A study on factors promoting tourism in Pakistan

Library Research Report

Submitted to Mr. Ch. Sohail

By:

Muhammad Zain – 9996

Muhammad Usman Badar – 9992

BBA-4C (Evening)
Bahria University
Karachi Campus

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 Letter of Transmittal

Mr. Ch. Sohail

Bahria University
Karachi.

Dear Mr. CH. Sohail,

As a requirement for the research methods and techniques course offered in the BBA
program, we were required by you to do library research on factors of promoting tourism
in Pakistan.
This report is about the study of factors that can promote Pakistan’s tourism industry.

We have carried out literature research to discover the factors that can promote tourism

Industry.

Preparing this report has been a rewarding and enlightening experience. If you have
queries regarding this report, feel free to ask, we will be happy to answer them.

Sincerely,
Muhammad Zain
Muhammad Usman Badar

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 TABLE OF CONTENTS

S.No. Contents Pg.No.

1 Letter of Transmittal 2

2 Introduction 4

3 Scope of Tourism in Pakistan 4

4 Highlights of the Tourism policy 5

The respective roles of public and private sector in
5 promotion and development of Tourism 5-6

6 Sector Investment 6
Role of Private Sector- Monetary and Fiscal
7 Incentives 6-7
Tourist Facilitations
8 7-8
Infrastructure Development and Environmental
9 Improvement 8
Rese
10 arch Studies 8

11 Provincial Programmes 8-9

12 Facts & Figures 9-13

13 Recommendations for Sustainable Ecotourism 14-15

14 Conclusion 16

15 Appendix 17-23

16 References 24

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Introduction:
Pakistan, with the world’s oldest civilization, exotic mountain beauty and splendid
seasonal variety, has immense tourist potential. The sacred religious places, which spread
throughout the country, make Pakistan an attractive place for a variety of people and
religions. The tourism assets of Pakistan include a coastal zone spreading over one
thousand kilometers along the Arabian Sea offering long term development potential for
beach resorts, diversified natural deserts in the south and beautiful hill stations and
valleys in the north. It has also great potential for tourism sports like mountaineering and
trekking. The relics of the Indus Civilization in the south, Gandhara Civilization in the
north and the great heritage of Mughals in Punjab are exceptional cultural assets of
Pakistan. There are also great adventures zones with the high mountains located in the
north of the country, where four of the world’s largest ranges meet.

The tourism sector investments in the country are dominated by private sector with the
role of public sector mainly as a facilitator. Almost the entire hotel, restaurant, travel
agency and tour operator business is in the private sector. The Pakistan Tourism
Development Corporation (PTDC) is also operating a limited number of hotels and
roadside facilities in areas where the private sector has been reluctant.

This report is about the study of factors that can promote Pakistan’s tourism industry and
in this report we will try to highlight those factors that can promote tourism in Pakistan.

Scope of Tourism in Pakistan:

Pakistan has great tourism potential because of its rich soul and mind capturing scenic
views of mountains, plateaus and deserts. Pakistan is safe enough to attract a large
number of foreign tourists and for their convenience the Pakistan Tourism Development
Corporation (PTDC) had set up 27 motels and 3 restaurants in the country. PTDC should
enhance the capacity of its marketing department to attract tourists from China, the
Middle East, Korea, Japan and other countries. In order to promote tourism in Pakistan
Government should take actions as it not only give us financial benefits but can also
assist in building up unity and harmony among nations the government should also
encourage the private sector to develop a tourism-friendly environment in the country to
increase Pakistan’s financial stability.

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Highlights of the tourism policy:
• Tourism shall be henceforth being accorded the status of the industry.
• All tourism facilities would be treated as industrial concerns and would qualify
for the same benefits, concessions and treatment as is extended to other
recognized industries.
• Deemed Export Status has been granted to the tourism industry including hotels.
• Monetary incentives provided to export industries shall henceforth be admissible
to tourism related projects.
• Concession of duty free imports admissible to industries in the prescribed areas
would also be allowed for tourism projects
• Provincial governments would allot state land for tourism projects on long lease
basis.
• Federal and evacuee land where available shall be similarly allotted.
• Youth hotels and camping grounds established by PTDC would be leased out to
private sector for operation.
• Approved travel agents and tour operators shall be provided telephone, telex and
fax facilities on priority.
• Special equipment for adventure tourism will be allowed to be imported free of
custom duty and sales tax.
• Multiple entry visas will also be granted by Pakistani mission abroad if such
request is made at the time of visa application.

