360 Advertisement Campaign of

Cadbury Dairy milk

By :
Nakul A Parmar
 Objective Behind Advertisement
• Dairy Milk very cleverly captured this tradition and
incorporated into its brand story. The new campaign
takes the brand to the centre of this tradition linking
Dairy Milk to Sweet and Auspicious Beginning.
• The Shubh Aarambh campaign reinforces the occasion
based positioning of Dairy Milk.
• The concept also gels with the brand's tagline "
Kuchch Meetha Ho Jaye ". The launch campaign is
targeted at younger generation and hence the brand
added a little humour and twist into the campaign.
Hoarding at Railway Station
Hoarding and NEWS paper Advertisement
Road Side Advertisement
Thank you