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WED

COPY 1

1
WEEK

AGENDA

It’s storytelling time.

Lecture/Demo:
• Let’s get to know each other
• Overview of Copywriting
• Look at class blog
• How to come up with the big story you want to tell.

Exercise: Maxim Beat this Caption

Assignment 1:
• Separated at birth. Mixed bio with a famous Copywriter. Due next
week (9/20)

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