The respective roles of public and private sector in

promotion and development of Tourism:
Tourism has been declared an industry and holds great promise for prospective investors
interested in exploring the true potential of a land as rich and diverse in its culture as it is
in its geographical distribution. In Pakistan tourism has a huge growth potential with high
returns and revenue for investors in projects like Marine complexes, Beach resorts,
Mountain resorts, Theme parks, Cultural tourism, Entertainment centers and construction
of hotels (3 star & above).

Tourism infra-structure comprises wide- ranging diverse activities which require heavy
investment. Many of these activities are in the form of public utilities like power, water,
gas and transport etc. These services are so vital to society that government intervention
has been considered inevitable even in those countries which follow “free market”
policies. Thus, government participation in case of developing countries such as Pakistan
is fully justifiable. Tourism is a multi-dimensional activity. It has inter-face with several
other sectors of the economy. The government, therefore, cannot abstain from playing a
major role which may involve channeling of funds to various Federal and Provincial
agencies for providing the needed services to the tourism sector. The development of
roads as also their maintenance, the provision of land at non-commercial rates, the supply

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of water and power and the development of telecommunication facilities have to be
undertaken by the government. In the absence of these basic requisites, private sector
initiative would not sprout, let alone grow.

Government would continue to assume the responsibility for the coordinated and
effective marketing effort in established and developing tourist markets abroad. This task
has been neglected so far. The Ministry of Tourism would commission experts to prepare
a marketing plan which would be launched through the pooling of Federal, Provincial and
Private sector resources.

The provinces have generally ignored the potential of tourism. While Punjab has recently
set up a Corporation, the other Provinces continue to ignore the pressing needs of the
sector. It has to be appreciated that tourism is national product that is not limited by
provincial or regional boundaries. There is an evident need to establish organizations
within the Provincial Governments which could deal exclusively with the development of
tourism in their respective jurisdictions. The Provincial Governments other than Punjab
would be encouraged to established organizations such as PTDC and TDCP.

In order to achieve integration of policies between the Provinces, and the Federal
Ministries, an apex body known as the Pakistan Tourism Council headed bye the Prime
Minister would be re-activated. This Council would inter-alia formulate guidelines for
future policy development , financial allocation for Federal and Provincial projects,
foreign investment, adoption of marketing strategies, incentives for the private sector and
measures necessary for the future development and well-being of the sector . The
Ministry would also be appointed on the Board of Directors of PIA.

Sector Investment:
Investment by the private sector for tourism development during MTDF period is
estimated in the range of Rs. 30-40 billion. The public sector investment will be limited
to development of infrastructure and other necessary support to private sector. The
investment through the PSDP is estimated at Rs. 1.37 billion.

Role of Private Sector- Monetary and Fiscal

Incentives:
The Development Finance Institutions are not fully geared to meet the needs of the
tourism sector. As to tourism was not regarded as an industry, very few cases of loan
financing were handled by these institutions. With the grant of industry status to the
sector, it is expected that a large number of loan applications would have to be processed
by such institutions. The investment objectives can best be realized if a separates Tourism
Finance Corporation in the private sector is established. To being with however the
instrument of an investment bank can be utilized for the purpose, the Government of

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Pakistan would allow the private sector to establish such investment banks which may
also finance tourism projects.

Land is the most important and expensive component of the total cost of any tourism
project. To contain the project cost and it render it financially viable it is essential that
land for hotels, motels, recreation parks, fun-lands, athletic clubs, cultural centers etc., is
provided at non-commercial rates by the development authorities both Federal and
Provincial. In order to induce private sector investment, it has been decided that land
earmarked for tourism related projects shall henceforth be provided at non commercial
rates on the recommendation of the Ministry of Tourism. This recommendation shall be
based on guidelines and eligibility criteria which the Ministry would establish and notify
for investors information. The purchaser of such land would not be permitted to change
the purpose for which land is sold.

