Internship Report On

“An Overview of new network establishment & its

operation & maintenance”
– A study based on Airtel.

Internship Report On
1
 “An Overview of new network establishment & its
operation & maintenance”
– A study based on Airtel.

Prepared By
Prabir Talapatra
Roll:146
Batch:4
MBA (Finance)

Supervised By
Fahmida Ahmed
BBA, MBA (Finance & Marketing)
Lecturer, Faculty of Business Administration

University of Science & Technology Chittagong (USTC)

Letter of Transmittal

2
November 26, 2011
To
The Dean
Faculty of Business Administration
University of Science & Technology Chittagong

Subject: Submission of Internship Report

Sir,

I have the gratification to inform you that I have accomplished my internship

report on Airtel. I have tried my best to furnish the report with relevant data,
which I have to collect from contact with Airtel.

I shall be glad if you kindly accept this report, and I am ready to explain anything
to you if you feel necessary.

Yours Faithfully

________________________
Prabir Talapatra
Roll:146
Batch:4
MBA (Finance)

3
Acknowledgement

First of all I pay a special thanks to my almighty God, who made me able to complete
this report. It is very difficult to express my feelings who helped in completion of this
report. But I think there is no other word except thanks, which can compliment my
sentiments.

I pay gratitude to the Supervisor of my report, Fahmida Ahmed, Lecturer, faculty of

Business Administration, USTC. I also pay honor to the teachers for their contribution.

I acknowledge with deep gratitude to Airtel, Bangladesh, for giving me this opportunity
to study the regular works.

I am also grateful to high officials and all the officials and staffs of Airtel, for their
friendly behavior, heartiest cooperation and other services during my studies.

Last but not the least, my family and my friends who have been helpful by giving me
their co-operation and efforts in completing this report.

Executive Summery

Nowadays the world is very much competitive. So everyone has to be expert in his field
in both practical knowledge and theoretical knowledge. As Premier
University,Chittagong aims to build future magnate with the theoretical knowledge as
4
well as practical knowledge of economic field of our country, Internship course and its
report is a significant aspect in the direction of accomplishing the goal.

On the whole, the study that I desire to do is conducted to reveal the crucial economic
factor that may affect the import, base on our country’s economic practices, as our
Bangladesh is highly depended on its import.

The study is presented in 10 chapters.

The First chapter of the study is called “Introduction” where I have given a short
introduction about the report. This chapter is based on the reason of the report, the
objectives, methodology and the significance of study.

In Research Methodology I have described how the report has done like I have used both
primary and secondary data. I have done practical deskwork, interviews during my
internship program and in the report a few things I have given on the basis of personal
observation. I have also gone through many Internet websites, newspaper, and journals to
collect data for the report.

I described about the objectives of the report and what is the plan regarding the report.
The problems that I have faced in doing this report and the limitations of this research
project are also described in this chapter.

5
The Second chapter “Company Overview” describes all about the organization where I
have done my intern. The mission, vision and values of the company are briefly
mentioned here.

The Third chapter of the study is called “Customer Services”, “Products” etcI have tried
to described about the types of services, various products and their call rate.

The Fourth chapter is called “Conclusion” which is prepared based on the results
obtained from the previous chapter.

The tenth and the last chapter include the names of all the books and resources from
which I have collected the information and it is known as “References”

6
 Table of Contents

Sl Content Page No
NO
1 Title fly 1
2 Title page 2
3 Letter of transmittal 3
4 Acknowledgement 4
5 Executive summary 5
6 Table of content 7-8
Chapter ONE
1 Introduction 11
2 Origin of the report 11
3 Objectives of the Study 12
4 Methodology 12
5 Nature of Data 12
6 Method of Collecting Data 13
7 Primary data collection 13
8 Personal Observation. 13
9 Face to Face Interviews. 13
10 Practical deskwork. 14
11 Secondary data collection 14
12 Limitations 14-15
Chapter Two
1 Company Profile. 18-20
2 Objective. 20
3 Warid’s Vision & Mission. 20
4 Management’s Structure. 21
5 Joint Ventures Abroad. 21-24

Chapter Three
1 Basic Activities of Customer Service- 27-28
2 Exclusive Customer Service 28
3 Customer Service Centers 29
4 Product and Services 30-38
5 Product Related Services 38
6 Warid Roamers 38
7 Media & Press Releases 39

