PROJECT REPORT

ON
CUSTOMER PERCEPTION
REGARDING TATA MOTORS LTD. JALANDHAR

SUBMITTED TO
Punjab Technical University,
Jalandhar
In Partial Fulfillment of Requirement
For Degree of MBA
(2008-2010)

SUPERVISED BY: -
SUBMITTED BY: - Miss Prabhjot
kaur Varun Bawa
MBA
3rd sem
8141
5317174
 Student Declaration

I, Varun Bawa S/O Dr. Vijay Bawa student of

CT Institute of Mgt. & IT (Jalandhar) hereby
declare that project entitled “CUSTOMER
PERCEPTION
REGARDING CARGO MOTORS PVT.LTD”
submitted towards fulfillment of
requirement of course of Master of Business
Administration of PTU is a confide piece of
summer training(19-06-2009 to 02-08-2009)
carried out by me & no part of this research
has been submitted earlier, either to
University or any other institutes.

Va
run Bawa
 Certificate of Completion
This is to certified that project report on “CUSTOMER
PERCEPTION REGARDING CARGO MOTORS PVT .LTD” is
confide work carried out by Varun Bawa S/O Dr. Vijay Bawa
student of MBA(2nd sem), under our supervision. This
project is in partial fulfillment of requirement of course of
MBA of PTU.
According to our opinion, the he has put sincere efforts &
the work meets the required standard. He remained
sincere & dedicated throughout the project. He completed
his project with dedication & hard work. we wish him best
of luck for his future.

Raj Kumar Sharma

Bhupinder Arora

HR Manager
Sales Manager
 Acknowledgement

It is with gratitude I acknowledge my

heartiest & sincere feeling of indebtedness to
Miss prabhjot kaur my project guide for
valuable guidance & whole hearted support in
carrying out completion of my project

‘CUSTOMER PERCEPTION
REGARDING TATA MOTORS LTD’
throughout my report, I have tried my level
best to be original & present my own findings.

I would also like to owe special thanks to all

my friends for the efforts they have put in for
making this project a reality & giving its
present shape. Whole experience was an eye
opener for me.

I accept the sole responsibility for any

possible error of omission & commission.
 PREFACE
The most motivating aspect associated
with pursuing a course in management or
business studies is dynamism associated with
it. Dynamism of adding new perspective to
one’s personality & vision by accumulating
wider knowledge developing analytical &
conceptual skills, not only by traditional way
of teaching & learning but by observing the
things at work.

The assignment one gets in the

form of projects, seminars, term papers gives
a considerable exposure to students &
provides them with an opportunity to see the
practical aspect of workings of corporate
world. This assignment of ours is yet another
opportunity for us to see the application part
of what we study or learn.

We would like to begin our research

project on a thanking note to our university &
institute for providing us with opportunity in
the form of an assignment on the topic “
 ‘CUSTOMER PERCEPTION
REGARDING TATA MOTORS LTD’

CONTENTS

S. NO. PARTICULARS PAGE

NO.
1. INTRODUCTION TO TOPIC 1-4

2. HISTORY OF TATA MOTORS 5-32

3. MERGE OF TATA AND FIAT 33-41

4. OBJECTIVES 42-43

5. RESEARCH METHODOLOGY 44-49

6. DATA INTERPRETATION 50-59

7. LIMITATIONS 60-61

8. FINDINGS 62-63

9. SUGGESTIONS 64-65

10. CONCLUSIONS 66-67

11. FUTURE ENHANCEMENTS 68

12. BIBLIOGRAPHY 69-70

13. ANNEXURE 71-74

CUSTOMER PERCEPTION

In today’s globalising economy competition is getting more and more

fierce. That means it becomes more difficult for products and services
to differentiate themselves from other offerings than ever before. Not
only is the number of competitive offerings rising due to globalisation of
production, sourcing, logistics and access to information. Many
products and services face new competition from substitutes and from
completely new offerings or bundles from industry outsiders. Since
product differences are closed at an increasing speed and many
companies try to win the battle for customers by price reductions,
products and services tend to become commodities.

On the other hand, customer behaviour becomes more hybrid. On one

hand, customers are increasingly price sensitive – searching for
bargains at marketplaces like ebay or buying their groceries at discount
markets. On the other hand they enjoy branded and luxury goods. One
and the same person may plan a weekend trip with a no-frills airline
and a stay at a five-star-hotel.

In the result, customers have a wider choice of often less distinguishable

products and they are much better informed. For many offerings the
balance of power shifts towards the customer. Customers are widely
aware of their greater power, which raises their expectations on how
companies should care for them.

Bringing it all together, it becomes ever more difficult to differentiate a

product or service by traditional categories like price, quality,
functionality etc.

In this situation the development of a strong relationship between

customers and a company could likely prove to be a significant
opportunity for competitive advantage. This relationship is not longer
based on features like price and quality alone. Today it is more the
perceived experience a customer makes in his various interactions with
a company (e.g. how fast, easy, efficient and reliable the process is) that
can make or break the relationship. Problems during a single
transaction can damage a so far favourable customer attitude.
The consequence for companies is that they have to adapt their ways of
competing for customers. Traditionally, companies have focused their
efforts of customer relationship management on issues like customer
satisfaction and targeted marketing activities like event marketing,
direct marketing or advertising. Although doubtless necessary and
beneficial, these activities are not longer enough. They narrow the
relationship between company and customer down to a particular set of
contacts in which the company invests its efforts. Most likely this will
produce not more than a satisfied customer who is well aware of the
companies offerings and has a positive attitude towards them. However,
a satisfied customer is not necessarily a loyal one.
If a customer is satisfied that means that a product of service has met
his expectations and that he was not dissatisfied by it. Customer
satisfaction is doubtlessly very important. It is the precondition for
repeat purchases and it prevents the customer from telling others about
his disappointing experiences. A loyal customer, however, is more than
a customer who frequently purchases from a company.
The difference is the emotional bond which links the customer so closely
to the company that he develops a clear preference for these products or
brands and is even willing to recommend them to others. Loyal
customers truly prefer a product, brand or company over competitive
offerings. Thus loyalty goes beyond a rational decision for known
quality or superior price-performance-ratio. It is about the customers’
feelings and perceptions about the brand or product.
When the customer makes his buying decision, he evaluates the benefits
he perceives from a particular product and compares them with the
costs. The value a customer perceives when buying and using a product
or service go beyond usability. There is a set of emotional values as well,
such as social status, exclusivity, friendliness and responsiveness or the
degree to which personal expectations and preferences are met.
Similarly, the costs perceived by the customer, normally comprise more
than the actual price. They also include costs of usage, the lost
opportunity to use an other offering, potential switching costs etc.
Hence, the customer establishes an equation between perceived benefits
and perceived costs of one product and compares this to similar
equations of other products.
Based on this, customer loyalty can be understood as to how customers
feel about a product, service or brand and whether their perceived total
investments with a it live up to their expectations.
The important point here is the involvement of feelings, emotions and
perceptions. In today’s competitive marketplace, these perceptions are
becoming much more important for gaining sustainable competitive
advantage.
Customer perceptions are influenced by a variety of factors. Besides the
actual outcome – i.e. did the product or service deliver the expected
function and did it fulfil the customers need – the whole process of
consumption and all interactions involved are of crucial importance. In
today’s globalised information driven economy this can also comprise
issues like
· How other customers or influencing groups perceive the product
or brand
· The degree to which the customer feels the actual marketing
campaign
addresses the most important issues
· Responsiveness and service quality of any affiliates, e.g.
distribution partner
Customer perceptions are dynamic. First of all, with the developing
relationship between customer and company, his perceptions of the
company and its products or services will change.
The more experience the customer accumulates, the more his
perceptions will shift from fact-based judgements to a more general
meaning the whole relationship gains for him. Over time, he puts a
stronger focus on the consequence of the product or service
consumption.
Moreover, if the customers’ circumstances change, their needs and
preferences often change too. In the external environment, the offerings
of competitors, with which a customer compares a product or service
will change, thus altering his perception of the best offer around.
Another point is that the public opinion towards certain issues can
change. This effect can reach from fashion trends to the public
expectation of good corporate citizenship. Shells intention to dump its
Brent Spar platform into the ocean significantly altered many
customers perception of which company was worth buying fuel from.
Research has been don on the impact of market share on the perceived
quality of a product.Depending on the nature of the product and the
customers’ preferences, increasing market share can have positive or
negative effects on how the customer perceives the product.

Positive effects of increasing market share on customer perception

· Increasing market share can send out positive signals by acting as
an indicator of superior quality that is recognised by more and more
other customers. This effect is particularly strong for premium priced
products. Customers normally assume that a product must be of
exceptional quality if it can gain such an unexpected market success
despite its high price.
· Many brands offer positive emotional benefits of using a product
that is popular in the markets.
· The value of a product or service can rise through increasing
number of users of the same product, e.g. number of members of an
online community, better availability of software for popular computer
systems.

Negative effects of increasing market share on customer

perception

· For premium and luxury products, customers may

translate an increasing market share into a loss of
exclusivity and thus perceive it as less valuable.

· The quality of services may suffer if they are

consumed by increasing numbers of users. Diseconomies
of scales and congestions can be observed with busy
airports and many other services so that customers may
look out for other providers that promise more timely
service and convenience.

The concept of customer perception does not only relate to

individual customers in consumer markets. It is also valid
in business to business situations. For example, a
competitor benchmarking survey of a large industrial
supplier revealed that the market leader, although
recognised for excellent quality and service and known to
be highly innovative, was perceived as arrogant in some
regions. If we take into consideration that there are about
four other large players with a similar level of quality and
innovative ideas, this perceived arrogance could develop
into a serious problem. Customers here are well aware the
main characteristics of all the offerings available at the
market are largely comparable. So they might use the
development of a new product generation of their own to
switch to a supplier that can serve them not better or
worse, but with more responsiveness and understanding.
TATA MOTORS LTD.
HISTORY
Tata Motors Limited is India's largest automobile company, with
consolidated revenues of Rs.70,938.85 crores (USD 14 billion)
in 2008-09. It is the leader in commercial vehicles in each
segment, and among the top three in passenger vehicles with
winning products in the compact, midsize car and utility vehicle
segments. The company is the world's fourth largest truck
manufacturer, and the world's second largest bus manufacturer.

The company's 23,000 employees are guided by the vision to be

"best in the manner in which we operate, best in the products we
deliver, and best in our value system and ethics."