Tourism zones or enclaves would be established exclusively for foreign tourists. Private
sector shall be allowed to develop these zones or enclaves. Location incentives
admissible to other industries would be allowed to such enclaves/zones.

Tourist Facilitations:
Airports are the gateway to the country. Facilities and handling provided at the
international airports from a lasting impression on the foreign tourist. Our airports suffer
from a number of drawbacks despite the vast improvements undertaken in recent years.
Sufficient attention has not been paid to the periodic training and education of personnel
involved in handling immigration, security and health checks. Personnel at the airports
would be encouraged to learn at least one foreign language. Suitable financial incentive
will be provided for this purpose. Facilitation counters located in the immigration area
will be manned by the personal of PTDC. Accredited representatives of recognized travel
agencies would be given identity cards valid up to airline and immigration counters.
Baggage handling and clearance system should be improved.

The tour operators will arrange insurance cover for the tourist groups handled by them.
The existing requirement of police registration and restriction of movement of foreigners
would be removed except where specifically required under security considerations.

Most tourists visiting Pakistan require visas, which are issued by Pakistani Embassies or
High Commissions in other countries. While implementation is satisfactory, visas are an
irritant to tourism and add to the cost of a holiday. Visas for nationals from some
neighboring states include considerable restrictions, which puts significant limitations on
the development of regional tourism. However, as a part of its policy to facilitate tourism,
the government has recently eased restrictions on visas.

The Pakistan Tourism Development Corporation maintains 21 Tourist Information

Centers at various sites across the country; in addition, there are information offices
operated by provincial tourism authorities. However, the standard of service offered is
variable and a rationalization of all centers is required, with staff training in foreign

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languages and customer relations. High-tech Tourist Information Centers of the kind
available at Karachi International Airport, with e-mail, fax, and website facilities need to
be established at the other major airports and city centers. A website of 1500 pages
showing Pakistanis scenic tourist sites and cultural heritage has recently been launched
which will greatly enhance awareness both nationally and internationally.

There are approximately 41 tour operators in Pakistan that provide destination

management services for domestic and foreign tourists. As their services are critical to the
development of international tourism, they need to be treated as a primary sub-sector and
supported accordingly.

Several areas of regulation impact negatively on tourism, such as the forbidden

photography of bridges and airports, and restricted zones where trekkers require special
permission to enter. These restricted areas could be limited and perhaps renamed
�permit zones. Tribal leaders may be involved in the development of tourism activities
in their areas.

Although Pakistan possesses world-class tourist attractions, the international tourist

potential of areas such as the Swat Valley has been considerably reduced because of the
lack of planning regulations, over-development and environmental degradation. Due to
lack of co-ordination between the tourism industry and authorities in charge of natural,
historical or religious sites, the tourism potential of such sites is not fully realized.

Infrastructure Development and Environmental

Improvement:
Integrated improvement of physical infrastructure will be undertaken in areas of tourist
interest through coordination of federal, provincial and local programmers covering
provision of roads, water supply, situation (including public toilets), drainage, solid waste
management, and other municipal facilities. The environment of touristy areas will be
improved through controlling pollution and taking up river cleaning projects such as Swat
River Pollution Control.

Research Studies:
A comprehensive research programme will be implemented to generate data on the
Inflow of tourists, expenditures, sites visited and duration of stay. Studies will also be
Conducted to estimate private sector investment in the tourism sector. The results will be
Used to review measures for enhancing private sector investment, including review of
Policies and incentive packages.

Provincial Programmes:

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The Provincial Tourism Development Corporations and agencies will facilitate
Development of resorts, promotion of hotel chains, and entertainment industry,
development of theme parks, improvement of historic inter-city areas and urban transport,
development and rehabilitation of urban and rural road networks, development of urban
commercial centers, promotion of tourism activities, development of holiday villages and
establishment of museums, motels and cultural complexes.

