Place Price Product Promotion

Contractor /
Medium 1,3,4 BIS 1,6
Electrical Insulating Local market
Helmets High
Utilities / OEM /
4,5 BIS/EN 4,7,8,10
Industry
Utilities / OEM / Latex / Leather combination
Safety Gloves Industry
4,5
(above 33Kv)
1,6,7

Contractor /
Local market / Insulation for above 33Kv
Safety Shoes Utilities / OEM /
1,4,5
also, Extra insulation for HV
3,5,6,7,8
Industry

Utilities / OEM / Better noise reduction

Ear Plugs Industry
3,5
capability / Multi purpose use
9

Utilities / OEM / Better noise reduction

Ear Muffs Industry
3,5
capability / Multi purpose use
6,9

Utilities / OEM /
Soft padding for HB & FB
Safety Harness Belt Industry / 4,5
belts for extra comfort
1,2,4,6,7,8, 10
Contactors
Contractors /
UV Protection, Recycleable
Safety Goggles OEM / Industry / 1,3
Plastic
5,6,9
Utility
 Designed to help wearers
eyes from harmful radiations
Contractors /
Face Shields OEM / Industry
4,5 including visible light, UV, 1,6,9
IR radiations resulting from
welding process

OEM / Utility / Especially cstomised for

Safety Padlocks / LOTO Contractors
2,5
indian market
4,6,9

Discharge Rods /
Utility 2,5 Wide Range, Better life 3,6,7,9,10
Earthing Equipments
Utility / OEM / Better precision / availability
Voltage Detectors Industry
2,5
above 66KV also
5,7,10
Code Chart

Promotion Strategy Pricing Strategy

1. Offering discounts against bulk purchase 1. Market Penetration

2. Buy back / recycling possibilities 2. Skimming

3. Extended Warranty 3. Cost Plus
4. Service Terms 4. Price Discrimination

5. Tie up with prominent players 5. Tender Pricing

6. Targeting the existing RRL market

7. Enter into the vendor approval list

8. Flexible payment terms
9. Public awareness
10. Influencing the end consumer product
standards