7
 8 Mobile Internet 40
9 Internet 40
10 Wap 40
11 MMS 41
Chapter Four
1 Conclusion 43
Chapter Five
1 References 45

8
Chapter 1

Introduction

9
 Chapter 1
INTRODUCTIO
N
o Introduction
o Origin of the report
o Objectives of the Study
o Scope of the Study
o Methodology
 Nature of Data
 Method of Collecting Data
• Primary data collection
o Personal Observation.
o Face to Face Interviews.
o Practical deskwork.
• Secondary data collection
10 o Limitations
Introduction

Internship program is a compulsory 3-credit course, which provides us with the

opportunity to gain our practical knowledge.

Now the world is very much competitive. So everybody has to be expert in his field
in both practical knowledge and theoretical knowledge. As Premier University aims
to build future magnate with the theoretical knowledge as well as practical knowledge
of economic field of our country, Internship course and its report is a significant
aspect in the direction of accomplishing the goal. It is a systematic process for
gathering, recording and analyzing of data about the topic that a student goes to learn
on the program, moreover also know how to connect the theoretical knowledge with
the practical knowledge.

11
 Basically, the study that I desire to do is conducted to reveal the crucial economic
factor that may affect the import, base on our country’s economic practices, as our
Bangladesh is highly depended on its import.

Since Bangladesh is an import-oriented country and to facilitate the activities, Warid

Telecom Limited provides all kind of facility and offers auxiliary product that are
related to and those are the core products.

Origin of the report

This report is originated as the course requirement for the partial fulfillment of the
requirements of internship course of MBA Program at Premier University,
Bangladesh. I was sent to Warid Telecom Limited ( Agrabad Business Centre) to take
the real life exposure of the activities from February 12to May 2 2009to fulfill the
partial requirement of my internship.

Objectives of the Study

The objectives of the study are---

• To know about the Telecom in brief.

• To know about the customer service.
• To know the position of Telecom sector in Bangladesh.
• To know the regulation and deregulation regarding Call rates change in
Bangladesh.
• To know about the Competition with other operators.
• To know about the strategy change according to situation.
• To know the organizations opportunity for the caller.

12
 • To know the problems and different solutions.
• To handle pressure and taking the right decision.
• How to work under stress?
• To suggest the different suggestion.

Methodology

The study will be done in the following steps:

Nature of Data

In this report both Primary and Secondary sources of data is used. The project was
basically executed by gathering information through random interviews.
Information was also gathered by observing the daily activities of the staffs and
working with in progress. Finally I have conducted an observation method the
factors that may affect the Import.

Method of Collecting Data

In order to fulfill the objectives of the study both Primary and secondary data have

been collected.

Primary data collection

I have used three techniques of Primary Resources for my research and they are as
followed:
13
  Personal Observation.
 Face to Face Interviews.
 Practical deskwork.

Personal Observation
Observation is the process of recognizing and noting people objects and
occurrences rather than asking for information. Informal observations remove the
elements of Bias and effect of reaction from research.

Face to face Interviews

As the field of study is limited within the Warid Telecom, it was decided that
information will be collected by direct face to face interviews. Face to face Interviews
were held with Mr. Golam Kibria. Business centre Manager of Warid Telecom ltd,
Chittagong. Mr. Kibria has sufficient working knowledge in Telecom sector and he
has helped me a lot to gather the information about Warid Telecom.

Practical Deskwork
When I was working in Warid Telecom Ltd, I have worked in different department so
far in different desk. While working for the TelecomI have collected the data which I
need to accomplish the report.

14
Secondary data collection

An intensive literature survey was required to acquire relevant knowledge. Relevant

literature like published and unpublished thesis, journals, newspaper, books, reports
etc. have been reviewed with a view to increase the knowledge and regarding the
issue. Above all the storehouse of knowledge, “the internet” will also be a big part of
the literature review.

Company’s Quarterly Reports, other published information, Synopsis

of Printing materials of the WARID TELECOM LTD. and other
related reports and documents have been collected from the
authority of the WARID TELECOM LTD.

Limitations

The findings of the report though reliable to an extent of higher degree but they
cannot be fully accurate due to the following reasons:

1. This study, which is conducted in a short course of time, is not free of barriers.
Actually this study does not show the existing all but a portion of the factor
affects the Warid Telecom.