Facts and figures:

General Highlights of Tourism Industry in

Pakistan-2007
ITEM 2006 2007 % change in 2007
Foreign Tourist 0.8984 mn 0.8395 mn (-)6.6
Arrivals
Tourist 260.1 mn 276.1 mn 6.2
Receipts(US$)
Spending per Tourist
Per Day in (US$) 11.6 13.2 13.8
Domestic Tourism 43.4 mn 44.5 mn 2.6
Hotels 1761 Nos 1857 Nos 5.5
Rooms 41146 Nos 42859 Nos 4.2
Tour Operator/Travel
Agents 2142 Nos 2286 Nos 6.7

Foreign Tourist to Pakistan and Tourism Receipts

1998-2007
Years Tourists Receipts
(000 Nos.) (US$ Million)
1998 428.8 97.9
1999 432.2 76.4
2000 556.7 84.4
2001 499.7 92.2
2002 498.1 105.4
2003 500.9 135.6
2004 648.0 185.6
2005 798.3 185.3
2006 898.4 260.1
2007 839.5 276.1

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Source: (1) Immigration, Ministry of Interior
(2) State Bank of Pakistan
Market-Wise Foreign Tourist
Arrivals in Pakistan-2007
Market Tourists(Nos) % Share
Europe 383,751 46.1
South Asia 148,856 17.7
America 160,615 19.1
Pacific & East Asia 87,092 10.4
Middle East 35,887 4.3
Africa 15,840 1.9
Others 4,459 0.5
Total 839,500 100
Source: Immigration, Ministry of Interior

TOP Ten Tourist Generating Countries-2007

Country Arrivals(000 Nos) % Share Position

2006/2007
UK 275.6 32.8 1st/1st
U.S.A. 121.9 14.5 2nd/2nd
Afghanistan 80.5 9.6 3rd/3rd
India 48.2 5.7 4th/4th
Canada 36.5 4.3 6th/5th
China 30.4 3.6 5th/6th
Germany 23.9 2.8 7th/7th
Norway 14.2 1.7 9th/8th
Australia 12.0 1.4 11th/9th
France 11.2 1.3 10th/10th
Total 654.4 78.0
Source: Immigration, Ministry of Interior

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 Foreign Tourist Arrivals to Pakistan by Quarter
2007
Quarters Tourist (000 Nos) % Share
st
1 Quarter 215.7 25.7
2nd Quarter 198.4 23.6
3rd Quarter 211.7 25.2
4th Quarter 213.7 25.5
Total 839.5 100
Source: Immigration, Ministry of Interior

ForeignTouristArrivalsto Pakistanby
Quarter2007
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr

25% 26%

25% 24%

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 Foreign Torurist Arrivals to Pakistan by Purpose
2007
Purpose of Visit Tourists (000 Nos) % Share
Holiday/Recreation 123.4 14.7
V.F.R. 470.1 56.0
Business 179.7 21.4
Others 66.3 7.9
Total 839.5 100
Source: Estimated, Bases on Co-efficient worked out in foreign Tourism
Survey-2000

60

50

40

30 Holiday/Recreation
20 V.F.R
Business
10
Others
0

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 Area Visited by Foreign Tourists-2007
Area Tourists Share
(000 Nos)
Balochistan 12.6 1.5
Sindh 281.2 33.5
Punjab 472.7 56.3
N.W.F.P. 47 5.6
Northern Areas 5 0.6
Azad Jammu & 21 2.5
Kashmir
Total 839.5 100
Source: Estimated, Based on Co-eficient worked out in Foreign Tourism
Survey-2000

Contribution of Tourism in the Pakistan Economy

In Rupees Million
Tourism Tourism Tourism
Receipts Receipts Position
Year G.N.P Exports Tourism as % of as % of in Export
Receipts G.N.P Exports

2004-2005 4970546 854255 10759 0.2 1.3 16

2005-2006 5303974 984767 13199 0.2 1.3 16
2006-2007 5638818 1029267 16643 0.3 1.6 16
Source: State Bank of Pakistan

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Recommendations for Sustainable Ecotourism:
• Tourism Policy and Planning for Environmental Sustainability

There is no other economic activity that cuts across so many sectors, levels and interests
as tourism. Therefore, it is vital to integrate planning for nature, heritage and community-
based tourism with national development and area management plans. An integrated
programme of environmental planning, legislation and management is required, which
would eliminate the fragmentation of responsibilities for environmental issues across
different agencies.

