ROAD MAP

CONCLUSION

IMPORTANCE

TYPES OF
ADVERTISING

EVERYTHING
CAN BE
ADVERTISE

INTRODUCTION
 INTRODUCTION
• Advertising is a form of communication that typically attempts
to persuade potential customers to purchase or to consume
more of a particular brand of product or service

• Flow of information is not only enough

• 1st time users of the product

• 1st time user of the Brand

• Regular user of the Brand

• Launch a New Brand

EVERYTHING CAN BE
ADVERTISED
7 DEADLY SINS
• LUST- Excessive sexual desire

• GLUTTONY- over consumption of anything

• GREED- Excess acquisition of wealth

• SLOTH- Sadness

• WRATH- uncontrolled feelings of hatred and

anger.

• PRIDE- excessive love of self

• ENVY- Greed for general

OTHERS GOT
BETTER
TOPIC
 TYPES OF
ADVERTISING
• PRINT
ADVERTISEMENT

• CELEBRITY
ADVERTISING
 TYPES OF
ADVERTISING
• OUTDOOR
ADVERTISING

• COVERT
ADVERTISING

• SURROGATE
ADVERTISING
 TYPES OF
ADVERTISING
• BROADCAST

• PUBLIC SERVICE

• INFOMERCIALS
 IMPORTANCE
• Creating awareness
• Increase sales
• Brand identity &
Brand image
• Communicate a
change
• Increase the buzz
value
CONCLUSION