2. The budget Time of the study was limited for four months. Within this short
period, I could not study properly about Warid Telecom Ltd, and respective
topic in details.
3. The data required for sufficient analysis for report writing could not be
collected due to excessive workload.
15
 4. The Warid Telecom confidentially keeps the data.
5. Some of the officer of the center did not co-operate heartily.
6. The study was not done very successfully due to inexperience.
7. Supply of more practical and contemporary data is another shortcoming

16
Chapter 2

Company Overview

17
 CHAPTER 2
Company Profile

• Company Profile.
• Objective.
• Warid’s Vision & Mission.
• Management’s Structure.
• Joint Ventures Abroad.

18
Company Profile:
ORASCOM TELECOM is one of the most dynamic telecommunications powerhouses in

the world. Orascom is based in UAE and has operations in 11 countries worldwide.

Established in 1998, it is today the largest capitalized company on the Cairo %26amp;

Alexandria Stock Exchanges with over 11 million subscribers worldwide. It has grown to

be one of the largest and most diversified GSM network operators in the Middle East,

Africa and Asia.

The Dhabi Group is a multinational company based in the UAE, which owns and

operates a wide range of business concerns that are spread across 3 different continents. It

has a diversified business interest in the institutions that have enjoyed commercial

success as a result of its strong financial resources and extensive management expertise.

The Abu Dhabi Group's major investments are in the following sectors:

o Telecommunications
o Hospitality services
o Property development
o Oil exploration and supplies
o Banking and financial services
o Automobile industries.

Warid Telecom takes pride in being backed by the Abu Dhabi Group, one of the largest

groups in the Middle East and in Pakistan.

Warid Telecom is currently operational in Bangladesh and Pakistan, while it is also

19
setting pace to initiate its operation in Uganda & Congo. Within the markets Warid is

already operating, it has quickly developed a large customer base and established itself as

one of the leaders of telecom service sector.

In Bangladesh, Warid Telecom commenced its operations under a landmark MOU agreed

upon by the Dhabi Group and the Government of Bangladesh worth USD 1 billion, out

of which USD 750 million was exclusively committed for investment in the

telecommunication sector of the country. Succeeding the MOU signing, the BTRC

license for telecom service provision was issued to Warid Telecom, followed by the

signing of interconnectivity agreement with all the existing telecom companies of

Bangladesh.

In May 10th, 2007, Warid Telecom launched its commercial operations in Bangladesh

with a network encompassing 26 districts. By November 2007, the network had been

expanded to cover 61 districts and being used by 2 million customers.

Based on the NGN (Next-Generation) network, Warid Telecom's operational activities in

Bangladesh aim to achieve a new and modern corporate identity, which is congruent with

the dynamic changes taking place in the telecom industry today. With a reflection of a

new strategy, our aim is to be perceived not only as a telecommunication operator of

voice services, but also as a universal provider of comprehensive communications

services for both residential and business customers.

The subscriber base of over 2 million users in our first year of operation alone serves as a

testament to Warid telecom's customer-driven business mandate. These achievements

20
have only been possible due to Warid's uncompromising commitment to provide

maximum network coverage and clear connectivity at the most affordable price.

Objective:
Warid’s goal is to bring you this freedom at lower overall cost.Warid wants to

make mobile affordable for you, your family and your friends. This is why we have put

together a very attractive launch offer to allow you to link up. Go and see one of our

dealers to learn about our offer. They are happy to help.

Telecom's Vision & Mission

Vision:
To become the essential communication provider in Bangladesh of high quality voice and

innovative data services by offering affordable products and services to all market

segments and to become an integral part of their everyday lives.

Warid Telecom's brand values include:

• Simplicity
• Honesty
• Innovation
• Quality
• Dynamic
• Friendly

Mission:
21
 • Establish and sustain as a customer centric organization
• Provide high quality and innovative communication services, through state of the
art infrastructure and a team of professionals
• Continuously develop, motivate and empower our people
• Achieve profitable growth for all our stakeholders

Management Structure

The thirteen members of the Board of Directors are responsible for the strategic planning
and overall policy guidelines of the Bank. Further, there is an Executive Committee of
the Board to dispose of urgent business proposals.

Besides, there is an Audit Committee in the Board to oversee compliance of major

regulatory and operational issues.

The CEO and Managing Director, Deputy Managing Director and Head of Divisions are
responsible for achieving business goals and overseeing the day to day operation.

