PREFACE

“When Knowledge and Action meets it gives Result.”

A man can become perfect with a perfect knowledge and experience. As a student of
business administration, we have studied many theories in the classroom but any
professional degree is incomplete without practical knowledge of concerned field.

And the same case is with management studies, management is incomplete without
knowing practical application of theories studied. I have experienced and understood
the practical importance of these theories on this training. More books and theoretical
knowledge can’t help you in any field whether it is management or technical. Only thing
can help you is practical knowledge.

This training provides a golden opportunity to the students for getting a perfect
knowledge and experience.

During my summer training I come to know how the management of company is

actually being done. How decisions are made? How corporate people behave and deal
with others? How the marketing people do their work in a market as well as in their
office.

As a part of my learning in management field and requirement of MBA program, I have

been given an opportunity to grab practical knowledge in the area of Marketing and I
had selected “Godrej” located at Ahmadabad. I have made my best efforts to get
knowledge and experience. During this training, I had collected necessary information,
and I present all the necessary information to understand well.

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 ACKNOWLEDGEMENT

"Many of us are more capable than some of us . . . but none of us is as capable as

all of us!!"

It is an honor to present this project report titled as “To Find Out Potential Customers and to
Measure Satisfaction Level for vending Machine in Customers.” This partial fulfillment of
curriculum has provided me a great opportunity to experience the market practicalities in a
sector of Vending Machine.

To prepare this report efforts are made not by an individual only but also the office staff of
Godrej & Boyce Mfg. Co. Ltd., Ahemdabad and Lynx Communication (Distributor-Baroda),
and Faculty members of The AIM

It is very pleasant duty to express my sincere thanks to Mr. Ketan Shah (Branch Head-
Gujarat), Ahemdabad for giving me the opportunity to carry on the project and Mr. Manoj
Shimpi (Assistant Manger-Vending operation) for his valuable guidance and co-operation &
my heartiest gratitude to Mr. Soujit Das (Business Manager-Lynx Communication) for giving
me directions for the research.

I am deeply indebted for their constant encouragement on every aspect of my project.

I also like to convey my thanks and gratitude to Mr. Kerav Pandya (Faculty) and Mrs. Kunjal
Sinha (Faculty) AIM, Anand. For his constant encouragement and support to my study.

I would like to thank each and every member of Lynx Communication, Baroda for their
immense guidance and suggestions, the respondents for providing factual information
without which I would not have been able to complete the project.

Yours Sincerely,

Nirav B. Sha

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 DECLARATION

I, Nirav B. Shah, hereby declare that the report on “summer training” entitled “Potential
Customers And Satisfaction Level Of Vending Machine in Customers” is a result of my
own work and my indebtedness to other work publications, if any, have been duly
acknowledged.

It is my original work and the same is not submitted for the award of any other
Degree/Diploma/Fellowship or other similar titles or prizes.

Place: Anand

Date:

NIRAV B. SHAH

____________________

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 Executive Summery

Godrej & Boyce Mfg. Co. Ltd. has been providing Vending Machine from last few years.
This project was undertaken for the study of consumer preference for Godrej Vending
Machine and Premix in Baroda (Industrial Areas) in order to know the awareness, perception
and preference level of customers. The consumers’ preference was studied through using
questionnaire. A sample size of 103 customers was taken for the study, whose responses
were studied and interpreted .The sampling design was used convenience sampling. The
process of analysis was done through, frequency table, percentage, pie chart & bar graph.

My objectives of the study are:

 To know the overall satisfaction level of vending machine users.

 To know the major competitors of the Godrej in Vending Machine and Premix market.

 To know the potentiality of the customer in the market.

 To know the Tea consuming pattern in the companies.

 To know the product’s awareness in the market.

 To know the Effective Medium through which the product can be sought powerfully in
the market.

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