Questionnaire

Name: _______________________________________________
Age: _________________________________________________
Gender - MALE FEMALE

Occupation: ___________________________________________

According to you which of these factors

affect your impulse buying behavior for
apparel products.
Sr D SD
SA A
. A A
Topic
N (2 (3
(1) (4)
o. ) )
Attractive price of product affects my
1
impulse buying behavior.
Discount offers regarding product attracts
2
me.
Various schemes like (buy 1 get 1 free)
3
affect my buying behavior positively.
Availability of discounted products
4
motivates me to buy.
Advertisements of products in print and
5
visual media attract me to buy.
Various promotional activities regarding
6
product motivates to buy the products.
Hording and pamphlets of product help me
7
in impulse buying.
8 Any event organized by organization affects
 my buying behavior.
9 Display of product in store attracts my attention.
Packaging of product attracts me to by the
10
products.
 D SD
Sr SA A
A A
N Topic
(1 (2 (3
o. (4)
) ) )
Placing of product in store gains my
11
attention towards it.
Compatibility of another product with the
12
product you are buying.
Emotional attachment with product is a
13
motivational factor to buy product.
Behavior of sales person affects my buying
14
behavior.
Popularity of product increases recall value
15
and helps in impulse buying.
Changing trend in society is a major factor
16
in impulse Buying.
The person with whom you are going for
17
shopping influences my buying behavior.
Comments of reference group influence my
18
buying behavior.
19 Kind of product which i am buying.
The income status affects your impulse
20
buying behavior.
Standard of living has a role to play in
21
buying products.
Your perception about saving and
22
investment.
23 Special occasion motivate me to buy.
Requirement of product in festival season
24
prompts me to buy.
Traditions and customs trigger my purchase
25
decision.
Various festival discounts on product induce
26
purchase of product.
Note: SA = Strongly Agree; A = Agree; DA = Dis Agree; SDA =
Strongly Disagree.
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