companies?
What is expected?
• Communicate with customers and
consumers
• Convince Gov’t to make SPO mandatory
(compare biodiesel)
• Reduce their margins to absorb costs
• Create demand through marketing
• Specify oil formulation, differentiate SPO
• Bring more FMCG companies on board
1
Challenges
• How to create and grow the market for SPO so benefits
can be shared along the supply chain?
• How to provide leadership in the sector?
• How to include India and China?
• How to absorb cost/price pressure?
• How to manage the transition of the SC?
• How to address lack of education and awareness?
• How to do sustainable business at no cost?
• How to maintain credibility and avoid false claims?
2
Supply Chain (27 people)
• Field test bulk commodity option: 11 yes
• Field test controlled mixing: 5 yes
• Should IP be allowed: all yes
• Should B&C be investigated further: 15 yes