The CEO and Managing Director are assisted by a Senior Management Group consisting
of Deputy Managing Director and Head of Divisions who supervise operation of various
Divisions centrally and co-ordinates operation of branches. Key issues are managed by a
Management Committee headed by the CEO and Managing Director. This facilitates
rapid decisions.

There is an Asset Liability Committee comprising member of the Senior Executives

headed by CEO and Managing Director to look into all operational functions and

Risk Management of the Bank

Joint Ventures Abroad :

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 • Affinity Partners

Warid believes in united effort. Warid's affinity program executes partnership programs

for leading companies. Our unique approach enables our clients to effectively drive sales,

improve relation and enhance brand awareness.

Currently, Warid has the following affinity partners in Bangladesh Market.

• Electra Telecom Bangladesh Limited

• Siemens Bangladesh Limited

Electra Telecom (BD) Limited:

Electra Telecom (BD) Limited is a pioneer in the field of consumer electronics in

Bangladesh, with a distribution network consisting of 212 showrooms, franchises &

dealers through out the country. Samsung Electronics, one of the world’s largest

electronic companies, has made Electra International its exclusive distributor in

Bangladesh to market a vast range of products to local consumers.

Being an affinity partner, Electra and Warid Telecom will jointly work for each other,

drive greater sales force, enhance brand awareness and support customer service. Please

view the list of outlet as follows:

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District Outlet Address Contact Number
Dhaka 27, Bangabandhu National Stadium Market 9550207
60, Bangabandhu National Stadium Market 9563489
82, Bangabandhu National Stadium Market 9557626
97, Bangabandhu National Stadium Market 9562726
112, Airport Road, Bijoy Sharani 8154835
Shop No 1 & 2, Rajmoni Ishakha Shopping 8355387
Complex, 89/3 V.I.P Road, Kakrail, Dhaka
Level 1, Block: C, Shop No: 1,2,12, 13, 9111440 Ext. 301001
Bashundhara City, Panthapath
44, Gulshan Avenue (1st Floor) 8857569

Plot 13, Road 14/A, Sector 4, Uttara 8958692

Hauly, Zinzira, Keranigonj 7771757
119, Shahid Tazuddin Ahmed , (317, Old 1712068900
Boro Mogh Bazar) 1st Floor
47, Horonath Ghosh Road, Lal Bagh 9677259
100, Dholaipar, Jatrabari 7419322
49 New Super Marktet, Baitul Mukaram 1817110903
Chittagong 805, C.D.A Avenue, Dampara 031- 626924
Rajshahi Dr. Gaffar Plaza, Miah Para, Shaheb Bazar 0721-776186

Khulna Al-Hajj Latif Mansion, Plot # 72, K.D.A 041-721551

Avenue
Sylhet S.K. Bhaban, Fazil Chisht, Subid Bazar 0821-719260
Jessore 135, M.K Road 0421-66836,
01711826681
Brahmanbaria T.A. Road 0851-52589,
01711378121
Bogra College Road, Kalitola 051-73355, 0156307518

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Siemens Bangladesh Limited:

SIEMENS operates in 190 countries all over the world, with its operations spanning the

sectors of electronics, health, power, security and industrial development.

In Bangladesh, SIEMENS Bangladesh Ltd. is currently operational in the sectors of

Power, Communications, Consumer Products and Medicine. In the communication

sector, SIEMENS vision is to make life easier by providing trendsetting communication

solutions. Siemens, with its long operational history in Bangladesh, will also play the

vital role of affinity partner with Warid to create innovative communications solutions,

products and services that satisfy the customers’ demands. Please view the list of outlet

as follows:

District Outlet Address Contact No.

Dhaka 119 Bangabandhu Stadium Market 9562971
Gulshan point,Plot no. CWS ( C ) 7A, Gulshan South Avenue 8852035
House # 02, Road 01/A, Sector 09 (Opposite By Mascot
8953987
Plaza)
Taher Tower, Gulshan 2 No
Bogra College Road, Kalitola No
Chittagong 42 M.M Ali Road, Wasamore, Lalkhanbazar, Chittagong 031-631743
Khulna 36 KDA Avenue 041-813876
Sylhet R.N Tower, Chowhatta 0821-716425
Jessore 34 Rail Road No

