Agriculture Business Plan: July 2010

Cultivation of Pomegranates orchard in India.

Executive summary
With increasing population and improving purchasing power of Indian people, coupled with
reducing area under cultivation of fruit crops and unpredictable monsoon, the quality food is
going to be a very valuable commodity in coming future. This opens a great opportunity for
investors to invest in techno-commercial agriculture projects to generate significant returns over
a period of time.

In this situation we need to look out for food crops those are consumed locally and also have
significant export market. The traditional farming involving paddy, wheat and other vegetable
won’t produce significant returns for an investor. Hence we suggest the investors to consider
fruit plant like Pomegranates (in Hindi: ‘Anar’) for following reasons:

• Pomegranate is grown on limited geographies in the world and India has an advantage
of its agro-climatic conditions for growing it round the year.
• It could be grown on reasonable low quality land.
• It can grow well on limited water resources.
• It could withstand the temperature upto 40 degrees.
• It has significant demand in domestic and international markets.
• Good post-harvest keeping quality (about 2-3 months).
• One time plantation expenses with economic/ productive life of the plant upto 15 years.
• Very less capital investment needed, providing easy exit for the investor (in case
needed).
• Starts fruit production in year 2 and attains its full capacity within 4 years.
• Expected break-even in 2 years from the plantation season.
• Significant premium for exports of the fruits grown under EURO-GAP certification. Hence
it provides space for implementation of new techno-commercial approach to create
value.
• We have the expertise and manpower to manage the entire project for you.

This project proposes cultivation of Pomegranates on an area of 40 acres in the Western

Maharashtra region, with an export quality fruit production. The estimated total investment is
INR. 2.9 Crs. within first two years of the project. The estimated net returns are about INR 20
Cr. over a period of 10 years. We expect the project to break-even in 3rd year (during the
harvest season).

For more details please contact: pramod100@gmail.com

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