BOOK
MARKETING,
PROMOTION
&
SOCIAL
NETWORKING



TIMELINE
CHECKLIST





Weeks

√
 Item
 from
Pub

Date


 Start
seeking
endorsements
[author]
 –
32


 Consider
producing
Advance
Reader’s
Copies
(aka
ARCs
or
galleys)
 –
32

[author
and/or
publicist]


 Plan
for
publicity
/
begin
interviewing
publicists
[author]
 –
28


 Plan
for
other
consumer
promotion
and
advertising
[author]
 –
28


 Develop
online
marketing
plan
[author
and/or
publicist]
 –
28


 Create
a
marketing
plan
summary
[author
and/or
publicist]
 –
26


 Subscribe
to
book
industry
newsletters
and
publications
[author]
 –
24


 Compile
a
press
kit
for
book,
and
plan
for
media
outreach
[publicist]
 –
20


 Send
ARCs
to
major
review
publications
[publicist]
 –
18


 Launch
website/webpage
for
book
[author
and/or
web
developer]
 –
18


 Launch
blog
and
begin
routine
blogging
[author
and/or
web
 –
16

developer]


 Prepare
online
video/audio
content
[author
and/or
outside
vendor]
 –
16


 Establish
social
networking
profiles
[author,
publicist,
and/or
 ‐16

publisher]


 Research
bulk
sales
opportunities—businesses,
associations,
schools,
 –
12

etc.
[author
and/or
publisher]


 Determine
which
book
awards
to
submit
to
[author
and/or
 –
10

publisher]


 Select
trade
shows
to
attend
[author]
 –
10


 Select
book
festivals
to
attend
[author]
 –
10


 Begin
preparing
for
an
author
blog
tour
[author
and/or
publicist]
 –
10


 Find
and
participate
in
relevant
online
groups/forums
[author]
 –
8


 Participate
in
media
training
[author]
 –
8


 Consider
setting
up
book
signing
events
or
workshops
[author]
 –
8


 Start
soliciting
Amazon
customer
reviews
[author]
 –
4


 Sign
up
for
Amazon
Author
Central
account
and
add
content
[author]
 –
4


 Hold
book
launch
party
[author]
 +
1


 Begin
radio/television
interviews
[author]
 +
2


 Visit
bookstores
to
sign
in‐store
copies
of
your
book
(stock
signings)
 +
3

[author]