Established in 1945, Tata Motors' presence indeed cuts across

the length and breadth of India. Over 4 million Tata vehicles ply
on Indian roads, since the first rolled out in 1954. The
company's manufacturing base in India is spread across
Jamshedpur (Jharkhand), Pune (Maharashtra), Lucknow (Uttar
Pradesh), Pantnagar (Uttarakhand) and Dharwad (Karnataka).
Following a strategic alliance with Fiat in 2005, it has set up an
industrial joint venture with Fiat Group Automobiles at
Ranjangaon (Maharashtra) to produce both Fiat and Tata cars
and Fiat powertrains. The company is establishing a new plant
at Sanand (Gujarat). The companys dealership, sales, services
and spare parts network comprises over 3500 touch points; Tata
Motors also distributes and markets Fiat branded cars in India.

Tata Motors, the first company from India's engineering sector

to be listed in the New York Stock Exchange (September 2004),
has also emerged as an international automobile company.
Through subsidiaries and associate companies, Tata Motors has
operations in the UK, South Korea, Thailand and Spain. Among
them is Jaguar Land Rover, a business comprising the two
iconic British brands that was acquired in 2008. In 2004, it
acquired the Daewoo Commercial Vehicles Company, South
Korea's second largest truck maker. The rechristened Tata
Daewoo Commercial Vehicles Company has launched several
new products in the Korean market, while also exporting these
products to several international markets. Today two-thirds of
heavy commercial vehicle exports out of South Korea are from
Tata Daewoo. In 2005, Tata Motors acquired a 21% stake in
Hispano Carrocera, a reputed Spanish bus and coach
manufacturer, with an option to acquire the remaining stake as
well. Hispano's presence is being expanded in other markets. In
2006, it formed a joint venture with the Brazil-based
Marcopolo, a global leader in body-building for buses and
coaches to manufacture fully-built buses and coaches for India
and select international markets. In 2006, Tata Motors entered
into joint venture with Thonburi Automotive Assembly Plant
Company of Thailand to manufacture and market the company's
pickup vehicles in Thailand. The new plant of Tata Motors
(Thailand) has begun production of the Xenon pickup truck,
with the Xenon having been launched in Thailand in 2008.Tata
Motors is also expanding its international footprint, established
through exports since 1961. The company's commercial and
passenger vehicles are already being marketed in several
countries in Europe, Africa, the Middle East, South East Asia,
South Asia and South America. It has franchisee/joint venture
assembly operations in Kenya, Bangladesh, Ukraine, Russia and
Senegal.

The foundation of the company's growth over the last 50 years

is a deep understanding of economic stimuli and customer
needs, and the ability to translate them into customer-desired
offerings through leading edge R&D. With over 2,000 engineers
and scientists, the company's Engineering Research Centre,
established in 1966, has enabled pioneering technologies and
products. The company today has R&D centres in Pune,
Jamshedpur, Lucknow, in India, and in South Korea, Spain, and
the UK. It was Tata Motors, which developed the first
indigenously developed Light Commercial Vehicle, India?s first
Sports Utility Vehicle and, in 1998, the Tata Indica, India's first
fully indigenous passenger car. Within two years of launch, Tata
Indica became India?s largest selling car in its segment. In
2005, Tata Motors created a new segment by launching the Tata
Ace, India's first indigenously developed mini-truck.

In January 2008, Tata Motors unveiled its People's Car, the Tata
Nano, which India and the world have been looking forward to.
The Tata Nano has been subsequently launched, as planned, in
India in March 2009. A development, which signifies a first for
the global automobile industry, the Nano brings the comfort and
safety of a car within the reach of thousands of families. The
standard version has been priced at Rs.100,000 (excluding VAT
and transportation cost).Designed with a family in mind, it has a
roomy passenger compartment with generous leg space and
head room. It can comfortably seat four persons. Its mono-
volume design will set a new benchmark among small cars. Its
safety performance exceeds regulatory requirements in India. Its
tailpipe emission performance too exceeds regulatory
requirements. In terms of overall pollutants,it has a lower
pollution level than two-wheelers being manufactured in India
today. The lean design strategy has helped minimise weight,
which helps maximize performance per unit of energy
consumed and delivers high fuel efficiency. The high fuel
efficiency also ensures that the car has low carbon dioxide
emissions, thereby providing the twin benefits of an affordable
transportation solution with a low carbon footprint.In May
2009, Tata Motors introduced ushered in a new era in the Indian
automobile industry, in keeping with its pioneering tradition, by
unveiling its new range of world standard trucks. In their power,
speed, carrying capacity, operating economy and trims, they
will introduce new benchmarks in India and match the best in
the world in performance at a lower life-cycle cost.In June
2009, the exciting new range of premium luxury vehicles from
Jaguar and Land Rover were introduced for the Indian market.
These include the Jaguar XF, XFR and XKR and Land Rover
Discovery 3, Range Rover Sport and Range Rover.The years to
come will see the introduction of several other innovative
vehicles, all rooted in emerging customer needs. Besides
product development, R&D is also focussing on environment-
friendly technologies in emissions and alternative fuels.
Through its subsidiaries, the company is engaged in engineering
and automotive solutions, construction equipment
manufacturing, automotive vehicle components manufacturing
and supply chain activities, machine tools and factory
automation solutions, high-precision tooling and plastic and
electronic components for automotive and computer
applications, and automotive retailing and service operations.

True to the tradition of the Tata Group, Tata Motors is

committed in letter and spirit to Corporate Social
Responsibility. It is a signatory to the United Nations Global
Compact, and is engaged in community and social initiatives on
labour and environment standards in compliance with the
principles of the Global Compact. In accordance with this, it
plays an active role in community development, serving rural
communities adjacent to its manufacturing locations.

With the foundation of its rich heritage, Tata Motors today is

etching a refulgent future.

MANUFACTURING

Jamshedpur:
Established in1945, the Jamshedpur unit was the company's first unit and is
spread over an area of 822 acres. It consists of 4 major divisions - Truck
Factory, Engine Factory, Cab & Cowl Factories, and the Novus. The
divestments in March 2000 hived off the Axle and Engine plants into
independent subsidiaries viz. HVAL &HVTL, respectively.

The Truck Division boasts of two assembly lines. The main assembly line,
measuring 180m in length has 20 work stations with a vehicle rolling out every
8 mins. The other line is dedicated to special purpose vehicles and for meeting
the requirements of the Indian Army. The uniqueness of the Factory lies in its
possession of
· Advanced facilities for manufacturing long members comprising of a set-up of
5000 Tones Hydraulic press line, cut-to-length line for strip preparation
purchased from M/s Kohler of Germany and a Camber Correction line.
· Facility for hot forming of axle halves with a 3000 tone press and heating
furnace.
· Flexibility in manufacturing frames with an off line Proto-typing facility.

The Cab, Cowl & Novus Factory is equipped with state- of- art facilities like
Centralized Paint Shop and Automated painting set up, Robot painting, BIW
Fabrication of day & sleeper cabs for trucks, Articulates ( Tractor/ Trailer),
BIW Fabrication of Cowls for buses, and other miscellaneous applications.

The fully equipped Foundry, that the unit is supported by, supplies high-grade
SG Iron castings for automobile components and excavators, and is rated as
one of the cleaner, better and highly automated foundries in the world. It has
an annual capacity of 42,000 MT of Good castings and makes, both, Gey and
SG cast Iron casting. It manufactures all critical automobile castings e.g.
Cylinder Block, Cylinder Head etc. It has a sophisticated Kunkel Wagner High
Pressure Moulding line of a rated production capacity of 90 moulds/ hour. This
is supported by a sand cooler and sand mixer from Kunkel Wagner. Its melting
shop has Medium Frequency Induction Furnaces for melting and Channel
Furnaces for

holding. The pouring is done by a Channel Press Pour coupled with a Steam
Inoculation Dispenser. The core shop has a state- of-the- art Cold Box
Machine, making four cores per minute. It has elaborate sand and metallurgical
laboratories. In 1993 the foundry was ISO 9002 certified by the Bureau Veritas
Quality International, which was later followed by the more stringent QS 9000
certification from the BVQI in the year 2000. Currently it is certified as TS:
16949 by BVC.

The Engine Factory is responsible for the in-house manufacture of Tata

697/497 Naturally Aspirated and Turbo Charged engines, and the 6B series
engines manufactured at Tata Cummins.

As one of the most modern forging set-ups in the country, the Forge Division
is equipped with a semi-automated forging line with 40,000 mkg Beche
Hammer and state-of-the-art presses from Kurimoto of Japan. It produces
critical forgings like crankshafts, front axle beams and steering parts for the
automobile plant. The new forging line, installed in April 1984, has the
capacity to forge front axle beams at 90 sec per piece and crankshafts at 120
sec per piece. Mechanical presses help produce a variety of heavy forgings.
The sophisticated FIDIA digit 165 CC Graphite Milling Machine links shop
floor machines to the design workstation. The Forge has been certified as ISO
9002 and QS 9000 by the BVQI.

HV Axles Ltd., a wholly owned subsidiary of Tata Motors, is currently the

market leader in medium and heavy commercial vehicles axles in India with an
installed capacity of over two lakh axles per annum. The company's product
range includes Front Steer axles- both live and normal, Rear 5000 Tones
Hydraulic press line, cut-to-length line for strip preparation purchased from M/s
Kohler of Germany and a Camber Correction line.
· Facility for hot forming of axle halves with a 3000 tone press and heating
furnace.
· Flexibility in manufacturing frames with an off line Proto-typing facility.

The Cab, Cowl & Novus Factory is equipped with state- of- art facilities like
Centralized Paint Shop and Automated painting set up, Robot painting, BIW
Fabrication of day & sleeper cabs for trucks, Articulates ( Tractor/ Trailer),
BIW Fabrication of Cowls for buses, and other miscellaneous applications.

The fully equipped Foundry, that the unit is supported by, supplies high-grade

SG Iron castings for automobile components and excavators, and is rated as

one of the cleaner, better and highly automated foundries in the world. It has
an annual capacity of 42,000 MT of Good castings and makes, both, Gey and
SG cast Iron casting. It manufactures all critical automobile castings e.g.
Cylinder Block, Cylinder Head etc. It has a sophisticated Kunkel Wagner High
Pressure Moulding line of a rated production capacity of 90 moulds/ hour. This
is supported by a sand cooler and sand mixer from Kunkel Wagner. Its melting
shop has Medium Frequency Induction Motors.

