Contents
[hide]
• 1 Usage
• 2 Rules of etiquette
o 2.1 Manners
o 2.2 Western office and business etiquette
• 3 Cultural differences
• 4 See also
• 5 References
• 6 Further reading
• 7 External links
[edit] Usage
Like culture, etiquette is a word that has gradually grown to become plural, especially in a
multi-ethnic society with many clashing expectations. Thus, it is now possible to refer to "an
etiquette" or "a culture", realizing that these may not be universal. In Britain, the word
"etiquette" has been described as the one word that aptly describes life during the reign of
queen Victoria.[2]
[edit] Manners
"Etiquette tells one which fork to use. Manners tells one what to do when your neighbour
doesn't"
Manners involve a wide range of social interactions within cultural norms as in the "comedy
of manners", or a painter's characteristic "manner". Etiquette and manners, like mythology,
have buried histories especially when they seem to have little obvious purpose, and their
justifications as logical ("respect shown to others" etc.) may be equally revealing to the social
historian.
In the United States, the notion of etiquette, being of French origin and arising from practices
at the court of Louis XIV, is occasionally disparaged, especially by those unfamiliar with
etiquette's social foundations and functions, as old-fashioned or elite, a code concerned only
with apparently remote directives such as "which fork to use". Some such individuals
consider etiquette to be an unnecessary restriction of freedom of personal expression; others
consider such a philosophy to be espoused only by the unschooled, the unmannerly and the
rude. For instance, wearing pajamas to a wedding in a cathedral may indeed be an expression
of the guest's freedom, but also may cause the bride and groom to suspect that the guest in
pajamas is expressing amusement, disparagement, or disrespect towards them and their
wedding. Etiquette may be enforced in pragmatic ways: "No shoes, no shirt, no service" is a
notice commonly displayed outside stores and cafés in the warmer parts of North America.
Others feel that a single, basic code shared by all makes life simpler and more pleasant by
removing many chances for misunderstandings and by creating opportunities for courtesy and
mutual respect.
An example for a company offering etiquette and manners advice is Debrett's. Founded in
England in 1769, its origins were in chronicling the British aristocracy and outlining the
protocol for court and social occasions. The twenty first century Debrett's is much more
contemporary and egalitarian, offering advice on a whole range of formal and informal
etiquette on its comprehensive website and in printed form. Indeed their guides to manners
and form have long been the last word among polite society. Traditional publications such as
Correct Form have recently been updated to reflect contemporary society, and new titles such
as A - Z of Modern Manners, Etiquette for Girls and Guide for the Modern Gentleman act as
guides for those who want to combine a modern lifestyle with traditional values.
The etiquette of business is the set of written and unwritten rules of conduct that make social
interactions run more smoothly. Office etiquette in particular applies to coworker interaction,
excluding interactions with external contacts such as customers and suppliers. When
conducting group meetings in the United States, the assembly might follow Robert's Rules of
Order, if there are no other company policies to control a meeting.
Both office and business etiquette overlap considerably with basic tenets of netiquette, the
social conventions for using computer networks. These rules are often echoed throughout an
industry or economy. For instance, 49% of employers surveyed in 2005 by the American
National Association of Colleges and Employers found that non-traditional attire would be a
"strong influence" on their opinion of a potential job candidate.[3]
Etiquette is dependent on culture; what is excellent etiquette in one society may shock
another. Etiquette evolves within culture. The Dutch painter Andries Both shows that the
hunt for head lice (illustration, right), which had been a civilized grooming occupation in the
early Middle Ages, a bonding experience that reinforced the comparative rank of two people,
one groomed, one groomer, had become a peasant occupation by 1630. The painter portrays
the familiar operation matter-of-factly, without the disdain this subject would have received
in a nineteenth-century representation.
Etiquette can vary widely between different cultures and nations. In China, a person who
takes the last item of food from a common plate or bowl without first offering it to others at
the table may be seen as a glutton and insulting the generosity of the host. In America a guest
is expected to eat all of the food given to them, as a compliment to the quality of the cooking.
In such rigid hierarchal cultures as Korea and Japan, alcohol helps to break down the strict
social barrier between classes. It allows for a hint of informality to creep in. It is traditional
for host and guest to take turns filling each other's cups and encouraging each other to gulp it
down. For someone who does not consume alcohol (except for religious reasons), it can be
difficult escaping the ritual of the social drink.[5]
Etiquette is a topic that has occupied writers and thinkers in all sophisticated societies for
millennia, beginning with a behavior code by Ptahhotep, a vizier in ancient Egypt's Old
Kingdom during the reign of the Fifth Dynasty king Djedkare Isesi (ca. 2414–2375 B.C.). All
known literate civilizations, including ancient Greece and Rome, developed rules for proper
social conduct. Confucius included rules for eating and speaking along with his more
philosophical sayings.
Early modern conceptions of what behavior identifies a "gentleman" were codified in the
sixteenth century, in a book by Baldassare Castiglione, Il Cortegiano ("The Courtier"); its
codification of expectations at the Este court remained in force in its essentials until World
War I. Louis XIV established an elaborate and rigid court ceremony, but distinguished
himself from the high bourgeoisie by continuing to eat, stylishly and fastidiously, with his
fingers. An important book about etiquette is Galateo, overo de' costumi by Monsignor
Giovanni della Casa; in fact, in Italian, etiquette is generally called galateo (or etichetta or
protocollo).
As noted above, across the world, Debrett's is considered by many to be the arbiter of
etiquette; its guides to manners and form have long been and continue to be the last word
among polite society[citation needed](who know of this company and service and need to rely on an
external advisor to "decide" for them).
In the American colonies Benjamin Franklin and George Washington wrote codes of conduct
for young gentlemen. The immense popularity of advice columns and books by Letitia
Baldrige and Miss Manners shows the currency of this topic. Even more recently, the rise of
the Internet has necessitated the adaptation of existing rules of conduct to create Netiquette,
which governs the drafting of email, rules for participating in an online forum, and so on.
In Germany, there is an "unofficial" code of conduct, called the Knigge, based on a book of
high rules of conduct written by Adolph Freiherr Knigge in the late 18th century entitled
exactly Über den Umgang mit Menschen (On Human Relations). The code of conduct is still
highly respected in Germany today and is used primarily in the higher society.
Etiquette may be wielded as a social weapon. The outward adoption of the superficial
mannerisms of an in-group, in the interests of social advancement rather than a concern for
others, is considered by many a form of snobbery, lacking in virtue.
• Zigzag method
[edit] References
1. ^ OED, "Etiquette".
2. ^ "Victorian Society". AboutBritain.com. 1999-2010.
http://www.aboutbritain.com/articles/victorian-society.asp. Retrieved August 9, 2010.
3. ^ "Blue hair, body piercings--do employers care?". Grab Bag. Occupational Outlook
Quarterly. Fall 2006. http://stats.bls.gov/opub/ooq/2006/fall/grabbag.htm#B. Retrieved
August 9, 2010.
4. ^ De Mente, Boyd (1994). Chinese Etiquette & Ethics in Business. Lincolnwood: NTC
Business Books. ISBN 0844285242.
5. ^ Mitchell, Charles (1999). Short Course in International Business Culture. San Rafael:
World Trade Press. ISBN 1885073542.
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