25
Chapter 3
Customer Service
26
 CHAPTER 3
Customer Service

Basic Activities of Customer Service-

27
 o Exclusive Customer Service
o Customer Service Centers
o Product and Services
o Product Related Services
o Warid Roamers
o Media & Press Releases
o Mobile Internet
o Internet
o Wap
o MMS

Basic Activities of Customer Service:-

28
Customers are the lifeblood of a bank. It is vital to know the customers needs and
demand in order to be the market leader in current competitive market.
Customer Services department is responsible to perform the central role
of identifying a potential customer to craft the best possible portfolio for
a bank. Responsibility of the concerned officer starts with assisting client
to open an account by knowing details information of the client. The
officer ensures verification of information provided by the client through
an introducer having an account with the bank. Documents supplied with
the account opening form are also scrutinized.

During your communication experience with us, we know that you will have questions

that you want answers to and issues you want taken care off quickly and effectively!

To cater to all your needs, we have the maximum number of Warid Sales & Customer

Service Centers countrywide.

Warid's Customer Service division functions on the premise of pleasing and satisfying

our valuable customers, resolving their problems and addressing their queries. Our

Contact Centre is equipped with the latest technology and its staff is trained to inform,

educate and help customers in the best possible way.

You can contact our state of the art Contact Center, 24 hours a day, 365 days a year,

through the following means:

016 G.P.O. BOX

786
78600786 3016
+88 (02) 8951786
@ customerservice@waridtel.com.bd

29
 W www.waridtel.com.bd

Or you can just use your SIM Genie menu to get directly connected to the Contact

Center by dialing “Helpline” from Help & Support menu.

Furthermore, an extensive network of franchises, kiosks and mobile units ensure easy

and convenient accessibility to a host of our products and services.

Exclusive Customer Care:

Our mandate for doing businesses by keeping customers at the forefront is reflected in

our 'one stop' concept for all your telecom requirements. We have the maximum number

of Sales and Customer Service Centers countrywide, equipped with cutting edge

technologies to ensure that customer needs and demands are catered for in the shortest

possible time. Our highly trained and well-groomed team of Customer Service

Executives is on hand 24 hours to provide you support in any area- all to make sure that

your communication experience with use is facilitated in the smoothest way possible

Customer Service Centers

30
Business Center Address
Tajwar Center Tajwar Center
House#34 Road#19/A, Banani, Dhaka 1213
ASA Tower ASA Tower (Ground Floor)
23/3 Khilji Road, Shyamoli Dhaka-1207
Novera Tower, Novera Square
Dhanmondi Road #2 House#5 Dhanmondi, Dhaka
Motijheel 64/1, Purana Paltan Motijheel Commercial Area, Dhaka 1000
Quaderi Chamber, Quaderi Chember,
Chittagong 37 Agrabad Commercial area, Chittagong
Rahman Tower, Sylhet Rahman Tower,
House#A/2 Bangabir, Naiorpool Sylhet
Akunjee Tower, Akunjee Tower (Ground Floor)
Khulna A-41, 42 Mazid Sharani, Shib Barir More
Shonadanga, Khulna-9100 (Opposite of Zia Hall)

Dolphin Housing, Dolphin Housing,

Bogra Jaleshwaritola, Bogra 5800
Parents Plaza Alupotty,
Parent's Plaza, Rajshahi
Ghoramara Boalia, Rajshahi
Uttara Business Centre, Siaam Tower, Dhaka - Mymensingh Road, Plot No. 15,
Uttara Sector-3, Uttara, Dhaka-1230
Cox's Bazar Business Hotel Sayeman (Ground Floor) Baharchara, Cox’sBazar –
Center 4700.
Rangamati Business
New Court Road, Rangamati.
Center
Khagrachori Business Syed Building,Shapla Chattar, Khagrachori
Center

31
Bandorban Business Abeda Plaza (Ground floor) Opposite of Govt. High School,
Center Bandorban

Products and Services:

Warid welcomes you to its world of Value Added Services!

We know that communication is all about being heard, being expressive and making

your world more creative. Thus, all our packages offer a vast range of services and

contents - all put there to make your communication experience:

Much Easier:
Our basic voice services like Call Waiting, Call Divert, Conference Call, and Voicemail

better manage your calls and keep you connected!

More Fun:
Be creative, stylish and hip by using our Caller Tunes to greet or surprise your friends

and family, colleagues, or loved ones by setting songs, funny messages or sounds for

them. Show them how different and creative you are!

