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J
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T
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•Age
•Gender.
•Education
•Income
•All the critics of the festival.
•Film related personalities.
Psychographic
•History.
•Human Rights.
•High emotional attachments with the war of 1971.
•Soft mined people.
•People who have courage, aspiration and achievement.
•People who vow for justice.
Reason Why?
Emotional
•A touchy film that drives people.
•Struggle of the people.
•Spirit.
Rational
•The story of a few people in the terrifying 1971.
•The cruelty of Pakistani soldiers and the struggle of Bangladeshi
people to rescue them.
•The birth of a new nation.
•The history of independence of the audiences’ neighboring country.
•Entertainment.
J
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T
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A
Thank you.