Are you male or female?

18

16

14
How often do you watch TV per day?
12
12

10 10
8
8
6

4 6
2
4
0
Male Female
2

0
1 - 2 hours 2- 3 hours 3 - 4 hours 4 - 5 hours Over 5 hours
How often do you see a billboard
advertisement?
16

14

12 Do you try to avoid TV advertisements?

10 18
8 16
6 14
4 12
2 10
0 8
Everyday Once a week Occassionally Once a month
6

2
What type of media do you come in most 0

contact with? Yes No

20
18
16
14
12
10
8
What would be the best way to advertise
6 to you?
4 18
2 16
0
14
Television Poster Billboards Magazines Internet adverts
12
10
8

Do you believe what is advertised on 6

4
TV? 2
0
20
Television Poster Billboards Magazines Internet adverts

15

10

0
Yes No

Have you ever gone to buy a product after

seeing it advertised? What type of media do you take make
25 most notice of?
20
20
18
16
15
14
12
10
10
8
5
6
4
0
2
Yes No
0
Television Poster Billboards Magazines Internet adverts

How old are you?

20
18
What time of day do you mainly watch TV?
16
25
14
12
20
10
8
15
6
4
10
2
0
Ten - Twenty Twenty - Thirty Thirty - Fourty Fourty - Fifty Over Fifty 5

0
Morning Mid Morning Lunch Time Afternoon Evening