HVAL has state-of-the-art manufacturing facilities for making all major Axles
components such as Front Axle Beam, Stub Axles, Front & Rear Wheel Hubs,
Differential, Axle Gears (Crown Wheel, Pinion, Bevel Gear & Shaft Gear),
Banjo Axle Beam, Swivel Heads, Constant Velocity Shafts etc. For being in
the forefront of cutting edge technology, HVAL has proven skills in
manufacturing axles from component level to assembly & testing. As a TS
16949 company, HVAL encourages and continuously supports its vendor base
to upgrade their Quality Management System to TS 16949.

HVTL was established on 13th March 2000 as a major subsidiary of Tata

Motors by taking over operations of Tata Motors' erstwhile Gearbox Division.
It is a leading manufacturer of automotive transmissions, components &
engineering applications for a wide range of medium & heavy commercial
vehicles. The company has a capacity of producing 94,000 gearboxes per year
which is being enhanced to a capacity of 120,000 Gearboxes per year. It
provides products and services of superior quality, matching with the current
economic and business trends in medium and heavy commercial vehicle
markets. The Quality System of HVTL is certified under ISO/ TS-16949. In
the environmental and safety front, it was ISO14001 certified in 2004 and
OHSAAS-18001 certified in 1999.

Furnaces for melting and Channel Furnaces for holding. The pouring is done
by a Channel Press Pour coupled with a Steam Inoculation Dispenser. The core
shop has a state- of-the- art Cold Box Machine, making four cores per minute.
It has elaborate sand and metallurgical laboratories. In 1993 the foundry was
ISO 9002 certified by the Bureau Veritas Quality International, which was
later followed by the more stringent QS 9000 certification from the BVQI in
the year 2000. Currently it is certified as TS: 16949 by BVC.

The Engine Factory is responsible for the in-house manufacture of Tata

697/497 Naturally Aspirated and Turbo Charged engines, and the 6B series
engines manufactured at Tata Cummins.

As one of the most modern forging set-ups in the country, the Forge Division
is equipped with a semi-automated forging line with 40,000 mkg Beche
Hammer and state-of-the-art presses from Kurimoto of Japan. It produces
critical forgings like crankshafts, front axle beams and steering parts for the
automobile plant. The new forging line, installed in April 1984, has the While
making technological advancements, the social responsibilities are also taken
up seriously. Tata Motors, Jamshedpur, plays an active role in serving rural
communities surrounding its Works through various community centres. While
striving to create a culture for self-help amongst the local populace, it has
made significant progress in community and social forestry, sustainable
development of wastelands, road construction, rural health and education,
development of rural industries, water supply and family planning. A signatory
to the UN Global Pact, it also takes various initiatives in human rights
protection, labour standards, environmental issues, modern effluent treatment
facilities, sanitation drives, soil and water conservation programmes, tree
plantation drives, etc.

Milestones

It has been a long and accelerated journey for Tata Motors, India's leading
automobile manufacturer. Some significant milestones in the company's
journey towards excellence and leadership.
1945 • Tata Engineering and Locomotive Co. Ltd. was established to
manufacture locomotives and other engineering products.

1948 • Steam road roller introduced in collaboration with Marshall

Sons (UK).

1954 • Collaboration with Daimler Benz AG, West Germany, for

manufacture of medium commercial vehicles. The first vehicle
rolled out within 6 months of the contract.

1959 • Research and Development Centre set up at Jamshedpur.

1961 • Exports begin with the first truck being shipped to Ceylon,
now Sri Lanka.

1966 • Setting up of the Engineering Research Centre at Pune to

provide impetus to automobile Research and Development.

1971 • Introduction of DI engines.

1977 • First commercial vehicle manufactured in Pune.

1983 • Manufacture of Heavy Commercial Vehicle commences.

1985 • First hydraulic excavator produced with Hitachi collaboration.

1986 • Production of first light commercial vehicle, Tata 407,

indigenously designed, followed by Tata 608.

1989 • Introduction of the Tatamobile 206 - 3rd LCV model.

1991 • Launch of the 1st indigenous passenger car Tata Sierra.

• TAC 20 crane produced.

• One millionth vehicle rolled out.

1992 • Launch of the Tata Estate.

1993 • Joint venture agreement signed with Cummins Engine Co. Inc.
 for the manufacture of high horsepower and emission friendly
diesel engines.

1994 • Launch of Tata Sumo - the multi utility vehicle.

• Launch of LPT 709 - a full forward control, light commercial
vehicle.
• Joint venture agreement signed with M/s Daimler - Benz /
Mercedes - Benz for manufacture of Mercedes Benz passenger
cars in India.

• Joint venture agreement signed with Tata Holset Ltd., UK for

manufacturing turbochargers to be used on Cummins engines.

1995 • Mercedes Benz car E220 launched.

1996 • Tata Sumo deluxe launched.

1997 • Tata Sierra Turbo launched.

• 100,000th Tata Sumo rolled out.

1998 • Tata Safari - India's first sports utility vehicle launched.

• 2 millionth vehicle rolled out.

• Indica, India's first fully indigenous passenger car launched.

1999 • 115,000 bookings for Indica registered against full payment

within a week.

• Commercial production of Indica commences in full swing.

2000 • First consignment of 160 Indicas shipped to Malta.

• Indica with Bharat Stage 2 (Euro II) compliant diesel engine
launched.
• Utility vehicles with Bharat 2 (Euro II) compliant engine
launched.
• Indica 2000 (Euro II) with multi point fuel injection petrol
engine launched.
• Launch of CNG buses.

• Launch of 1109 vehicle - Intermediate commercial vehicle.

2001 • Indica V2 launched - 2nd generation Indica.

 • 100,000th Indica wheeled out.
• Launch of CNG Indica.
• Launch of the Tata Safari EX
• Indica V2 becomes India's number one car in its segment.

• Exits joint venture with Daimler Chrysler.

2002 • Unveiling of the Tata Sedan at Auto Expo 2002.

• Petrol version of Indica V2 launched.
• Launch of the EX series in Commercial vehicles.
• Launch of the Tata 207 DI.
• 2,00,000th Indica rolled out.
• 5,00,000th passenger vehicle rolled out.
• Launch of the Tata Sumo'+' Series
• Launch of the Tata Indigo.

• Tata Engineering signed a product agreement with MG Rover

of the UK.

2003 • Launch of the Tata Safari Limited Edition.

• The Tata Indigo Station Wagon unveiled at the Geneva Motor
Show.
• On 29th July, J. R. D. Tata's birth anniversary, Tata
Engineering becomes Tata Motors Limited.
• 3 millionth vehicle produced.
• First CityRover rolled out
• 135 PS Tata Safari EXi Petrol launched

• Tata SFC 407 EX Turbo launched

2004 • Tata Motors unveils new product range at Auto Expo '04.
• New Tata Indica V2 launched
• Tata Motors and Daewoo Commercial Vehicle Co. Ltd. sign
investment agreement
• Indigo Advent unveiled at Geneva Motor Show
• Tata Motors completes acquisition of Daewoo Commercial
Vehicle Company
• Tata LPT 909 EX launched
• Tata Daewoo Commercial Vehicle Co. Ltd. (TDCV) launches
the heavy duty truck 'NOVUS' , in Korea
• Sumo Victa launched
• Indigo Marina launched
 • Tata Motors lists on the NYSE

2005 • Tata Motors rolls out the 500,000th Passenger Car from its
Car Plant Facility in Pune
• The Tata Xover unveiled at the 75th Geneva Motor Show
• Branded buses and coaches - Starbus and Globus - launched
• Tata Motors acquires 21% stake in Hispano Carrocera SA,
Spanish bus manufacturing Company
• Tata Ace, India's first mini truck launched
• Tata Motors wins JRD QV award for business excellence.
• The power packed Safari Dicor is launched
• Introduction of Indigo SX series - luxury variant of Tata
Indigo
• Tata Motors launches Indica V2 Turbo Diesel.
• One millionth passenger car produced and sold
• Inauguration of new factory at Jamshedpur for Novus
• Tata TL 4X4, India's first Sports Utility Truck (SUT) is
launched
• Launch of Tata Novus

• Launch of Novus range of medium trucks in Korea, by Tata

Daewoo Commercial
Vehicle Co. (TDCV)

2006 • Tata Motors vehicle sales in India cross four million mark
• Tata Motors unveils new long wheel base premium Indigo &
X-over concept at Auto Expo 2006
• Indica V2 Xeta launched
• Passenger Vehicle sales in India cross one-million mark
• Tata Motors and Marcopolo, Brazil, announce joint venture to
manufacture fully built buses & coaches for India & markets
abroad
• Tata Motors first plant for small car to come up in West
Bengal
• Tata Motors extends CNG options on its hatchback and estate
range
• TDCV develops South Korea's first LNG-Powered Tractor-
Trailer
• Tata Motors and Fiat Group announce three additional
cooperation agreements
 • Tata Motors introduces a new Indigo range

2007 • Construction of Small Car plant at Singur, West Bengal,

begins on January 21
• New 2007 Indica V2 range is launched
• Tata Motors launches the longwheel base Indigo XL, India's
first stretch limousine
• Common rail diesel (DICOR) engine extended to Indigo sedan
and estate range
• Tata Motors and Thonburi Automotive Assembly Plant Co.
(Thonburi), announce formation of a joint venture company in
Thailand to manufacture, assemble and market pickup trucks.
• Roll out of 100,000th Ace
• Tata-Fiat plant at Ranjangaon inaugurated
• Launch of a new Upgraded range of its entry level utility
vehicle offering, the Tata Spacio.
• CRM-DMS initiative crosses the 1000th location milestone
• Launch of Magic, a comfortable, safe, four-wheeler public
transportation mode, developed on the Ace platform
• Launch of Winger, India’s only maxi-van
• Fiat Group and Tata Motors announce establishment of Joint
Venture in India
• Launch of the Sumo Victa Turbo DI, the new upgraded range
of its entry-level utility vehicle, the Sumo Spacio
• Tata Motors launches Indica V2 Turbo with dual airbags and
ABS
• Launch of new Safari DICOR 2.2 VTT range, powered by a
new 2.2 L Direct Injection Common Rail (DICOR) engine.

• Rollout of the one millionth passenger car off the Indica

platform.

2008 • Ace plant at Pantnagar (Uttarakhand) begins production.