More Clued-up:
Get Surf Now! Be connected to the internet wherever you are. Surf anything you like,

check your e-mails, swap MMS contents with your buddies or others. And best part is

you don’t have to go anywhere to activate any of these! It’s there for you as soon as you

switch on your Warid SIM

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And more personal:
Personalize your phone by downloading wallpapers, ringtones, logos, games and many

more contents of your choice from SIM Genie menu – The World of Infotainment at the

palm of your hands!

Warid entered the market with a promise of making mobile phone affordable for people.

This promise was kept and Warid was the first operator to introduce a flat rate for all

calls (inside own network and to other operators) for the convenience and ease of

customers. Thus "Zem" was launched - the best prepaid package for making calls to any

network.

In addition, a new prepaid package, Zahi has also been launched. This package offers

attractive tariff plan for customers who need to talk within theWarid network. Warid Zem

is already a very popular and well-liked brand – Warid Zahi is a brand extension to

enrich the brand.

Targeting the corporate and SME segments, Warid has launched different types of

"Corporate Sim" with state of the art services including GPRS, corporate SMS

broadcast, dedicated customer relationship management, and customized packages.

Warid enterprise offers customized telecom solutions for different businesses as per their

requirements and the objective of Warid enterprise is to assist the clients at every step as

33
their businesses grow.

Warid also offers extensive range of value added services for customers. Recently,

interactive voice portal has been launched for customers who are not SMS savvy.

banglalink 'amar tunes' (CRBT) service is extremely popular with customers with a rich

library of English, Hindi, Bengali and Arabic songs - all ready to be set as caller ring

back tones. Warid has also been the first operator to launch Missed Call Alerts for

customers. In addition services like Song dedication; logo and ring tone download; and

i'bubble (voice message) make the portfolio rich. Warid has also launched GPRS in most

major cities and will extend to major districts by end of 2008.

Warid continues to offer products and services approaching different consumer segments

with distinct communication needs.Warid focuses heavily on enhancing service and

quality as well. In 2006, enhancements were done in terms of network quality and

customer service. There was aggressive improvement of indoor coverage, and wherever

necessary, especially in-building solutions were installed in case of enterprise customers

and corporate clients. To provide better customer service, a new, expanded, state of the

art call center has also been established. At the end of the 2008, there have been a seven

customer care centers and 80 franchise centers across the country attending various

customers with different queries.Now there are fourteen customer care centers and 120

34
franchise centers.

Zahi packages
Zahi Zahi Royal
Connection price (Tk.) 750 1250
Monthly Fee & Others
Zahi Zahi Royal
Line rent/ Bundle Fee (in Tk) 50 500
FREE NA 750 Tk.
Waived when
Line rent waiver usage >= NA
BDT 300
Other features
Pulse 5 sec 1 sec
Number of FnF
15 20
(any mobile network)
Credit Limit (in Tk.) 600 1100

Note:

• Zahi:
o Monthly line rent is BDT 50. (excl. VAT)
o Monthly line rent will be waived if the subscriber usage (excluding
package line rent) reached to BDT 300.
• Zahi Royal:
35
 o Subscriber will pay Monthly Bundle Fee of BDT 500 (excl. VAT)
o Subscriber will enjoy a usage of BDT 750 at free of cost
o Usage will include calls to mobile & PSTN, SMS, GPRS, MMS,
VAS/Content (excluding ISD/EISD/Roaming and & other rentals)

Zahi Tariff
Zahi Zahi Royal
Warid to Warid 0.49 0.49
Warid to other operator
0.94 0.89
(mobile/PSTN **)
Voice Calls FnF - Warid to Warid 0.25 0.25
(in Tk. /Per
Minute ) FnF -Warid to other operator 0.65 0.65
Warid to International
ISD/EISD Rates ISD/EISD Rates
*(ISD/EISD)
BTCL Incoming Calls Free
Warid to Warid 0.25 0.25

SMS Warid to other operator 0.75 0.75

(Tk. /Per FnF -Warid to Warid 0.10 0.10
SMS) FnF -Warid to other operator 0.25 0.25
International SMS 2.50 2.50

* For International calls only ISD/EISD rates will be applicable.

* ISD/EISD rate may change as per BTRC directive.
** Including BTCL (Local/NWD)

Please Note:

• All incoming calls are free of charges

36
 •
• All charges are exclusive of 15% VAT.

