V/s
Distribution Channel
Asian paints Nerolac
ASIAN PAINTS is all over NEROLAC’s strength of wide
India. The channel structure spread distribution network.
is very simple and effective. 8 Sales Divisions and each
Complications are kept out division has depots to take
in order to make the overall care of local needs.
process very effective and 11,000 dealers all over India.
efficient. 66 depots all his ensures
47 DEPOTS WITH 20,000 complete reach in India
Dealers all over India. including rural and up
1,000 Dealers in New Delhi country markets.
alone. 50 shades
14 products, 1200 shades.
Promotion
Asian paints Nerolac
Asian Paints Emulsion brand Nerolac Suraksha Free Insurance
Royale Competed with ICI Dulux Scheme' in partnership with
Velvet touch in Discounting the National Insurance Company.
products(3-10 Rs per litre on launched a new ad campaign for
Emulsion Paints). its new consumer promotion
Asian Paints offered 1200 scheme
Different Shades. homes total protection from heat,
Advertising Budget Increased water & dust – to create the
Annually. platform of style with substance.
Urban Customers-Light Colours Glow-signs and other
Rural Customers- Dark Colurs promotional material and
Touch Screen Facilities in shops Conventions /Workshops.
to see the Colour Texture
Nerolac
Asian paintsMarket Share
15% INDUSTRIAL MARKET 43% INDUSTRIAL MARKET
SHARE. SHARE.
REVENUE IS 6,980MM. REVENUE IS 3,750MM.
OCCASIONALLY SALE 15.12%. OCCASIONALLY SALE 11.68%.
EQUITY
Brands with advertisements
• FGRFFFFFFFFFFFFFFFFF
• Apex
• Tractor
• Apcolite ASIAN PAINTS
• Royale
• TouchWood The Gattu- Spirit of Colours
Product Profile
INTERIOR PAINTS.
EXTERIOR PAINTS.
WOOD FURNISHES.