Dear Respondent,
(Industrial Engineering and Management) and as a partial requirement of completing our course
work in marketing management, we have undertaken a mini project on “Factors affecting the
We request you to fill up the following questionnaire to facilitate us in collecting the relevant
data. We would like to assure you that this assignment is purely academic in nature and we will
maintain the privacy of your information. We will be very thankful to you for your attention.
Sincerely,
Shibin K T
1) Which age group you belongs to?
a) 17-25 C b) 25-35 C c) 35-55 d) >55 C
2) Your Gender?
a) Male C b) Female C
3) Your Educational qualification?
a) 10th C b) Plus Two C c) Graduation C d) Post Graduation C e) PhD C
9) From how long you are availing the services of your present service provider?
a) <1 year C b) 2 years C c) 3 years C d) >4 years C
17) How many times you have changed your connection in the last three years?
a) 0-2 C b) 2-5 C c) 5-10 C d) >10 C
18) For a new connection, which services will you prefer (give the order of preference)?
a) Call rates b) SMS rates c) Value Added Services d) Internet Charges
e) Validity f) SIM Cost g) Roaming Charges h) Coverage
19) From where you are getting information about new offers?
a) TV C b) Newspaper C c) Magazine C d) Internet C e) Hoardings C f) Word of Mouth C
20) Is there any impact of celebrities on your purchasing decision?
a) Yes C b) No C
21) Who advised you to take the connection of your present provider?
a) Family members C b) Friends C c) Relatives C d) Others C e) My decision
22) From where did you bought your SIM?
a) Company Outlet C b) Nearest Retailer C c) Road Side shop C d) Others C
23) Which offer you like the most (Tick only ONE)?
a) Free unlimited local calls to one number(same provider) C
b) Free 3000 SMS/month C c) Free 2GB GPRS/month C
24) Are you satisfied with the customer service of your present service provider?
a) Yes C b) No C
25) Would you like to change your current service provider in future?
a) Yes C b) No C c) I can’t say C
26) Any one thing that you don’t like about your service provider and would like them to
improve…
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