Communication Field
and Skills
Session 2 Introduction to Communication Science
After completing this lesson, you will
understand why…
• Communication is one of the oldest yet
newest disciplines.
• Early Greeks saw communication theory and
practice as critical.
• The popularity of communication is a mixed
blessing.
• Communication is an activity, a social science,
a liberal art, and a profession.
Chronology of Communication Media
Development
100 The Chinese invent paper
700 Arab traders introduce paper to the West
1445 Gutenberg invents movable type and
publishes the Gutenberg Bible (in 1455)
1641 First book published
1640s Diurnos, first daily newspapers, published
1731 First magazine published
1792 Telegraph
1835 Camera
1843 Facsimile
1876 Telephone
1895 Film
1905 Radio
1925 Television
hide 1445 Gutenberg invents
movable type
Chronology of Communication Media
Development
1951 Digital computers are developed
1956 Magnetic videotape
1965 Computers
1975 Videodisc
1978 VCR (Video Cassette Recorder)
1982 Audio Compact Disc
1985 CD-ROM (Compact Disc Read Only Memory)
1985 Digital video
1996 DVD-Video (Digital Versatile Disc)
1997 DVD-ROM (Read Only Memory, DVD-RAM)
Today: Digital electronic information delivery
is the standard for all media
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In Brief, There Are Seven Milestones in
Human Communication
Language
Writing
Printing
Telephone and Telegraph
Photography and Motion Pictures
Radio and Television
Computers and The Internet
essay
writing about 3000B.C offers advice
on ‘How to speak Effectively
The beginning of systematic theory
development in communication can be traced
to the Greeks.
• Interpersonal, group,
organizational, political,
international, intercultural,
public and mass
communication
Managing Communications
Media Management Corporate Communication Publishing
Public Affairs Internal Communication Comm & Information Policy
Advertising Management International Information Services &
Communication management
Preparing Communication
Products & Services
Editing Advertising Production Public Information
Marketing Communication Broadcast Journalism Community Outreach
Media Production Public Relations Customer Relations
Events Coordination Writing & Reporting Film Writing
Growth of Communication Careers
Analyzing Communications
Communication Research Market Research Audience Analysis
Public Opinion Research Individual Interviewing Customer Satisfaction
Analysis
Academic Research
Communication Education
& Training
Communication Training Human Resource Leadership & Staff
Development Development
Professional Development Organizational
Development
• In the 1990s, we live in
information age, which
communication &
information technology play
an important role in our
society
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Now, we’re entering the age of
network society…
photo: donnybu
or
Work Hard! Work Smart!
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What is Communication?
Communication is the process of sending
and receiving information among people…
Feedback
Channel
SENDER RECEIVER
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Communication Goals
To change behavior
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What will you learn in this
session?
Listening
Presenting
Why listening is very important in
communication process?
1)The most basic level,
listening is just as
important level as speaking.
2) We spend more time
listening than others.
3) Misunderstanding or
misinterpretation of others
words greatly impact our
communication.
Importance of Listening
We have the ability to listen to sounds
patterns and translate their meaning into
languages
Remembering is
the storing of
information
for later retrieval.
- Short Term Memory
- Long Term Memory
Types of Listening
These four are not the exclusive but merely
representative:
-Pleasurable Listening -Discriminative Listening
Appearance
Movement
Posture
Facial
Expression
Eye Contact
Guidelines for Delivery
Guidelines for Delivery
Auditory Aspects of Delivery:
Volume
Rate
Pitch
Articulation
5 Dimensions of
Credibility of Presenter
1. Competence
Character
Composure
Extroversion
Sociability
What creates bad
presentation
- Lack of preparation
- Not knowing audience
- Inappropriate visual aids
- Too much material
- Using monotone
- Lacking focus
Practicing Your Presentation