CONSUMERBEHAVIOUR
Introduction
Everybody in this world is a consumer. Everyday of our life we are buying and
consuming an
incredible variety of goods and services. However, we all have different tastes,
likes and dislikes
and adopt different behaviour patterns while making purchase decisions. Many
factors affect
how we, as individuals and as societies, live, buy, and consume. External
influences such as
culture, ethnicity, and social class influence how individual consumers buy and
use products, and
help explain how groups of consumers behave. The study of culture
encompasses all aspects of a
society such as its religion, knowledge, language, laws, customs, traditions,
music, art,
technology, work patterns, products, etc. Culture is an extremely critical and all
pervasive
influence in our life.
Objectives
•Define culture
Characteristics of Culture
1. Culture is learned.
punishments.
5. Culture is adaptive.
6. Culture is environmental.
Culture includes????
"Religion is not identical with spirituality; rather religion is the form spirituality takes in
civilization
Whilst the terms spirituality and religion can both refer to the search for the Absolute or
God, an increasing number of people have come to see the two as separate entities,
religion being just one way in which humans can experience spirituality.
SBNR or "spiritual but not religious" and generally believe in the existence of many
different "spiritual paths" - emphasizing the importance of finding one's own individual
path to spirituality.