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  • The Minds Behind Definition 6 Speak On The Vision Behind Coca-Cola's "Happiness Machine"

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    Business Review USA gets an exclusive look into the creation and successes of Coca-Cola’s, "The Happiness Machine," one of this year’s viral videos showcasing the Coca-Cola product and its use in spreading cheer with friends.

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    The Minds Behind Definition 6 Speak on the Vision Behind Coca-Cola’s "Happiness Machine"

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    Business Review USA gets an exclusive look into the creation and successes of Coca-Cola’s, "The Happiness Machine," one of this year’s viral videos showcasing the Coca-Cola product and its use in spreading cheer with friends.

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    Attribution Non-Commercial (BY-NC)
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    126 tayangan2 halaman

    The Minds Behind Definition 6 Speak On The Vision Behind Coca-Cola's "Happiness Machine"

    Diunggah oleh

    PR.com 2
    Business Review USA gets an exclusive look into the creation and successes of Coca-Cola’s, "The Happiness Machine," one of this year’s viral videos showcasing the Coca-Cola product and its use in spreading cheer with friends.

    Hak Cipta:

    Attribution Non-Commercial (BY-NC)
    Unduh sebagai PDF, TXT atau baca online dari Scribd
    Tandai sebagai konten tidak pantas
    dari 2

    The Minds Behind Definition 6 Speak on the Vision Behind Coca-Cola’s

    "Happiness Machine"

    Business Review USA gets an exclusive look into the creation and successes of Coca-Cola’s, "The
    Happiness Machine," one of this year’s viral videos showcasing the Coca-Cola product and its use
    in spreading cheer with friends.

    San Diego, CA, November 10, 2010 --(PR.com)-- Business Review USA, the top digital media source
    for American business news, gets an exclusive look into the creation and successes of Coca-Cola's, "The
    Happiness Machine," one of this year's viral videos showcasing the Coca-Cola product and its use in
    spreading cheer with friends. Atlanta-based Definition 6 was the guiding force behind campaign, which
    was shot at St. John's University in New York last winter.

    Paul McClay is the Director of Media and Strategy for Definition 6 and helped to envision a campaign
    where happiness was the overarching concept to convey a global message of shared happiness.

    “Brands are partial about the distribution mechanism of their content,” McClay says. “In a digital space,
    people always have the choice to see concepts and share with their friends and family. We're furthering
    our expertise on how to create content that adds value to the consumer and makes him or her want to
    interact with and absorb the brand.”

    Read full issue

    About Business Review USA:

    Business Review USA is a leading digital media source of news and content for C-level executives
    focused on business and industry-specific news throughout the United States. Through its digital
    magazine, online website, daily news and weekly e-newsletter, Business Review USA helps executives
    stay up-to-date with the most fundamental operational issues in demanding and ever more competitive
    global business sectors.

    Business Review USA is headquartered in San Diego, California, with an additional office in Boston. For
    more information, contact 1-760-827-7800 or visit www.BusinessReviewUSA.com.

    ###

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    Contact Information:
    White Digital Media Group
    Chad Recchia
    (760) 827-7800
    c.recchia@whitedm.com
    www.whitedm.com

    Online Version of Press Release:


    You can read the online version of this press release at: http://www.pr.com/press-release/276021

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