We students on behalf of Vivekananda college of B.B.A.

, doing the survey for our

assignment in subject of Research Methodology on the topic “TO measure effectiveness brand
ambassador M.S. Dhoni in promotion of product”. So kindly fill up the questionnaires. We
conform you that your information’s are used only for academic purposes

Respondent Name: -
______________________________________

Contact No: - _________________.

QUESTIONNAIRES:

1. How you know M.S. dhoni?

As a cricketer

As a celebrity

As a brand ambassador

2. Find out products which are promoted by dhoni?

Reebok Sonata Boost TVS

Adidas Bly-cream Born-vita Siyaram

Fast-track Old-spice Hero Honda Big bajar

3. Have you ever purchase any of following brand?

Reebok Sonata Boost TVS

Adidas Bly-cream Born-vita Siyaram

Fast-track Old-spice Hero Honda Big bazar

4. For what reason you have purchase above market product?

Price Service Health

Quality Brand name Other

Quantity Brand
ambassador

5. Is really brand ambassador affect on your buying behavior?

Yes can’t say

no
6. Give your opinion

Statements Stron Agre Nutr Not Stron

gly e al agree gly
agree not
agree

6.1 What you think if M.S. dhoni promote any

brand is must be good quality product?

6.2 He is the professional player & just to

earn money sign the contract with
various brand

6.3 He always select only those brand

which are quality oriented.

7. Is necessary to follow/reliable dhoni’s endorsement?

Yes can’t say

no

8. Will you ever going to purchase dhoni’s endorsements?

Yes can’t say

no

9. M.S. Dhoni:- (make comments)

______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
_________________________________________________________
Thank you for giving your valuable time, co-operation, and response to us.

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Date