• Indica Vista – the new generation Indica, is launched.
• Tata Motors' new plant for Nano to come up in Gujarat.
• Latest common rail diesel offering- the Indica V2 DICOR,
launched.
• Indigo CS (Compact Sedan), world’s first sub four-metre
sedan, launched.
• Launch of the new Sumo -- Sumo Grande, which combines
the looks of an SUV with the comforts of a family car.
 • Tata Motors unveils its People's Car, Nano, at the ninth Auto
Expo.
• Xenon, 1-tonne pick-up truck, launched in Thailand.
• Tata Motors signs definitive agreement with Ford Motor
Company to purchase Jaguar and Land Rover.
• Tata Motors completes acquisition of Jaguar Land Rover.
• Tata Motors introduces new Super Milo range of buses.
• Tata Motors is Official Vehicle Provider to Youth Baton
Relay for The III Commonwealth Youth Games Pune 2008.
• Indica Vista – the second generation Indica, is launched.
• Tata Motors launches passenger cars and the new pick-up in
D.R. Congo.

Tata Cars in India

Tata needs no introduction to the Indian
customer. Tata Motors was successful in
producing the first indigenously designed Indian
car, the Tata Indica, which was not the result of
any foreign collaboration. Strongly attuned to
the Indian mindset, Tata cars, including Tata
Indigo, Tata Sumo, Tata Safari, Tata Indica,
Tata Nano and the Tata Indigo Marina, deliver
what they promise. Tata cars include Cars from
Tata

Top Selling Tata Cars

 • Tata Indica Dlg Turbo...

Rs.4,23,305 4,21,612

• Tata Indica Xeta Gle...

Rs.3,11,368 3,10,122

• Tata Safari 4 x2...

Rs.7,51,503 7,48,497

• Tata Indigo Gv Petrol...

Rs.4,12,510 4,10,860
 • Tata Sumo CX-10 Seater...

Rs.5,29,939 5,27,819

Tata (Sedan)

Popular Tata sedan car prices start with Tata cars at a bit below rupees four
lakhs to Tata cars at a bit above rupees eight lakhs. Tata sedan cars include

Tata Indigo (Sedan)

Tata Indigo is India's first Sedan model - a mid size

C' segment completely indigenous sedan. For the price that it is offered, this
model is quipped with a host of features that offer extravagant comfort and
imposing luxury, offering complete value for money. Tata (Sedan) The Tata
Indigo with its petrol and diesel variants targets the middle class consumer with
Tata Sedan cars between rupees four and eight lakhs. Tata Indigo variants
include

Indigo CS GLE (Petrol)

The Indigo CS GLE is the base level version in the Indigo CS range of Tata
Motors. New cars have a show room price of around Rs.3,80,000 and on-road
price of around Rs.4,15,000 inclusive of all charges such as insurance, octroi,
RTO, etc. Indigo CS GLE car prices vary with the car dealer's location.

Indigo CS GLS (Petrol)

The Indigo CS GLS is the upper level version with higher price in the Indigo CS
range of Tata Motors. New cars in this series have a showroom price ranging
from around four lakhs to around four lakhs fifty thousand inclusive of all
charges like insurance, octroi, RTO, etc. Indigo CS GLS car prices vary with the
car dealer's location.

Indigo CS LE (Diesel)
The Indigo CS LE is the higher level version in the Indigo CS range of Tata
Motors featuring diesel transmission. At the showroom, this car costs around
Rs.4,20,000 with an on-road price of around Rs.4,60,000. This includes standard
ancillary charges also.

Indigo CS LS (Diesel)
The Indigo CS LS is the top level version with higher price in the Indigo CS
range of Tata Motors. The Indigo CS LS is now available at a showroom price
of around Rs.4,50,000 with an on road price of around Rs.4,95,000 including
supplementary charges.

Indigo GV (Petrol)
Indigo GV is the entry level petrol variant of the Indigo series. New cars have a
show room price of around Rs.3,85,000 and on-road price of around Rs.4,30,000
inclusive of all charges such as insurance, octroi, RTO, etc. Indigo GV car
prices vary with the car dealer's location.

Indigo GVE (Petrol)

This variant of the Indigo V series is packed with superior looks and features as
available in its segment. New cars in this series have a showroom price ranging
from around three lakhs to around four lakhs inclusive of all charges like
insurance, octroi, RTO, etc. Fiesta 1.4 Duratec Zxi car prices vary with the car
dealer's location.

Indigo V (Diesel)
Indigo V is marked for its advanced technology and impressive performance. At
the showroom, this car costs around Rs.4,30,000 with an on-road price of
around Rs.4,80,000. This includes standard ancillary charges also.

Indigo GVS (Petrol)

Indigo GVS is equipped with advanced features and facilities to provide you
with maximum comfort and control. The Indigo GVS (Petrol) is now available
at a showroom price of around Rs.4,35,000 with an on road price of around
Rs.4,85,000 including supplementary charges.

Indigo VE (Diesel)
The perfect combination of power, style and performance is Indigo VE. New
cars have a show room price of around Rs.4,45,000 and on-road price of around
Rs.5,00,000. Indigo VE car prices vary with the car dealer's location.

Indigo GLS (Petrol)

New cars in this series have a showroom price ranging from around four lakhs
to around five lakhs inclusive of all charges like insurance, octroi, RTO, etc.
Fiesta 1.4 Duratec Zxi car prices vary with the car dealer's location.

Indigo VS (Diesel)
At the showroom, this car costs around Rs.4,65,000 with an on-road price of
around Rs.5,21, 000. This includes standard ancillary charges also.

Indigo GLX (Petrol)

The Indigo GVS (Petrol) is now available at a showroom price of around
Rs.4,90,000 with an on road price of around Rs.5,45,000 including
supplementary charges.

Indigo LS (Diesel)
The advanced technology engine, attractive looks and decent performance
makes Indigo LS different from others in its segment. New cars have a show
room price of around Rs.4,90,000 and on-road price of around Rs.5,50,000.
Indigo LS car prices vary with the car dealer's location.

Indigo XL (Petrol)
New cars in this series have a showroom price ranging from around 5.30 lakhs
to around 5.90 lakhs inclusive of all charges like insurance, octroi, RTO, etc.
Indigo XL car prices vary with the car dealer's location.

Indigo LX (Diesel)
At the showroom, this car costs around Rs.5,30,000 with an on-road price of
around Rs.5,95, 000. This includes standard ancillary charges also.

Indigo LS Dicor (Diesel)

The Indigo GVS (Petrol) is now available at a showroom price of around
Rs.5,35,000 with an on road price of around Rs.5,95,000 including
supplementary charges.

Indigo LX Dicor (Diesel)

The Indigo LS Dicor is the mid level variant in this series with top range price
tag and high end features. New cars in this series have a showroom price
ranging from around 5.80 lakhs to around 6.50 lakhs inclusive of all charges like
insurance, octroi, RTO, etc. Indigo LX Dicor car prices vary with the car
dealer's location.

Indigo XL (Diesel)
This diesel variant of the Indigo collection is now available at a showroom price
of around Rs.6,20,000 with an on road price of around Rs.6,85,000 including
supplementary charges.

Indigo XL Grand (Petrol)

The entry level grand version of Indigo model is equipped with impressive
interiors and all the latest features available in its segment. New cars have a
show room price of around Rs.6,70,000 and on-road price of around
Rs.7,45,000. Indigo XL Grand car prices vary with the car dealer's location.

Indigo XL Grand (Diesel)

New cars in this series have a showroom price ranging from around seven lakhs
to around eight lakhs inclusive of all charges like insurance, octroi, RTO, etc.
Indigo XL Grand car prices vary with the car dealer's location.

Tata (SUV)

Popular Tata SUV car prices begin with Tata SUVs at a bit above rupees four
lakhs fifty thousand to Tata SUVs at a bit below rupees ten lakhs. Tata SUV
models include

Tata Sumo (SUV)

The Tata Sumo is now renamed as Tata Sumo Victa

with vastly improved features and design. Tata (SUV) The Tata Sumo with its
petrol and diesel variants targets the middle class consumer with Tata SUV cars
between rupees four and seven lakhs. Tata Sumo variants include

Sumo CX-10 Seater (Diesel)

Sumo CX-10 Seater boasts for its space and power features. New cars in this
series have a showroom price ranging from around five lakhs to around six lakhs
inclusive of all charges like insurance, octroi, RTO, etc. Indigo XL Grand car
prices vary with the car dealer's location.
Sumo Victa LX (Diesel)
Sumo Victa LX is the entry level variant of the upgraded model of Tata Sumo.
New cars have a show room price of around Rs.5, 33,000 and on-road price of
around Rs.6, 00,000. Sumo Victa LX car prices vary with the car dealer's
location.

Sumo Victa EX (Diesel)

New cars in this series have a showroom price ranging from around five lakhs to
around six lakhs inclusive of all charges like insurance, octroi, RTO, etc. Sumo
Victa EX car prices vary with the car dealer's location.

Sumo Victa GX 7 Seater (Diesel)

Sumo Victa GX 7 Seater (Diesel) throws an open challenge to others in its
segment for space, power and performance. The Sumo Victa GX is now
available at a showroom price of around Rs.6,24,000 with an on road price of
around Rs.7,00,000 including supplementary charges.

Sumo Victa Gx 8 Seater (Diesel)

Sumo Victa GX 8 Seater (Diesel) throws an open challenge to others in its
segment for space, power and performance. At the showroom, this car costs
around Rs.6,30,000 with an on-road price of around Rs.7,00,000. This includes
standard ancillary charges also.

Tata Safari (SUV)

The Tata Safari is the first SUV indigenously

developed in India. One might consider it a bit obese and massive, but the Safari
is a model to reckon with, due to its symbolism with the indigenous effort. Tata
(SUV) The Tata Safari with its diesel variants targets the middle class consumer
and offers Tata SUV cars between rupees seven and nine lakhs. Tata Safari
variants include

Safari DL 4 x2 LX TCIC (Diesel)

Safari DL 4 x2 LX TCIC is the entry level variant of the upgraded model of
Tata Sumo. New cars have a show room price of around Rs.6,51,000 and on-
road price of around Rs.7,30,000. Safari DL 4 x2 LX TCIC car prices vary with
the car dealer's location.

Safari DiCOR LX 4x2 (Diesel)

New cars in this series have a showroom price ranging from around seven lakhs
to around eight lakhs inclusive of all charges like insurance, octroi, RTO, etc.
Safari DiCOR LX 4x2 car prices vary with the car dealer's location.

