(E

$*,i$
It

:
o
(-)
L

Efjiq
@

E
!}
o
APPLIED ARTS MAGAZINE (o
o

$fiF
o

's' .i..
lil G

.dl

r'
*t
t

THEBEST
IN ADVERTIShIG,
DESIGN,
FiIOTOONNPHVi
't,1

TLLUSTRATTOX tA.

f 22.OO. YOi t5, XO I

ortrtlY ut|ttt luoutr tooo
lilt
 ^f
lJrc

.na h.t!r. ..rr ..o..

Cover: An inrage fronr a winnirrg con-

sun'rern'ragazineadvertisement(seepage
Z4).This Sunlight"fashionspread"is one
conrponcntof the award-winningSunlight
laundry "Go Ahead.Get Dirry." campaign.
The groundbreakingcanrpaigrlcomnluni-
cates strong cleaning credentialsin the
nrostuncxpcctedmanner- by celebrating
the act ofgeting dirty.
Crcatiuc
Dinctor:DougRobinson
Art Direchrr:
ElspethLpn
Copyurriter:
Lorraine'lbo
Photographer
: PaulAlexander
Productiorr:
ChrissyChin
A4errrr,:
Ammirati PurisLintas
Advertising: lo.ConrpleteCampaign
LeverPond's(a divisionof UL lnc.)
Clierrt:
66.Radio,74.print/collateral
4o.Television/Video,

Design: u2.Corporate,r5T.Cornpleteprograrn Eueruetforlhttsbeen

nndt t(lilture clcditidccll.
16z.Miscellaneous,
163.Pronrotional,
rTr,Editorial mtelUclnrylu with th., irfornntion snl,plie(lto
AppliedArts.All piece-rreproduced irr tlrisissuc
rTg.Photography196.lllustrationzrr.printing
are uwler prior copllt'ight
bq the crentors
or br1
225.NewMedia z4z.lndexofWinners
contractwtlaftdJtgutrcntsu'ith thd, cliuts.
fudges:8.Adverrising,
r4.Design,z4.NewMedia,zS.prinring Notlrirrgsirouurma1ht rcln'lduretlin an1 fornt
rpitlrout0bf(ri,rirg thc pen,ission
oi tlrc ilec.tL)rs
APPLEDAxTstISSN ll'r()-1775)trpubh'hcelt'nrrcrc.r.h\(.rrll.rru.rn.!\l.rrih.i\l.rr.Julr,scptrrrrbcr.Novcnr6cr) antlIor copryiqhtoumtrs.
i r f A p p l r e t,l { n r l n q . l l l W r u l ' r r r < il ) n r c , S u n e l l l . l o r r r r r r o . ( ) N . ( : . r , r . ! d . r N l , t ( . i \ l l c l . : i l l ( r i l l , - r } ( , 0 9 : l j \ . { . l l ( ! )
i.lll-tJ9l.lr c-ll)ril: c.ltrtrr(n.tppltcrhnrltLlq..trrr: U/.b: rrrrs .rpplird.rrrirrr,rq.c.rl l)r(.si(lc1t:GEoRcEsHARourtw
. 1 1 ' 1 t h r il r t r i s r t r , r t l c t t t r r k o l A p p l i c d A n s l n c . ( ' o p v n r h r ( . 1 ( r r , ) h \ , { t i p h L ( l A n . l n c . A l l n g h n r c ; c n c d . l ( c p r r x l u t -

tdin'r Sarr Curtis, dillrr (d\,rl1l,/i.,iirrllrerll.r{rr

rrqrdr,iliorr Nr'. r)i75s. l'rxr.rgc p.riLl.rr T,rr0orrr. SuRscRtprloN RATEs: SJ().9i pcr rc.rr + (j\ i,rl IST irr (l,rrr.rJ.r.
rl,t Orc(1.,rCcerg(i Hit()urn!r. nrtd\t]'f'ltrtldrtJr[14.(f
r'r
i U.S. .rri tbrcigr .ub.e nflrorrs f^,rtrlr ou[ rrr l.i.S. rirril.. U.S. M,ttt: l,crioJrc.rl
- l](\rrrqc |.ud .n I crr r.rrr. Ny LISI,S Drri4tr.ttijl rtrl: Sashi tliroutiul drl(ailfl'|lc,lun!r,r,t.,.rr.
t l ) r t t / - 6 ; 9 U 5 l ' t r i t t t t r r r r ' r\:c t t t l , r t l J r e s rc l t . r n { c . r ' , { l l ' h c . l A n ' l l . . l , ( ) l J , , \ t t t , . I ( \ \ l \ r ( , 1 . \ \
z l{till L,.r
()tlirc rrt'l\ilrlrr.rtrott l.tr\ttton. N\' llrl,:. NEwssTAND -fuLrnqtr.$t:t ilir'. Suc Rrt. <tlrr1i,r;'f ii ,irr tJrrui i.rrr
DTsTRIBUToRst CANAT)A: ( Nl,A. l.io St,.rirrr.rr\.c..
o S u r r c : r ) : . 1 ( ) r o r r ( ) .( ) N \ , 1 5 v : t J . - t i l . : , l l 6 ) 5 | + t r r : ; - l \ : , , i ( i i r r r , ; \ r r r i d r r n ru. s A : [ i . s r c r nN o r r l ) r r t n b u n r r r .( ) n c (ilrfrrrll.r. furi ()ukitan. lrl'r;rri'r(iuff'lir,llrlll ti.ilu
l\'lcJr,r\[.rr.l]1(x,l(r lill.jllrl.Ir.()ll1lSli,-,rioi l.l r . l l _ l ) r , - l , l - . 1 - l ! f , r \ r r r . r r r l l u r hI,N T E R N A T I o N A L : \ ! ' ( ) r l ( l _ Sriij.rrl'tr.rr Crrd\'Fo\\ rJUr,' .i.rlrri[i,t,nrr,,,.'rl
i
rvrdr !lc,ir.r Scrr r, t . .it j Nftrilr(orlL:rr Sr . l. r.rr (-rrr. Nl 0: il rl ,l,l rr\ l,rr\l(.! )
lr0ildio[j Bonnrc[-.11:*k
is. r[m,,,l11,1ln,i rtnt-lit, rrr,.
lrrri.ic.trt.kl5lPl'j5tr.rlrc(i|.x..rrklsrr,,h.I)ulll\l!il'
(i,trtriltrlirUPh{,,4r,tttr CJr\ Wl)ilc
FINE PAPER NoRTlr A,ltf,xt$. l)n:rt,ri rn (llrr.rl.r l.i MArTHE\I,! I\cIlAM AND LAf,E lN(j. l.tt..rr,I1l. rrr.r$DL l\\.
= DlcrrAL EN'rERIRJSL lNc. All lirrt'Lrrrs l.r Rrt.Ilnt-r B()oKBrxDfRs f,llrrrFD. ( rlri, , :,lrr,, McCmclrtor
Pr{tiriniilr \l.r\.C. dttl'lr;i.