• Strategic Assessment, Monitoring and Evaluation

Strategic assessment of the environmental impact of proposed policy, plans, programmes

or proposals at the earliest stage of decision-making is important. When implementing the
tourism strategy, evaluation and monitoring procedures must be in place. Performance
indicators should not be restricted to quantifiable environmental change, such as the
number of visitors or the quality of water, but should record aspects of social behavior,
community management and institutional policy interventions.

• Community Participation

The involvement of local and user communities in the development of integrated resource
management is essential to the success of any tourism development programme. There
are already a number of such projects being undertaken in rural and urban communities
by the WWF, the Aga Khan Foundation and the World Conservation Union (IUCN), as
well as a number of smaller NGOs. The communities need to be fully involved with
developments from the initial stages of data collection to that of co-management.
Through local organizations, projects can be instigated at the grass roots level rather than
be government-led, and thus have a better chance of adoption by the community.

• Environmental Education

The environment should be infused into core subjects at all levels in schools, and teachers
trained in the area. While it is important to put this education in a global context,
materials specific to Pakistan’s resources need to be developed, so that they address local
issues in local languages The media is already drawing attention to environmental issues,
and this can be integrated with dance, drama, and religious education.

It is important to promote working relationships between schools, government

departments and environmental NGOs to produce teaching materials and learning
programmes for urban and rural areas. There is also considerable scope to develop
environmental programmes for adult education through the Allama Iqbal Open University

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and other universities. Structured workshops, group discussions, courses to promote craft
development, and training to enhance understanding of rural conditions, waste disposal,
resource use and other environmental impacts can all be utilized. Much work is already
being done by NGOs like WWF, IUCN, the National Rural Support Programme (NRSP),
and the Aga Khan Rural Support Programme (AKRSP).

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CONCLUSION:
‘It’s the only industry, which needed more and more exploration’ (Zamir Sheikh)

Pakistan is a major tourist attraction because it is blessed with natural beauty and
historical places that can yield huge foreign exchange if properly and methodically
exploited. Tourism could become foreign exchange earning industry for the country.
Though Pakistan, has lately taken initiative but still there is dire need of tireless efforts to
exploit this sector and to add more dimensions to attract the tourists.

No proper attention was paid to harness the God gifted opportunity to earn more and
more foreign tourists and foreign exchange which would open up new vistas of
employment in the tourism sector. Moreover the tourists may find and explore the market
of their interest in Pakistan.

Involvement of private sector was important to give boost to tourism. Private sector
should be given not only tax exemption but they also should be provided with vast
opportunities to invest and they must be facilitated also in terms of money; a network of
five stars hotels and motels should be constructed at all tourists’ spots and tourist
operators may be provided necessary facilities, which on the one hand helped reduce
unemployment while on the other harness foreign exchange.

Private sector should take initiative to develop and exploit all tourist attraction and
historical location in the province, which unfortunately, has suffered due to negative
concept about its law and order.

Good hotel industry acceptable to the international standards would give boost to the
tourist industry, which has suffered because of a number of reasons and one of them was
lack of proper accommodation for local as well as foreign tourists. At present there are
about 4000 to 4500 rooms available in five star hotels throughout Pakistan, which were
insufficient to the demand.

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APPENDIX:

Countries with the facility of Visa Arrival for Group Tourism through Tour
Operators:

Austria, Belgium, Canada, China, Denmark, Finland, France, Germany, Greece, Iceland,
Italy, Japan, Korea, Luxembourg, Malaysia, Netherlands, Norway, Portugal, Singapore,
Spain, Sweden, Thailand, UK, USA.