Safari DiCOR Exi 4x2 (Petrol)

This variant is packed with attractive looks, powerful engine and everlasting
performance and reliability features. At the showroom, this car costs around
Rs.8,24,000 with an on-road price of around Rs.9,23,000. This includes standard
ancillary charges also.

Safari DiCOR EX 4x2 (Diesel)

Safari DiCOR EX 4x2 is equipped with sporty looks and attractive features. The
Safari DiCOR EX 4x2 is now available at a showroom price of around
Rs.8,25,000 with an on road price of around Rs.9,25,000 including
supplementary charges.

Safari DiCOR LX 4x4 (Diesel)

This variant is packed with attractive looks, powerful engine and everlasting
performance and reliability features. New cars have a show room price of
around Rs.8,53,000 and on-road price of around Rs.9,60,000. Safari DiCOR LX
4x4 car prices vary in lakhs upon the car dealer's location.

Safari DiCOR EXI 4X4 (Petrol)

New cars in this series have a showroom price ranging from around nine lakhs
to around ten lakhs inclusive of all charges like insurance, octroi, RTO, etc.
Safari DiCOR LX 4x2 car prices vary with the car dealer's location.

Safari DiCOR EX 4X4 (Diesel)

Safari DiCOR EX 4X4 promises enduring performance and complete reliability
with its robust looks and powerful engine. At the showroom, this car costs
around Rs.9,14,000 with an on-road price of around Rs.10,23,000. This includes
standard ancillary charges also.

Safari DiCOR VX 4X2 (Diesel)

Safari DiCOR VX 4x2 is equipped with sporty looks and attractive features.
New cars have a show room price of around Rs.10,25,000 and on-road price of
around Rs.11,47,000. Safari DiCOR VX 4X2 (Diesel) car prices vary in lakhs
upon the car dealer's location.

Safari DiCOR VX 4X4 (Diesel)

Safari DiCOR VX 4X4 boasts for advanced technology engine and attractive
looks. At the showroom, this car costs around Rs.11,19,000 with an on-road
price of around Rs.12,51,000. This includes standard ancillary charges also.

Tata Winger (SUV)

The Tata Winger is a versatile maxi van based on an

older generation Renault van - Trafic. It is designed to seat 9 to 13 passengers
with generous interior space, more head and leg room, and a wide luggage
space. The new Winger takes care of passenger comfort by providing all front
facing seats that are equipped with magazine pockets, bottle holders, spot lamps,
grab handles, and a music system.

Winger Luxury Long WB Flat Roof AC (Diesel)

The Winger Luxury is the top most variant in the Winger family. It has top
range price tag along with several features. The mode has nine individual bucket
seats with adjustable headrest, armrest and seat belts. Body coloured exteriors
add up to its attractive looks. It is the ideal vehicle for its pleasure trips to near
by destination, corporate and business use and for large families also. The plush
car like interiors provides a good ambience of luxury as well as space.

Winger Designer Car by Dilip Chhabria - Infibeam Exclusive

Recently launched Tata Winger got rave reviews from all

over the world. Offering mobility for passengers, this vehicle can take care of
corporate, school, and institutional requirements.

Safety apart, brightly lit interiors, cool ambience and plush furnishing provide
an incentive to passengers who always seek to avoid the drudgery of city or long
distance travels.

Tata (Hatchback)

Popular Tata hatchback car prices begin from Tata hatchback cars at a bit above
rupees two lakhs eighty thousand to Tata hatchbacks at a bit above rupees four
lakhs seventy-thousand. Popular Tata hatchback models include
Tata Nano (Hatchback)

The Tata Nano is presently the world's cheapest small

car that is manufactured by Tata Motors in India. It is a rear-engined, four-
passenger city car. But despite the price, Tata Nano has not compromised in
quality when it comes to performance & other specifications like fuel efficiency,
emmission and safety. The Tata Nano runs on petrol and come with a warranty
of 18 months or 24,000 km, whichever is earlier. The Tata Nano comes in three
trim levels and their key features available at the time of launch are:

Nano Standard (Petrol)

The Tata Nano Standard, as the name indicates is the standard version of the
Tata Nano. It comes in three color options, single-tone seats, and fold-down rear
seat.

Nano CX (Petrol)
The Tata Nano CX variant is equipped with heating and air-conditioning
(HVAC), two-tone seats, parcel shelf, booster-assisted brakes, and fold-down
rear seat with nap rest. This variant is available in five color options.

Nano LX (Petrol)
The Tata Nano LX encompasses all the features of CX like heating and air-
conditioning (HVAC), two-tone seats, parcel shelf, booster-assisted brakes, and
fold-down rear seat with nap rest. Apart from that it also has complete fabric
seats, central locking, front power windows, and body colored exteriors in three
premium colors. Other additional attributes of the Tata Nano LX are fog lamps,
electronic trip meter, cup holder in front console, mobile charger point, and rear
spoiler. Many of these features are not available on current entry-level small
cars in the country.

Tata Indica (Hatchback)

The most desirable car of the Indian auto market for

its great styling, price and low maintenance. Tata (Hatchback) The Tata Indica
with its diesel variants targets the middle class consumer and offers an on-road
price range between rupees two and five lakhs. Tata Indica variants include

Indica Xeta GLE (Petrol)

New cars in this series have a showroom price ranging from around two lakhs to
around three lakhs inclusive of all charges like insurance, octroi, RTO, etc.
Indica Xeta GLE (Petrol) car prices vary with the car dealer's location.

Indica Xeta GLS (Petrol)

The mid sized Indica Xeta GLS hatchback throws a tough competition in its
segment for its economical price range with exclusive features. At the
showroom, this car costs around Rs.2,95,000 with an on-road price of around
Rs.3,30,000. This includes standard ancillary charges also.

Indica Xeta GLG (Petrol)

This petrol variant of Indica Xeta possesses classy looks and powerful engine.
The Indica Xeta GL is now available at a showroom price of around Rs.3,20,000
with an on road price of around Rs.3,55,000 including supplementary charges.

Indica V2 DLE (Diesel)

Indica V2 DLE promises enduring performance and complete reliability with its
attractive looks and powerful engine. At the showroom, this car costs around
Rs.3,42,000 with an on-road price of around Rs.3,83,000. This includes standard
ancillary charges also.

Indica Xeta GLX (Petrol)

The perfect combination of power, style and performance is Indica Xeta GLX.
The Indica Xeta GLX is now available at a showroom price of around
Rs.3,45,000 with an on road price of around Rs.3,86,000 including
supplementary charges.

Indica V2 DLS (Diesel)

The advanced technology engine, attractive looks and decent performance
makes Indica V2 DLS different from others in its segment. New cars have a
show room price of around Rs.3,60,000 and on-road price of around
Rs.4,00,000. Indica V2 DLS car prices vary with the car dealer's location.

Indica Dls Turbo (Diesel)

New cars in this series have a showroom price ranging from around three lakhs
to around four lakhs inclusive of all charges like insurance, octroi, RTO, etc.
Indica Xeta GLE (Petrol) car prices vary with the car dealer's location.

Indica Dlg Turbo (Diesel)

The advanced technology engine, attractive looks and decent performance
makes Indica DLG Turbo different from others in its segment. At the
showroom, this car costs around Rs.3,92,000 with an on-road price of around
Rs.4,40,000. This includes standard ancillary charges also.

Indica Dlx Turbo (Diesel)

The advanced technology engine, attractive looks and decent performance
makes Indica DLG Turbo different from others in its segment. The Indica Xeta
GLX is now available at a showroom price of around Rs.4,10,000 with an on
road price of around Rs.4,60,000 including supplementary charges.

Tata Indica Vista (Hatchback)

The latest and stylish version of Tata Indica is

launched. The body not only looks elegant but the features are advanced with a
touch of style. The side and front view are so enhanced that it is hard to believe
it is an improvised version of the Indica. The car comes in three engine options
namely 1.2 Litre Petrol, 1.3 Litre Quadrajet Diesel and the re-worked version of
1.4 Litre turbocharged-intercooled 475 IDI engine. The interior comforts have
lumbar support for the front seats, height adjustable driver seat, tilt adjustable
steering wheel, a dual din music system with USB and AUX input and a remote
control. It also has front and rear fog lamps. The engine and the gear box are
FIAT Europe modeled.

Indica Vista Safire Terra (Petrol)

The model name is Safire Terra and it is a new hatchback car in the offering. It
belongs to the B+ Segment. The average city mileage is 11.00 kmpl. Though
made for the Indian roads it is powered by a range of internationally acclaimed
power trains. The engine type is Multi-Point Fuel Injection Petrol Engine.
Vacuum assisted Independent Dual Circuit, Diagonal Split and Hydraulic Brake
is present. The interiors are typical Indica style, with a single tone dash board.

Indica Vista Safire Aqua (Petrol)

It has an in line, 1.2L, MPFI, Safire petrol engine. The transmission is manual
with a 5 speed gear box. It comes with power steering and a rack and pinion
type steering gear. The fuel type is petrol with a front brakes which is ventilated
disc type and rear brake which is semi independent. The rear brake also has coil
spring and shock absorber.

Indica Vista TDi Terra (Diesel)

It has an in line, 1.2L, MPFI, Safire petrol engine. The engine displacement is
1248 and the fuel supply system is MPFi with a super charger. It has a 5 speed
gear box with manual transmission. The front suspension is independent while
the rear is semi independent. The front brake is ventilated Disc while the rare
break is drum type. The fuel type is Diesel with a tank capacity of 37 L.

Indica Vista Safire Aura (Petrol)

The all new Tata Indica Vista Safire Aura comes with a 1.2L powerful petrol
engine, fog lamps, integrated CD system and speakers. Not just that, it also
comes with warning buzzers. It has an engine displacement of 1,172 cc. The fuel
type is petrol with a 5 speed gear box.

Indica Vista TDi Aqua (Diesel)

The engine type is in- line with 475IDI Turbo with an engine displacement of
1172.It has 4 cylinders with MPFi type of fuel supply system. A turbo charger is
lacking but it has a super charger. Front suspension is independent while the rear
suspension is Semi-Independent; twist beam with coil spring and shock
absorber. It has power steering with a rack and pinion type of steering gear. The
fuel type is diesel.