 For ISD calls, ISD time band and pulse will be applicable.

 Help line (786) is free for Postpaid customers.

 All postpaid packages include BTCL incoming and outgoing facilities.

 All existing promotional offers will be applicable till the offers are valid

Zem - Tariff Plan

» Zem 24 hrs (startup)

Suit your taste-- more options

» Zem Fun
» Zem 1 second
» Zem FnF

Startup

Pulse 60 sec
Package
37
 Pulse 1 sec
Package Detail Number of FnF
5
(any mobile network)
Regular Hour
Warid to Warid 2 Paisa /1 sec
Voice Calls Warid to other operator
3 Paisa /1 sec
Per Minute (mobile/ PSTN **)
FnF -Warid to Warid 1 Paisa /1 sec
FnF -Warid to other operator 2 Paisa /1 sec
Warid to International *(ISD/EISD) ISD/EISD Rates
BTCL Incoming Calls Free
Warid to Warid TK. 0.50
Warid to other operator TK. 0.75
SMS FnF - Warid to Warid TK. 0.30
FnF -Warid to other operator TK. 0.60
International SMS TK. 2.50

38
 Pulse 30 sec
Package Detail Number of FnF
5
(any mobile network)
Regular Hour
Warid to Warid Tk. 0.79 /min
Voice Calls Warid to other operator
Tk. 1.29 /min
Per Minute (mobile/ PSTN **)
FnF -Warid to Warid TK. 0.25 /min
FnF -Warid to other operator TK. 0.65 /min
Warid to International *(ISD/EISD) ISD/EISD Rates
BTCL Incoming Calls Free
Warid to Warid TK. 0.50
Warid to other operator TK. 0.75
SMS FnF - Warid to Warid TK. 0.10
FnF -Warid to other operator TK. 0.25
International SMS

Please Note:

• All incoming calls are free of charges.

•
• All charges are exclusive of 15% VAT.
•
• Helpline (786) charges @ TK. 0.50 from Prepaid customers.
•
• Prepaid connection comes with ISD, EISD & pre-loaded GPRS facility.
•
• All prepaid packages include BTCL incoming and outgoing facilities.

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 * For International calls only ISD/EISD rates will be applicable.

* ISD/EISD rate may change as per BTRC directive.

** Including BTCL (Local/NWD)

Product Related Services:

To enable you to maintain your postpaid and prepaid accounts more conveniently, Warid

gives you product related services, to ensure that you can easily charge up your account

with your desired amount of airtime, so that you never fall out of the communication loop!

• Scratch Cards - Warid scratch cards are widely available and can be purchased
from any one of our authorized dealers, outlets, franchises and Customer Service
Centers. Available in 6 different denominations, these scratch cards can be used by
both ZEM users to refill their prepaid accounts and ZAHI users to pay their postpaid
bills!

• Ezee Load and Ezee Charge -

o Ezee Load is a service for prepaid users that they can use to purchase any
amount of airtime to refill their accounts

Ezee Charge is a service for postpaid users which they can use to pay their postpaid bills
without having to go to banks.

Warid Roamers:
With Warid, you don't have to worry about roaming the world. No matter where in the
world you travel, our vast roaming coverage will keep you seamlessly connected.

Warid International Roaming provides you the freedom of using your existing Warid
number when you travel outside Bangladesh. We empower you to roam anywhere &
everywhere around the globe. We keep you connected to all those who matter, your friends
and family.

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Press Releases

• Warid offers free prepaid connection with Tk 299 talk-time

• Hundreds bustle around Warid photo booths to capture special moments on Pahela
Boishakh
• Warid introduces package with free Nokia handset, prepaid connection
• Warid offers 300% bonus for prepaid subscribers
• Warid’s Zahi post-paid subscribers to get Tk 2,000 discount on Air Asia ticket
•
• Warid offers up to TK 11 per day instant cash back offer for prepaid subscribers
• Warid offers up to 30pc bonus talk-time on recharge
• Warid offers bonus talk-time of Tk 60 and 600 SMS for inactive users
• Warid starts news service with 3 TV channels
• Get Prothom Alo news on Warid phone
• Warid to launch 24-hour healthcare service soon
• Warid offers 20% bonus on recharge
• Warid offers 20% bonus talk-time on first recharge
• Six months into operations, Warid Telecom ties up with 100 operators for
International Roaming Services
• In just 60 days into operations, Warid Telecom launches International Roaming
Services with 60 Partners

• Warid Telecom achieves 1 million active subscribers in 70 days

Media and Press Releases

Warid Telecom is committed to creating effective communications that enable our
stakeholders to make informed decisions about our goals and performance.

