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All TV advertisement companies take every aspect of their product into

consideration, from the story, to what each person is wearing. All of these
different aspects could give off a different impressions, which is why they take
it into consideration so they get it right.

Having the right person is one key aspect they consider. Most advertisements
you see use young, attractive people, as they give off a good impression.
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This t-mobile advert uses a group of

young people in a public place to dance,
for a way to advertise on the TV.

This group of people range from about

10 - 30. These people have been used in
this advert as they give off a better
impression than older people, as they
look more attractive. These people are
also used, as the majority of the public
which watch TV, are aged this range. By
showing people there age, is more likely
to persuade them and interest them in
the advert.

There have been many Marks and

Spencer's adverts over the years.
Most adverts which advertise
clothing use young and attractive
models, as it presents the
companies product better.

However Marks and Spencer's

adverts donƞt only use attractive
models, but also celebrities, as
using celebrities draws the viewer
in, as they recognise the person.