslima Begum-10P 
Here the ‘Biker’ woman is exploring the smell
of the product and testing the effects which
could leave her hair luxuriously healthy and
clean with a hint of tingling sensational.
This advert of the product
herbal essences is set in a
forest or the woods, this
contrast with the natural uses
of the product it may connote
to natures beauty and the
healthy shine the product
creates.
This advert shows it is an
aspirer because it shows their
core need in life is for status.
Fact and figures are used as
Statistics and objective
factual information is used to
prove the superiority of the
product also wit and humor is
used as Customers are
attracted to products that
divert the audience by giving
viewers a reason to laugh or
to be entertained by clever
use of visuals or language, this
shows entertainment and
attracts audiences.