An introduction
By Preeti Singh
Asstt.Prof.IITM
Objective of study
• basics of advertising
• Any form
• Non personal
• ideas
•Advertising as a substitute of human salesman
•Advertising is the business of creative thinking for
commercial advantages.
Effect of promotional tools on consumer response
ing
Ad el l
ve s
rti
si n nal
g r so
Pe
Effectiveness
n
io
PR
ot
&
om
Pu
Pr
bli
cit
s
le
y
Sa
Ad media
Print,
Encoding electronic, Decoding
salesman
Advertising Target
Publicity audience
Sales Channel interpretation
presentation
receiver
Sender
Target
Company audience
Feed back
Marketing research
Sales reports
THANKX ?