AMUL INDIA SUCCESS STORY

“ QUALITY IS THE WAY TO LIFE”

Lecture By : Mr Himanshu Chopra

BRANCH MANAGER,(Gujarat cooperative Milk Marketing Federation Ltd)

FACTS AND FIGURES

• Founded in 1946 Under the voluntary action taken by Bhuwan Das Patel and
Sardar Vallabhbhai Patel against sale of Milk to Maharashtrian Govt.

• Dacuna Associates is the Ad. Agency of AMUL. It started promotion for

AMUL wef 1967 in MUBAI.

• Dacuna Accociates changes the promotion plans and advertisement campaigns

for Amul every Friday.

• Started in two villages with production of 247 Ltr of Milk in Caira.

• Amul India Ltd follows 1200+ Routes throughout India

• It Involves about 1.2 m farmers from 13000 Villages

• Amuls’ products are available in more than 5,00,000 retail outlets across India.

• Amul sells 3,70,000 Ltr Milk / Month in Singapore .

• Smita Patil is the brand Ambassador of AMUL Ltd.

• Butter Girl is the brand Masscot of AMUL.

• Any one owing Cow / Bofallo can become member of Voluntary Association.

• AMUL has annual Turn over of 4278 Crores Annually.

• AMUL has 2.6 m members / Farmers.

• AMUL yields 67L Ltr Milk Per Day.

• It has 47 Sales Offices and about 3000 + Dealers across India.

• Avg. Procurement Price per Litre to Farmers is Rs. 17.82

AMUL PARLOUR: Amul Parlour is the range of all Amul Products under one
roof.
MOBILE VETERNITY VAN : Mobile veternity van is just like mobile clinic
which runs across several villages across Gujarat for cure of cows and Buffaloes
in case of Emergency.

OUTBOUND LOGISTICS OF AMUL Ltd.

Consumers

State Cooperatives

District Dairy Cooperatives

Village Dairy Coperatives

Milk Producer
 PRODUCTS OF AMUL
1. MILK PRODUCTS

AMUL GOLD (Full Cream 6 % Fat)

AMUL SHAKTI(Standarised 4.5 % Fat)

AMUL TAAZA(Toned Milk 3 % Fat)

AMUL SLIM(0.2 % Fat)

2. INFANTS PRODUCTS

MILK POWDER

BREAD SPREAD

CHEESE

3. REFRESHING MILK

KESAR

BUTTER SCOTCH, ETC

4. INSTANT ENERGY

STAMINA

SHAKTI

5. ICECREAMS

SUGAR ICECREAM IN VANILLA, STRAWBERRY,CHOCOLATE, BUTTER

SCOTCH FLAVOUR.

PROBIOTIC ICECREAM

SUGAR FREE ICECREAM

• Probiotic Ice Cream can sustain in temperature between -18 Degree Celsius to
+8 Degree Celsius. Leader of Probiotic Icecream is YAKULT (Japan)