What to See in Pakistan

Pakistan is a destination of special interest for travelers and tourists. Its main attractions
include Adventure tourism in Northern Areas. Cultural and archaeological tourism as
found at Taxila, Moenjodaro, Harappa, Swat, along the Karakoram Highway, and early
Muslim and Mughal heritage of Multan, Lahore, Thatta and Peshawar. From the mighty
Karakorams in the North to the vast alluvial delta of the Indus River in the South,
Pakistan remains a land of high adventure and nature. Trekking, mountaineering, white
water rafting, wild boar hunting, mountain and desert jeep safari, camel and yak safari,
trout fishing and bird watching, are among the few activities that entice the adventure and
nature lovers to Pakistan. Places of tourist attractions of Pakistan is as follows:-

Places of Tourists Attractions in Pakistan

Archaeological Museums

 Archaeological Museum of Balochistan, Off: Fatima Jinnah Road, Quetta.

 Archaeological Museum Banbhore, Thatta.
 Archaeological Museum Harappa, Distt. Sahiwal.
 Archaeological Museum Moenjodaro, Distt Larkana.
 Archaeological Museum Saidu Sharif, Swat.
 Archaeological Museum Taxila, District Rawalpindi.
 Archaeological Museum Umerkot, Distt Tharparkar.
 National Museum of Pakistan, Burns Gardens, Karachi.
 Sibi Museum, Sibi.

University Museums:

 Archaeological Museum, Department of History, Karachi University.

 Archaeological Museum, Department of Archaeology, University of Sindh, Jamshoro.
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 Archaeological Museum, University of Peshawar.
 Command and Staff College Museum, Staff College Road, Quetta.
 Geological Survey of Pakistan Museum, University of Balochistan, Quetta.

Provincial Museums:

 Allama Iqbal Museum, Lahore.

 Armoury Museum and Sikh Gallery Old Fort, Lahore.
 Atiyya Faizi Art Gallery, Ingle Road, Karachi.
 Bahawalpur Museum, Bahawalpur,
 Bhitshah Cultural Museum, Hala, Matiari, Sindh.
 Chughtai Museum, Lahore.
 Dir Museum, Chakdara, Dir,
 Faqir Khana Museum, Lahore.
 Industrial and Commercial Museum, Lahore.
 Lahore Museum, Lahore.
 Mughal Museum, Old Fort, Lahore.
 Mangla Dam Museum, Mangla.
 National Museum of Natural History, Islamabad.
 Pakistan Air Force Museum, Peshawar.
 Pakistan Army Museum, Rawalpindi.
 Pakistan Folk Art Museum, Islamabad.
 Pakistan Forest Museum, Peshawar.
 Pakistan Navy Museum, Karachi.
 Peshawar Museum, Peshawar.
 Quaid-e-Azam, Birth Place Museum, Kharadar, Karachi.
 Quaid-e-Azam’s Relics Museum, Karachi.
 Shakir Ali residence Museum, Lahore.
 Sindh Provincial Museum, Hyderabad.
 Talpur House Museum, Hyderabad.

Historical Places

 Wazir Mansion, Karachi.

 Quaid-e-Azam Mazar, Karachi.
 Kotri Barrage, Hyderabad.
 Hyderabad Fort, Hyderabad.
 Kot Diji, Khairpur.
 Lloyd Barrage, Sukkur
 Lansdown Bridge, Sukkur/Rohri.
 Minaret of Masum Shah, Sukkur.
 Sattein Jo Aastan ( Place of seven female friends),
 Sukkur.

