Google Class Austin University of Texas

Google: Make Sure Your
Customers Can Find You

The University of Texas
at Austin Copyright © 2009 Greg Bright www.get-top-ranking-on-search-engines.com Image Courtesy of NASA
Professional
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Copyright 2008 Greg Bright - Image Courtesy of NASA
“Internet Consultants”
Internet Marketing Expert

Web Designer
Graphic Artist
SEO Expert
Copy Editor
Business Consultant

at Austin
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Copyright 2008 Greg Bright - Image Courtesy of NASA
The Free Stuff
• Simple Tips You Can Implement Immediately

When You Get Back
• Late Breaking News
• Facebook Fun
• Questions & Answers

at Austin
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Greg Bright
• Ace Hardware (Family & Corporate)
• Inventor - Patent Holder – Office Ergonomics
• Print & Internet Advertising Sales AT&T
• Contributing Editor
• Author “Get Top Ranking on Google…..”
• Artist
• Manufacturer
• Internet user since 1989 – Website 1997
• Speaker
at Austin
Professional
Your Best Marketing Tool
• Customers are Searching for Us
• Bill Gates – Surrounded by the Internet – Access

to YOUR Business 24-7 – 60 Million iPhones sold
to date – One Million per week currently
• Customers are Pre-shopping the Internet
• Facebook – 450 Million Users – Business “Pages”

ranked by Google – Beating Google
at Austin • Pepsi – super Bowl Ad
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Copyright © 2009 Greg Bright www.get-top-ranking-on-search-engines.com
What is SEO?

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Google Local Business
Change name to “Google Places”
Easiest Way to Get to the Top
Categorizes Businesses like Yellow Pages
http://www.google.com/local/add/
Yahoo Too
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at Austin
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at Austin
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Search Engine Usage
Other
Bing
Google
Yahoo
Bing
Yahoo
Other
Google

at Austin Source – Internet Retailer
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Keywords
• Keyword Strategy: Try to Match Search
Terms
• Keyword or Keyword “Phrase”
• The First Words Are Most Important
• Many Opportunities to “Place” Keywords
• Title Meta Tag is the Most Important!

at Austin
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at Austin
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Metadata
• Most any computer programming

code has information embedded
in it, which we humans can’t see.
• Meta Tags are embedded in the

programming code of the
website.
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at Austin
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Keywords (Cont.)
• Three per Page

• Naming Files with Keywords
• Keywords in Your Web Address
• Google Image Search
(Most Underutilized Technique)

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at Austin
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Example of How to “see” what an image file
has been named on any website.
Note: File names can only be changed using web design
software programming – this example only shows what a
file has already been named using the software.
Right click on the

image to bring up the
grey “pop up” box as
seen to the right here”

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at Austin
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at Austin
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at Austin
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at Austin
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Image File Names
File Name for Homepage Logo
Wrong –
www.keynamics.com/images/homepagelogo.jpg
Right –
www.keynamics.com/images/ipad-stand.jpg
• Provide Your Website Designer with Images Already Named

with Keywords & ALT Tags
• Every image has a file name and ALT Tag

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Submit Image File Names to
Your Web Designer

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Keywords in Internal
Site Links
These are the links within your own

website
www.keynamics.com/laptop-stand.html

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at Austin
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Deceptive Tricks
• Invisible Text
• Link Sharing Farms
• Duplicate Sites
• Splash Pages – 100% Flash Pages -

Beware
The University of Texas • “Contact Us” Text Link & No Broken

Links
at Austin
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at Austin
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Why is Google so
Successful?
- Relevance -
• Anything done to detract from relevance is

either banned now – or Google is
implementing features to ban in the future.
• Relevance is the “Golden Rule”

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So…You Have High
Ranking – Now What?
• How to get Picked from the First

Page
• Picked More Earns Higher Ranking
• Title & Description Meta Tags

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Back Links
“Relevant” Links!
• Press Releases
• Articles (every business is an expert)
• Newsletters
• No Link Sharing Farms!!!

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Late Breaking News
Available on the Website
YouTube Video
• Owned by Google
• #3 Ranked Website
• It’s a Search Engine unto itself
• Viewers Want a “Real World”
Experience
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• Gritty Video is OK
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Blended
Search
Results

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Conclusion
• The Opportunity
• Simple Techniques - Update Often
• Start with Any Tip and take Baby Steps
• Become an Avid User of the Internet
• Google’s vast universe is all tied together

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at Austin
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Success stories from author’s
patented Aviator Laptop Stand
www.keynamics.com

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at Austin
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Conde Nast Traveler Magazine
Article featuring travel gadgets,
resulted in a live demonstration
on the Today Show – all because
the travel editor found the Aviator
Laptop Stand on Google

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Google Class Austin University of Texas

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Google Class Austin University of Texas

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Google: Make Sure Your

Customers Can Find You

Internet Marketing Expert

The University of Texas

• Simple Tips You Can Implement Immediately

• Late Breaking News

• Questions & Answers

• Bill Gates – Surrounded by the Internet – Access

• Customers are Pre-shopping the Internet

• Facebook – 450 Million Users – Business “Pages”

The University of Texas

Easiest Way to Get to the Top

Categorizes Businesses like Yellow Pages

The University of Texas

• Keyword or Keyword “Phrase”

• The First Words Are Most Important

• Many Opportunities to “Place” Keywords

• Title Meta Tag is the Most Important!

• Most any computer programming

• Meta Tags are embedded in the

• Three per Page

The University of Texas

Right click on the

The University of Texas

• Provide Your Website Designer with Images Already Named

• Every image has a file name and ALT Tag

The University of Texas

These are the links within your own

The University of Texas

• Link Sharing Farms

• Splash Pages – 100% Flash Pages -

The University of Texas • “Contact Us” Text Link & No Broken

• Anything done to detract from relevance is

• Relevance is the “Golden Rule”

The University of Texas

• How to get Picked from the First

• Picked More Earns Higher Ranking

• Title & Description Meta Tags

The University of Texas

• Articles (every business is an expert)

• No Link Sharing Farms!!!

The University of Texas

• Simple Techniques - Update Often

• Start with Any Tip and take Baby Steps

• Become an Avid User of the Internet

• Google’s vast universe is all tied together

The University of Texas

The University of Texas

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