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Austin Chamber

Social Media Strategy & Implementation Framework


I. Goals
II. Current Mode of Operation (CMO)
a. Inventory
i. Sites/Pages/Accounts
b. Who is Active
i. Personal/Business
ii. Topics
III. Create SM Presence
a. Which Sites
b. Names
c. owners
IV. Infrastructure & Integration
a. Web
b. SM to SM
V. Sustainability Plan
a. Owners
b. Frequency of Posts
i. Reuse Strategy
VI. Policy
VII. Event/Campaign Management

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