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A “Showing” is the percentage of the population in our taxi media coverage area that we reach daily.
A #25 showing reaches 25% of the total population each day.
January2312:16pm-6:43pm
Taxi:3 January243:47am-11:41am
Tracking time: 59 hours January3012:01pm-10:30pm
Location: New York Metropolitan Area January3012:39pm-7:52pm
Device ID: 00244-1A, 00245-1A, January313:05am-8:22pm
January313:02am-10:24am
001464A
February13:01am6:59pm
Miles traveled:591.88 February23:08am-9:38am
“The great things about cabs is that they’re on the road 24 hours a day, seven days a week and you can’t close your
eyes or flip a channel when you see a cab go by. It just gives us great exposure”
LINDA BENNETT
SENIOR BRAND MANAGER
YAHOO!
“Taxi Tops are, by far, the smartest outdoor buy in New York City – I always feel that I get tremendous impact for my
investment.”
-JENNIFER K ASPER
MARKETING DIRECTOR,
MACY’S MERCHANDISING
“Glamour Magazine is thrilled with our New York taxi media campaign. As you are aware, we invited multiple ad-
vertisers to join us on our next project... not only did we get an overwhelming response from them, we also generated
a huge buzz in the industry due to the impact of our advertising.”
-JODI MARCHISOTTA
DIRECTOR,
MARKETING & STRATEGIC DEVELOPMENT
GLAMOUR MAGAZINE