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 Sadh Belo ( Hindu Pilgrimage Area) Sukkur.
 Makli Hills, Thatta.
 Badshahi Mosque, Lahore.
 Lahore Fort, Lahore.
 Minar-e-Pakistan, Lahore.
 Fort Mounde Shahid, Bahawalpur
 Derawar Fort, Bahawalpur
 Fort Munro, D.G. Khan.
 Rohtas Fort, Jehlum
 Balahisar Fort, Peshawar.
 Kharfocho Fort, Khaplu, Ghanche.
 Hunza Fort, Hunza

Valleys

 Chitral Hunza Skardu

 Swat Gilgit Nagar
 Kaghan Ghizir Urak
 Kashmir Khaplu Pishin
Passes

 Lak Pass (Kalat & Quetta)

 Bolan Pass (Sibi & Quetta)
 Khojak Pass (Pak - Afghan Border)
 Khyber Pass (Pak - Afghan Border)
 Khunjerab Pass (Pak - China Border)
 Darra (Kohat Pass)
 Babusar Pass (Kaghan – Gilgit)

National Parks:

 Kirther National Park, Dadu.

 Hazarganji Chiltan National Park.
 Karkhasa Park.
 Dhrun, Balochistan.
 Hingol, Balochistan.
 Zoological Garden, Bahawalpur.
 Lal Suhanra National Park, Bahawalpur.
 Shalamar Garden, Lahore.
 Jallo Park, Lahore.
 Changa Manga Park, Lahore.
 Kallar Kahar Park, Chakwal.
 Ayub National Park, Rawalpindi.
 Chattar Park, Islamabad.

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 Margallah Hills, Islamabad.
 Khunjerab, Northern Areas.

Deserts:

 Cholistan, Punjab. Thar, Sindh

 Thal, Punjab Sehan, Balochistan.

Lakes:

 Hana – Quetta, Balochistan.

 Keenjhar – Thatta, Sindh.
 Haleji – Karachi, Sindh.
 Mancher – Sehwan Sharif, Dadu, Sindh.
 Kalri – Thatta, Sindh.
 Kachura – Skardu, Northern Areas.
 Satpara – Skardu, Northern Areas.
 Saif-ul-Maluk – Naran, Mansehra, NWFP.

Beaches:

 Hawkes Bay, Karachi. Sandspit, Karachi.

 Paradise Point, Karachi. Clifton, Karachi.
 French (Haji Abdullah Goth), Karachi.
 Gadani – Balochistan.

Muslim Shrines:

 Abdullah Shah Ghazi, Karachi.

 Sachal Sar Mast, Draza Sharif, Khairpur.
 Bhitshah, Hala, Matiari.
 Sehwan Sharif, Dadu.
 Uch Sharif, Bhawalpur.
 Shah Rukan-e-Alam, Multan.
 Baha-ud-Din Zakaria, Multan.
 Shah Shams Tabrez, Multan.
 Data Ganj Bakhsh, Lahore.
 Jahangir’s Tomb, Lahore.
 Nur Jhan’s Tomb, Lahore.
 Baba Bulhe Shah, Kasur.
 Pir Waris Shah, Jandiala Sher Khan, Sheikhpura.
 Shah Abdul Latif, Islamabad.
 Pir Mehar Ali Shah, Golra Sharif, slamabad.
 Mohra Sharif, Murree.

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 Ziarat Pir Baba, Swat.

Non-Muslim Shrines

Hindu Shrines

 Temple at Katas
 Temple at Makot
 Siv Ganga Temple
 Temple of Hinglaj, Balochistan

Buddhist Shrines

 Taxila
 Peshawar
 Charsada
 Swat
 Gilgit
 Hunza
 Skardu

Sikh Shrines Gurdwaras

 Nankana Sahib
 Rohri Sahib
 Punja Sahib, Hasanabdal.

Famous Hill Stations & Mountain Valleys.

