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  • Agenda Mon Wk2

    Diunggah oleh

    Beyond Banners
    12 tayangan1 halaman
    MON COPY 1 2 week AGENDA it's storytelling time. We'll look at all the vehicles that can carry your message from print to viral. How to come up with the big story you want to tell. How to read a creative brief and create strategies from it.

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    Hak Cipta

    © Attribution Non-Commercial (BY-NC)

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    MON COPY 1 2 week AGENDA it's storytelling time. We'll look at all the vehicles that can carry your message from print to viral. How to come up with the big story you want to tell. How to read a creative brief and create strategies from it.

    Hak Cipta:

    Attribution Non-Commercial (BY-NC)
    Unduh sebagai PDF, TXT atau baca online dari Scribd
    Tandai sebagai konten tidak pantas
    12 tayangan1 halaman

    Agenda Mon Wk2

    Diunggah oleh

    Beyond Banners
    MON COPY 1 2 week AGENDA it's storytelling time. We'll look at all the vehicles that can carry your message from print to viral. How to come up with the big story you want to tell. How to read a creative brief and create strategies from it.

    Hak Cipta:

    Attribution Non-Commercial (BY-NC)
    Unduh sebagai PDF, TXT atau baca online dari Scribd
    Tandai sebagai konten tidak pantas
    dari 1

    MON

    COPY 1

    2
    WEEK

    AGENDA

    It’s storytelling time.

    Lecture/Demo:
    • Let’s get to know each other
    • Overview of Copywriting
    • Look at class blog
    • We’ll look at all the vehicles that can carry your
    message from print to viral.
    • How to come up with the big story you want to tell.
    • How to read a creative brief and create strategies from it.

    Exercise: Maxim Beat this Caption

    Case Study 1: Bill Bernbach

    Assignment 1:
    • Separated at birth. Mixed bio with a famous Copywriter. Due next
    week (9/20)
    Brief One:
    • 5-hour energy. 10 big ideas next week (9/20). Please use the big
    idea template on the blog.

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