Our press relation is based on the following communications principles:

• Open and transparent

• Impartial and on time
• Accessible
• Global and local

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 Mobile Internet (GPRS/EDGE)
GPRS/EDGE as a bearer enable Warid to provide advanced data related service

to the customers. It is a high speed data transmission technology in GSM networks.

Subscribe to "Mobile Internet" to avail these amazing services -

Internet:
Surf internet anytime, anywhere!!!

W Warid understands your need for being connected in today’s fast-paced world of

information! Mobile Internet brings the world to your hands, by enabling you to access internet

using your Warid connection!

Ju Set use your Warid phone as a modem to access internet from your desktop or laptop and

g connected to the informational highway wherever Warid network is available in

BaBangladesh.

WAP
Don’t have a computer/laptop around? Use your mobile phone to surf WAP sites!!!

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W AP (Wireless Application Protocol) bridges the gap between the mobile world and the

In internet! Our GPRS/EDGE facilities give you the ability to surf WAP sites, so that you can

Aa access a wealth of information using just your phone. How handy is that!

MMS:
…because life is about sharing moments!

Sh are your life’s most beautiful experience with Warid’s MMS!!! Make your messaging fun,

colorful and musical! Add pictures, animations, polyphonic & MIDI sound, even video

clips to messages and show the world how amazing communication can be!

Activating Mobile Internet on your phone

In order to use Mobile Internet (GPRS/EDGE), there are certain things you require-

1. 1st requirement- You need to have a GPRS/EDGE/MMS compatible handset.

2. 2nd requirement- Your handset needs to be configured before using the services

Normally, if you want to access GPRS/EDGE through your mobile, you need to configure your

handset. This makes life complicated - as you have to find out your handset model name,

model number, model type etc and enter them into your phone.

To make your life much easier, Warid offers advanced handset settings. When you insert

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your Warid SIM in your handset for the first time, it automatically initiates a handset

configuration request. If you have a GPRS/EDGE compatible handset you will soon receive

the handset configuration settings through a flash message. When you save this message,

your handset will be automatically configured for GPRS/EDGE

Chapter 4

Conclusion

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Telecom sector deals with the most sensitive part of an economy. It is vitally important
for a country to provide quality network for flourishing the economic sector and
enhancing the overall business and manufacturing environment of the country. In recent
times in Bangladesh Telecom sector has been considered the most prospective, compared
to the other service sectors, for their quality service and transparency. At past only the
some limited company were in operation and people had no other alternative to go to
those institutions for service. But now the scenario is quite different. A good number of
companies are rendering service and a tough competition exists in this sector. So it is
very important to attract new domain of customers, side by side with regular clients in
order to diversify the customer basket and at the same time increasing profit.

Today’s business world is dynamic and ever changing. To cope up with all these changes
and adopt with new scenario a group of skilled and talented workforce is the first
requirement. Warid Telecom Ltd has rightly focused on skill development of employee
and at the same time introducing technology in almost every step of its day to day activity
to insure prompt and quality service. Besides frequent training program is also conducted
by the Warid to increase the level of employee efficiency. This should be further

45
strengthened as there is no alternative of training in telecom sector as here practice and
experience along with training can make the difference.

Warid Telecom Ltd started its journey in 2007 or “A Better Tomorrow.” Its friendly and
congenial environment, dedication to service and ability to provide quality, at low cost,
with high efficiency has been able to develop a reputation in market. If all the efforts
those were put forward in past can be employed again with renovation and increased
integrity then we can hope that it will not only be able to build a “Better Tomorrow for
Itself” but also for the whole nation.

Chapter 10
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 References

Text Books:

 ,International Marketing.

 Naresh K. Malhotra, Marketing Research

 David L. Loudon ,Consumer Behavior

 OXFORD Business Dictionary

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Internet Web sites:

 http://www.waridtel.com.bd.

 http://www.waridtel.com.

 http://www.jetro.go.jp/bangladesh/eng/link_files/imp_bdmc.html

 http://www.cpd-bangladesh.org/

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