 Murree Islamabad, Abbottabad & AJK. 2,290

 Ayubia Islamabad, via Murree & abbottabad,400
 Thandiani Abbottabad 2,500
 Kaghan Valley Balakot, Mansehra 2,134
 Swat Valley Peshawar/Islamabad 900-2,100
 Hunza Valley Peshawar/Islamabad 2,440
 Gilgit Valley Peshawar/Islamabad 1,454
 Chitral Valley Peshawar/Islamabad. 1,300
 Skardu Peshawar/Islamabad 2,440
 Ziarat Quetta & Loralai 2,450

Major Peaks of Pakistan

Sr. No Mountain Height (M) Range Group District

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1. Chogori/K-2 8,611 Karakoram Boltoro Skardu
2. Nanga Parbat 8,125 Himalayas Diamer Diamer
3. Gasherbrum No.1/ Hidden Peak 8,068 Karakoram Boltoro Skardu
4. Falchan Kangri/Broad Peak 8,047 Karakoram Boltoro Skardu
5. Gasherbrum No. II 8,035 Karakoram Boltoro Skardu
6. Broad Peak Middle/Central 8,016 Karakoram Boltoro Skardu
7. Gasherbrum No.III 7,952 Karakoram Boltoro Skardu
8. Gasherbrum No. IV 7,925 Karakoram Boltoro Skardu
9. Distaghil Sar Main 7,885 Karakoram Hispar Gilgit
10. Kunyang Chhish/Main 7,852 Karakoram Hispar Gilgit
11. Masherbrum NE/(K-1) 7,821 Karakoram Bagrot Gilgit
12. Masherbrum 7,806 Karakoram Bagrot Gilgit
13. Rakaposhi 7,788 Karakoram Bagrot Gilgit
14. Batura No.1 7,785 Karakoram Batura Mustagh Gilgit
15. Batura II 7,762 Karakoram Batura Mustagh Gilgit
16. Distaghil Sar No.II 7,760 Karakoram Hispar Gilgit
17. Kanjut Sar No. I 7,760 Karakoram Hispar Gilgit
18. Masherbrum W 7,750 Karakoram Boltoro Skardu
19. Saltoro Kangri No.1 7,742 Karakoram Soltoro Gaunche
20. Batura III 7,729 Karakoram Batura Mustagh Gilgit
21. Trivor/Peak No. 8 7,720 Karakoram Hispar Gilgit
22. Tirich Mir (Main) 7,708 Hindukush Hindukush Chitral
23. Saltoro Kangri II 7,706 Karakoram Soltoro Gaunche
24. Chhaltoro Gang R 1 N 7,705 Karakoram Soltoro Gaunche
25. Distaghil Sar (E) 7,700 Karakoram Hispar Gilgit
26. Tirich Mir (East) 7,692 Hindukush Hindukush Chitral
27. Saser Kangri 1 7,672 Karakoram Siachen(disputed) Gaunche
28. Chogolisa No. 1 SW/E 7,665 Karakoram Boltoro Skardu
29. Chogolisa No. II/NE 7,654 Karakoram Boltoro Skardu
30. Yukshin Garden Sar 7,641 Karakoram Hispar Gilgit
31. Kunyang Chhich (S) 7,620 Karakoram Hispar Gilgit
32. Shispare Sar 7,611 Karakoram Batura Mustagh Gilgit
33. Batura IV 7,594 Karakoram Batura Mustagh Gilgit
34. Broad Peak (N) 7,550 Karakoram Boltoro Skardu
35. Skyang Kangri No. 1 7,544 Karakoram Boltoro Skardu
36. Batura V 7,531 Karakoram Batura Mustagh Gilgit
37. Yakshin Gardaan No.1 7,530 Karakoram Hispar Gilgit
38. Mamostong Kangri 7,516 Karakoram Soltoro Gaunche
39. Saser Kangri E 7,513 Karakoram Siachen(disputed) Gaunche
40. Tirich Mir (West II) 7,500 Hindukush Hindukush Chitral
41. Skyang Kangri No. II 7,500 Karakoram Boltoro Skardu
42. Kunyang Chhish (W) 7,500 Karakoram Hispar Gilgit
43. Saser Kangri II W 7,500 Karakoram Siachen(disputed) Gaunche
Source: Alpine Club of Pakistan.

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References:
www.pakistantourism.gov.pk

www.tourism.com.pk

www.un.org.pk/unic/pdf/tourism.htm

www.pakistan.gov.pk/divisions/tourism-division/media/Toruism(wup)(Folder-II).pdf

www.answers.yahoo.com/question/index?qid=1006060227489

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