GR.{{{lcs INc./FL,J!. lrk. HosTrH\!-STEINBERc/ A MEtrnFr ()r rltr | ft:BIiR-CR()t,p. U\s0I lclftI) a(h-t Rr- i.ir i,rrr ji',rr,i irc'. Iu,:ihil\ L)j\ i a.'.ri"t
3ulfi)\s: \\. . i . r ' r ,! '.r'r.: '
 ?.38
rfY llaS / ct tD s / ^t{N o u il cr r r rr l|oil rlAroxAr

Orcdtit,t' Dirati,ut
$r l(uroa
()tpyunitittg

()tntin( qt u,ith rlrcidu Rrrl(ur6rr

ll'fi(dritg
, t t t i t t r i h t t i t t t- l n r t h i t , . o n s t n k t i i t t - 1)rriql
thenrl u,utt ,ttr pie,trsttl'broku dry- Ulrrr flrrrurr
u,all vas rnsy. 77rt' htrd pdrt uns hhritr.g
Strrrrcum $cfls
.lindin! sonnrnt u'lnt vould attudly
ilrc to ltitrt it. ,'lli,r htin,gnnnl ['tuhucr
domt by .'t,t't)\t,tt in tln, city, n,t' luovlumr
Strrr/i r
linilly lr'wnl t sultplfu tlt,tt u',ts.lool-
ish tuorq4lt n i.1.,lr it. I.lmy ol 1,e11 lrultun (rnrm Grour,
ttn: tdlkiil.l n tht:nt, lk'nsc lu thun Yrrcumr,LC.
-llkl, l6oflt36-2r33
know tlu,l, rrtvt. still unn't
Nun nfiilll-i- Clisn
Woooerow Crrnr

2
()rauirc I)irttti<nt

l(rrrr Srror
Drsign
Irrrr lnrru
IlhEtnrtit\t
Wrrlvlrrcocr
Prinrin.q
lrrrr t Sorrluo:
lmoorrnu, Grouro
frro Prcrrsrcln.
Studio
3ruml lrr+ Duterhc.,
lororrc,0rr.
(fr61537.t637
Clicnr
lrtoulur: toar +
lr$anrr lrD.
It 'r -la,i'nliuL's n|od,tg d,n,t u|tttntor ntt'
r.irfr.1i kr totrtirtu.. tlt(.litn .'ttult:ti( thctlr,.
,;r,il hu lrri,nttlittil,. ut knount.lttr Onl Athl t 3_,
ii1 ttl-i,il.'ht0i.rtt. I)r'sl4rrfr-r dn.l dil (lit1't- Orcatircl)ircrtittn
r.'r. L'rr'rrl,r),i1.( n'ith snll'.;tt u,L, fft\ttci d lru Clur
pill t,il'.lir tht ar tt> slidt aknqq-honrs ol' Copyn,ritinq
iu .nill iltitt)ril.1tt, I irtrr p,lc? iuarm ?wrur, llr Pnrn
.4n I)intiLttt
lu Crur
Dr.{,!rl
lu?ur
I>riltirg
.ltt ittvititritvt .lir thc optttin.q ql-
DPI
7t'nn, t tt'r-lrnrlrr{}, t ni dils lltsut,tl
.Srrrr/rcr
li'r thilJrn, ln;tul hy Srrr Fnurri.ro
Crur 8 lsocunr, <-
l
nayor ll'illiL' L. Brcun_lr. Tht'l'hrk z
3rr lurorco, Cln z
,tl ddy n',ts -irtrt J-i /rr itn,ittttirttt lo
!il5162r-09t5
ttrkt tha idu 0l lrrutitl{ ut.
Cliut
3
Zrur

o
€