Indica Vista Quadrajet Aqua (Diesel)

Swept back headlamp cluster, peeled-petal shape give it a better look as
compared to the Indica. The interiors are amicable with 3-Step folding of the
rear seat for more luggage space. This version is equipped with a Quadrajet
Engine, which is good as difference in power when AC is on can hardly be felt.
The drive is smoother with lesser noise inside.

Indica Vista Quadrajet Aura (Diesel)

The exteriors characterized by External Antenna, High Mounted Stop Lamps
(Buld),Body Color Bumpers, Chrome Plating for Exhaust, Half Wheel Caps,
Black Door Handles, ORVMs Black (Only on RHS)and Black Rub Rail make it
attractive. It has 60:40 Flip & Fold on Rear Seat, Pen Holder, Card Holder and
Coin Box (In Glove Box), 3-Spoke Steering wheel, Hydraulic Power Steering
and Front Power Outlet.

Tata Wagons

Tata wagons have always held a special place in the market. Currently, Tata
markets only one model, the Tata Indigo Marina, across seven variants including
both diesel and petrol.

Tata Indigo Marina (Wagon)

The Tata Marina is essentially modeled on

the lines of a station wagon that combines the luxury of the sedan along with the
roomy features and sizeable appearance of a MUV. Tata Wagons The Tata
Indigo Marina with its diesel variants targets the middle class consumer and
offers Tata wagon cars between rupees five and seven lakhs. Tata Indigo Marina
variants include

Indigo Marina GLS (Petrol)

Indigo Marina GLS is the entry level variant of the Indigo model equipped with
impressive interiors and all the latest features available in its segment. New cars
have a show room price of around Rs.4,55,000 and on-road price of around
Rs.5,10,000. Indigo Marina GLS car prices vary with the car dealer's location.

Indigo Marina GLX (Petrol)

New cars in this series have a showroom price ranging from around four lakhs
to around five lakhs inclusive of all charges like insurance, octroi, RTO, etc.
Indigo Marina GLX (Petrol) car prices vary with the car dealer's location.

Indigo Marina LS (Diesel)

Indigo Marina LS promises enduring performance and complete reliability with
its decent looks and powerful engine. At the showroom, this car costs around
Rs.5,00,000 with an on-road price of around Rs.5,65,000. This includes standard
ancillary charges also.

Indigo Marina LX (Diesel)

Indigo Marina LX is marked for its advanced technology and impressive
performance. The Indigo Marina LX is now available at a showroom price of
around Rs.5,45,000 with an on road price of around Rs.6,10,000 including
supplementary charges.
Indigo Marina GSX (Petrol)
Indigo GSX is desirable for its eye-catching looks and high fuel efficiency. New
cars have a show room price of around Rs.5,70,000 and on-road price of around
Rs.6,40,000. Indigo Marina GSX car prices vary with the car dealer's location.

Indigo Marina Lx Dicor (Diesel)

Indigo Marina Lx Dicor wins millions of heart of the Indian customers with its
elite exterior as well as interior features. At the showroom, this car costs around
Rs.6,00,000 with an on-road price of around Rs.6,70,000. This includes standard
ancillary charges also.

TATA & FIAT

IN a development that could see a major realignment in the

domestic automobile industry, Tata Motors and Fiat came
together on a single platform on Friday to announce a
strategic relationship for sales and marketing of Fiat cars
through Tata dealerships.

Both Tata Motors' Chairman, Mr Ratan Tata, and Fiat SpA

Chief Executive Officer, Mr Sergio Marchionne, who had
specially flown in to be present at the press conference,
were quick to point out that it was not a joint venture yet,
but dropped enough hints to suggest that this first step
could see both the auto giants entering into a deeper
relationship.

"This is not a joint venture, but this is the start of a

relationship which could go beyond even a joint venture," Mr
Tata said. "It is a relationship which is beginning to form.
We want to give it time," Mr Marchionne said. Earlier, Tata
Motors' Managing Director, Mr Ravi Kant, told reporters that
a selection of Fiat cars along with service and spares will be
available across Tata dealers from March. Dealers will
display the new Fiat logo along with that of Tata. This deal is
the first of several joint initiatives that has been started
after the two carmakers signed a memorandum of
understanding in September 2005.

Mr Marchionne agreed that Fiat has not been successful in

making any dent in the Indian market.

"Today's agreement is a recognition that we do need to have

a major presence in the market," he said. Mr Tata also said
that though the Tata Motors was running at nearly full
capacity, no decision has been made on utilising Fiat's
capacity. "Whether we do it in Pune, Ranjangaon or a new
location remains to be seen," Mr Tata said. He said the
current alliance was an evolving relationship that did not
have any barriers.

"It is very prudent not to overpromise or overstate. Probably

this is the healthiest way to start a relationship with no
holds barred to where we go," Mr Tata said.

Mr Marchionne said there is a possibility of the product

portfolio in India being expanded, though it will not be done
this year. He said during the last 12 months, Fiat has taken
a conscious decision to open itself to other car companies
globally. "It is also important to share its technology,
revenues and product development capabilities," he said.

Mr Marchionne said even though the company has tied up

with Suzuki for the diesel engine plant being set up in India,
it would not pose a problem for any new joint ventures with
other partners.

He said Fiat was financially stable after a long time.

"We have the highest of financial stabilities so far and

probably we have the best dealership team so far," he said.
An introduction to the success story known as Cargo Motors
Limited. The head office of the company situated at New Delhi.

The timeless beauty of Kutch is overwhelming in its starkness.

A perceptual challenge to those who have sought to make a
livelihood in its vastness, to tame its desert sand. Late Shri Y.P.
Nanda a person who took up the challenge.

Cargo Motors Limited was established by late Shri Y.P. Nanda,

our founder Chairman & Managing Director. He started his
career in the Automobile Industry around 1948 and in 1959
seeing his enterprising abilities Telco awarded a Dealership to
the Company for Sales and Service of Tata Vehicles, for the
remote area of Kutch at Gandhidham in Gujarat.
At that time Kutch was a very remote and secluded area in
Gujarat. It was considered extremely backward and barren. A
major portion of the territory comprised of the hostile desert
known as the Rann of Kutch. Late Shri Y.P. Nanda took up the
challenge of developing the area for Tata Vehicles and went on
to become an eminent personality in the Automobile Industry
who pioneered the development of the Transport Industry in the
Western Gujarat and Kutch in particular. It was his
foresightedness that built Cargo Motors to its present
dimensions.

In pursuit of Telco’s growth Cargo Motors has come a long way.

Starting operations from Gandhidham in 1960 with a first year
sale of 25 vehicles, the sale grew in 1970 to 150 vehicles, in 1980
it went up to 232 vehicles while in 1990 the sales figures were
heartening, they went up to 2500 vehicles, but we did not stop,
our hunger for more was aggravated and in 1996 Cargo Motors
saw the sky, by selling record 10,000 vehicles. Operating from
20 places, we have dealerships in Ahmedabad, Jalandhar,
Vadodhra and Jamnagar apart from Gandhidham all equiped
with the spares, showrooms and service centres as per Telco
specification. Apart from these, we have central, warehouse for
spare parts and a stockyard at Ahmedabad where the buffer
stocks are kept. In addition to above, stocks are kept at
Nawanshaher, Pathankot, Amritsar, Jalandhar for our Punjab
Dealership.

No. of Dealerships & year of Inception

Gandhidham 1959
Jamnagar 1978
Jalandhar 1983
Ahmedabad 1988
Vadodhra 1988

Workshops/Service Centers
With the idea to provide full service under one roof, we have state of
art service centres at the following locations:-

1. Gujarat :
 • Aslali Main Workshop for Commercial Vehicles,Passenger Car
Vehicles and Accidental repairs of Passenger Cars.
• Jetalpur Accidental repairs for Commercial Vehicles.
• Wadej Workshop for Passenger Cars.
• Rajpath Hi-tech Workshop for Indica Cars and other pasenger
cars.
• Gandhidham Commercial Vehicle & Passenger Car Vehicle
• Jamnagar Commercial Vehicle & Passenger Car Vehicle
• Vadodhra Commercial Vehicle & Passenger Car Vehicle
• Mehsana Commercial Vehicle & Passenger Car Vehicle

2. Punjab :

• Jalandhar
• Pathankot
• Nawanshaher

Customer Support Facilities

With a motto "WE CARE", we at Cargo Motors believeingiving
something extra to the customer. in pursuit of creating a more
customer friendly atmosphere, we have services like :

* 24 hour customer care mobile van equipped with all necessary

equipments and trained mechanics, which is just a phone call away
from the customer in need.
* Wrecker to tow the breakdown vehicles to the nearest Cargo
Workshop.
* We would soon be starting with a more customer friendly mode of
payment of workshop bills i.e. through Credit Cards.

Spares
To ensure good and prompt services to our client, to ensure the
customer gets the best and that too without any delay, we have a
huge set up for spare parts spread in an area of about 15,000 sq. feet
and with a capacity of holding substantial stocks. This Spare Parts
division at Jetalpur is the heart of all the service centres owned by
Cargo Motors, while it also serves as a right hand to other Telco
Authorised Service Centres in and around the region in Gujarat.

Other Sub-branches Under Ahmedabad (Cargo House)

• Rajpath (Passenger Car Showroom & Workshop)

• Aslali (Main Workshop)
• Jetalpur (Stockyard & Spare Parts Outlet)
• Surat (Sales Office)
• Godhra (Sales Office)
• Himatnagar (Sales Office)
• Palanpur (Sales Office)
• Mumbai (Liaison Office)
• Daman (Sales Office)

Branches - Vadodhra (Showroom, Workshop & Spare Parts)

Branches - Jamnagar (Showroom, Workshop & Spare Parts)

Branches - Gandhidham (Showroom, Workshop & Spare Parts)

• Mehsana (Major Workshop & Spare Parts Outlet)

• Bhuj (Sales Office)

Branches - Jalandhar (Showroom,

Workshop & Spare Parts)
Other Sub-branches Under Jalandhar (Main Office)

• Nawanshaher (Showroom, Spare Parts & Workshop)

• Amritsar (Sales Office & Spare Parts outlet)
• Pathankot (Showroom, Spare Parts & Workshop)
• Phillaur (Sales Office)
We at Cargo Motors, believe in total customer satisfaction, keeping in
mind the socio-economic growth. To add to nations growth, we
believe infuel saved is fuel produced and therefore fuel conservation
is the need of the hour. To ensure this we request all the vehicle
owners to observe the following and participate in the growth of the
nation.

• Keep the engine always well tuned.

