SEQUENCE OF PRESENTATION

Introduction
 History
 Mission Statement
 SWOT Analysis
 BCG Matrix
 Market Segmentation
 Market Targeting
 Market Positioning
 Four Ps
 Environmental Commitments
 Q/A
Indra Nooyi - CEO of PepsiCo
 9ISTORY
wame pepsico
Product type colas, snacks, fast food
Introduced: in 1989 as brad·s drinks
June 16 1930 as pepsi cola
1961 pepsi
CEO: Indra nooyiRelated products: coca cola (coke)
Rc cola
Amrat cola
Pakola
Macca cola
Markets: America, Latin America, Europe, Asia, Africa, Middle
East.
Motive: to be the world·s premier consumer product company.
 ~ISSION STATE~ENT
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 To be the world's best beverage company.
Being the best means providing outstanding
quality, service, cleanliness and value, so that
their every customer is contented and happy
with their products.
 To increase the value of their shareholder·s
investment through sales growth, cost control
and wise investment of resources.
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To be the best beverage company in Pakistan

which they already are, hence according to
Mr.Khalid, the executive director at Pepsi,
their mission statement is: -
´TO COwTIw E BEIwG THE BEST
BEVERAGE COMPAw
Iw PAKISTAw
SWOT ANALYSIS OF PEPSI CO
 STRENGT9S

 Reputation in marketplace.
 Great brands, strong distribution,
innovative capabilities.
 wumber one maker of snacks, such
as corn chips and potato chips.
 Culture of shared principle.
 WEAKNESSES

 Pepsi hard to inspire vision and direction

for large global company.
 The design of pepsi cola·s package is not
attractive.
 The market share of pepsi cola is a
little bit smaller than coca cola.
 OPPORTUNITIES

 Food division should expand

internationally
 Come up with new flavors (mint, cookie
dough, pumpkin )
 won carbonated drinks
 Healthy food
 T9REATS

 Local colas in Chinese and other markets

 Frito--lay which earns about 50% of
Frito
revenue for PepsiCo
 Fight between Pepsi and its competitors
 Government Regulations
 Duplicate drinks
CG ~ATRIX
 CG ~ATRIX
 Pepsi Cola : Pepsi cola are cash cows.
1. high market share
2.low growth chances

 Frito- Lay Brands

The snacks are rated as stars
1. High market share
2. High growth chances

 Aquafina
Rated as Question Marks
1. Low Market share
2. Low Growth rate
 ~ARKET SEG~ENTATION
 Pepsi has divided its market in many ways

 demographically,
 geographically,
 psycho graphically
 behaviorally
 ~ARKET TARGETING

 Pepsi customers are mostly young group

between the age of 14-14-30 and also targeted
at school, colleges, universities, homes,
restaurants, hotel and stores.
 ~ARKET POSITIONING

PEPSI has positioned itself in the market

very perfectly.
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PepsiCo operates in three major S and international businesses.
   Pepsi--Cola
Pepsi
Mountain Dew
7up
Mirinda
Teem


Lays
Cheetos
Kurkure
 Ú[
Dole juices and juice drinks
Gatorade
Aquafina drinking water
    
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 Core enefit
 Actual product
Brand name
Design

Variety
Packaging
Features
Quality
 Augmented Product
 PRO~OTIONS
 Spends a huge amount on promotions.
 Include advertisements sponsorships of sporting events, musical shows and many
more.
 Build strong brand equity.
 Spends a huge budget on advertisements also.
 Some of the entertainment celebrities for advertisements used by Pepsi are:
Inzamam--ul
Inzamam ul--Haq
David Beckham
Maradona
Jeff Gordan
Ronaldenio
Roberto Carlos
 Slogans
´Ask For More
´Pepsify Karo Gay
 [
 Price is the amount of money and/or other
items with utility needed to acquire a product.
 PepsiCo sets the prices of its products
according to the prices of its competitors.
 PepsiCo always sell its products at reasonable
prices.
 The products of Pepsi are easily available at
affordable prices all over the world.
 Also sells its products at discount prices at
special occasions
 CO~PARISON OF PRICES
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Pepsi 250ml 14 Coke 250ml 14

Pepsi 500ml 28/30 Coke 500ml 28/30

Pepsi 1 liter 30 Coke 1 liter 30

Pepsi 1.5 liter 55 Coke 1.5 liter 55

Pepsi jumbo 70 Coke jumbo 70

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 Distribution is movement and product from
manufacture to end user.
 Distribution objective of Pepsi is to make
Pepsi available at an arms length.

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 Incentives to Distributors.
 Credit facilities.
 ENVIRON~ENTAL
CO~~IT~ENTS
 PepsiCo is committed to being an
environmentally responsible corporate citizen.
 As a food and beverage company, Pepsi
reduces the water consumption.
 Pepsi·s goal is to design and develop packaging
system that are environmentally responsible
throughout their entire life cycle.
 Pepsi follows five principles of sustainable
packaging design: Reduce, Reuse, Recycle,
Remove, and Renew.