AST
CEREALS - 20-25 % Growth
- 375-400 Crores Market
Acceptanc
Acceptanc
ee of
of
Packaged
Packaged
food
e
food
c
ran
su
h in
Govern
a lt LOW
e
Rising
Rising
ment CHOLESTE
h
Househol
Househol
d ROL FOOD
d Incomes
Incomes policies
o
rt
Increasing
Increasing
ila Customized
Customized
sim
Health
Health packaging
packaging
awareness
awareness system
system
ir es
go
te
Ca Changing
Changing
Lifestyle
Lifestyle Growing
Growing
demanding
demanding Old
Old age
age
Healthier
Healthier population
Food
population
Food
10%
17%
41%
5%
4%
18%
73%
Any Bank
Preference for Multinational Bank
the bank Indian Private Bank
Indian Government driven
Bank
60%
Influence on Purchase Decision
Influence on Purchase Decision
43%
33%
18%
6%
on ce ut
h er
ti vi h
p d o Ot
ce A fM
Pe
r
o r's o
is d
w
n
d v or
O A W
n ce
u ra
s
In
Expert Speak
“Health insurance has the potential to grow hundred times in
India. We need increased awareness, more friendly policies
from Government and more financial products for youth to
tap the market. Rising income and young people should be
the focus of Health Insurance products of a company.”
Rakesh V. Shah
Insurance Advisor, ICICI Prudential, OM Kotak
Mahindra