97. Care should be taken not to revise the document for all its element, but
rather revise the documents for all its element, but rather revise the
message at least three times: Once for content and organization, once for
style and readability, and once for format.
98. Opening Section of the message should be relevant, interesting and
tuned to probable reaction of the audience.
99. One important consideration in writing negative message is to avoid
hurting someone’s feelings.
100. A statement that puts the audience at ease is known as “Buffer”.
Buffer is a device in the opening paragraph of a negative message that
attempts to soften bad news.
101. An apology weakens your explanation for the unfavorable
decisions.
102. If you present your reason effectively, they will help convince your
audience that the decision is justified, fair and logical.
103. Adoption is the essence of most sales letter.
104. Negative Message: Detailed, Tactful, Individualized, And
Unapologetic.
105. If the message is handled carelessly it may cause the audience to
react emotionally.
106. Persuasion is the process of influencing or changing attitude, belief,
behavior of your audience.
107. Justification Reports: Justification reports are internal proposals
used to persuade top management to approve an investment or a project.
When the reader is concerned about what action to take, use
recommendation as the main points. This structure is extremely efficient
because it focuses the reader’s attention on what needs to be done. You
can use a similar approach when you are asked to analyze a problem or
are opportunity and draw conclusions rather than provide
recommendation.
MY OWN