• Use recommended lubricants
• Maintain correct tyre pressure
• Drive at 50-60 Kmph.
• Keep Air and fuel filter clean
• Use engine exhaust brakes
• Visit nearest Authorised Work stations at prescribed regular
intervals

PRECAUTIONS :-
DO’S
• Use recommended oils and lubricants only.
• Change oil in engine, gear box, transfer case, steering
system, front live axle and rear axle at regular intervals.
• Use genuine oil filter and fuel filter elements. Replace
them at regular intervals.
• Clean air filter element regularly. Replace filter element
when service indicator shows red band even after
cleaning the filter element.
• Ensure periodic servicing as per maintenance schedule.
• Insite on use of genuine Telco spare parts.
• Ensure that caps of auxiliary tank and radiator are firmly
fillted to keep the cooling system pressurised and to
maintain collant level useradiator cap only of 1.0 kg/cm2
(14PSI), for replacement.
• Check tyres for damage from time to time and remove any
foreign bodies embedded in reads. When replacing tyres,
have the wheel balanced. Keep grease, oil and fule away
form the tyres. In case of uneven tyre wear get the vehicle
attended to any of our authorised service set-ups.
• Maintain correct tyre pressure.
• Check battery every week and top up electrolyte level.
Keep battery terminals clean and cable joints tight. Apply
vaseline/petroleum jelly on terminal. Use distilled water
only for topped up.
• Observe correct polarity when connecting battery
terminals.
• Disconnect alternator terminals while carrying ouut any
welding on the vehicle.
• Avoid panic braking. Use lower gears while descending
gradients.
• Start the vehicle always in the 1st geat to avoid premature
clutch wear.
• Keep both foot and parking brakes properly adjusted.
• Before engaging reverse gear, ensure that the vehicle is
has come to a stop, delutch, wait for a few seconds and
then shift into reverse gear.
• When parking on slopes, use wheel chocks, apply parking
brake and keep vehicle in low gear.
• In case of emergency parking or breakdown on road, pull
the hazard warning switch to flash all the blinker light to
warn other road users.
• Release parking brake before driving off.
• Crank the engine only when glow plug indicator light is
`OFF’.
• Release the Ignition key as soon as engine starts.
• Retighten wheel mounting nuts after 100 km of every
wheel change. Tightening touque : 12 - 15 mkg.
• Use only recommended fises and always keep spare
fuses in the box.
• In case of engine not starting first check the fuse of fuel
injection pump solenoid.
 • Inspect the engine timing belt at every 16,000 km. And
replace if found torn, cracked, worn or soaked in oil.
• Ensure doors are properly closed.
• Insulation in the cab from should be kept-up in good
condition.
• If your vehicle has a turbocharged engine, keep engine in
idling speed for atleast a minute after starting and also
before stopping it, to protect the turbo charger against
damage due to oil starvaion.
• After parking in the sun, drive with windows rolled down
for a few minutes to below off hot air before switching on
AC.
• Keeping all windows rolled up when AC is working.
• During stop and go city driving use lower gears to obtain
efficient cooling.
• If you feel irritation in the eyes due to smoke or during
long drive, stop AC and ventilate for half a minute by
opening doors.
• Before stopping the engine first switch off AC and then
the blower.
• During off season operate the air conditioner a few times
every month to libricate components.

DON'TS:

• Do not crank the engine when glow plug indicator is "ON".

• Do not start the vehicle if Brake fail Indicator is `ON’.
• Do not use Clutch Pedal as Foot Rest. This will reduce
clutch life.
• Do not coast vehicle in neutral and engine switched off
position. This is safety hazard.
• Do not run engine without Radiator Cap. Use genuine cap
only, to keep system pressurised.
• Do not overtighten engine oil filter.
• If your vehicle has a turbocharged engine, do not stop the
engine at once, allow it to run at idling speed for atleast 1
minute. Also do not accelerate engine till the engine oil
pressure has built up.
• Do not open any hose/pipe points of AC system, where
fitted.
 OBJECTIVES
THE MAIN OBJECTIVES SET BEFORE THIS
RESEARCH PROJECT ARE AS FOLLOWS:-

1.The main objective behind this research project to know

the customer perception about cars.

2.Secondly, we want to study the preference of the people

regarding cars based on their perceptions.

3.To analyze value for money for various cars.

4.To analyze economic viability of diesel and petrol cars.

 2

RESEARCH METHODOLOGY

RESEARCH METHODOLOGY:- IT IS A SYSTEM OF

MODELS, PROCEDURES AND TECHNIQUE SUSED TO
FIND THE RESULTS OF A RESEARCH PROBLEM.
What is RESEARCH?
In simple words, RESEARCH refers to a systematic
method consisting of studying the problem, formulating a
hypothesis, collecting the data, analyzing the data and
reaching certain conclusions either in the form of solutions
towards the concerned problem or in certain generalizations
for some theoretical formulation.

DEFINITION OF RESEARCH:- ACCORDING TO

CLIFFORD WOODY, “RESEARCH means defining and
redefining problems, formulating hypothesis or suggested
solutions, collecting, organizing and evaluating data, making
deductions and reaching conclusions and at last carefully
testing the conclusions to determine whether they fit the
formulated hypothesis”.

In other words, a RESEARCH is an organized set of

activities to study and develop a model or procedure
/technique to find the results of a realistic problem supported
by literature and data such that its objective is optimized
and further make recommendations/interferences for
implementations.

Research in common parlance refers to a search for

knowledge. One can also define research as a scientific and
systematic search for pertinent information on a specific
topic.

The word research has been derived from French word

Researcher means to search.

2
7
FRANCIES RUMMER defined “Research: It is a
careful inquiry or examination to discover new
information or relationship and to expand or verify
existing knowledge.

Research is the solution of the problem, whether created or

already generated. When research is done, some new outcome
is there, so that the problem (created or generated) can be
solved.

TYPES OF RESERCH: - There are mainly eight types of

research those are as follows:

• Descriptive v/s Analytical research:- Descriptive

research is a research which is done for the activity
already done. It is used for the purpose of data
2
collection. In this type of research the researcher has no
control on the variables. He can report only what has
happened? Or what is happening? E.g. how many
persons come for shopping in a mall? Or preference of
people to buy a toothpaste.

On the other hand, In Analytical research the

researcher has to use facts or information already
available and analyze these to make a critical evaluation
of the material.

2
8
• Applied v/s Fundamental research:- Applied research
aims at finding a solution for an immediate problem and
fundamental research is done for knowledge sake only.
• Quantitative v/s Qualitative research:- Quantitative
research is used for data collection only and Qualitative
research is motivational research.
• Conceptual v/s Empirical research;- Conceptual
research is done for giving a new concept to the people
and Empirical research is done for comparing two
things.
• One time research:- One time research is done for a
particular time period like Year, Month etc. E.g.
research for product in 2008.
• Field setting research:- In this type of research, we
choose a particular field and do research work for that
field only.
• Historical research:- In this type of research, we choose
a past incident and do research work on that. E.g. who
was responsible for the partition of INDIA and
PAKISTAN?
• Conclusion oriented research:- In this type of research,
we do research to arrive at a conclusion.
 RESEARCH DESIGN:

Research Design is the conceptual structure within

which research is conducted. It constitutes the
blueprint for collection, measurement and analysis of
data. The design used for carrying out this research is
Descriptive.

DATA TYPE: In this research the type of data

collection is

1 Primary data
2 Secondary data

DATA SOURCE: The sources of collection of

secondary data are:
 1 Questionnaire
2 Books
3 Websites
4 Magazine
5 Brochure

SAMPLING PLAN:

It is very difficult to collect information from every

member of a population. The time and costs are the
major limitations that the researcher faces.

A sample of 100 respondents were selected on the basis

of convenient sampling technique. The individuals were
selected in the random manner to form sample and data 3
were collected from them for the research study.

For the collection of primary data, a QUESTIONNAIRE with

questions was prepared and a sample of 100 people was taken..

After analyzing all the questionnaires, interpretating the whole

data and preparing the required data sheets and percentages,
every question is analyzed separately and proper diagrams are
prepared and interpretation is given separately for each and
every question.
 3
1
3
1

3
2
 DATA ANALYSIS
AND
INTERPRETATION

Question1. Which version of car do you own?

1. Diesel

2. Petrol

Diesel 61.3%
Petrol 38.7%

sale of cars

38.7

1
2

61.3

INTERPRETATION: - From the above data, we

came to know that about 61.3% people have diesel
and 38.7% have petrol cars..
 3

Question.2.Which company’s car do you own?

1. TATA 2.
MARUTI SUZUKI

3. HONDA
4.HYUNDAI

COMPANY SALES %AGE

TATA 35.5
MARUTI SUZUKI 41.2
HONDA 10.2
HYUNDAI 13.1

4
13.10%

3 1
10.20% 35.50%
1
2
3
4

2
41.20%
INTERPRETATION:- HONDA<HYUNDAI<TATA<MARUTI SUZUKI
(in sales)

Question.3. Do you agree that diesel cars are

more promising than petrol cars in terms of
economic viability?

1.AGREE 2.DISAGREE

3.CAN’T SAY

OPTIONS RESULT

(in %age)
AGREE 62
DISAGREE 36
CAN’T SAY 2
 3
2.00%

2
36.00% 1
2
3
1
62.00%

INTERPRETATION:- From the above data interpretation 62%

agree, 36% disagree and 2% can’t say..

Question4. Which of the following brands of

cars will you prefer?

1. TATA INDIGO 2.MARUTI SWIFT 3

DEZIRE

3. HONDA CITY 4.HYUNDAI

VERNA

BRAND %age
TATA INDIGO 32.4
MARUTI SWIFT DEZIRE 40.6
HONDA CITY 17.2
HYUNDAI VERNA 9.8

4
9.80% 1
3
32.40%
17.20% 1
2
3
4

2
40.60%

INTERPRETATION:-MARUTI SWIFT DEZIRE>TATA

INDIGO>HONDA CITY>HYUNDAI VERNA..

Question.5. why did you prefer this particular

brand?

1. Fuel Economy 2.Price

3. Sophisticated Interior 4.Safety

3
 5. Engine Performance 6.All of the
above

Particular %age
Fuel Economy 12
Price 15
Sophisticated Interior 6
Safety 7
Engine Performance 8
All of the above 52

60.00%
52.00%
50.00%

40.00%

30.00%
Series1

20.00%
15.00%
12.00%
10.00% 7.00% 8.00%
6.00%

0.00%
1 2 3 4 5 6

INTERPRETATION:-. From the above data interpretation, we

came to know that

different customers have their own perception according to

their respective needs..
Question.6.
(a) How would you rank the following car on
the parameters of the
comfort,interior,brand name,looks and space?
COMPANY TATA MARUTI HYUNDAI HONDA
NAME MOTORS SUZUKI
CAR’S TATA MARUTI HYUNDAI HONDA
NAME INDIGO SWIFT VERNA CITY
DEZIRE
PARAMETE
RS

COMFORT 25 27 20 28
(%)
INTERIOR 18 25 26 31
(%)
BRAND 25 18 23 34
NAME (%)
LOOKS (%) 14 32 17 37
SPACE (%) 27 20 22 31
 100%
90% 28.00% 31.00% 31.00%
34.00% 37.00%
80%
70%
20%
60% 26% 22% Series4
23% 17%
50% Series3

27% Series2
40% 20%
18% Series1
25% 32%
30%
20%
25% 25% 27%
10% 18% 14%
0%
1 2 3 4 5 6

INTERPRETATION:- From the above data interpretation, we

came to know that different customers have their own perception
according to their respective needs..

Q.6(B) How would you rank the following cars

on the basis of the safety,price,fuel economy
and engine performance.

COMPANY TATA MARUTI HYUNDAI HONDA

NAME MOTORS SUZUKI
NAME OF CARS TATA MARUTI HUYNDAI HONDA
PARAMETERS INDIGO SUZUKI VERNA CITY
DEZIRE
SAFETY (%) 10 10 35 45
PRICE (%) 53 31 9 7
FUEL 33 27 17 23
ECONOMY(%)
ENGINE 22 31 18 29
PERFORMANCE
(%)
 100%
22% 18%
90% 31% 29%
80%
70% 33% 17%
23% Series4
60% 27%
9% Series3
50% 7%
Series2
40%
53% Series1
30% 31%
35% 45%
20%
10% 10% 10%
0%
1 2 3 4

INTERPRETATION:- From the above data

interpretation, we came to know that different
customers have their own perception according to
their respective needs.

Q.6(C) How would you rank cars on the basis

of following features and services ?
3
CAR’S NAME TATA MARUTI HYUNDAI HONDA 9
PARAMETER INDIGO SWIFT VERNA CITY
S DEZIRE

MAINTENAN 11 9 39 41
CE COST (%)
AFTER 39.1 35.8 10.1 15.0
SALES
SERVICES(%
)
A.C. (%) 15.8 20.6 20.9 42.7
NOISE(%) 22.1 20.9 25 22
PICK UP(%) 22 18 29 31

100%
90% 15%
22%
80% 41% 10% 31%
43%
70%
60% 25%
35% Series4
50% 29% Series3
20%
40% 39%
Series2
30% 30%
Series1
21% 18%
20% 40%
9%
10%
11% 16% 22%
0% 22%
1 2 3 4 5

INTERPRETATION:- From the above data

interpretation, we came to know that different
customers have their own perception according to
their respective needs..

Question.7. According to you which car

provides value for money? 4
1. TATA INDIGO 2.MARUTI
SWIFT DEZIRE

3. HYUNDAI VERNA 4.HONDA CITY

PARTICULARS PERCENTAGE
TATA INDIGO 40
MARUTI SWIFT DEZIRE 35
HYUNDAI VERNA 10
HONDA CITY 15

40% 40%

35% 35%
30%
25%
20%
15%
Series1
10% 15%
10%
5%
0%
1 S1
2
3
4

INTERPRETATION:- From the above data, it is

clear that TATA INDIGO provides more value for
money and HYUNDAI VERNA will provide less value
for money.
5
 LIMITATIONS

THE MAIN LIMITATIONS THAT CAME ACROSS

WHILE DOING THIS RESEARCH PROJECT ARE
AS FOLLOWS:-

1. LIMITED TIME.

2. PEOPLE DID N’T EASILY GET READY FOR FILLING

THE QUESTIONAIRES.

3. LACK OF AWARENESS REGARDING RESEARCH

TOPIC AMONG THE PEOPLE.

4. LIMITED SAMPLE.

5.LACK OF OPENNESS REGARDING VIEWS.

5
3
5
 FINDINGS

THE MAIN FINDINGS FROM THE ABOVE

RESEARCH ARE AS FOLLOWS:-

1. About 61.3% people have to be preferred

diesel virgin cars and 38.7% people have to
be preferred petrol virgin cars.

2. About 41.2% people have to be buy MARUTI

SUZUKI, 35.5% have to be buy TATA, 13.1%
people have to be buy HYUNDAI and 10.2%
people have to be buy HONDA cars.

3. It was found that 62% people consider

diesel cars more economically viable, 36%
people consider petrol cars more economically
viable and 2% people consider can’t says.

4. About 40.6% people are preferred to buy

MARUTI DEZIRE, 32.4% people are preferred
TATA INDIGO, 17.2% people are HONDA CITY
and 9.8% people are preferred to buy
HUYNDAI VERNA.

5. Most of the people prefer brands by

considering all the features of that brands
while purchasing the cars.

6. We come to know that different customers

have ranked different cars on the basis of
various parameters linked with their
perception.

7. We came to know that TATA INDIGO

provides more value for money(40%),MARUTI
SWIFT DEZIRE and HONDA CITY provide 35%
and 15% values respectively and Hyundai
verna provide less value for (10%).

5
 SUGGESTIONS
THE MAIN SUGGESTIONS GIVEN BY PEOPLE DURING
THIS RESEARCH ARE AS FOLLOWS:-

1. The company should make efforts to improve their

interior and engine performance.

2. The company should increase the safety facility in

their cars.

3. There should be proper sitting facility in their

service center.

4. There should be a proper synchronization among

various showrooms and service centers of the
company.

5. There should be proper parking facility for every

customer.
 CONCLUSION
The development of project “CUSTOMER
PERCEPTION” is a original creative. Me as MBA
student has tried to increase my experience and
knowledge by working in a practical world. The
project has been a rewarding experience in many
ways. We have gained as in sight into the working
of project –“CUSTOMER PERCEPTION”.

In course of development of this

project I HAVE introduced too much questions and
got a survey regarding the [consumer perception
about different cars, The project “CUSTOMER
PERCEPTION” is based on information about various
cars from different resources like showrooms,
websites, field study etc.. It provides a mean to the
users to know many things about cars, their
manufactures and their dealers.

Finally, we would like to mention that this project

has given us an idea of handling real situations. We
have made our sincerest efforts to complete this
work as much perfection as possible.
 FUTURE
ENHANCEMENT

None can claim to be perfect. I think, I can

make this project named “CUSTOMER PERCEPTION”
better than this by adding more features. There are
many things that we have dreamed about this
project. But all can not be come true. It may be our
carelessness or bad luck. More features that should
be added are more and more cars, their
manufacturers, their dealers, and more questions
for customers and specifying the customers on their
respective needs etc.. This project is the result of
the blessings of elders and our practice that we had
done in comp. field till now. And we believe that
“perfect practice makes man little bit near to
perfection”.
 BIBLIOGRAPHY 5
6
9

The Material for the RESEARCH on

the topic
“CUSTOMER PERCEPTION
REGARDING THE CARS” has been
collected from the following sources:
WEBSITES:-
1. www.google.co.in
2. www.yahoo.com
3. www.cmpl.com
BOOKS REFERED:-
1. BUSINESS RESEARCH METHODOLOGY
AUTHORS: - DONALD R. COOPER
PAMELA S. SCHINDLER
2. RESEARCH METHODOLOGY
AUTHOR:-R. PANNEERSELVAM

6
1
 ANNEXURE
An Empirical Study to know the customer perception
about cars.

Please fill the following:-[Your information will be used for research

purpose only and kept secret]

Name…………………………………….
Age…………………………………………….

Gender…………………………………….
Occupation……………………………………

Address………………………………………………………………………
……………….

Phone No.……………………………………….

Please (√ the options given in the answers which are most suitable to you.
You can answer more than one option if required.

Question1. Which version of car do you own?

1. Diesel

2. Petrol

Question.2. Which Company’s car do you own?

1. TATA 2.
MARUTI SUZUKI

3. HONDA
4.HYUNDAI

Question.3. Do you agree that diesel cars are

more promising than petrol cars in terms of
economic viability?
 1.AGREE 2.DISAGREE

3.CAN’T SAY

Question4. Which of the following brands of 3

cars will you prefer?

1. TATA INDIGO 2.MARUTI

SWIFT DEZIRE

3. HONDA CITY 4.HYUNDAI

VERNA

Question.5. why did you prefer this particular

brand?

1. Fuel Economy
2.Price

3. Sophisticated Interior
4.Safety 3
5. Engine Performance 6.All
of the above

Question.6. (a) How would you rank the

following car on the parameters of the
comfort,interior,brand name,looks and space?

COMPANY TATA MARUTI HYUNDAI HONDA

NAME MOTORS SUZUKI
CAR’S TATA MARUTI HYUNDAI HONDA
NAME INDIGO SWIFT VERNA CITY 3
PARAMETE DEZIRE
RS
COMFORT
(%)
INTERIOR
(%)
BRAND
NAME (%)
LOOKS (%)
SPACE (%)

Q.6(B) How would you rank the following cars

on the basis of the safety,price,fuel economy
and engine performance.

COMPANY TATA MARUTI HYUNDAI HONDA

NAME MOTORS SUZUKI
NAME OF CARS TATA MARUTI HUYNDAI HONDA
PARAMETERS INDIGO SUZUKI VERNA CITY
DEZIRE
SAFETY (%)
PRICE (%)
FUEL
ECONOMY(%)
ENGINE
PERFORMANCE
(%)

Q.6(C) How would you rank cars on the basis

of following features and services ?
3
CAR’S NAME TATA MARUTI HYUNDAI HONDA 9
PARAMETER INDIGO SWIFT VERNA CITY
S DEZIRE

MAINTENAN
CE COST (%)
AFTER
SALES
SERVICES(%
)
A.C. (%)
NOISE(%)
PICK UP(%)

Question.7. According to you which car

provides value for money?

1. TATA INDIGO 2.MARUTI

SWIFT DEZIRE

3. HYUNDAI VERNA 4.HONDA CITY

QUESTION .8. Your valuable suggestions: 6

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THANKS FOR YOUR PRECIOUS TIME